CHAPTER 1

1.1 OBJECTIVE OF THE STUDY

To study the organization as a system and its various functional areas. To have the practical knowledge of the application of management theories. To have real life knowledge of an organization through various departments. To understand the strategies adopt to confront the challenges faced by the company. To have a clear picture about the company.

1.2 LIMITATIONS OF THE STUDY

Personal bias and prejudice of the respondents could have affected the result of the study This study is academic effort so is limited by time cost and coverage This study is subjected to the common limitation of secondary data.

1.3 SOURCES OF DATA COLLECTION

PRIMARY DATA COLLECTION

It refers to the data that was collected first hand directly from the sources. By interviewing managers. Discussion with workers. Interviewing staffs.

SECONDARY DATA COLLECTION Refers to the data that was previously collected by for others for another purpose. It includes, Company booklets. Organizational websites Annual reports and journals.

1.4 NATURE OF THE INDUSTRY Rubber plantation sector in India

India is the one of the largest national rubber producers in the world, now it occupies the fourth most position in the production of natural rubber. Thailand, Indonesia and Malaysia occupy the first, second and third position respectively, accounting for more than 9% of the global output. India rank 5th in terms of acre age, 4th in terms of production and first in terms of productivity in the world. The rubber plantation sector in the country is dominated by small holdings, almost 10 lakhs in number, 88% of the area and production come from small holdings. Rubber plantation provides raw material for the product manufacturing industry. Rubber cultivation in India has been traditional confined to the hinder lands of south west cost mainly the kerala state and Kanyakumari district of Tamilnadu. The non traditional regions cultivating runner includes costal Karnataka, Goa, and Konkan region of Maharashtra, costal Andrapradesh, Orissa , the North eastern states and Andaman niccobar islands. The rubber plantation employees about 4 lakh persons directly with a good number of them being women. Being tree crops it has tremendous potential in eco-restoration. Rubber plantations also provide a variety if auxiliary product like honey, seed oil, rubber wood and scope for rearing honey bees. Commercial cultivation of rubber in India was started in 1902. The state of kerala adjoins Kanyakumari district of Tamilnadu and traditional and major rubber growing area of the country. It is also grows in Tripura, Assam, Meghalaya, Mizoram, Manipura and Goa over 5.71 lakhs hector of area spread; over 15 states and one of the union territory of the country is under rubber plantation. The rubber plantation sector in India is dominated by small holdings almost 10 lakh in number, covering 88% of total area; about 71 lakh of people derive their employment from the plantation sector directly or indirectly. The main purpose of rubber plantation is the production of latex which is the main raw material for all rubber product manufacturing industries. In India, 72.2% f the product is processed as ribbed smoked sheet (RSS). Block rubber, concentrated latex, crepe rubber and

other account for 9.8%, 10.5% and 7.77% respectively. A rubber tree with a useful economic life span of 23-30 years will yield high production latex. In this background, the Kerala state rubber co- operative Ltd., other wise known as rubco, purpose to launch a comprehensive scheme to interact with the farmer directly with the processing and other support facilities so that small and marginal farmers can avoid the cumbersome process of sheet making in their small holding. Since small holdings are only between 0.5 to 2 Ha, generally, and do not have infrastructure facilities, it is very difficult for them to make quality sheets. In the international market the quality of the sheet are very important. With this in view, rubco is presenting a technology oriented farmer based market plan under the name and style of project RUFAAS.

CHAPTER 2

2.1 OWNERSHIP PATTERN

Govt of Kerala (GOK) along with Indian rubber board and some district and primary co-operative banks in kerala all the promoters of RUBCO, Govt of kerala holds the majority of the shares. The top ten share holders are GOK, Rubber board, Kottayam district cooperative bank, Palakkad district co-operative bank, Eranakulam district co-operative bank, Thrissur district co-operative bank, Thiruvananthapuram district co-operative bank, Kollam district co-operative bank.

2.2 HISTORY AND GROWTH

Kerala state rubber co-operative limited, popularly known as RUBCO is a Rs. 280 crore group with a strong presence in the rubber based industrial segment. Rubco was incepted with prime objective of effectively utilizing the abundant rubber resoures of Kerala. In literally means the kerala state rubber co-operative limited will become the back bone of the rubber cultivator. In there slogan its self they mentioned that RUBCO means RUBBER and RUBBER means RUBCO In short span rubco has successfully introduced a wide range of fast moving rubber based product. Today rubco group have interest in rubber foot wear, casual shoes, cycle tyre and tubes, two and three wheeler tyre, rubberized coir mattress, processed rubber wood furniture etc. Rubco was set up in the year 1997, RUBCO has entered in to technical alliance with world leader in the respective field, sourcing from them state-of art technology. substantial investment in modern manufacturing facilities, coupled with well organized marketing activities ,has seen RUBCOs products earn a reputation for quality and significant market shares. RUBCO is the largest exporter of natural rubber in the country today. Even in the domestic market, rubco is the major supplier of natural rubber to all leading tyre companies in India RUBCO is also Govt intervention agency towards market stabilization and has been serving the farming community.

Directly and indirectly to get responsible price, arresting drastic fall in price during peak production period, rubco policy in natural rubber has been a harmonious blend of social obligation and commercial practicability led by a professional management team and ably supported by a committed work force. RUBCO is now poised enter a high growth phase, with new several initiatives that will take the group on a path of expansion and diversification. Rubber holds immense potential for wide variety of commercial use which is yet to be fully tapped into. By realizing this potential, Rubco hopes to create opportunities and bring industrial progress to a land that accounts for 92% of countrys natural rubber production. In the process rubco also aims to achieve its vision of turning in to multi-faced, globally competitive organization, excelling in its every sphere of activity. RHW Ltd is located at chonadam near telicherry, kannur district kerala. RHW was inaugurating in 6 may 2000 and started its commercial production in January 2001.

2.3 LEGAL FRAME WORK OF THE ORGANIZATION

RUBCO is governed by the byelaw which provides that RUBCOs area of operation will cover the entire state of Kerala, however there is no restriction on the area of operation as far as the sales and marketing of the products dealt in by RUBCO is concerned. As per bye law, the main social objects inter alia include to further rubber cultivation in the state, to accelerate the industrial growth and strengthen the co operate movement. RUBCO is governed by the byelaw which provides that RUBCOs area of operation will cover the entire state of kerala, however there is no restriction on the area of operation as far as the sales and marketing of the products dealt in by RUBCO is concerned. As per bye law, the main social objects inter alia include to further rubber cultivation in the state, to accelerate the industrial growth and strengthen the co operate movement.

CAPITAL Authorized share capital of RUBCO as per the byelaw is Rs. 3000 lacks made up of A class share of Rs1000 each B class share of Rs 25000 each C class share of Rs 100000 each D class share of Rs 10 each Total

2500 5600 26000 1000000

Rs 2500 lakh 1400 lakh 26000 lakh 100 lakh 3000 lakh

BOARD OF DIRECTORS The administration and management of the company rests in the hands of board of directors consisting of 15 members as followers. 1. 2. 3. nine directors elected by A class share holders among themselves two directors elected by B class share holders three ex-office directors by registrar of co-operative societies, Kerala Chairman President Managing director E. Narayanan Kerala state co-operative bank Jacob Mathew

The term of office directors shall be five years from the date of assumption of the office. The co-operative cannot receipt deposit or loans in excess of 50 times the paid a share capital plus reserve fund of co-operative societies. This limit is not applicable to funds received from the central and state Govt. or other agencies like NCDC, Rubber Board etc.

2.4 VISION
To become a global leader in the production of natural rubber and innovative production development.

2.5 MISSION
Right information to all customers at all the time.

2.6 GOAL AND OBJECTIVES

Objectives of the haut wood Pvt Ltd is divided in it two parts Social objectives Commercial objectives Social objectives To ensure as study of market with remunerative price to rubber growers . Welfare of rubber growers Commercial objective To promote, establish, maintain and manage the business related to manufacture Maximum utilization of productivity. Minimum number of rejection. Lesser machine failure. Reduced number of customer complaints. and sale the rubber wood.

2.7 PRODUCTS
The rub wood furniture range introduced by RUBCO HAUT comprises of elegantly designed, modern furniture fashioned out of eco friendly rubber wood. Manufactured in technical and financial collaboration with m/s long haut group Berhand of Malaysia. The following are the various ranges of products offered by the RUBCO HAUT

RUBCO TIMBER PANNEL

RUBCO rubber wood pre-finished panel open up unlimited possibilities in design and processing on par with the highest standards and unequal in elegant. RUBCO timber panels are produced by the sophisticated process of finger joining and edge gluing, using resigns of polymers, which are either white or translucent excellent finish or durability is guaranteed. They also conform to international standards. These solid timber panels of 9

RUBCO are easy to saw, machine, drill, bore or stain sanded to 240 grit they offer smooth finish and excellent holding capacity, making it the ideal user-friendly choice of furniture manufactures and carpenters. This proven concepts which is very popular among builders and architects in western countries, offer the perfect solutions to the problems routinely encountered in handling various cross sections of timber scantlings. RUBCO timber panels are eco friendly ensure lower wastage of material and cut down on labor, time and over all cost. Rubco timber panel come in size from 15mm thickness upward with maximum cross section size of 5200mm x 5200mm rubco timber panels can be applied for the following uses. Doors and window frames Office furniture and portions Modular tables and peripherals for computers Designer wardrobes Kitchen cabinet

RUBCO HUT WOOD FURNITURES

The colonial furniture collection from Rubcos are and ideal way to add splendor and comfort homes. Than RUBCOs range of finished furniture comes in varied shades coated with several layers lacpuers. The furniture ranges offered by RUBCO HAUT WOODS are: dining table with chair computer table TV stands sofa sets and divan cot rocker chains cot

DINING TABLE WITH CHAIR

RUBCOs range of dining table is available in oval, round, squires with matching chairs forming an eye catching combination to grace the dining room. It is available in range of colures like honey, northern rosewood and natural and so on.

COMPUTER TABLE
10

The computer table offered by rubco hut wood thoughtfully designed to provide the room for all peripheral accessories and offer unmatched convenience. It is also available in different colors like honey, northern rosewoods, natural, west antique pine and pigment red.

TV STAND
The TV stands are simply designed but they do not nearly serve their purpose by stand out as elegant pieces of home dcor as well.

SOFA SET, DIVAN COTS, ROCKER CHAIN

The sofa set, divan cots, rocker chain are exquisite design and range of finish helps to create beautiful living space. It is also available in range of colours such as honey, northern rosewoods, natural, west antique, pine, and pigment red.

COT
RUBCO HAUT manufactures both single and double cot and elegant wardrobes that make bedrooms all most beautiful and comfortable. It is also available in a range of colors honey, northern rosewoods, natural, west antique pine and pigment red.

MARKETS
Market of the rubco is divided in to two parts they are; Domestic market and foreign market. Domestic market is spread all over the kearla. While considering foreign market, company exports products to UK, USA, JAPAN, and GULF COUNTRIES.

2.8 ISO- CERTIFICATION ISO 2000 ISO 2001

RUBCO gives more important for the quality f products which can ensure customer satisfaction The quality policy of rubco is to give enhanced satisfaction to customers through manufacture and supply of rubber wood products at high quality and as per the equipments of customer by the use of modern manufacturing facilities.

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2.9 COMPETITORS
RUBCO enjoying monopoly in the market.They has no major competitors in market.

2.10 FUTURE EXPANSION

RUBCO is in the process of setting up a project for the manufacture of tyre and tubes for two/ three wheelers, passengers, cars etc. The project is locted in the proposed industrial growth center being developed ai valiyavelicham, about 35 km from kannur city. RUBCO invested Rs 96 million in the casual shoes project. Its location is in thalassery. The new plant has a capacity of 1.55 million per annun. Virgin coconut oil project is the next one. The project envisages establishment of 100 cooperate coconut processing unit in kerala, to start with, which will be increased to 200 units subsequently for the production of coconut oil directly from green coconut nuts with uot going through conventional copro or milk route. The process methodology is commonly kniwn as direct micro expelling technology. Capacity of plant is 4000 liters per day and packing capacity is 40 kilo liters of virgin coconut Oil per day.

ANCILLARY PRODUCTS:

beverage from coconut water activated carbon Confectionary products.

RUBCO has a thread rubber project also the first product is conventional thread. The plant will have a capacity of 1200 tons per annum. Second product is precured thread. The plant will have capacity of 1200 tons per annum

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CHAPTER 3

13

3.1 ORGANIZATION CHART

Board of directors Managing directors

General manager

Purchase Officer

APO

Chief production manager

Account Officer

Management represent

Store Keeper

Time Officer

Account clerk

Selection in charge QC

Selection in charge furniture

Selection in charge saw mill

Maintain manager

Sales & shipping manager

Supervisors

Supervisors

Supervisors Assistant sales and shipping manager

Workers

Workers

Workers

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3.2 PRODUCTION DEPARTMENT

INTRODUCTION
RUBCO RUB WOOD division has progressively recorded high productivity and profitability production department in equipped with efficient and qualified managers and supervisors.

FUNCTION
The main function come under production department are 1 production planning 2 furniture production 3 product development

PRODUCTION PLANNING
It is done on the basis of specification or order placed by rubco SALES INTERNATIONAL LTD and based on domestic order placed by authorized distributor. The requiered quality and quantity is specified through production planning and productin is done according to this planning quality is ensured by quality control department. production planning involves an organization of an overall manufacturing Operating system to produce a product. Objective of production planning is to provide a physical system together with a set of operating guideline of efficient conversion of raw material human skill and other input to finished product. The production planning procedure are varies from company to company. Production planning may begin with product idea and a plan for the design of product and the entire production system to manufacturing of a modified version of existing product, using the existing facilities. The major factors determine production planning procedures are; volume of the product nature of production process nature of operation

15

FURNITURE PRODUCTION Boiler and saw mill

The process begins from logyard. logyard is a plane in which logs are unloading for the furniture production, rubco furniture are making only by using rubber woods. If any defects are found any unloaded rubber wood, the logs will be send back. There are lots of procedures for checking the useful log. The quality department will check each and every log. The second step is to saw the log for the manufacturing of furniture. The logs cut in to particular length and width after that the log will check again for the usefulness. if any defect found it will not use further for manufacturing purpose. The pieces of wood have a particular order for arranging and keeping. it will keep at a certain quantity of level process continue and keeps the woods the prescribed manner. The next process is store the material in impregnation plant. The materials are processing inside the impregnation plant in to add extra strong and durability for woods. The replaced woods from the impregnation plant in keeping in KLIN DRYING room for reducing the water content in the processed wood. The HOT OIL Is sprayed to the room from the boiler. It is used to heat the wood. A particular type of fan is using for maintaining the temperature level in all area of the room. The woods are keeping twelve days in the room. E. G. P (edge glued panel) There are different types of process in E G P. they are jump saw top and bottom plainer multiple rip saw sorting finger joining molding composing end cutting 16

sanding finishing The wood panel boards are creating in this section by using wood pieces. The furniture manufacturing unit uses only these types of panels. There is no large size wood piece. Each and every log is cutting in to small pieces. There are lots of processes involved in this section.

Planning area
It is area in which the wood processes are planning in to two sides. This is the first process in this section. Wood pieces are taken for joining purpose after keeping wood in klin drying room for particular period of time. The wood pieces will to having plain or smooth surfaces. So for the manufacturing purpose it must plain the surface of all wood pieces. Machine name: top and bottom plainer This area is also used for re work of defected material. Multiple rip saw This process is also similar to planning but in the process the other two sides are planning. After this process the wood pieces will have smooth surface in all four sides. After top and bottom planning and multiple rip saw, a new colour or design is appearing on the surface of wood pieces. It may be plain surface, line surface or flower type.

Finger joining
For the manufacturing of the furniture the woods must have a certain level of length and width. So it is important that the wood pieces must join together. So a special type of process for the joining the wood pieces is involved, it is called finger joining. Two machines are using together for this purpose. One is male part and other is female part. First machine cuts the edge of the wood in the teeth shape but the second one cut and attaches the glue to the edge. After that the wood pieces are passes horizontally through the machine and pieces are automatically joins. A particular length is fixing in the machine and it automatically cut the joint woods in the same line. The minimum length we can adjust in the machine is 15* 39 and maximum 45*78

Molding
There are two types of machine used for molding purpose. 7 head molder and 5 head molder. This is used for the molding of two sides. 17

Composing
This is an important in EGP. It is the process of joining the finger joint wood pieces in a panel format. In this process edge of the wood pieces will not cut. The finger joined wood pieces are keeping in the composing machine by using the glue in the rip side.

Cutting
The length of the wood pieces may vary in small difference. So we have to cut the end of panels for getting correct shape.

Sanding
The wood panels are again sanding by using special type of machine which will have 3 sanding paper inside. It gives a smooth and plain surface.

Finishing
This is the last section of EGP .some defects or whole may appear in between the production process. One all the process are completed the defected wood panels are taking for finishing purpose. For removing the wholes in the board wood powder mixing with glue and fill the gap.

Furniture
The colonial furniture collection from Rubcos are and ideal way to add splendor and comfort homes. Than Rubcos range of finished furniture comes in varied shades coated with several layers lacquers. The furniture ranges offered by rubco haut woods are: dining table with chair T V stand sofa set with divan cot rocker chain cot There are different sections and machines in furniture departments are narrow and band saw auto copy shaping machine 18

wide belt sander single head double head tenoner jump saw back knip lathe turning sander single spinning shaper double spinning shaper mortiser router drilling spindle sander edge sander oscillating drum sander brush sander lathe sander multiple purpose drilling machine hydrolic multipurpose mortizer

ASSEMBLING
It is the section in which the different furniture materials are joining together for making the furniture. in furniture section the woods are shaping, sanding, turning and drilling. These wood pieces are assembling in order to make the exact furniture. Packing work is also doing in assembling department.

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Structure of production department

BOARD OF DIRECTORS

MANAGING DIRECTOR

GENERIAL MANAGER

JOIN PRODUCTION MANAGER

SHIFT ENGINEER

PRODUCTION SUPERVISOR

ASSISTANT PRODUCTION SUPERVISOR

WORKER

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3.3 MARKETING DEPARTMENT INTRODUCTION

Marketing is the human activity directed at satisfying the need and wants through an exchange process. In rubco the entire range of products is marketed by Rubco sales international limited. The RSIL formulates market strategiesfor both domestic and international markets. The marketing department isheaded by marketing manager. He is assisted by junior sales officer in kerala and by area sales manager in out side kerala. The RSIL follows full cost pricing strategy to the product that is marked by them.

FUNCTIONS OF MARKETING DEPARTMENT

Formulation of effective advertising strategies for winning the market. Conducting seminar/ exhibition For the purpose of launching new products to the Conducting retailers meet for the purpose of maintaining cordial relationship between Conducting consumer survey for the purpose pf collecting information from customers

market and also make the people aware of their existing products management and distributors. for the further product development and evaluation of existing position of product in the market. Formulations of sales strategies in order to achieve the target turn over. Orientation is given to dealer and distributors to make aware them about the quality of

products.

CHANNELS OF DISTRIBUTION
A channel of distribution is the path through which products move from the place of production to the place of ultimate consumption. The company distributes its products through dealers. The company has around 150 dealers through out India . Rubco factory Dealers Customers 21

MARKET SEGMENTATION
A market consists of large number of buyers and they are widely scattered. They are different in their wants, purchasing power, buying attitude, buying practices etc..therefore it is desirable to group the buyers on the basis of location, income , education, age, sex etc.so as to enhance the satisfaction of the customer and profit to the market. This grouping of buyers is called market segmentation. Rubco haut wood follows geographical segmentation .it is divided in it two.

Home segmentation
It consist of state of kerala

Outside kerala segment

It consists of all states in India other than kerala.

PROMOTIONAL TOOLS
Once the product is manufactured, price fixed and distribution channels are selected, the next task is informing the prospective customer. The customers of rubco are informed through the following tools: Advertising Dealers meet Carpenters meets Discounts, offers, gift packs during festival season. Sales man gift scheme.

ADVERTISMENT AND PUBLICITY

The major purpose of advertisement and publicity is to promote product effectively through providing information to customers. The advertisement methods followed by rubco are: Sales promotion Press media Visual/ electronic media 22

Hoarding Exhibition Laminated boards

BRANDING OF PRODUCTS
Branding means giving a name, sign, symbol, design or combination of all so as to distinguish the products from other similar product. The products produced in the company are sold under the brand name rubco furniture and rub wood EGP board and beams rubco home series

TRANSPORTATION
This is the physical movement of goods from one place to another. Transportation function of rubco is undertaken by sales and shipping division. The company usually uses the modes like train, road, and ship for the purpose of transportation.

PRICING POLICY
Pricing policy provides the guidelines with in which pricing strategy is formulated and implemented. Rubco follows cost based pricing policy. the price of the product is computed by adding certain percentage of profit to the cost of the product per unit.

DISCOUNTS
The company provides 2% trade discount on colonial furniture and panel bards. if the per purchase value exceeds Rs 8 lakh then 10% discount is given.

MARKETING RESEARCH
Marketing research is concerned with obtaining information regarding market.it is study of market its self. The marketing research is conducted by the company regarding changes in price, quality, design, and customer satisfaction level and after sales service etc

PACKING AND DISPATCHING

Rubco haut only chairs are assembled and packed for selling, and items such as tables and cots etc are just finished and packed. The products are named with company name, brand name, brand mark and model number.

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Dispatching is done according to the order. The goods are covered with p form sheets and bubbles sheets and put it into card box for protection. The company mainly exports products to UK, USA, JAPAN and GULF COUNTRIES.

PRODUCT PACKAGE
Rubco elegance Rubco welcome Rubco home nest Rubco captain Rubco marshal Rubco honey comb

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Structure of marketing department

MD

GM

MARKETING MANAGER RCM

MARKETING MANAGER FPA

MARKETING MANAGER FCT

Assit. MARKETING MANAGER

KERALA

OUT SIDE KERALA

JUNIOR SALES OFFICER

AREA SALES MANAGER

SALES EXICUTIVE

SALES EXICUTIVE

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3.4 QUALITY CONTROL DEPARTMENT INTRODUCTION

The rubco industrial complex has a separate quality control section with computerized BHED meters, universal tensile,esters and compression set apparatus, flexor meters and abrasion testers etc. This section ensures the quality parameters of all incoming raw materials, in process material and finished goods. The company has a well established quality control division. The function of quality control division. The function of quality control starts from the log yard and ends in the dispatching section, so it is very long process. Quality control is strictly adopted in the following process. Acceptance of logs Impregnation process Klin drying Gluing In process line Finishing Packing and dispatching

QUALITY PARAMETERS
Minimum girth should be 28 inch and length should be 4 feet Tapping mark should be very less Branches and humps should be avoided Dead knots and nails should be avoided Irregular shapes and fungal attacked woods should be avoided

QUALITY OBJECTIVES
26

High capacity utilization Enhancing competence of employees High level of profitability Low level of rejection High yield from input materials Low level of break down Least possible customer complaints QUALITY POLICY Rubcos quality policy is to give enhanced satisfaction to their customers through the manufacture and supply of rubber products by the use of modern manufacturing facilities. They voluntarily meet the entire product and process related regulatory requirements. The employees at rubco are committed to continuously improve their performance in all sphere of activity. INSPECTION The act of determining the conformance or non conformance of the expected performance is the function. Here, the manufacturer Seeks to determine the acceptability of the product or part of it. The basis for the inspection is usually a certain specification, Which is called an inspection standard. Comparing the quality of the product to the standard makes inspection. In rubco, the inspection standards of every product and process are predetermined based on these standards. Inspection is carried at all stage of production. Quality control department conduct three types of inspection for maintain quality of materials they are INCOMING INSPECTION It is conducted when the purchase department purchases the materials to the production. At the time of production the required quality of to each accepted or it is rejected. IN PROCESS INSPECTION The quality checking is done according to the production process the quality supervisor inspect entire product production. Then the material is passed of it is satisfied the required quality other wise it is send file work. 27

FINAL INSPECTION After completion of production process the supervisor conducts its last inspection if the supervisor is satisfied on the quality of material produced, the materials are send to dispatch or other wise they are given to re work. The quality checking procedure in company are; Boiling water soak De Lamination test Cold water soak De Lamination test Dry salt retention test. Reagent test Moisture content test Concentration check.

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Structure of quality control department

Managing director

General manager

Quality supervisor

Skilled worker

Unskilled worker

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3.5 PERSONNEL AND ADMINISTRATION DEPARTMENT

INTRODUCTION Rubco haut wood has a separate personnel department to perform personnel functions like manpower planning , recruitment, selection, training, performance appraisal, employee motivation, welfare, record keeping etc. the personel and administrative officer in charge of personnel and administrative department. the personnel and administrative officer is assisted by time officer. Rubco is foreword looking organization committed to identify train develop and sustain its human resource in such a manner as to integrate the individual career aspiration of its executive. Rubco has basically a fair, equitable and performance-oriented policy with respect to its human resources.

FUNCTIONS
Conducting job analysis Planning labors needs and recruiting job candidates Selecting job candidates Conducting orientation and training programs for new employee Managing wages and salaries Providing incentives and benefits Appraising performance Communication with employees Training and developing managers Building employees commitment

RESPONSIBILITIES OF MANAGER

30

He is responsible for manpower planning recruitment, selection, training, compensation package, performance appraisal, maintaining discipline. He is providing advice and guidance to the officers and staffs working in the unit under the control of GM in the matter connected with the performance appraisal, discipline, training etc. He is responsible for obtaining necessary function for certain of posts, pay scale, and other required sanctions from managing director or chairman for filling up manpower requirements at time to time. He is responsible for proper administration of statutory and nonstatutory welfare programs in the company.He is responsible for preparation of wages salary bull and passing it to finance department for disbursement. He is responsible for identifying training needs of employees and arranges various training programs for employees.

MANPOWER DEVELOPMENT IN RUBCO HAUT

The company has a well established man power strength. There are 818 workers employed in different categories of work. The workers of the company are divided in to four categories they are;

a.

specialized workers
They are carpenters; they concentrate on work like final sanding, assembling etc. the spray finish also come under this category. The specialist workers have a pay scale of Rs 135 per day.

b.

skilled workers
They are those who have specialized in a particular job they are basically ITI and diploma holders. They have pay scale of 130 per day

c.

unskilled workers
They are third category and include those who have undergone 6 months initial training in the company. They have a pay scale of Rs 111 per day

a.

Learners
Learners category includes the newly selected workers, they are actually under training for the first 6 months, then promoted to unskilled category based on their performance. They have pay scale of Rs 90 per day. 31

RECRUITMENT AND SELECTION POLICY

For the recruitment process, rubco haut wood recruits the employees from both external and internal sources. Internal sources of recruitment of rubco haut wood includes promotion transfer and some demotions External sources of rubco haut wood mainly done by publishing the recruitments advertisement in daily news paper to some extent company also prefers employees recommendations. (if the candidate satisfies required quality) After the recruitment procedure, the next step is the screening of application based on the notification. In order to select the best candidate company conducts personal interview. Based on the qualification, experience, and performance of the candidate, the rank list is prepared and the best one is selected. Rules regarding recruitment and selection Any person below age of 18 is not appointed as the worker or leaner. All workers are selected only after verifying and clearing the data given in the The resigned worker and dismissed workers will not be selected A person should not perform as a part time or full time employee in the other

application form.

organization while he is a worker of the company. TRAINING POLICY Every employee has to under go training. They have a probation period of one year in which first six months are treated as learners. Supervisors will give on the job training to them during that period. During probation period employees are closely watched. Any unruly behavior from their part will cause their further service in the company. In rubco 32

training is provided to the workers under the ministry of safety training program. During the training period the trainees are given stipend.

PERFORMANCE APPRISAL It is the process of evaluating the employees performance of a job in terms of requirements. It is considered as the most in dispensable tool for an organization, for the information it provide is highly useful in decision regarding various personal aspects such as promotions and merit increases performance measures also link information gathering and decision making process which provide a basis for judging the effectiveness of personnel sub division such as recruiting, selection, training, and compensation. Rubco huat woods are using grading method for performance appraisal. Supervisor appointed to evaluate the performance of workers. According to their performance, they are given grade as below; A grade B grade C grade excellent good satisfactory

Following factors are taken into consideration for fixing grades: Attendance Responsibility Ability to grasp things Work performance Quality of output TIME OFFICE The main functions of time office are; To prepare shift schedule on monthly basis To prepare and display notice of various safety and other matters To oversee the conduct of staff and the workers, to ensure the general discipline etc To maintain out pass register fir proper recording duly sectioned out pass od employees 33

To maintain an accident register To issue visitors pass as per company rules Rubco haut woods make use of smart card for recording the time of arrival and departure of the employees.

THE SHIFT TIMINGS AT RUBCO HAUT WOOD:

First shift Second shift Third shift 8.30 am to 5.00 pm 5.00pm to 1.00 am 1.00am to 8.30am

If there is any additional work, it is treated as over time and workers get double of the usual rate of pay. The second shift of workers will get night allowance of Rs 10 and the third shift workers will get an allowance of Rs 15 each.

REMUNERATION
In rubco woods, the workers are paid n time rate system. The remuneration of workers is paid as per minimum wage Act of 1948 and the managerial persons remuneration as per the kerala service rule. Company uses the method of paying double wage in case of over time and triple wage in public holidays.

COMPENSATION
Compensation means something done by the company to make up for the loss, deficiency or a fault. The different components of compensation include the following. a.

Bonus
Bonus means something given or paid by the company in addition to what is usual or

expected. In other words, bonus is the sum of the money or equivalent given to the employee in addition to the employees usual compensation. Bonuses are provided to the employees in the festival seasons and for occasions happen in the company. b.

E S I (employees state insurance) and provident fund (p f)

Rubco haut wood Pvt Ltd provides employee state insurance and provident fund to the

employees. The employers contribution to ESI is 1.75% and employees contribution is 4.75% . The employees contribution to the P F is 12% and employers contribution is 13%. 34

WELFARE ACTIVITIES
The following are some well fare activities given to employees; Labor welfare : labor well fare funds are given by the company to increase the standard of living.

Canteen

the company providing quality foods to the employees. kudumbasree unit with the company complex runs rubcos canteen.

Rest room

the company provides rest room for the shift workers.

Change room

for the workers to change their dress, a change room is established in the factory premises.

Safety

safety measures like ear plug, glows, cooling, glass and masks are given to the employees who work in the factory.

LEAVE PROVISIONS Leave with wages will be allowed to the workers as provided for the factories Act. The company allows an annual leave of 12 days to these employeess having as service of 240 days, in the plant excluding other leaves. Leaves as per ESI Act, 10 days sick leave and maximum of 30 days in the case of hospitalization. HOLIDAY Festival holiday fixed as per national festival Act. Now 13 days are allowed for festival holidays. National holidays will be allows to the workmen on provided for in the kerala industrial establishment Act. RETIREMENT 35

On attain the age of 58, the entire employee made to retire from their service. Various benefits like pension, gratuity are sanctioned on retirement. All the rules regarding retirement in Rubco are governed buy standing order. A standing order is an act, which guides the service rules of employees and employers.

DICIPLINARY PROCEEDINGS 1 transfer

Employees are liable to transfer from one department to another department of from one section to another section with out any increase in pay.

2 demotion
In the case of misbehavior on the part of employee the concerned employee will placed in the lower position. Demotion begins with the reporting the management about the misconduct and management will appoint an enquiry committee and the disciplinary actions for him are depend up on the nature of misconduct. TRADE UNION The trade union is a inevitable part of modern industrial setup. Trade union influences industrial democracy morale and productivity. Rubco haut wood has only one trade union that is rubco employees union (REU), which is affiliated to CITU. since there is only one trade union there is no inter union rivalry.

ABSENTEEISM AND TURNOVER

One of the problem rubco haut wood facing to today is the increasing rate of labor turnover. it is the out come of resignation and dismissal of workers. Some of the reason for the resignation is getting better job, dissatisfaction with working condition, sickness etc. Main consequences of labor turnover are loosing expert hands, decrease in productivity, increased cost of recruitment etc.

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Structure of HR department

MD

GM

APO

TIME OFFICER

COMPUTER PROGRAMMER

STENO

JUNIOR CLERK

HEAD GURD

RECEPTIONEST

TYPEST

SECURITY GURD

DRIVER 37

ATTENTOR

3.6 FINANCIAL DEPARTMENT INTRODUCTION

Financial management, also referred to as corporate finance or managerial finance, emerged as a distinct field of study at the turn of 20 th century. Finance theory; in general, rest on the premise that the goal of financial management should be to maximize the wealth of the share holders. Finance refers to the application of skill or care in the manipulation in the use and control pf the money .The finance in the modern business world is the life blood of business economy. We can not image a business with out finance because it is a central point of all business activities. FINANCIAL FUNCTIONS Passing and settlement of all miscellaneous advances. Perform all works connected with insurance coverage of fixed financial asset. Keeping personnel files of employees relating salary computation annual increment. Prepare profitability, trend, reports, and wages analysis. Quarterly and yearly financial report preparation. Making blank statements Preparation, assisting and coordinating of all works connected with finalization of Assisting statutory/ vigilance/ auditors from head quarters in connect with audit of Make internal and external purchases.

accounts. accounts of rubco rub wood division.

RESPONSIBILITIES OF FINANCIAL MANAGER

Financial planning Rising of necessary funds. Controlling the use of funds Deposition of profit 38

Accounts finalization Tax planning Book keeping and accounting Internal audit &Profit planning

CAPITAL BUDGETING
Capital budgeting is done at the beginning of the year itself. The requirements of capital will be specified clearly for the approval. During the budgeted year, if there is any further requirement of capital is faced then the proper justification has to be made. If the requirement is seen as important on then approve of the capital is sanctioned the requirement of additional capital may arise due to change in price of raw materials, packing materials, transportation cost etc

CASH MANAGEMENT
Cash management system is one of the key areas in any business, apart from the fact it is the most liquid current asset can be reduced. Cash is the common denominator to which all current assets can be reduced because that the other major liquid asset receivable and inventory get eventually get converted in to cash.

CREDIT CONTROL FUNCTION

A trade credit arises when the company sells its products or services on credit and does not receive cash immediately. it is an essential marketing tool, acting as bridge of movements of goods, or services through production and distribution stagrs to customers. A company grants credit to protect its sales from the competitor and to attract the potential customers also. rubco rubwood furniture division does not give any credit to customers. The sales are making through advance payment or spot payment.

PLANNING OF FUNDS
Planning of funds is a careful estimate made by the manager about the total funds required, which includes both fixed and working capital requirements. This estimation is done by the observation over the physical activities of the company. ALLOCATION OF FUNDS Providing the funds to proper place at proper time is also an important task to be done by financial manager studies the cash requirements of each department and funds are distributed. 39

RECORDING OF TRANSACTIONS
Each and every transactions of the company are recorded first in journal and posted to ledgers.

WORKING CAPITAL
Working capital refers to the amount required to meet the day to day operations of the business the working capital of the company is 80 lakh per month complete rise working capital in the following ways Cash Inventories Accounts receivable.

FIXED ASSET
It is the major part of working of a company. depreciation of fixed asset are charged on the diminishing balanced method. Vehicle Plant and machinery Generator Building

COST CONTROL
The costs are controlled in raw material and reduction to expense there is limitation of utilization of funds. The company will all ways have the comparison of budget actual.

AUDITING
The accounts of the company should be compulsorily audited. the auditing work is done by m/s varma & varma, kannur.and there is an internal auditing system which is done by the internal auditor.

TAX STRUCTURE
Company pays sales tax, income tax and excise duty ( 14%) VAT 12.5% to the kerala Govt.in accordance to change in state budget.

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STRUCTURE OF FINANCE DEPARTMENT

MD

GM

A/C OFFICER

JUNIOR CLERK

JUNIOR CLERK

41

3.7 PURCHASE DEPARTMENT INTRODUCTION

The purchasing department plays a very important role in organization because purchasing has effects on every vital factor concerning the manufacture, quality, cost, efficiency, and prompt delivery of goods to customers. The purchasing department is responsible for the efficient purchase of all goods of proper quality required for the different department. Purchasing is the most important function of material management as the moment an order is placed for the purchase of materials; a substantial part of the company finance is committed which effects the cash flow position of the company. The head of the department is usually known as purchase manager.

FUNCTIONS OF PURCHASE DEPARTMENT

To establish purchase policies, procedure and practices. To identify and choose the best source of supply materials To receive purchase requisition from all departments. To place purchases order with supplier and maintain records To check the quality and quantity of materials received. To verify and approve the invoice for payment

Functions of purchase department in rubco

The company mainly requires two types of materials- direct material and indirect material. The direct material for rubber wood furniture product are the round log rubber wood and indirect material includes hardware item used for production. The amount of raw material purchased by rubco is around 30 lakh per month which comprises item including rubber wood andhard ware item like screws, bolt, nail etc consumables like machine belt, lubricant oil, engine oil, break oil etc 42

chemicals like boric acid and borax finger glue Iacquer items, thinner, Steiner, sanding belt paper etc. As a substantial portion of the companys finance is used for purchasing the rubber wood, the purchase department should keep in mind the following specifications at the time of purchasing rubber wood

the logs must have a minimum oe 24 inch diameter it must have minimum of 4 feet to 8 feet length there must be no tapping mark, bending, nails etc logs having excess fiber should be rejected At present suppliers of rubber wood are from; Kerala Karnataka : : perumbavoor, taliparanba, kasargod, iritty sullys, manglore

PURCHASE PROCEDURE
Rubco is following a purchase procedure which is very systematic and scientific. The main objective of this purchase procedure is to ensure all material to confirm to the specific requirements. The following are the various purchase procedure which are followed by rubcu huat Pvt Ltd.

1 receipt of purchase requisition

The purchasing function of ruubco huat Pvt Ltd starts from receiving purchase requisition. A purchase requisition is a form is used as a formal request to the purchasing department to purchase materials. This form is prepared by the departmental heads for special materials not stocked as regular items. It contain the details with ordering number and specification if any, quantity of item and required date etc.

2 inviting quotations
The company calls tender for purchase of materials from approves and provisional vendor. In responds to this tender the company gets the quotation from various suppliers that they are ready to supply goods by specifying the quality and price.

3 preparation of comparative statement.

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On receipt of quotations from the suppliers, the purchase officer prepares a comparative statement on analysis of the quality of raw material at low rat.

4 selections of suppliers
After the preparation of comparative statement, this comparative statement is forwarded to purchase committee. The purchase committee select the most favorable supplier by considering the person who is supplying good at least cost with prescribed quality and with in the prescribed time.

5 preparation of purchase order

After getting approval from purchasing committee, purchase department prepares purchase order. Purchase order is a written authorization to the supplier to supply the material. The purchase order contain the information such as material description quality , rate, total cost delivery rate, terms and conditions etc.

6 preparation of goods receiving notes at the store

Once the order is placed, the suppliers deliver the required materials . on receipt of item stored in the department will prepare goods receiving notes and forwarded to the purchase department for further proceedings.

7 recommendation of invoice for the release of payment to the suppliers

After proper documentation by the purchase department the invoice and goods receiving notes are forwarded to the financial department for arranging the payment. Usually the company makes the payment to the supplier with in one month.

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Structure of Purchase Department

Managing Director GM

Purchase Manager

Purchase asst. Manager

Stock Keeper

Asst. Store Keeper

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3.8 SALES AND SHIPPING DEPARTMENT INTRODUCTION

Rubco sales international Ltd is the sales and marketing out fit of entire rubco group of companies. The company is run by eminent professionals with the active support from the management. The company has already well established dealer/ distributor net work and it is expanding its horizon through out the world. Rubco haut Pvt Ltd has one sales and shipping officer. He controls the sales acivities in the company. Shipping an activity taken by central execise, they check all products in the company itself to avoid damages incurring in loading. Loading of goods in the container at shipyard is called shipping. Shipping of product is done from Cochin shipyard.

FUNCTIONS OF SALES DEPARTMENT

Receiving data from dealers and arranging for the dispatching of roducts. Preparation of invoices and other related document for dispatch Maintaining of sales register and filling of sales tax returns and other statutory records Maintaining and submission of statutory documents pertain to central excise department Preparation of quotations as per the requirement from the parties in consultation with

with the sales tax department

the production department and accounts officer.

FUNCTIONS OF SHIPPING DEPARTMENT

Preparations of pro necessary shipping documents and forward the documents to Coordination with CHA for placement of containers Issue of staff and transportation at lowest cost clearing and forwarding agents.

Post shipment documentation

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 time

Preparation of post shipment documentation and forward same to the bankers. Preparation of bank realization of certificate To coordinate/ follow up with the bank to ensure that the payment has been received in Maintenance of register of export for each unit.

FUNCTIONS OF EXPORT SECTION

Finalization of export contract. Coordination between departments and matters connected with export Issue of packing instructions for export to concerned department Make arrangement for inspection of goods.

EXPORT PROCEDURE
Locating the potential buyer by searching through various portal, trade Contract thus by mail, telephone and intimating the company intention. Negotiating prices terms of payment and delivery terms. Sending sample brochure and other requests If price and terms are approved, awaiting their purchase order/ contracts. Filling shipments documents through the(custom home agent). Providing necessary advice to buyer Follow up the cargo till it reaches the destination. Effort for the order. Obtain buyer feed back and product quality.

journals, foreign visit export promotion councils and also by responding enquiries.

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Structure of sales and shipping department

MANAGING DIRECTOR

GENERAL MANAGER

SALES AND SHIPPING OFFICER

JUNIOR SALES OFFFICER KERALA

JUNIOR SALES

JUNIOR SALES OFFFICER KERALA

JUNIOR SALES

SALES EXICUTIVE

SALES EXICUTIVE

SALES EXICUTIVE

SALES EXICUTIVE

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CHAPTER 4

49

4.1 SOCIAL:
The company gives excellent facility to students for tneir project work . Company provides maximum job opportunity for the local people Company gives desirable donation to orphanages , old age home, health centers and Company gives guidelines to people who are interested to start business. Company maintains high quality in their products so that they ensures maximum Company maintain high quality in work life also.

charity trust.

customer satisfaction and value to the money.

4.2 ENVIRONMENTAL
The products produced in the company are eco friendly so that it does not harm Machines used in the company are very advanced so that it produces minimum sound Company prevents pollution by dust by using dust sucking macine. There is no poisons or non recyclable by products from the production process.

environment. and hence there is no sound pollution.

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CHAPTER 5

51

5.1 SWOT ANALYSIS

The overall evaluation of companys strength, weakness, opportunities and threats is called SWOT analysis.

INTERNAL ENVIRONMENT ANALYSIS (STRENGTH/ WEAKNESS)

Each business need to evaluate its internal strength and weakness periodically. It can do so by using a form shown in the marketing memo checklist for performing strength/ weakness analysis management or out side consultant, review marketing, financing, administration, manufacturing and organizational competencies and rate each factor as major strength or minor strength or neutral factor, minor weakness or major weakness.

EXTERNAL ENVIRONMENT ANALYSIS (OPPORTUNITY AND THRET ANALYSIS)

In general, a business unit has to monitor key macro- environment forces (demographic environment, technological, political legal and social cultural) and the significant micro environment factors ( customers, distributors, dealers, retailers) that effect its ability to learn the profit.

STRENGTH
Rubco mattress division has lot of product variety and price range. In the company there exist a cordial relationship between employee and top level Through effective marketing the rubco products could have acquired with market Rubco has well developed corporate strength; this is one of their major strength. Style of leadership that company is leadership through dedication and coordination. Strength of the company lies in the quality of products, wide range of products capable

management and among dealers and distributors. acceptance and customer preference with in a short period of being established.

That encourages employees of organization to work towards their organizational goals. to challenge variable environment conditions, goodwill, and customer service, tech advice, marketing intelligence, wide network, and interaction with customers. 52

Effective material management system. Ability of top level management to manage strategic change Good financial management system.

WEAKNESS
The company is newly established. There for most of the employees are fresher. There for company has to be conduct lot of training program to make the employees suitable for the work environment. So large volume of productive time is consumed to make enable there in experienced worker to familiarize with their work procedure to be followed. The weakness appearing most conspicuous to make their product acceptable By customer in the higher price compared to their competitors. Rubco going to expand their market overall in south India but transportationfrom kerala

to other market will be a big burden they are facing in themarketing. When comparing to their competitors they can easily supply goodsin to market according to market demand because they are having manufacturing plant in their states.

OPPORTUNITIES
The company has introduced lot of product variety in the market there for customers Rubco rubwood division is not yet fully tapped their hundred percentage utilization of In factory to undertake new project regarding project diversification. Opportunity of identifying the region where introducing more and more quality Rubco is not facing high level of competition, so their products having higher demand having lot of alternatives to make their on decision. existing machine capacity so opportunities lies there.

products so that product structure can withstand and different regional environment. in the market, it is because of the quality policy that they are also adopting in the production process. Rubco furniture has customer in European countries also.

THREATS
Each and every company facing threats in the market because customers requirements are changing day by day rubco is also facing the same problem 53

A lot of unauthorized companies are came in to existence in the market they are Lack of raw material is also a major threat faced by the company

providing product of low quality at few ever price and attracting small customers

CHAPTER 6

54

6.1CONCLUSION
During this period I understood that the rubber wood has very good future and its furniture will have demand in the market. It can compete with other wood based furniture product many countries are trying to improve their productivity, in India Rubco board (under Govt of India) plays a major role for helping the farmer for improving their Rubber plantation. During the part few years the production have increased and the states like Kerala. It is a success. The Kerala state rubber cooperation has 5 division and more than 2000 people are working there. The industrial relation atmosphere is cordial and the focus is also on training at all levels including workman. Rubco is in developing stage, and due to heavy expansion plans taken by the company has declining trend of profit but this position will be recovered in long run

6.2 RECOMMENDATIONS
Kerala state rubber corporation has in short span, redefining cooperative sector functions and set the place for the cooperative movement in Kerala today. Rubco was set up in year 1997 with the objective of effectively utilizing the abundantly available rubber in Kerala.

FOLLOWING SUGGETIONS ARE MADE

Rubco has market in other country, but the company has to strengthen their supply chain. In order to tap the target market the company has strengthen their supply chain all over India It has lot of franchises in Kerala they must start new outlets in various cities in our county. It can increase their productivity by utilizing the availability of the employees and by adding plant and machines. The company has to take care about to provide conveyance facility to employees.

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6.3 STUDENTS EXPERIENCE AT THE COMPANY

It was a good experience from RUBCU HAUT WOOD PVT Ltd. Concerned guide was HR manager, officials and staff showered their enormous help to words the completion of project work. They spend their valuable time irrespective of their work schedule. This one month project help me to create good relation with members in organization. The main objective of the study was to get familiar in the organization and to learn how the functions of various departments are coordinated. This study provides an opportunity to get greater industrial exposure. This study help me to gain practical knowledge and experience how theory learned is put in actual practice.

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BOOKS KOTLER , PHILIP MARKETING MANAGEMENT RAO , V S P HUMAN RESOURCE MANAGEMENT LEADERS AT ALL LEVELS RAM CHARAN WEB WWW. GOOGLE.COM WWW.RUBCO HAUT WOOD .COM

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A REPORT ON THE ORGANISATION STUDY AT RUBCO HUAT WOOD PVT LTD

SUBMITTED TO: MAHATMA GANDHI UNIVERSITY,KOTTAYAM In partial fulfillment of the requirements for the award of the degree of Master of Business Administration (2009-2011)

SUBMITTED BY: VIDHYA.U.S REGISTER NO : 10057

BHARATA MATA INSTITUTE OF MANAGEMENT BHARATA MATA COLLEGE THRIKKAKARA

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BHARATA MATA INSTITUTE OF MANAGEMENT

BHARATA MATA COLLEGE THRIKKAKARA P.O., COCHIN 682 021, KERALA Tel: 0484-2423626, 2425121 Fax: 0484-2427796.

CERTIFICATE

This is to certify that the Summer Project entitled AN ORGANISATION BASED STUDY ON THE FUNCTIONAL AREAS OF RUBCO HUAT WOODS PVT LTD carried out by VIDHYA.U.S, in partial fulfillment of the requirements of the Master of Business Administration (MBA) of Mahatma Gandhi University is a bonafide report of the work done by him under our supervision and guidance. This is also to certify that this report has not been submitted to any other Institute/University for the award of any Degree. However, this certificate is not issued to endorse the views and opinions expressed in the report.

Academic Guide

Prof.Dr.Mary Joseph Dean

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DECLARATION
I, VIDHYA.U.S, Second semester MBA student of Bharata Mata Institute of Management, Thrikkakara hereby declare that this organization based report on RUBCO HUAT WOODS PVT LTD is an outcome of my study under the guidance of MRS: SWAPNA ANILDAS at BMIM , project guide, BMIM and is submitted in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration of the Mahatma Gandhi University. The observations, suggestions and findings of this report are based on the data collected by me during the one-month period allotted for the study. Any part of this report has not been reproduced or copied from any other report submitted to the institute.

Place: Date:

VIDHYA.U.S

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ACKNOWLEDGEMENT
I highly indebted and thankful to administrative manager Muhammad siyad of Rubco for their valuable support. And providing excellent environment and infrastructure facilities of Rubco head office, Rubco huat woods pvt ltd. Chonadam. I take this opportunity to place on record the whole hearted thanks to swapna mam, my project guide and Prof:Dr.Mary Joseph our Dean in Charge for his support, encouragements and suggestions given in the time of study.

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