NEWS

Feb 2012

Titan is an international branding and design company that provides clients with the full spectrum of branding and creative design services.

PrimesSense:

Natural Interaction Branding

PrimeSense is best known for its technology, which allows to perceive the world in 3D, learn and understand it based on sight. The companys devices can see, track and react to the users movements outside the computer, without the need for special, wearable equipment. One of PrimeSenses goals is revolutionizing the way people use digital devices. The company, however, is not all about throwing away the remote control and being able to command digital devices with our hands, body or voice. Instead, it focuses on bringing life into livingrooms around the world with a completely immersive experience.

Enabling

Smart
TV Experience
Throughout the branding process, PrimeSense attempted to convey its main concept of Natural Interaction. The concept also consisted of the ideas of a unique user experience, dynamic movement and interaction. In order to achieve that, we've created 3-dimensional shapes which convey the sense element experience. Additionally, We chose to use the red color, which symbolizes passion, intensity and strength. The white and grey colors granted the whole project a neat and clean look, which suited the lifestyle element of the concept. The wave-like strokes were chosen in order to reflect the feel of movement and dynamism combined with a creative consumer-like photography concept.

A New

The GAP
Bridging the gap is the key to consumer adoption

The GAP
Bridging the gap is the key to consumer adoption

A History of Television
Last but not least, weve created an info-graphical and iconic language which was invented through the marketing communication materials and through a special poster at the CES 2012. The poster was made in order to position PrimeSense as a leader in its area of operation and included a brief history of television and a sense technology evolution. The graphical language was further implemented online, through the companys website and mini sites, and offline, through business cards, presentations, brochures, CES booth and more.

Natural Interaction is made possible through a combination of cutting edge technologies, that provide the ability to perceive a given environment, such as your living room, in 3D. Its the depth that comes from 3D real sensing that makes the PrimeSense Experience feel natural. And its actually the only way to get a real and immersive experience.
Heres how it works
The PrimeSense Sensor has the ability to observe a scene (you and your surroundings), in all three dimensions. It then translates these observations into synchronized images just like we humans do. The sensor then takes that depth image and translates it into information: where people are; which objects are furniture; where the walls and floor are; and of course, what movements you and those around you are making. We call this depth sensing. Depth sensing is what makes a totally immersive, interactive, full-body gaming experience possible, and also creates a better, friendlier, more precise experience for TV content discovery. And its what makes PrimeSense solutions so unique.
Flash

Control 2 Microphones Data

PS1080-A2 1410 CAA140258809 PS1080SAART

USB 2.0

Control External Digital Audio Sources Data

Control

Control

Audio

Control

Data

Data

- Mandatory - Optional IR Light Depth Image CMDS Color Image CMDS

Depth

Color

And here are the advantages

ANY lighting conditions - precise, unique & immune to ambient light day or night

Sensor Benefits & Features

Key Benefits
Thin host natural interface Mass consumer market product price point Proven mass-market scalability Simple and clean application-layer APIs Supports a unique end-to-end solution no need for the application layer to have depth-processing capabilities

Data

The PrimeSense 3D Awareness Sensor

ANY environment and ANY background

Key Features
Large, VGA-size depth image Multiple sensing capabilities: depth image, color (RGB) image and audio streams Best Minimum Object Size available in the market Real time at 30 or 60 FPS Standard off-the-shelf components Unique registration mechanism that overlays the depth image with a color image, enabling the matching of every depth image pixel to its true color image pixel Low-power embedded device, USB powered IEC 60825-1 Class-1 laser product

ANY motion in all 3 dimensions

Immerse Yourself in
Natural Interaction

PrimeSense is completely revolutionizing the way you interact with your digital devices by giving them the gift of sight. We call it Natural Interaction. You command your digital devices directly with your hands, body movements or voice, and theyll respond accordingly. Natural Interaction means you can totally immerse yourself in a game, discover new content on your TV, surf the web, and much more using the most natural communication device around yourself. And because PrimeSense makes your digital devices aware, theyll do so much more than just follow your command, things will get personal.

EVERY application imaginable, from gaming to virtual shopping

N a t u r a l I n t e r a c t i o n possible with a ro b u s t , i m m e r s i v e a n d u s e r- f r i e n d l y e x p e r i e n c e
Depth sensing makes

Natural Interaction for a changed paradigm in

consumer lifestyle

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