ASTRAL INSTITUTE OF TECHNOLOGY & RESEARCH, Indore [M.P.

SYNOPSIS
Influence

of economic situation on consumer purchased decision process

[For MAJOR RESEARCH PROJECT to be done for D.A.V.V. affiliated MBA (Full Time) Regular 2-year Program, during IV SEM 2012]

Submitted to Astral Institute of Technology & Research Indore, in partial fulfillment of the requirements of III Semester Subject FT-306, MRP Phase - I
Submitted to :
AProf. Dinesh Wadhwa HOD (MBA) DX/07/15000 Roll No:- 1004814

Submitted by :
Name:- manish kumar mishra Enrollment No:-

Internal Guide:
9827966662

Mobile No :

Date of Submission 25/02/2012 Email Id: imanishmishra@rediffmail.com Signature:

CONTENTS

Title of the thesis Introduction Need to understand

OBJECTIVE OF THE STUDY

Scope and limitation of the study Research methodology Sources of the data collection Proposed methodology of research Expected outcome References

Title of the thesis Influence of economic situation on consumer purchased decision process Introduction
Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility There are various factors which effect the consumer behavior, economic situation is one the personal factor which influence buying behavior, it is one of the tool of market segmentation, and here we will relate buying behavior with economical situation.

Need to understand
Why consumers make the purchases that they make? How economic situation affects consumer buying behavior? Opinion of various class of economical situation? Economical situation is a strong personal factor which affects the buying behavior of the consumer. People with low income level are very price sensitive where as the high income group are quality sensitive. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person

with low income and savings will purchase inexpensive products

OBJECTIVE OF THE STUDY:

To analyze the behavior of consumer in Influence of economic situation To know the view of customers against purchase decision To know the problems faced by the customer. To know about the impact of interest rate in the perception of the customer.

Scope and limitation of the studyScopethis study gives a base for segmentation of market. To help in making targeting strategy

Limitation-Various factor influence behavior of

consumer so we need to keep another factor steady.

Research methodology
This chapter describes the methodology of the study. This project is based on information collected from primary and secondary sources. After the detailed study, an attempt has been made to present comprehensive analysis of Influence of economic situation on consumer purchased decision process by the

people. The data had been used to cover various aspects like purchase and consumption. Descriptive research Analytical research
.

Sources of the data collectionPrimary data The primary data comprises information survey of Influence of economic situation on consumer purchased decision process. The data has been collected directly from respondent with the help of structured questionnaires. secondary data The secondary data was collected from internet, References from Library.

Proposed methodology of research

Survey method Questionnaire Existing information: secondary data

Expected outcome

The study of various economic classes of people will give information about buying behavior of the consumer which will lead to segment the market and will help in making pricing strategy.

References
www.docstoc.com www.bizresearchpapers.com www.helium.com Magazine, newspaper.