Avoiding Social Liabilities ?

Build Social Capabilities

Jrgen Weigand

Human history is a race between education and catastrophe.

H G Wells

CAMPAIGNING for SUSTAINABILITY

The GERMAN PERSPECTIVE

ECONOMY

SOCIAL MARKET ECONOMY SOCIETY

ECOLOGY

ECONOMIC WELL-BEING

Personal level - Humanistic education - Economic know-how - Grounded, virtuous

The Honorable Merchant

DEEP SENSE OF RESPONSIBILITY & RESPECT towards Firm level - Employees - Customers - Suppliers - Investors - Competitors Societal level - Consumers - Community - General public - Political system - Environment

STAKEHOLDERS

Property entails obligations. Its use shall also serve the public good.
German Constitution, Article 14.2

In pursuance of their economic objectives shareholders shall not compromise employee interest and public interest.
Judgment, German Federal Constitutional Court

The Executive Board is neither obligated nor authorized to exclusively act in the interest of shareholders.
German Law on Stock Corporations

Balancing of stakeholder interests shall be the binding guiding principle of the executive management of business organizations.
Judgmental interpretation, German Federal Court of Justice

Executive management decisions have to be geared towards long-run profitability of the firm. [This involves] substantial asset preservation, market-based return on capital employed as well as a fair risk premium for investments aiming at sustaining the corporation.
German Law on Stock Corporations

Codetermination

I don't pay good wages because I have a lot of money; I have a lot of money because I pay good wages.
Robert Bosch
(1861-1942)

SOCIAL
PEACE

Jakob Fugger 1459-1525

Social housing Fuggerei, Augsburg, Germany

Statutory Social Security System

Otto von Bismarck 1815-1898

Introduction in 1870s

Short-Time Work

Temporary payments from statutory unemployment insurance funds

PROTECTION of ENVIRONTMENT

1980

CORPORATE SOCIAL RESPONSIBILITY

Adidas Group
Vision Our vision is clear: to enhance social and environmental performance in the company and the supply chain, thereby improving the lives of the people making our products. We are striving to be the global leader in the sporting goods industry and this demands that we return strong financial results. But leadership is not only about results, it is also about how success is achieved. We are accountable for the way we do business. In particular, we accept responsibility for the way our products are manufactured by our suppliers. By our actions we can and should improve the lives of workers who make our products. We are committed to good governance, and use our sustainability statement and our corporate missions on Social and Environmental Affairs, Human Resources and Community Affairs to achieve our vision.

Values

Performance

Passion

Integrity

Diversity

Beiersdorf
Vision Economic success, respect for people, and active environmental protection are three equally important aspects at Beiersdorf. They reflect our understanding of responsible corporate governance and are based on the guiding principle of the Brundlandt Report published by the World Commission on Environment and Development in 1987: "Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs."

Sustainability in packaging development In developing packaging, our attention is directed at three key criteria: avoid, reduce, recycle. This has allowed us to achieve significant savings over the entire life cycle of several different packaging designs.

BMW Group
Vision We have a clear vision: we aim to be the worlds leading provider of premium products and services for individual mobility. By acting in a sustainable and responsible way in all areas, we are taking a step-by-step approach to ensure this vision becomes reality. After all, sustainable action is an investment in our future. .. our focus is on all three aspects of sustainability economic, environmental and social. Sustainability Initiatives
Sustainable Operations Product Responsibility Environmental Protection Employees Society

Building social capabilities

3 RULES

The environment is everything else except me.

Albert Einstein

Act only according to that maxim whereby you can, at the same time, will that it should become a universal law.
Immanuel Kant

Today, more than ever before, life must be characterized by a sense of Universal Responsibility, not only nation to nation and human to human, but also human to other forms of life.
Dalai Lama