: 9 ............................

: 9 ....................................
: 12 ...............................
.1 12 .........................................
.2 12 ...........................................
.3 13 ........................................
.4 14 .......................................
: 14 ................................
: 16 ...................
.1 16 .............................
.2 17 ....................................
.3 18.................... MIS
.4 20 ...
.5 20 .........................
: 24 .............
.1 24 ...............................
.2 24 ...
.3 27 .................................
.4 28 ................................
: 31 ................
: 31 ............................
: 33 ....................................
.1 33 ...................
.2 34 ...................................
.3 36 ........................
.4 41 .......................
: 44 .........................................
.1 44 ................................
.2 44 ..............................
.3 46 .................................

 .4 49 ...........
.5 50 ...................................
.6 51 .............................
: )( 55 . . .
: )( 55 .........................
.1 )( 55.................Promotion
.2 56 ............................
.3 61 .........................................
.4 62 .........................................
: )( 63........Promotion Mix
.1 63...............................Advertising
.2 69................................... Publicity
.3 72....................Public Relation
.4 )( 76..........Sales Promotion
.5 82 ..........
.6
: 89 .....................
.1 ) ( 89 .........
.2 90.......Personal Selling
.3 91 .................................
.4 94 .......................................
.5 99 .....................
.6 111...............Sales Manager
.7 113...............Sales Forecasting
.8 115.........................
: 119. . .
: 119.............................
.1 119........................................
.2 120.................................
.3 122.........................................
.4 123........................................
.5 126.........................
.6 130.............

88

 : 132.....................
.1 )( 132..........................
.2 )( 135............. GATS
.3 138........................................
: 141..........
.1 141...........................
.2 143.........................
.3 145.....................................
.4 148......................
.5 150..............................
.6 )( 150. . . .
.7 151 Multi-National Companies
.8 153........ Mega Destination
: 155................
.1 155..................................
.2 158...........................................
.3 159...........................................
.4 ) - - ( 160
.5 165.......................
.6 167..................................
: 176................
.1 176...............................
.2 178.....................
.3 192.......................
:
) ( 207...........
.1207..................................................
.2 210..............
.3 212....................
.4 214....
: 219....
: 219..............................
: 225.......................

 .1225..................................................
.2 227............................................
.3 232....................................
: 248................................
: 251..................
: 255....................
.1 256.................................
.2 257............
.3 258.......
: 259...........
.1 259.................................
.2 260........................
.3 261.............................
: 263........................
: 271......
:
277................................... SMEs
: 283. .
: 283...................................
: 285................................
: 287.................................
: 289.................................
: 291..........................
: 294.......................
: 295.................................
: 296...........................................
.1 296..................................
.2 297...............................
.3 298...................................
:
311................
: 311.......................New Tourism
.1 311...................................

 .2 311........................
: 315.............Alternative Tourism
.1 315............................................
.2 315......................
.3 318.................................
: : 319.............................
319.........
.1 319..........................
.2 320.................................
.3
322.........................................
.4 324..........................
: :
329.....................Eco Tourism
.1329..................................................
.2 330.....................
.3 331...................................
.4 332....Eco - Travelers
.5 333.............................
.6 335............
.7 ) ( 336..............
.8 338...
: 341.......................
: 365...........
: ) - -( 365............
: 366..........................
: 370............................
: 372....................................
.1372...................................................
.2 373................
.3 375..............................
.4 376................
.5 Climate Change

 379.............
383.......................................................
389.............................................