Introduction: Ozone water treatment Ltd.

, a for profit social venture with an expected opening date of February 2013 in India, the aim of this business model is to facilitate the rural areas in India with safe drinking water, which in turn reduces the waterborne diseases. Mission Statement: Ozone water treatment Ltd., a for profit social venture with the mission of inspiring and leading a revolution in providing the facility of safe drinking water kiosks in the rural sector of the market, which is known as the emerging market. There are more than 2.6 billion people who hardly come across the basic necessities of living, such as safe drinking water and food as they live on less than $2 a day. Ozone water treatment Ltd. intends to venture into the Indian rural market as rural India has more than 700 million people residing in about 1.42 million habitations spread over 15 diverse ecological regions. Despite an estimated total of Rs. 1,105 billion spent on providing safe drinking water since the First Five Year Plan was launched in 1951, lack of safe and secure drinking water continues to be a major hurdle and a national economic burden in rural India. The company would expand the business in other countries rural areas after building a strong network and base in the home country. The ultimate concern of our company is to take a big leap and eradicate environmental imbalance as much as possible.

Strategy: Ozone water treatment Ltd., being a profit social venture with a mission of selling safe drinking water at scale to people in villages who dont have access to it. The small villages, which our company would target, have 100 to 300 families with three or more mom and pop shops. The shops sell all the basic needs of living from soaps to household items. Our strategy is to build a cement water tank for about $ 100 besides each shop, and then purify the water in it using an affordable water purifying technology. This in turn would help people to have

access to purified water when they would visit the shop to buy basic necessities. The outcome of our business model would help in a major drop in medical bills and illnesses - diarrhea, visits to clinics and doctors, electrolyte replacements and hospital stays to treat the illnesses they get from drinking bad water.

It is difficult to establish the exact degree of the importance of water to man in his arduous climb up the ladder of civilization. It is a fact to be taken into consideration that without water there would have been no life of any kind on the earth and that, without the availability of water in adequate quantity and free of harmful organisms, mans progress is tremendously hindered. Despite the fact that wastewater is a source of water pollution, it is considered a sustainable and

valuable resource that should be collected, treated and reused in an adequate way not only to preserve the environment and water bodies but also to conserve the water resources. The role of water as a carrier of microbes that are diseasecausing in humans is often ignored. There is actually no count of billions of mandays of labour lost annually because of illness and death from water-borne diseases. One in eight people in the world lack of clean water for their use, a child dies every 15 seconds because of lack of clean water access and one in four children who die before age five worldwide, die of water related disease. These facts are very critical and need to be looked upon in depth.