I.

Name of the Business Coffee Prince Bakeshop

II.

Nature of the Business A collaboration of two distinct businesses, offer a broad range of coffee and espresso products, all from high quality coffee beans and freshly prepared bakery and pastry that will be suited to its market.

III.

The Logo

COFFEE PRINCE BAKESHOP

Coffee Prince Bakeshop

IV.

Mission CPB aims to offer a broad range of coffee and espresso products, all from high quality coffee beans and freshly prepared bakery and pastry at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists and most of all, the shoppers.

V.

Vision CPB aims to become a leader setting standard on its chosen industry and to become one of the prestige coffee bakeshop in the country.

VI.

Goals and Objectives 1. Build a strong market position on its preferred location. 2. Create a new atmosphere line of products for the customers. 3. Create a service-based company that exceeds customers' expectations, and increases the number of repeat clients serviced by at least 20% per year, through superior performance and wordof-mouth referrals. 4. Become an established community destination with a customer satisfaction rate of 90% by the end of the first year. 5. Provide an income for the founders by the end of the second year with income growth possibilities.

VII. Keys to Success Keys to success for CPB will include: Providing the highest quality product with personal customer service. Competitive pricing. VIII. Target Site of the Business The preferred site of the business is in the vacant stall in Sun Star Mall in Sta. Cruz, Laguna where citizen in the 3rd and 4th district of Laguna passes by.

Another possible site is at any vacant stall in SM Calamba, Calamba City and in any vacant stall in SM Sta. Rosa, Sta. Rosa City. IX. Budget Following are the prospective expenses that the business may meet. Business Permits Rent Expenses Furniture Equipment Utensils Total Php. 3000.00 Php. 15,000.00
(1 month advance, 1 month deposits)

Php. 8,000.00 Php. 20,000.00 Php. 5,000.00 Php. 51,000.00

X.

Products and Services

CPB offers a broad range of coffee and espresso products, all from high quality coffee beans. CPB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. XI. Man Power Ralph Jason Abe Full time baker He will be present at the stall from 8 A.M. to 4 P.M. from Monday to Sunday and will be in charge of baking bakery and pastry products and must assure its freshness and quality. Educational Attainment B. S. Entrepreneurship (LSPU-SCC) - Diploma in Baking (LSPU-SCC) 0926-409-5376/ralphkon08@yahoo.com

Kononia Fe Nieves M. Acejo Chief Barista She will be present on the stall from 9 A.M. until the mall close every day and will be in charge for the preparation of the operation for the day and to assure quality coffee and espresso products. Educational attainment B.S. Entrepreneurship (LSPU-SCC) 0916-161-9929/kononia_18@yahoo.com Czarina Dizon cashier She will be present at the stall at 9 A. M. until the mall close every day and will be in charge for the cash registrar and a sales representative. Educational attainment - B.S. Entrepreneurship (LSPU-SCC) 0926-204-2121/czarinadizon@yahoo.com Eden R. Quilao Shop Assistant She will be present at the stall at 9 A. M. until the mall close every day and will be in charge to help all the personnel as possible. Educational attainment - B.S. Entrepreneurship (LSPU-SCC) 0905-134-8587/edencloe@yahoo.com Aljon L. Subia Founding Owner He must be present at the stall all the time to supervise the sales, productions and all activities in the store. Educational attainment - B.S. Entrepreneurship (LSPU-SCC) 0916-566-7495/aljon_subia@yahoo.com

XII. Projected Time of Return of Investment Coffee Prince Bakeshop Projected Time of Return of Investment (ROI) Income Expenses Salaries Electric Supplies Rent

Month of operation

Net

January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 TOTAL

P15, 000 P20,000 P22,000 P25,000 P26,000 P30,000 P35,000 P36,000 P20,9000

P9,000 P9,000 P9,000 P9,000 P9,000 P9,000 P9,000 P9,000 P72,000

bill P3,000 P3,500 P4,000 P4,000 P4,000 P4,000 P4,000 P4,000 P30,500

P1,000 P1,500 P1,600 P1,700 P1,900 P2,200 P2,500 P2,600 P15,000

P5,000 P5,000 P5,000 P5,000 P5,000 P5,000 P5,000 P5,000 P40,000

P-3,000 P1,000 P2,400 P5,300 P6,100 P9,800 P14,500 P15,400 P51,500

XIII. Signatories The signed personnel below agree upon to serve and to be dedicated at their work for the success of the Coffee Prince Bakeshop.

Aljon L Subia Founding Owner

Ralph Jason Abe Full Time Baker

Kononia Fe Nieves M. Acejo Chief Barista

Czarina Dizon Cashier

Eden R. Quilao Shop Assistant