Marketing Assignment

Marketing assignment: The purpose of this report is to apply your knowledge of marketing to McDonalds. Your report should explain the concepts of marketing; illustrate segmentation, targeting and positioning using one of their products. Finally, you analyze their marketing and devise a marketing mix for one of their products. Your report should follow the outline below. Task 1 Investigate the concept and process of marketing. 5 6 7 8 Compare alternative definitions of marketing. You should use the key words from the definitions to formulate your own definition. Identify the main characteristics of a marketing oriented organization and explain if you think McDonalds exhibit these characteristics Compare the selling concept with marketing concept- which one best describes McDonalds? Identify and assess the benefits and costs of implementing of a marketing approach to McDonalds.

Task 2 explore the concept of segmentation, targeting and positioning. A) Identify and explain the relevance of Macro and micro environmental factor to marketing undertaken by McDonalds. B) Propose Segmentation criteria and explain how McDonalds could use these criteria to segment the market for one of its products. C) State the target market you would choose for this product and explain why you think this target market would be attractive to McDonalds. D) Explain how McDonalds should take account of buyer behavior in their marketing activities. 9 Task 3 - Identify and analyze the individual elements of the extended marketing mix.

10 Analyze how McDonalds gain competitive advantage through their products. 11 Critically evaluate the distribution strategy used by McDonalds for their product. Suggest ways in which it could be improved. 12 Explain how the prices set by McDonalds reflect their objectives and market conditions. 13 Comment on the effectiveness of their promotional strategy in helping McDonalds to meet their marketing objectives for their products. Task 4 Apply the extended marketing mix to different marketing segments and contexts. 14 Choose a McDonalds product and devise two marketing mixes for the product. Start your marketing mix by outlining the target marketing the product is aimed at. 15 Explain the differences in marketing products and services to organizations rather then consumers 16 Explain how and why international marketing differs from domestic marketing for McDonalds.

Student guidelines 17 You should write this assignment in report style using the headings outlined above. 18 You should diagrams and tables of figures where appropriate ensuring to references their source. 19 You should include a bibliography using the Harvard referencing system. 20 All tasks must be completed in the word of 2500 3000 words excluding tables of figures. Diagrams and appendices. 21 100% free plagiarism .

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