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A PROJECT REPORT ON

DIGJAM WOOLAL MILLS (UNDER BIRLA VXL Ltd.)

SUBMITTED TO Ripal Madam

Prepared by

Roll no:-

ARSHAD DABAWALA BALVANT VIRANI VISHAL PANELIYA

08

M.B.A SEM-I
ACADEMIC YEAR: - 2011 2012
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ACKNOWLEDGEMENT

Through this acknowledgement, we express our sincere gratitude toward all those people who have help us in the preparation of this project, which has been a learning experience. We undersigned students of MBA SEM-1 declare that the work presented in this report is our own work and has been carried out under the supervision of Miss. Ripal Madam faculty of K. K. PAREKH INSTITUTE OF MANAGEMENT.

PREFACE

As a part of the course curriculum, the first year M.B.A. student are required to prepare a report. The objective behind preparing this project report is to relate the management subjects taught in the classroom to their practical application. The preparation of this report is based of basic information of Process of Management. Here WE chose our organization as DIGJAM . Our work in this report is limited to the study only some part of the Process of Management and basic information about the Process of Management. In spite of us best efforts, there may be errors of omissions and commissions, which may please be excused.

Index
Sr.no. 1 2 3 4 5 6 7 8 9 Particular Introduction of DIGJAM Board of Directors Planning Organizing Staffing Directing Controlling Conclusion Bibliography Pg. no 6 8 11 13 17 20 22 24 27

INTRODUCTION OF DIGJAM
Name of Company Name of unit Registered office : : : BIRLA VXL LTD. DIGJAM WOOLLEN MILLS BIRLA VXL LTD. Aerodram Road, Jamnagar 361006 Gujarat. Corporate Office : 801, Bhikhaji Cama Bhawan, 11- Bhikhaji Cama Place, New Delhi -110066 Year of Establishment : Form of Organization : Size Of Unit Area Occupied Plant Capacity Founder Main Products No. of Workers : : : : : : 20th August 1948 Company Limited By Shares Medium Scale 47 acres 7 million meters Maharaja DIGVIJAY SINGH of Jamnagar Woolen/Garments 700 Permanent 225 Aveji 250 Contract labor Working hours : 3 Shifts 7:00 am to 3:30 pm 3:30 pm to 12:00 pm 12:00 pm to 7:00 am Off-day Chairman Auditors : : : Sunday S. K. BIRLA KHIMJI KUNUERJI & CO.
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 Bankers

UCO Bank Bank of India Bank of Baroda Punjab & sindh Bank Union Bank HDFC Bank Oriental Bank

Phone no Fax E-MAIL Punch Line

: : : :

91-288-2712972-73 91-288-2712991 info@digjamsuiting.com DRESSSING THE WORLD

Name
A C Mukherji C L Rathi C L Rathi G Goswami G K Sureka G K Sureka G Momen Meenakshi Bangur P K Das R K Choudhury R K Kedia Ravinder Sharma S K Birla Sidharth Birla Virender Gupta

Designation
Director CEO Managing Director Director Co. Secretary & Compl. Officer Secretary Director Director Vice President Exports Director President Vice President - Sales& Markt Chairman Emeritus Chairman / Chair Person Vice President - Operatio

(1) (2) (3) (4) (5)

Planning Organizing Staffing Directing Controlling

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 Meaning of Planning:Planning refers to the process of deciding what to do and how to do it. Planning occurs at many levels, from day-to-day decisions made by individuals and families, to complex decisions made by businesses and governments.

Planning in DIGJAM: Concentrating on formal RTW(Ready To Wear) garments range. Increase their shares international market. Increase in institutional selling. On top level management, there are long terms objectives are decided. Like, establishment of new plant, launch new product etc. On middle level management short terms or day-to-day objectives are decided. Like, purchase of raw material, payment of cash, checking of quality.

PLANNING COMMITTEE: In generally planning is done by their top level management, but sometime they include department managers and expert committee to plane and for advice.

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 BCG Matrix of BIRLA VXL LTD:-

Here is the BCG matrix of DIGJAM WOOLAN MILLS, in Market share of DIGJAM WOOLAN MILLS is low but its Market growth rate is high , in short DIGJAM is in question market situation.

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 Meaning of Organizing:Organizing is the managerial function of arranging people and resources to work toward a goal. The purposes of organizing include but are not limited to determining the tasks to be performed in order to achieve objectives, dividing tasks into specific jobs, grouping jobs into departments, specifying reporting and authority relationships, delegating the authority necessary for task accomplishment, and allocating and deploying resources in a coordinated fashion.

In DIGJAM Organizing:Here is decentralization of authority is applied, therefore different kind of department charts are here. And here is line and staff organization.

Main Chart:Board of Directors Audit Committee Deputy Managing Director President Vice President Deputy General Manager Senior Manager Manager Officers Clerks

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 Chart of personal Department:Vice President (HRD) G.M. (HRD) Manager Technical Assistant (HRD) G.M. (Personal)

Labor Officer

Typist

Assistant

Welfare Officer

Chart of Marketing Department:President Vice-President General Manager (sale)

Deputy General Manager (Sale) Marketing Officer South East West Noeth Area Sales Manager Area Sales Manager Area Sales Manager Area Sales Manager Sales officer Sales officer Sales officer Sales officer

Deputy General Manager (Marketing)

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 Chart of finance Department:Board of Directors Managing Director President Joint President General Manager Deputy General Manager Manager (A/c S)

Sales Accountant

Purchase Accountant

Taxation Accountant

Salary Accountant

Misc. Accountant

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 Meaning of Staffing:The managerial function of staffing involves manning the organization structure through proper and effective selection, appraisal and development of the personnels to fill the roles assigned to the employers/workforce. According to Theo Haimann, Staffing pertains to recruitment, selection, development and compensation of subordinates.

Staffing in DHGJAM: Recruitment :In DIGJAM recruitment is done through various sources like consultancy firms, contact of present employee & former employees, intermediates and through advertisement in news papers & internet.

Selection:The selection procedure mainly depends upon the job for which person is to be employed. In DIGJAM due consideration is given to organizational requirements as well as technical & professional dimensions while selecting.

Training:In DIGJAM man power of all the departments are being trained on regular basis. There are general & job specific trainings & refreshers training to enhance the knowledge of the employees. For the work requiring particular skill or knowledge training is provided to workers in which they have to attend daily training sessions imparting knowledge regarding technical matters, quality maintenance, house keeping, safety, etc. and for practical knowledge they are being trained by experience d workers and then after they are examined and if they do not perform well then necessary steps are taken.
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Training centers are separate for workers, staff & executives where they arrange case studies, seminars & conference. For development of employees company organizes development programmes for which professional form outside the company or guest faculty are also invited. In these programmes they are made aware of organizational behavior and how to improve themselves and improving the effectiveness & efficiency of the company so as to benefit themselves too being a part of it.

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 Meaning of Directing:DIRECTING is said to be a process in which the managers instruct, guide and oversee the performance of the workers to achieve predetermined goals. There mainly four element of directing, which are as follows: (1) Leadership: In DIGJAM systematically manager is the leader. And they plane and organize for leadership programs. Generally they guide to their workers and motivate them.

(2) Motivation: Motivation is given to the workers to as per their performance. Promotion or increment in DIGJAM is done on the basis of employees ability to work, their skills, behavior and other such merits. For promoting managerial staff the panel of president, vice president & president of HRM is there who takes the decision by taking feedback from the members of the company.

(3) Communication: Communication is the process of interchanging ideas, knowledge, views etc. In DIGJAM communication is upward slopping.

(4) Supervision: Supervision is seeing that subordinate do their work and do it as directed. In DIGJAM it has a department of quality checking which includes the officers who check the quality, quality of goods etc.

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 Meaning of Controlling: Controlling is one of the managerial functions like planning, organizing, staffing and directing. It is an important function because it helps to check the errors and to take the corrective action so that deviation from standards are minimized and stated goals of the organization are achieved in desired manner. According to modern concepts, control is a foreseeing action whereas earlier concept of control was used only when errors were detected. In controlling performance are observed, measured and compared what had been planned. It is the last function which helps DIGJAM to compare the planning with actual situation in what they did, last year they have increment in sales and also in profit. They have extra controlling officers and extra staff and the best thing of DIGJAM is that the turnover of employees.

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At last, and after studying DIGJAM WOOLAN MILLS I am sure that DIGJAM will be in top of the mills in India. DIGJAM is very large organization and highly produced mill under BIRLA VXL Ltd., Now some highlights of DIGJAM,

DIGJAM : Its who you are

DIGJAM : Dressing the world

DIGJAM : Sense of dressing.

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Thankful to Ripal madamfor helping me to prepare report, Also thankful to Nazia Khan to help me for helping me in permission in DIGJAM.

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