International Marking

Name: SN :095517811

CONENT

INTRODUCTION............................................................................2 ENTERING INTERNATIONAL MARKET..................................2

CONSIDERING ............................................................................................................................................2 IN THE CASE..............................................................................................................................................2

TWO SOURCES..............................................................................3
PRIMARY DATA...........................................................................................................................................3 SECONDARY DATA ......................................................................................................................................3 IN THE CASE..............................................................................................................................................3

OPPORTUNITIES AND THREATS...............................................4

STEPLED..............................................................................................................................................4 PRODUCT LIFE CYCLE..................................................................................................................................4 IN THE CASE..............................................................................................................................................5

SELECT ........................................................................................... 5
THIS INVOLVES:..........................................................................................................................................5 IN THE CASE..............................................................................................................................................6

EXPORT .......................................................................................... 6
DIRECT EXPORTING.....................................................................................................................................6 INDIRECT EXPORTING...................................................................................................................................7

CHOICE........................................................................................... 8
DISTRIBUTORS............................................................................................................................................8 ADVANTAGE AND DISADVANTAGES.................................................................................................................8 IN THE CASE..............................................................................................................................................8

International Marking

Name: SN :095517811

Introduction
This report is based on the basic knowledge of marketing to write. In this case, we can see that pk is a company that small to large, from weak to strong. Their main products from the beginning to the later production of single production lighting cables and so on high-end electronic equipment. With China's accession to WTO they also see the international market. Now they see the international market, giving them the advantage, so the report described the main speakers pk into the international marketplace, the company is by how a scene.

Entering international market

Considering In today's marketplace, all companies must consider exporting simply to survive and thrive. You must compete globally because your competition is already doing so. Your competition may be a foreign company, or a subsidiary of a foreign company. This raises both risks and opportunities. The risks of dealing in another country are that you do not know how business is conducted there. The opportunity may be as simple as doubling or tripling your potential outreach. For instance, the China market potential is almost five times greater than the United States (based on population). If you have a product or service for that market, you can hit pay dirt. In the case Advantages of international marketing, pk is a wholly-owned company dedicated to developing electronic markets. International marketing advantage lies in its product development capabilities, including brand and own brand, to meet the needs of each target market. Although small, but the pk's sights is the international market, a vast
2

International Marking

Name: SN :095517811

space. Case made reference to, big changes in international trading that have occurred over the last 10-15 years with the Chinese economy becoming more market-base and more recent impact of China joining the WTO in 2001I think this is their determination to enter the international market, an important reason.

Two sources
Primary data Primary data is the specific information collected by the person who is doing the research. It can be obtained through clinical trials, case studies, true experiments and randomized controlled studies. This information can be analyzed by other experts who may decide to test the validity of the data by repeating the same experiments. Can be collected by representatives of the organization in person, commissioning research to be undertaken on behalf of the organization. Secondary data Secondary data is data collected by someone other than the user. Common sources of secondary data for social science include censuses, surveys, organizational records and data collected through qualitative methodologies or qualitative research. Primary data, by contrast, are collected by the investigator conducting the research. In the case

In the case we can see that pk has already begun to collect the primary data, such as involving the use of consumer advertising and promotion and the collection of consumer and trade feedback.

International Marking

Name: SN :095517811

Opportunities and threats

STEPLED STEPLED social/cultural, involves research into all the macro-environmental legal, factors: and

technological

economic,

political,

environmental

demographic. At some time, most companies engaged in international marketing suffer because of the political or legal structure of a country. The level of risk involved will depend on several factors: the attitudes of the country government, the product being traded, the company wishing to trade. The economic wealth of a country is based on its human, natural and technical resources. These resources affect a country ability to produce globally competitive goods and services and to offer a viable market for such products. Product life cycle The product life cycle goes through multiple phases, involves many professional disciplines, and requires many skills, tools and processes. Product life cycle (PLC) has to do with the life of a product in the market with respect to business/commercial costs and sales measures; whereas product life cycle management (PLM) has more to do with managing descriptions and properties of a product through its development and useful life, mainly from a business/engineering point of view. To say that a product has a life cycle is to assert four things:
that products have a limited life, product

sales pass through distinct stages, each posing different challenges,

opportunities, and problems to the seller,

profits rise and fall at different stages of product life cycle, and Products require different marketing, financial, manufacturing,

purchasing, and

human resource strategies in each life cycle stage.

International Marking

Name: SN :095517811

In the case Through my analysis of the case, I think they will look at the challenges and opportunities faced by an opportunity could be: A developing market such as the Internet. Mergers, joint ventures or strategic alliances. Moving into new market segments that offer improved profits. A new international market. A market vacated by an ineffective competitor. A threat could be: A new competitor in your home market. Price wars with competitors. A competitor has a new, innovative product or service. Competitors have superior access to channels of distribution. Taxation is introduced on your product or service.

Select
Secondary research- Collect information from a variety of reliable sources. At this stage such techniques as PEST or SLEPT analysis can be used. Screen the collected information using set criteria, e.g. as in the Business Environmental Risk Intelligence index. Select top-scoring countries. Apply secondary screening criteria using data from markets and the business, e.g. market attractiveness/competitive advantage. Select best country to enter. Prepare an international marketing plan/strategy. This involves: The selection of the most appropriate entry mode The selection of the most appropriate target markets The selection of an appropriate marketing mix- suited to the country and target market In the case PK Electrics should survey Size of market demand Market demand for

International Marking

Name: SN :095517811

In the case We can pk companies to enter the market before; there is always a decision-making process. The beginning analysis of market factors. The report in front of the external environment for the simple analysis. Then we can see that in the case, Pk Company also carried out data collection, I have also carried out in the previous report of the narrative. The final step is to enter the international market in the company's strengths weaknesses analysis.

Export
Direct exporting With direct exporting the exporter handles every aspect of the exporting process.
o o o

Market research Foreign distribution Collections

Direct methods of exporting give your firm:

o o o

More control over the export process Potentially higher profits A closer relationship to the overseas market

Direct methods of exporting require a significant commitment.

o o

They are not cheap and require substantial resources. Reorganizing the company to support the export effort may be necessary.

Methods of direct exporting include going through:

o o o o

Sales Representatives Distributors A Foreign Retailer Direct sales to the End User

An indirect method of exporting requires less marketing investment, but you lose

International Marking

Name: SN :095517811

substantial control over the marketing process. Indirect exporting Methods of indirect exporting include:
o o o o o o o o o

Filling orders from domestic buyers who then export the product. Seeking out domestic buyers who represent foreign customers. Exporting through an Export Management Company (EMC) Exporting through an Export Trading Company (ETC) Franchising Licensing Contract manufacturing Piggyback marketing Remarketer

Franchising is the practice of using another person's business model. The franchisor grants the independent operator the right to distribute its products, techniques, and trademarks for a percentage of gross monthly sales and a royalty fee. Various tangibles and intangibles such as national or international advertising, training, and other support services are commonly made available by the franchisor. Agreements typically last from five to thirty years, with premature cancellations or terminations of most contracts bearing serious consequences for franchisees. The verb license or grant license means to give permission. The noun license (license in British, Canadian and Indian spelling) refers to that permission as well as to the document memorializing that permission. License may be granted by a party ("licensor") to another party ("licensee") as an element of an agreement between those parties. A shorthand definition of a license is "an authorization (by the licensor) to use the licensed material (by the licensee)."

International Marking

Name: SN :095517811

Choice
Distributors A foreign distributor is a merchant who purchases goods at a substantial discount and resells it for a profit. Foreign distributors generally provides support and service for the product. Distributors usually carry an inventory of products and a sufficient supply of spare parts. Distributors maintain adequate facilities and personnel for normal servicing operations. Distributors usually sell complementary products. Distributors may resell the product to local dealers and retailers. Advantage and disadvantages There are similar to those of involved in the use of agents. The main difference is that the exporter will be paid for the goods as the distributor takes title for them; therefore the exporter is likely to more commit to the sale. In the case We analyze the case we can see; pk is a production of electronic equipment. For offshore production, pk it did not have its capacity, while its sales tend to yield good results. Pk companies want to enter overseas markets, has also done a lot of preliminary work. We can see that you have the product to leave the country main purpose is to broaden the overseas markets to seek greater development. And I think, in the early to enter the market they are mainly sales. Let everyone know that their own brands. The Distributors is precisely in line with this. Distributors can better help them sell their products do, because pk belongs to a developing company. They need a person familiar with the environment to help abroad. To help them

International Marking

Name: SN :095517811

enter the market. I think the way they can do Distributors . So, I think Distributors is the most appropriate method.