BUSINESS RESEARCH PROPOSAL

TOPIC
IMPACT OF 'INFLUENCERS' ON PURCHASE OF 'SEDAN CARS' RANGING FROM 'Rs.5 LAKHS TO Rs.10 LAKHS'

SUBMITTE D TO: PROF. JINAL PARIKH

SUBMITTED BY:MILAN DAVE ANKITA JAIN SAPAN SHAH NIRAV SOLANKI EKTA TANEJA HARDIK VAGHELA VISHAL VALA (A 14) (A 21) (A 49) (A 51) (A 53) (A 58) (A 59)

INTRODUCTION
While purchasing a new car, a dad took reference of is 21 year old son and 23 year old daughter. Why a person with a sufficient income asks for preference of a young guy/ girl for purchasing his new car? This is because these people have more knowledge about the cars, and their opinion was the best one in eyes of the father. These people influence the most, the purchase decision of car. Thus rightly termed, these are the INFLUENCERS.

RESEARCH OBJECTIVE
Our research is clearly focussing on the people of age group of 21 years to 25 years who are probably the most influencing people when any car is purchased in the family. Thus the preference of these influencers in purchasing Sedan cars ranging from Rs.5 lakhs to Rs.10 lakhs is our basic objective of the research.

RESEARCH INSTRUMENTS
Questionnaires will be used as a basic instrument for collecting the information about the preferences of these individuals. We will be having 2 questionnaires, 1. Mail Questionnaire: This will be our initial questionnaire focussing on Exploratory Research. This will help in short listing the 5 most preferred Sedan cars. 2. Printed Questionnaire: This will be our final questionnaire which will be helpful to us in getting the narrowly defined data of why people under the survey preferred a particular car.

SOURCES OF DATA
Here 2 types of data will be used by us: 1. Primary data: This is the data which will be gathered by us by directly making people fill the questionnaire. 2. Secondary data: This is the data which will be gathered by us in getting the information about cars, its basic features and its other relevant information. The basic data source for us will be websites.

SAMPLE

1. Sample size: A sample size is the number of people we survey. In our project we will be surveying around 80 people from college for exploratory questionnaire, thus our sample size n1= 80 In our final questionnaire we will be surveying around 200 people, thus our sample size n2=200 2. Sampling technique: Non probability sampling Convenience sampling 3. Sampling unit: Sampling unit of the questionnaires will be the young people of age group of 21-25 years in Ahmedabad.

DATA PROCESSING METHODS:

Appropriate statistical techniques will be used in analysis of the collected data.

OUTCOME
Which car, ranging from Rs.5 lakhs - Rs.10 lakhs is most preferred by influencers of age group 21 years -25 years?

QUESTIONNAIRE
NAME: __________________________________________________ AGE: ____ SEX: MALE / FEMALE

OCCUPATION: __________________ CONTACT NO: ____________________ EMAIL ID: ___________________________________________________ ADDRESS (Specify area only): ________________________ QUESTIONS: 1) DO YOU OWN A CAR? A) YES B) NO

If YES, which car? _________ If NO, which mode of transport do you use? ________

2) HOW MANY KMS DO YOU TRAVEL EVERYDAY? A) 0-10 B) 10-15 C) 15-20 D) 20 +

3) WHICH CAR WOULD YOU PREFER OUT OF THE FOLLOWING? A) B) C) D) E) 4) WHY DO YOU PREFER THIS CAR? A) BRAND VALUE B) EXTERIORS C) INTERIORS D) MILEAGE E) QUALITY 5) WHICH IS YOUR SECOND PRFERENCE OUT OF THE FOLLOWING? A) B) C) D) E) 6) WHY DO YOU PREFER THIS CAR? A) BRAND VALUE B) EXTERIORS C) INTERIORS D) MILEAGE E) QUALITY 7) WHICH CAR YOU DISLIKE OUT OF THE FOLLOWING? A) B) C) D) E) 8) WHY DO YOU DISLIKE THIS CAR? A) QUALITY B) RESALE VALUE C) MILEAGE D) AFTER SALES SERVICE

9) HOW MANY MEMBERS ARE THERE IN YOUR FAMILY? A) 2 B) 3 C) 4 D) MORE THAN 4 (If more than 4 members are there in your family then answer the next question, else go to the 11th question) 10) WHAT IS THE PURPOSE TO BUY THE CAR? A) REGULAR COMMUTATION B) HIGHWAY RUN C) TRIVIAL PURPOSES 11) THROUGH WHICH SOURCE DID YOU GET INFORMATION ABOUT THIS CAR? A) NEWSPAPER B) TELEVISION ADVERTISEMENT C) WORD OF MOUTH D) OTHER MENTION OTHER SOURCE: _________