Professional Documents
Culture Documents
...
.
1
:
) ( .
Business Plan
...
:
.1
.2
.1
.2
.3
.4
.5
10
11
12
:
KPIs
13
15
16
.1
.2
.3
.4
.5
.6
.7
.8
.9
.10
17
19
20
21
22
:
.1
23
.2
24
26
.
:
.1
.2
.3
.4
.5
.6
.7
.8
.9
.10
.11
.12
.13
.14
) (
/
software
28
29
:
.1
.2
.3
.4
.5
.6
.7
.8
.9
.10
30
31
32
:
.1
.2
.3
.4
33
.5
.1
.2
.3
.4
.5
.6
.7
.8
.9
.10
.11
34
35
36
37
:
.1
.2
.3
.4
.5
.6
.7
.8
38
.1
.2
.3
.4
.5
39
40
:
41
.1
.2
.3
.4
.5
.6
.7
.8
.9
.10
.11
.12
.13
.14
.1
.2 ) (
.
.
42
43
44
45
46
47
48
49
50
51
52
53
53
:
-
4 .-
. -
) (.
.1
.2
.3
.4
.5
.6 ) (
.7 ) (
) : (
.1
.2 ) (
.3
:
-
:
-
:
.
-1
-2
10
11
) (
) ( :
.1
) (
.2
.3
.4
) (
.5
.6
.7 ) (
12
) (
13
3 5 :
) ( .
KPIs
) KPIs : Key Performance Indicators (
:KPIs
.1
:
.1 500 .
.2 100 .
.3 30 .
.4 3.
.5 .
.2
14
.1 20 .
.2 5 .
.3 .
:
%100
.
.1
) Key (
.2
) Indicator (
.3
KPIs
) (
.4
3 ) (
) (
15
KPI
10
20
1
2
3
4
5
6
7
8
9
10
16
.1 ............................................................... :
.2 .................................................................... :
..............................................................................................
..............................................................................................
) ...(
17
..............................................................................................
..........................................................................................
.1
) ( :
.1 :
.2 ) ( :
.3 :
.4 :
18
.1
.2
:
:
:
:
:
:
:
:
:
)
.3
(%100
%
%
%
%
:
:
:
:
19
.2
.1
: :
%10 5 %10 % 5
.2
12
12
20
%100
.1
.2
.3
) (:
.1 : % 10
.2 : %50 %90
.3 : %50
21
.4
22
.1
)(
.2
)*(
.3
)(
.4
)(
23
Product
.3
.1
) (
.2
) (
...................................................................................................................
...................................................................................................................
.4
) ( :
24
..................................................................................................
..................................................................................................
..................................................................................................
25
Price
.5
:
) (
.1
.2
.3
.4
.5
Advertisement
.6
:
:
:
26
:
:
:
:
.7
Place
.8
Promotion
27
:
.1
.2
.3
.4
.5
28
.9
.1
) ( :
.2
) %100 (:
.10
29
:
.
-
100
500 100
500
:
) (
.1
................................ :
.................................. :
.2
..................................... :
.................................... :
30
15 20
.3
........................ .1
........................ .2
......................... .3
........................ .4
.4
.1
.........................
.........................2
.3
.........................
.4
.........................
.5
20 ) : :
5 5( .
.
:
.1
) (
) : 2 3
3( :
31
........................................................................ .1
........................................................................ .2
.3
........................................................................
.2
) (....
1 2 3 :
.1
........................................................................
........................................................................ .2
........................................................................ .3
.3
.4
.1
) ( ................................... :
.2
) ...................... :(....
.5
) 3 (
) 3 (
) 20(
32
) (
) (
33
34
.1
: :
.2
.3
Logo
.4
Slogan
35
) : : (
36
.5
) ( :
.6
....................... :
.7
37
) (
.1
.2
.3
) (
.4
/ ) (
.5
) (
.6
38
.7
39
.8
Software :
.1
.2
.3
.4
.5
.6
.9
.1 ) ...(
.2 ) (
.3 ) (
.4 ) (
.10
.1
.2
40
.3
.4
.11
.12
.13
.14 Software
41
.1
.1
.2
.3
.4
.5
::
::
::
::
:
:
.2
42
.3
.4
.5
.1
) (
.2
.3
.4
.5
) ...(
.6
.7
) ...(
:
.1
) (
.2
.3
43
.6
..................................................................
..................................................................
.7
..................................................................
..................................................................
44
.8
) (
..................................................................
..................................................................
.9
.1
) ...(
.2
.10
45
) ( :
.1
.2
.3
.4
.1
.2
.3
46
.4
.5
47
.1
) : (
.2
) : (
.3
) : (
48
.4
........................ :
........................ :
......................... :
49
.5
.1
.2
: .
.5
............ : ..................
50
.6
: ) (
51
.7
) ( .
.8 )(Outsourcing
) : (
) (
-1
-2
-3
-4
-5
-6
-7
-8
-9
-10
52
-11
-12
53
.9
.................................................................................................................
................................................................................................................
.10 Personnel
.1 ) (
.2 : ...
) (
.3 ) (
.4
.11
54
.1
) (
.2
) (
.3
) (
) : :
.1 %3
.2 45 (
) ( :
.1
.2
55
.3
.4
.5
.6
.7
.8
56
:
.1
.2
.1
.........................................
.2
........................................
.3
........................................
.3
) (....
.4
............................
.1
............................
.2
. .......................................
57
. ..................
.5
............................
.1
............................
.2
. ...............................
.6
.1 .......................................................
.2 ) (.......................
:
:
) (....
:
%60
%40
%30
%20
%12
58
) ( :
(1
: :
(2
) ( :
59
(3 ) (
1
2
3
4
5
) (
(4
60
61
(5
) ( .
1
2
3
4
5
6
) (
) : (
(6
) (
) = (
.
:
.1
) (
.2
) 5 20( 20
.3
) 3 5( 3
.4
) 5 10( 5
62
(7
) ...( .
1
2
3
4
5
6
7
8
(8
) (
) (Good will
) ... (
) (
1 )(4
2 )(5
3 )(7
63
64
(9
.1
= ) ( ) ( +
.2
=
+
+
+ ) %10 (
:
:
) %10
(
65
66
.10
:
) %20 (
.
.11
67
) (A
)(B
68
.13
:
= ) + (8
) (12
1
2
3
4
...................
) 1(
2
3
100%
:
) (
.
69
.14
).
70
(2
) (
71
(5
72
).
73
:
-
:
.1
.2
) (.
.3
.4
suwaidan@alresalah.net
74