Submitted To:Mr.

Amrish

Submitted By:Hrishita Monga Q1705A11 Reg no- 3440070022

FedEx
Today, FedEx provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $36 billion, the collectively and managed collaboratively, under the respected FedEx brand.

Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 280,000 employees and contractors to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities.

CREATIVE STRATEGIES Target Audience Manufacturing Industries- supplying packed goods from companies to their distributors, retailers & customers. So, retailers & distributors are also the potential target audience. Hence, target audience of FedEx is- businessmen, Industrialistsbasically, everyone is their potential customers. Objectives To meet the need of customers in best possible manner. To be recognized as the best & the fastest service provider company To be globally known brand. Highly focused about the services & Employees.

Key Benefits Values People: We value our people and promote diversity in our workplace and in our thinking. Service: Our absolutely, positively spirit puts our customers at the heart of everything we do. Innovation: We invent and inspire the services and technologies that improve the way we work and live. Integrity: We manage our operations, finances and services with honesty, efficiency and reliability. Loyalty: We earn the respect and confidence of our FedEx people, customers and investors every day, in everything we do Highest quality Fastest services providing company.

The IMC Plan Marketing mix-

Product FedEx Express (The original overnight courier services, FedEx Ground includes FedEx Home Delivery, FedEx SmartPost FedEx Freight includes FedEx Custom Critical FedEx Trade Networks includes FedEx Supply Chain Services, FedEx Corporate Services , FedEx TechConnect FedEx Office includes Centers: FedEx Office and Print Centers: FedEx Ship

Place
Around the world. Its head office is in U.S. In india its main centers are present in- Mumbai, new Delhi, Calcutta, Jaipur, Ahmadabad, Chennai, Bangalore. It provide service in every part of the country

Price
Lowest cost- FedEx focuses on low cost, high quality strategy.

PromotionDistribution channelTraditional Distribution

FedEx International Direct Distribution

Advertisements-

Print media & internet ads -

Faster than you think of

 TV Advertisement This ad will show a series of objects & organisms which are known for fastest speed like- ostrich, hawlk, tiger, F1 racing cars, rockets etc and showing that FedEx provide service faster than these. And with a concept delivery with your blink of eyes (your material reaches to your destination with a blink, online services; & to every possible destination)

Public Relations-

Sponsoring & organizing events :- like Brand Campaign, FedEx Racing,

FedEx Cup, FedEx Football, Sustainability Campaign, FedEx International Campaign.

Organizing championships, events, parties for employees Their advertisements are prize winning advertisements

Media Mix

media

medium Business

frequency

budget

newspapers

newspapers, English newspapers Business

After 3 days

1 lakhs

magazines

magazine, English magazines( India today, readers digest etc) Yahoo,gmail &

monthly

1 lakhs

internet

rediffmail Business

After 3 days Morning(8am10am) Evening TV(5pm-8pm) Business

1 lakhs

TV

channels (CNBS etc) News channels Sports channels

3lakhs

(during important channels (2pmmatches after every half hr) 6pm) After every half an hour

 In organizing different events 14 lakhs

Evaluation of IMC Plan By doing primary survey (filling of questionnaires & analyzing it)conducting survey for knowing how much people are aware of FedEx & its services & also their perception towards its advertisement. In case of internet- hits/page views- how many people hit your advertisement on internet is measured. In case of magazines & newspapers readership- it is supposed that the people who are buying those magazines & newspapers are exposing to ADs. This can be known by newspaper distributors. In case of TV viewership- by TV meter or TRP. Using tools like TAM-S-GROUP, MCA, and PUBLI TESTSM etc. In case of sponsorship- the total no of viewers of that event are calculated and total number of people exposed are calculated by using techniques like TAM-S- Group. Controlling- can be done by supervision, feedback, by measuring the success of events organized, budget control etc.

THANKING YOU..