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Report On Marketing Plan of Nokia

Prepared for Mohammad Musa Instructor ART-203(Career Planning and Development)

PREPARED BY Kazi Jahirul Islam ID#09102081 Program BBA

DATE OF SUBMISSION: 10th March, 2012

IUBAT-International University of Business Agriculture and Technolog

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Letter of transmital March 10,2012 Mr. Mohammad Musa Lecturer International University of Business Agriculture and Technology (IUBAT)

Subject: Submission of a report on Marketing Plan of Nokia Dear sir, It is a great pleasure for me that, I have the opportunity to submit the report on Marketing Plan of Nokia to fulfill the partial requirement of my BBA Program.while preparing this report I found the linkage of academic knowledge & concept with practical activities. I have tried my level best to put meticulous effort for the preparation of this report.Any shortcomings or fault may arise as my unitentional mistakes.I will whole heartly welcome any clarification and suggesition about any view and conception disseminated through this report.

I therefore, hope that you would be kind enough to accept my report and oblige thereby. Thanking You Yours Sincerely,

Kazi Jahirul Islam ID#09102081 Program: BBA Major: Finance & Banking

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Acknowledgement

At first, I am highly grateful to Al-Mighty Allah, the Sustainer of the Universe, who has provided me with all kinds of opportunities to complete the program. The greatest and deepest gratitude of supreme authority of Universe, the Almighty who has enabled me to undertake and complete this report. Individual efforts alone can never contribute in totality to a successful completion of any venture. I would be failing in my duty if I did not state my gratitude and appreciate to the following individuals who have made valuable contribution toward this report.

I am very also grateful to,my honorable Mohammad Musa for his kind supervision and proper guidance.

Kazi Jahirul Islam ID#09102081 Program:BBA

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Student Declaration
I an declaring that this on the topic of MARKETING PLAN OF NOKIA has only been prepared for the partial fulfillment of the course requirement ART 203: Career Planning and Development it has not been prepared for any other purpose like reward or publication.

Kazi Jahirul Islam ID#09102081 Program:BBA

EXECUTIVE SUMMARY

Nokia is one of the worlds largest cell phone companies who follow a particular customer driven marketing strategy, which can be considered as a model for other company. Nokia segmented the market of world according to their economic condition and then try to targeting as much as they can. Suppose, Nokia itself launch varieties models of mobiles at varieties prices and positioning itself as more for more, the same for less and less for much less. They also try to bring their product differentiation, service differentiation provide new classic models, features and long lasting batteries. We hopefully say that, this particular customer driven marketing strategy should be widely followed to achieve the unified whole. "Nokia - Connecting People": this slogan is known all over the world. In 2006 Nokia employs 68,041 people in 120 countries. Currently every third mobile phone sold in the world is from Nokia. The Nokia Company is today one of the world's leading high tech companies. Its rapidly growth in the 1990s coincided with a basal structural change of the Finnish economy and industry. In this restructuring process Nokia played an important role. Despite the fact that Nokia is a leading multinational company, a major part of its business is located in Finland. Nokia plays a significant role in the economic growth of Finland, which has been one of the fastest growing in whole Europe.

Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.

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Table of content:-

Sl.
1 2 3 5 6 7 8 Title Fly Title page

Topics i ii

Page

Letter of Transmittal Acknowledgement Student Declaration Executive summery Table of content

iii iv v vi vii - ix

SL 1 Introduction of report 1.1Company overview 1.2 Goals & Object of Nokia 1.3 Objectives: 1.4 Scope of the Study 1.5 Methodology 1.6 Limitation of the report 1.7 Purpose of the report 2 About of Nokia

Topics Name

Page 1 1 2 2 2-3 3 4 4 4-6

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2.1 Historical Background 2.2 Mission 2.3 Vision 2.4 Types of business of Nokia

6-8

8 9 9-10

10-11 2.5 Service of Nokia

3 4 5

Organizational Structure Corporate governance of Nokia Marketing Plan 5.1 Future Plan of Nokia 5.2 New product of Nokia 5.3 Consumers 5.4 Shareholders 5.5 These ways Nokia is advertising all over the world 5.6 Competition 5.7 Competitors 5.8 Major competitors of Nokia 5.9 Corporate restructuring

11-12 12-16 16 17-18

18-21

21 21-22

22-23

23 23

24

24

SWOT Analysis
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25-27

7 8 9

Marketing Mix Result of the report Findings 9.1 Recommendation 9.2 Conclusions 9.3 Direction for the future reporter Bibliography Appendix

27-28 28 29 29-31 31-32 32 33 34

10 19

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