LITERATURE REVIEW Brand Preference A consumer buying a product is buying it for its function, performance, utility & nevertheless

he/she is buying for its image & status (Terpstra & Sarathy, 1997). In fact, consumer products have implications much greater than just their function or utility. (Levy, 1959; 2007 Business Monitor Survey, 2007; Ericksen, 1996; Mick, 1986; Czikszentmihalyi et al., 1981; Sriram, et al. 2006; Leigh and Gabel, 1992;). Products are now are not just consumed for their material utilities but also for their symbolic meaning which is conveyed by their brand images. (Elliot, 1997). Deducing that, the products are not merely sets of attributes which yield any particular benefit (Holt, 1995, p. 1). Therefore, a consumer is much likely to use brands to express how he/she is either similar to/different from people of their group (Markus and Kitayama, 1991).It has been reported by Bhat & Reddy (1998) that, the brands have practical & emblematic importance for its consumers. This emblematic importance that is associated with the brands, is often conveyed through the choice a of brands (McCracken, 1986; Gottdeiner, 1985). Meaning that, there exists relation between brand image, which is in sync along the consumers self image & the emblematic importance of the brands. (Zinkham and Hong, 1991; Chang and Chieng, 2006). Consumer will prefer those brands whose personalities match to his/her self image (Schiffman and Kanuk, 2000). Consumers does so mainly to express themselves; as being alike to the personalities (Kassarjian, 1971; Aaker, 1999; Sirgy, 1982). In other words, consumer prefers certain brands to either create or maintain his/her self image to themselves or to their groups (Zinkham and Hong, 1991; Sirgy, 1982; Wallendorf and Arnould, 1988). In current scenario, purchase and consumption have emerged as silent ways of self-expression (Jamal and Goode, 2001, p. 483). Researches shows us that self expression or perceived self image do affect consumers brand preference & their purchase intentions (Domestic Beer - US - December 2007, 2007; Ericksen, 1996; Mehta, 1999;) Its live example is, Ericksens research in 1996 where he found significant relation in self image and the intention to buy US based automobile (Ford Escort). Therefore, it could be inferred that individuals prefer brands that do have image compatible with their self perceptions (Solomon, 1983; Ericksen, 1996; Belk, et. al., 1982; Jamal and Goode, 2001; Zinkham and Hong, 1991;) The higher self image consistency will strengthen positive attitude towards brands & products (Ericksen, 1996; Sirgy, 1982, 1985, 1991; Sirgy, et. al., 1997; Schoenfelder and Harris, 2004). Therefore, cBrands are perceived to possess a personality that consumers use as an avenue for
self-expression or to experience the emotional benefits by which the brand differentiates itself from others. Despite developments made in this area, the focus has been solely on the role of brand attributes and their utilitarian functions in influencing consumer attitudes. Very little progress has been made to show how brands are used for selfexpressive purposes. This review thus discusses how consumers have a part to play in influencing how brand personality is perceived. This is based on the fact that as consumers build trusting relationships with their preferred brand, they will reinforce positive attitudes towards the brand. To build the theoretical framework, issues pertaining to brand personality dimensions, such as self-concept, self-congruity between brands and their consumers and selfexpression using brands, will be reviewed. Further, the paper examines the impact of cultural dimensions of individualism and collectivism on self-congruity. This provides a base for examining the fact that the cultural orientation of consumers may have an implication towards the proposed influence of the consumer's self on the personality of the brand. Finally, the review examines the effects of consumer demographic profiles on the consumer's self-congruity with brand personality. The review will generate and develop relevant research propositions. This will be justified by the conceptual and managerial implications that would radiate from the proposed study.Journal of Targeting, Measurement and Analysis for Marketing (2000) 9, 52-69; doi:10.1057/palgrave.jt.5740005 Document Type: Research article DOI: http://dx.doi.org/10.1057/palgrave.jt.5740005

Affiliations: 1: 1is on the Marketing Faculty at the Curtin University of Technology, Australia. 2: 2is at the University of Surrey, UK. Publication date: 2000-08-01 Related content

onsumers self-image is strongly related to the brands image & vice versa is also true. (Graeff, 1996). To the brands exact status & deducibility ...

LITERATURE REVIEW

The Research conducted by D. Sudharani Ravindran, Hari

Sundar. G. Ram onThe Effect of Brand Promotion Strategies on consumer behavior and perceptionconclu ded that the

Brand Promotion does not influence the perception of Brandattributes specially technological attributes.

The Research condu cted by T. Vanniarajn, P Gurunathan on the Cellular Service Market

concluded that in the competitive world of today the serviceproviders should understand how to enrich the

customer loyalty so as to sustainwith their Brand in market. The Service providers must concentrate their effectson

improving core and value added service quality which will result in higher customer quality. The Cellular Service

provider should increase their coverageareas, clarity of sound, variety of TopUp and other schemas which will help

ingaining loyal customers. PIONEER INSTI TUTE OF PROF ESSIONAL STU DIES, (INDORE) Page 8

A COMPARATIVE STUDY OF BRAND PRAMOTION STRATEGIES OF AIRTEL, RELIANCE & B.S.N.L.

The effect of sales promotion on postpromotion brand preference

: A metaanalysis
Abstract

The benefit of sales promotions is that they induce choice. However, this

benefit may beoffset by undermining preference for the brand when it is no longer promoted. Despitethe fact that sales promotions have

long been employed in marketing practice andresearched academically, a clear understanding of the impact of sales promotion on

post- promotion brand preference continues to evade brand managers and marketing scholarsalike. This manuscript attempts to provide insight on

the effects of sales promotions on brand preference by integrating results from 51 studies on the subject. Our metaanalysissuggests

that, on average, sales promotions do not affect postpromotion brand preference. However, depending upon characteristic of the sales

promotion and the promoted product, promotions can either increase or decrease preference for a brand. Theempirical

results provide insights for crafting promotion strategy and for understandingthe process by which promotions influence brand preferences..

LITERAT URE REVIEW : Influence on

Consume rBuying behavior of Mobile Phone

Advertisers must remember that

advertising messages are interpretend differently between different genders (Maldonando, Tansuhaj & Muehling, 2003; Hogg & Garrow,2003; Putrevu, 2001).Prevoius study have proven that

females were more likely toengagae in elaboration than men (Maldonado & Muehling, 2003). Hogg and Garrow(2003) found that women paid more intention about the details of the characters of an

adwhen asked to analyze advertising messages. They said that this may be explained by thefact that females have a greater tendency than men to consider external information and

PIONEER INSTI TUTE OF PROF ESSIONAL STU DIES, (INDORE) Page 9

Title: Author(s):

The effects of facial image and cosmetic usage on perceptions of brand personality Michelle Guthrie, (Chambersburg, Pennsylvania, USA), Hye-Shin Kim, (University of Delaware, Newark, Delaware, USA), Jaehee Jung, (University of Delaware, Newark, Delaware, USA) Michelle Guthrie, Hye-Shin Kim, Jaehee Jung, (2008) "The effects of facial image and cosmetic usage on perceptions of brand personality", Journal of Fashion Marketing and Management, Vol. 12 Iss: 2, pp.164 - 181 Brand image, Consumer behaviour, Consumer satisfaction, Cosmetics,Marketing strategy

Citation:

Keywords:

Article type: Research paper DOI: Publisher: Abstract: 10.1108/13612020810874863 (Permanent Emerald Group Publishing Limited Purpose This paper seeks to examine women's perceptions of brand personality in relation to women's facial image and cosmetic usage. This study seeks to develop a better understanding of how various factors influence perceptions of cosmetic brands. Design/methodology/approach An electronic survey was administered to a sample of 225 female participants at a mid-Atlantic university in the USA. The survey included items measuring facial image, cosmetic usage, brand personality, and brand attitude. Multiple regression analyses were conducted to determine the relationship among variables. Findings While the brand personality of competence was found to be important across all three brands, consumer perceptions pertaining to the remaining brand personality traits differed. This study found that consumers' facial image influenced the total quantity of cosmetics used but not the variation in quantity in different situations. Results also indicate that a relationship exists between facial image and brand perceptions. Also, it was found that a different group of brand personality traits influenced brand attitude for each cosmetic brand. Research limitations/implications By examining how facial image and cosmetic usage determine brand perceptions, companies can improve their marketing strategies to enhance customer satisfaction and increase their customer base. Moreover, by identifying the brand personalities that attract consumers, companies can pin-point the characteristics customers look for in a product, which in turn can be used to enhance brand image. Further research on different age groups and cultures should be conducted to better understand cosmetic consumers. Originality/value This study contributes to the body of knowledge in the area of consumer behavior and cosmetics. From this study, a better understanding of cosmetic consumers is gained and the results provide brand marketers with valuable information.

URL)

Original Article
Journal of Brand Management (2009) 17, 114133. doi:10.1057/bm.2008.28; published online 18 July 2008

The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Michelle F Guthrie1 and Hye-Shin Kim2
Correspondence: Hye-Shin Kim, 211 Alison Hall Addition, Newark, DE 19716, USA. E-mail: hskim@udel.edu
1

received her BS in both fashion merchandising and business administration from the University of Delaware, Newark, DE, USA. She is currently a graduate student in the Master of Science in Psychology program at Shippensburg University, Shippensburg, PA, USA.
2

is an Associate Professor in the Department of Fashion and Apparel Studies at the University of Delaware, Newark, DE, USA. Her research interests are in consumer behaviour, including areas of consumer involvement and interests, word-of-mouth and shopping motivations. Received 18 July 2008; Revised 18 July 2008; Published online 18 July 2008.

Top of page
Abstract
This study investigates young women's involvement with cosmetics using Kapferer and Laurent's consumer involvement profile (CIP). Using the CIP, five cosmetic consumer types are identified and their perceptions for cosmetic brands are compared. An electronic survey measuring consumer involvement, brand personality and brand attitude was administered to a sample of female participants at a mid-Atlantic university in the United States. Cluster analysis was used to identify consumer types and multiple regression analysis was used to determine the relationship between brand personality and brand attitude within each consumer type for the three most popular American cosmetic brands identified for the female sample. This study pinpointed five consumer involvement types for the young female cosmetic market. Results showed that a combination of brand personalities predict a positive brand attitude in every consumer type across all three cosmetic brands. Interesting similarities, as well as differences, in brand perceptions were found across consumer types and brands. Brand personality competence appeared as the most common predictor of a positive brand attitude across all brands and consumer types. This study shows that segmenting young females into cosmetic involvement types can provide useful tools for marketers to better understand the dynamics of brand perceptions in relation to consumer groups and specific cosmetic brands. In addition, the results provide special insight into gauging consumer perceptions and developing successful brand strategies.
Keywords: consumer, cosmetics, product involvement, brand personality

Brand Preference of Mobile Phones among Gurgaons College Students

Posted by Skyline Business School / July 05, 2010 / in Dissertation

Tags: Disseration reprt marketing Name: Abhishek Kumar Yadav (2008 -2010) Title: Brand Preference of Mobile Phones among Gurgaons College Students Executive Summary The project will help to learn about the growing telecom sector in India. The research will also bring to light what all factors a student considers at the time of purchase of a new mobile phone. This project was aimed at Brand Preference of Mobile Phone among Gurgaons College Students. I have chosen several parameters to study the project. Both primary as well as secondary data was obtained for the study. Primary data was collected by personally interview and filled questionnaire by students. Parameters like organization profile, market positioning, product strength nd weakness, were used during the study. Objectives: The Primary Objective was to study the perception & buying behavior of students towards various mobile brands. The Secondary Objectives of this study were to identify: v To know about the student preference level associated with different mobile phones. v To find out the students satisfaction towards the various mobile phones. v Major features, which a customer looks for in a mobile before making a purchase. v Factors that influence decision-making in purchasing a mobile phone. v To know which advertisement media puts more impact on the buying decision of students. v Factors, which help in increasing the sale of mobile phones. Recommendations: Nokia should provide better service and try to solve the hanging problem Cellular companies should increase the awareness about the 3G service. Companies should offer more range of Rs. 10,000 or less than 10,000. LG and Samsung should try to expand its market share and also should try to increase the awareness through the television advertisement. All companies should increase their distribution channel. The companies should continue to work on the Strategy of T.Q.M (Total Quality Management) Consumers do not get satisfied with the promotional policies of the companies. New techniques of promotion are required to create awareness about the entire range of companys products.

Findings Nokia is the most favorite brand of the college student. 35% student change their mobile phones within 1to2 years 30% students are using the mobile phones since last 1 to 2 years. 57% students are ready to pay for a mobile phone less than 10,000 and they spend according to their family income. 49% students like the Nokia advertisement most. Mostly students use the mobile phones for talking, SMS and for using the GPRS function. Mostly students have hands free, bloothooth and memory card. Almost all students are aware about the GPRS, Bloothooth and MMS service but least students are aware about the 3G function..

Appearance, Price, Brand Image and advertisement are the important factors for the students while purchasing mobile phones. Mostly students prefer slim, medium in weight and large in size handset Mostly students see advertisement on television Story, spokesperson and the music are the important factor in advertisement Limitations: A small sample size of 250 students is taken, so we cannot draw inferences about the population from this sample size. Time period is short and resource constraints. The scope of the project is limited to the city of Gurgaons. So, we cannot say that the same response will exist throughout India. This study is based on the prevailing students satisfaction. But the students satisfaction may change according to time, fashion, technology, development, etc.

NALYSIS OF BRAND PREFERENCE OF SOFT DRINKS IN GLOBAL MARKET

Brand Preference of Soft Drinks : One of the most competitive markets in the world at present is the soft drink market in which crores of rupees on advertisement and other promotion activities are being spent. It is one of the many sectors, registering steady growth over a hundred years throughout the world .In India the soft drink industry is flourishing well with a wide range of brands comprising both popularinternational, national and regional branded soft drinks. In present investigation, the impact of globalization on brand preference of soft drinks and the factor determining the brand preference are studied. In the project report Analysis of Brand Preference of Soft Drinks in Global Market Primary data has been collected regarding present study of soft drinks through questionnaire in Panipat city.

INTRODUCTION TO TOPIC
In modern business world, due to the development of science & technology, many new brands of products flood the market every year. When the new brands enters into market, some consumer switch over to it. Hence, a study on brand preference becomes necessary. The purchase decision largely depends upon taste, quality, quantity, price, availability & the like. Due to globalisation, there are many soft drink brands available in the market such as : COCA COLA BRANDS * Coca-cola, Fanta, Sprite, Gold spot, Limca, Maaza and Thumbs up PEPSI BRANDS * Pepsi, Mirinda, Slice, Lehar 7up NATIONAL BRANDS * Torino, Bovonta LOCAL BRANDS * Eye Brand, Kalimark, Ruby In current scenario, where the competition is tough, consumer choose according to their own will and pleasure & hence there exists a preference of brand. The company can achieve the objectives and complete in the market, only when they satisfy the needs of the customer by taking into account their reasons for brand preference, factors influencing it, level of satisfaction, complaints and suggestions.

 Project Description : Title : Analysis of Brand Preference of Soft Drinks in Global Market - 65 Pages Description : Analysis of Brand Preference of Soft Drinks in Global Market - MBA/BBA Project Report This project cost is Rs. 2499/- only {without Synopsis} and Rs. 2999/- {with synopsis} only. If you need this project, send a mail at this id : bhushanmehta245@yahoo.co.in with your name, your email ID and contact nos. etc. or Call at +91-9468269340. We will send you a hardcopy with hard binding and a softcopy in CD from courier.

The Indian cosmetic market, which comprises of skin care, hair care, color cosmetics, fragrances and oral care categories, has outperformed worlds leading cosmetic markets in terms of growth in the recent past. The Indian cosmetic market has started witnessing rampant growth driven by improved spending power and rising consumer awareness about cosmetic products amid growing beauty consciousness. The Indian cosmetic Industry has witnessed rapid growth in the last couple of years, growing at a CAGR of around 7.5% between 2006 and 2008 ,according to market analysts. With improving purchasing power and increasing fashion consciousness, the cosmetics industry is expected to maintain the growth momentum during the period 2009-2012 with a projected growth at a CAGR of around 7%. The average consumer spending on cosmetics in India is much lesser than any other part of the world. This implies that the Indian cosmetic industry has an even greater potential for growth in future than present. The personalcare market in India is currently estimated at over Rs 300 billion and growing at a rate of about 12% annually. The major contributor to the size of the market is the soaps and synthetic detergents market of close to Rs 190 billion. Besides, skin care market at Rs 20 billion (including fairness creams at Rs 9 billion); hair care (including hair dyes, hair oils and shampoos) at Rs 26 billion; male grooming (and female hygiene) market at Rs 11 billion; colour cosmetics at Rs 5 billion; oral hygiene (tooth pastes, tooth powder and brushes) add another Rs 26 billion to the overall market. Other important components include perfumes and fragrances, estimated at over Rs 5 billion. The market for perfumes and fragrances, as perceived in western parlance, is of a recent origin. The perfumes and fragrances market had remained confined to small quantities of scents, eau de colognes, deodorants and after shave lotions. Presently there are some 500 companies in the fragrance industry, for the small volumes, a little too many. The small scale sector is dominating the market. The unorganised market could be four times the size of the organised market. The growth in demand for perfumes and fragrances over the last 15 years has been phenomenal. From a very small demand of 950 tonnes in 1990-91, it grew to 12,500 tonnes in 2000-01. The market for the product is estimated to have expanded by over 50% in three years to 18,300 tonnes in 2003-04. It is further expected to grow to 26,650 tonnes in 2006-07 and to 36,400 tonnes in 2009-10. The organised sector is dominated mainly by the multinationals. The unorganised sector, with hundreds of units producing a large number of domestic concoctions, caters to the high upper-middle tier of the market for low price-end of products. The share of the small and informal sector is estimated at about one-third of the total market. Several MNCs have forayed into the Indian market. These include Givaudan SA, Switzerland; International Fragrances and Flavours (incorporating Bushbooke Allen), USA; Quest International (subsidiary ICI and earlier a part of Unilever); Firmenc of Switzerland; Haarman & Reioner of Bayer, Germany; Taleasago, Japan (contract manufacturing).

The perfumes market is becoming highly competitive with the presence of an increasing number of new players. The consumer is getting used to the imported fragrances. As the process matures, the market will need to be diversified and more Indian. Companies are importing alcohols and oils to overcome the need for the right mix and process technology which does not exist in India. The consumer preferences and product variety are so wide that technology import is unavoidable at this stage. The market is growing. It is catching up with the nouveau rich life style. A long-term high growth trend can be seen provided the consumer finds the product within the reach of his pocket. Some leading brands include Exclamation, Masumi, Longing, Emeraude, Vanilla Fields, Jill Sanders, David Off, Adidas, Jovan Musk, Joop (All Cotys Premium brand) Wild Orchid, Ivana, Shie (Lakme), Fire, Ice, Charlie, Red and White (Revlon) Denim, Yardleys gold, Park Avenue, Premium, old spice (HLL) etc. Some of the lead playersinclude Coty India, Lakme Lever, Revlon, Yardly, Palmolive, Helene Curtis, Baccarose Hindustan Lever, Oriflame etc. With a population of more than one billion and a growing taste for Western sophistication, India has become one of the fastest growing markets for cosmetics, perfumes and toiletries. There is a tremendous potential in this budding market.

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Essential Oil From Lily, Mogra, Nishigandha

The application of essential oils are very extensive and cover a wide range of human activities. A few important uses are in the manufacture of soaps, cosmetics, perfume, confectioneries, perfumes, chewing delicacies aerated water and syrups. Besides perfumery application they are also used in pharmaceutical industry because of their antiseptic, carminatium varied from 0.5% to 1.5%. A vital pre requisite for successful marketing for these products is a thorough understanding of the channels and procedures by which the product pass from distillers/manufacturers to end users. This is an important as awareness of the size and breakdown of the market. There is need for new producer to establish and maintain, as early as possible.

Plant capacity: 5.0 Litres/Day

Plant & machinery: Rs. 7 Lacs

Working capital: Rs. 11 Lacs

T.C.I: Rs. 29.00 Lacs

Return: 72.62%

Break even: 33.08%

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Menthol Crystals
Menthol possess a distinct peppermint flavour. It has a cooling and stimulating action which is useful for the manufacture of items like mouth-washes, tooth-paste, chewing gum, jellies, cigarettes, alcoholic liquors, pharmaceutical and medicinal products. After-shave lotion often contain small amount of menthol which enhance the mild astringency and refreshing coolness of such products. There is a rising demand for menthol crystals with population growth. Considering its diversified uses in the manufacture of a variety of products, this can be a profitable investment for entrepreneurs.

Plant capacity: 100 Kgs./ Day

Plant & machinery: Rs. 10 Lakhs

Working capital: Rs. 97 Lakhs

T.C.I: Rs. 133 Lakhs

Return: 63.27%

Break even: 30.16%

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Essential Oil from Flowers (Rose Oil)

Roses are cultivated in public and private horticultural gardens and nurseries throughout the country. A few scented varieties are cultivated on a small scale in U.P. for manufacture of rose water, gulkand and rose attar. The colour of rose oil is pale yellow, green or red transparent with a mild sweet taste and strong odour. Rose oils are in constant use as components of a wide range of flowers and fancy perfumes and many are found in cosmetics. Since the natural rose is highly costly compared to synthetic rose oil, the

natural oil is being replaced by synthetic oils. The main use of natural rose oil is in perfume spray industry, toilet soap industry, talcum powder industry, agarbatti industry. U.P. exports about 60 % to overseas market and 40 % is sold indigenously. The largest buyers of scented agarbattis are USA, Nigeria, Singapore, S. Arabia, Kuwait, France, UAE and Yemen Republic. Cosmetics and toiletry have been an important part of every person?s life, rich or poor. Hence these products always have users and their demand is ever increasing. Any entrepreneur can invest in this field with a mind on export.

Plant capacity: 500 ML/Day

Plant & machinery: Rs. 16 Lakhs

Working capital: -

T.C.I: Rs. 91 Lakhs

Return: 43.00%

Break even: 41.00%

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Extraction of Neem Oil

The neem tree is considered as one of the important natural resources possessed by India, in view of its variety of applications. Neem oil is obtained from the seeds of neem tree also known as Margosa, which grows all over the country in areas like U.P., Rajasthan, Tamil Nadu and Andhra Pradesh. Neem contains several aromatic compounds which repel insects. Neem hasalso shown great promise as a potential fertiliser . Neem cake is widely used in Indian to fertilise cash crops, protecting the root from nematodes and white ants. Neem oil is acried, yellow, bitter in taste and has a disagreeable garlic like odour. It is best used in pharmaceutical and pesticides industry. It is used as antifeedant, repellant, insecticide and growth disruptor. Refined neem oil is used for manufacture of technical oleic acid, stearic acid and production of quality soaps. It is used to treat skin diseases like scrofula indolent, ulcer, sores and ringworms. Present demand for the production of herbal medicine and herbal-based cosmetics is around 30 ? 35 %. Neem wood has good commercial value as well as neem leaves and seeds which are required to produce neem oil. Commercialisation of neem plantation can be very profitable.

Plant capacity: 50 Kgs/Day

Plant & machinery: Rs. 9 Lakhs

Working capital: Rs. 3 Lakhs

T.C.I: Rs. 30 Lakhs

Return: 25.77%

Break even: 68.49%

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Perfumery Chemicals (Synthetic & Natural)

Perfumery chemicals are largely utilized in the production of different type of aromatic product like powder,cream, nail polishes, after shave lotions, toothpaste, soap, detergent, Agarbatti, different variety of perfumes etc.. There are lot of synthetic perfumery compounds of which Isobutyl acetate, Amyl benzoate, Butyl Phenyl Acetate, Ethyl Butyrate etc.. Perfumery chemicals are divided in two parts (1) Natural perfumery compound and (2) Synthetic perfumery compound. Both are largely demanded compound. Natural perfumery compound are basically highly volatile compounds. The demand of these chemicals are increasing day by day. There is good scope for new entrepreneur to invest in this project.

Plant capacity: 100 Kg/Day

Plant & machinery: Rs. 7 Lakhs

Working capital: Rs. 14 Lakhs

T.C.I: Rs. 40 Lakhs

Return: 50.07%

Break even: 54.86%

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Hair Shampoo (Herbal)

Soaps contain too much alkali which is bad for hair and scalp. Shampoos are safer, they are designed to clean the hair and scalp without seriously reducing natural, oiliness, so that the hair is left with a natural glow and in a soft and manageable condition. Emulsified coconut shampoos popularized the liquid variety. Herbal shampoos are a fast growing segment. Herbal shampoos are generally attracts the customers, especially the fair sex. So it is a good field for a new entrepreneur to invest.

Plant capacity: 40 Ltrs./ Day

Plant & machinery: -

Working capital: -

T.C.I: -

Return: N/A

Break even: N/A

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Hair Dye Henna Based (Black, Burgundy, Chasetnut & Special Brown Colours)
Henna leaves are abundantly used for making different types of colours. It has natural properties to produce colours and that characteristics are used in the cosmetic industries. Henna leaves has property to react with different variety of colours. Henna powder is fully herbal product. It is basically used in hair for decorating the hair by making different colour. Exploring of the natural resources is one of the main work in our hair dye. It is largely demand items in the society especially in the festival season, these is gap for manufactures to produce quality products for export purpose.

Plant capacity: 7500.00 Kg/Annum

Plant & machinery: Rs. 5 Lakhs

Working capital: -

T.C.I: Rs. 28 Lakhs

Return: 42.00%

Break even: 50.00%

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COTTON BUDS
Plant capacity: 75000 NO Plant & machinery: Rs. 6 LAKHS

Working capital: -

T.C.I: Rs. 22 LAKHS

Return: 55.00%

Break even: 48.00%

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Bleach Liquor
Prior to the development of chlorinated bleaches, the process bleaching textiles was a long and laborious one which required several months at a minimum and did not produce the high degree of whiteness to which we are accustomed today. Liquid bleach come into widespread use about 1930 for laundry, household and general disinfecting uses. It is soluble in cold water. The hypochlorite treatment is followed by an antichlor treatment to prevent color reversion. Hypochlorite bleaching gives a higher white but needs much closer control. The most widely used of all chlorinated bleaches. Over 150 tones of available chlorine as liquid bleach are used in the United States every day for household and laundry bleaching. Other uses include chemical processing. The demand for this product in our country is to high and also increasing dayby-day parallel to industrialization. There is good scope for new entrants in this field.

Plant capacity: 10 Tonnes/Day

Plant & machinery: 17 Lacs

Working capital: 28 Lacs

T.C.I: 69 Lacs

Return: 62.00%

Break even: 40.00%

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Hair Dye Henna Based (Black, Burgundy, Chasetnut & Special Brown Colours)
Henna leaves are abundantly used for making different types of colours. It has natural properties to produce colours and that characteristics are used in the cosmetic industries. Henna leaves has property to react with different variety of colours. Henna powder is fully herbal product. It is basically used in hair for decorating the hair by making different colour. Exploring of the natural resources is one of the main work in

our hair dye. It is largely demand items in the society especially in the festival season, these is gap for manufactures to produce quality products for export purpose.

Plant capacity: 7500.00 Kg/Annum

Plant & machinery: Rs. 5 Lakhs

Working capital: -

T.C.I: Rs. 28 Lakhs

Return: 42.00%

Break even: 50.00%

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One Lac / Lakh / Lakhs is equivalent to one hundred thousand (100,000) One Crore is equivalent to ten million (10,000,000) T.C.I is Total Capital Investment We can modify the project capacity and project cost as per your requirement. We can also prepare project report on any subject as per your requirement. Caution: The project's cost, capacity and return are subject to change without any notice. Future projects may have different values of project cost, capacity or return.

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Project of consumer preference regarding shampoo:Article Section

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Pantene Shampoo Pantene Shampoo is one of the popular shampoo brands in the world. In India endorsements by Bollywood Stars have made Pantene quite popular in the market. The brand has been endorsed by numerous Bollywood actresses. Sushmita Sen is one of the newest brand ambassadors of Pantene India. In a market study it has been found that Pantene Shampoo is preferred by 80 per cent of India's most beautiful wom..

General Provisions Regarding Import Capital Goods, raw materials, intermediates, components, consumables, spares, parts, accessories, instruments and other goods may be imported without any restriction except to the extent such imports are regulated by the book, titled "ITC(HS) Classifications of Export and Imports items" , or any other provision of this Policy or any other law in force.Capital goods, raw mater..

General Provisions Regarding Export Export or import shall be free, except to the extent they are regulated by the provisions of this policy or any other law in force. Any goods, the export or import of which is restricted may be exported or imported only in accordance with a licence issued in this behalf. Every license shall be valid for the period of validity specified in the licence and it shall contain the t..

Head and Shoulders Shampoo Head and Shoulders Shampoo is a popular brand of shampoo. It is one of the well known products of P&G Company. The Head and Shoulders Shampoo have recently hired the sensational Kareena Kapoor as its brand ambassador. Head and Shoulders Shampoo is one of the most trustworthy brands of shampoo. It is one of the reliable shampoos that removes dandruff and gives great look to your hair. You c..

Eldercare Initiative in Consumer Law

In United States of America (US), aged persons need some resources by which they will be lead the life till the last breath. This is quite natural as they are deprived of quite a substantial amount of benefits, which they were in receipt during their working life. So the aging persons need not worry at all in this regard. There are popular health organizations for healthy aging have cropped up in ..