Project Title: Buying Patterns of Levis Jeans

Business Statistics

Group Member
Gulshan Pardesi Rahul Naidu Shailesh Chauhan Swapnil Shrivastav Vivekananda Pal

Co-relation & Regression between salary and average no. of jeans bought in a year

Salary 0 - 20000 20000 - 40000 40000 - 60000 60000 - 80000 80000 - 100000

Salary CI 10000 30000 50000 70000 80000

Avg. No Of Jeans bought in a year 6 4 8 10 12

14 12 10 Avg no of Jeans 8 6 4 2 0 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 Salary CI y = 1E-04x + 3.3171 R = 0.7805

Co-relation: Strong positive co-relation between salary and

average no. of jeans bought in a year

Regression: Per unit of salary (10000) increases the average

no. Of jeans by 3

Percentage of People who buy Levis Jeans from Sample

% of People who buy Levi's Jeans
6% 51% very rarely Sometimes 39% 4% Never Yes always

Age Group of People from Sample

Age Group
70 61

No Of Respondents

60 50 40 30 20 10 0 10 -19 20 -29 Age Group 30-39 40 and above 3 7 0

Durability comparison between Levis & Non Branded Jeans

Ho: Avg. Life of Levis Jeans = Avg. Life of unbranded Jeans H1: Avg. Life of Levis Jeans > Avg. Life of unbranded Jeans The test statistics is F-Test Two-Sample for Variances

Mean Variance Observations df F P(F<=f) one-tail F Critical one-tail

Variable 1 Variable 2 3.71831 2.070422535 0.633803 0.380684105 71 71 70 70 1.664905 0.017274 1.485689

Here F>1 Reject Ho if only F>F critical one-tail However 1.66>1.48 F >F critical. Hence, reject Ho here.

t-Test: Two-Sample Assuming Equal Variances

Mean Variance Observations Pooled Variance Hypothesized Mean Difference Df t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail

Variable 1 3.71831 0.633803 71 0.507243 0 140 13.78585 3.74E-28 1.655811 7.48E-28 1.977054

Variable 2 2.070422535 0.380684105 71

t Stat > t Critical Reject H0 and conclude that Average life of Levi's Jeans is more than non branded Jeans

Influence of Jeans Brands & Attributes on buying preferences

Factor Levis Lee PePe Wrangler Design 12 10 6 11 Durability 17 8 4 6 Fitting 36 5 16 12 Price 24 6 12 9

Ho: All Brands are equally effective with preference H1: All Brands are not equally effective with preference f > f critical Result: Reject H0 and conclude that All Brand is not equally effective with preference with 5 % level of significance Ho: All factors are equally effective with preference H1: All factors are not equally effective with preference f < f critical Result: Do not reject H0 and conclude that All Factor are equally effective with preference with 5 % level of significance Level of significance 5%

Anova: Two-Factor Without Replication SUMMARY Levis Lee PePe Wrangler Design Durability Fitting Price Count 4 4 4 4 4 4 4 4 Sum 89 29 38 38 39 35 69 51 Average Variance 22.25 108.25 7.25 4.916667 9.5 30.33333 9.5 7 9.75 6.916667 8.75 32.91667 17.25 176.9167 12.75 62.25

ANOVA Source of Variation Rows Columns Error Total SS 560.25 174.75 276.75 1011.75 df 3 3 9 15 MS F P-value F crit 186.75 6.073171 0.015176 3.862548 58.25 1.894309 0.201045 3.862548 30.75 1