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Dear Sir/Madam, We are students of 2nd year, MBA, St. Aloysius institute of management & information technology(AIMIT), Mangalore. As part of our academic curriculum, we have undertaken a business consultancy project (BCP) work entitled A Study on the customer conversion rate at the Cauvery Ford Dealership, Mangalore. To carry out our study successfully, we request you to do co-operate by filling up a sample questionnaire attached here with. We assure you that the information collected from you will be utilized only for academic purpose. 1) How did you come to know about Cauvery Ford? News paper Friends/relation Car dealers Internet Others
2) Which of these car brands do you consider while making a purchase decision
a)
MS Ritz MS swift Honda Jazz VW Polo
Ford Figo
Chevrolet Beat
b)
Ford Endevour Honda CRV Mitsubishi Pajero Toyota Fortuna MS Grande Vitara Mahindra XUV 500
c)
Honda City MS SX4 VW Vento Hyundai Verna Ford Fiesta Fiat Linea
3) Opinion on Price of Ford Vehicles? Highly expensive Expensive Value for money Rip-off Not expensive
4) What kind of offers do you expect from the dealer? Free insurance Discount Others _ _ _ _ _ _ _ _ _ _ _ _ _ Extended service period Interest free loan
5) Initial impression of dealership on arrival? Excellent Very good Poor Good Fair
6) Was the sales person professional and well groomed? Excellent Very good Good Fair Poor
Fair Poor
8) Was the sales person approachable and communicative? Very friendly Friendly Just responded to questions Uninterested Not approachable
10)
What is your perception of Ford with respect to other brands in terms of spare parts availability?
Satisfactory Poor
Excellent Good
Average
11)
What is your perception of Ford with respect to other brands in terms of after sales service?
Excellent Good Satisfactory Unsatisfactory Poor
12) What is your perception of Ford with respect to other brands in terms of
Mileage?
Excellent good satisfactory Unsatisfactory Poor
13) What is your perception of Ford with respect to other brands in terms of
maintenance costs?
Excellent good Satisfactory Unsatisfactory Poor
14)
15)
16)
Others_ _ _ _ _ _ _
17)
18)
19)
What would make the Cauvery Ford showroom a more attractive destination?
Personalized service Welcome drink New offers Soft music
20) Why did you not opt to purchase a Ford vehicle from Ford dealership?
No resale value Delay in delivery time Not enough choices (few models)