Toyota

Introduction: Toyota Motor Corporation is a multinational automaker headquartered

in Toyota, Aichi, Japan. In 2010, Toyota was the world's largest automobile manufacturer by production. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Toyota today manufactures a diverse line-up of vehicles all over the globe. As an innovative leader, Toyota is wellknown for its management philosophy and the world's first mass-market hybrids.

At a glance of Toyota:
Type: Public Company. Industry: Automotive, Robotics, Financial services. Founded: August 28, 1937 Founder(s): Kiichiro Toyoda Headquarters: Toyota, Aichi, Japan Area served: Worldwide Products: Automobiles Production output: 7,308,039 units (FY2011) Revenue: 18.99 trillion (FY2011); (US$235.89 billion) Profit: 408.18billion (FY2011); (US$5.07 billion) Total assets: 29.818trillion (FY2011); (US$370.3 billion) Total equity: 10.33trillion (FY2011); (US$128.32 billion) Employees: 317,734 (2010) Parent: Toyota Group Divisions: Lexus, Scion Subsidiaries: 522 (Toyota Group), Hino Motors, Ltd., Daihatsu Motor Co., Ltd., Toyota Financial Services, DENSO, Toyota Industries, Fuji Heavy Industries (16.5%).

Toyota Vision & Philosophy

"To be the most successful and respected car company in America." Since its foundation, Toyota has been using its Guiding Principles to produce reliable vehicles and sustainable development of society by employing innovative and high quality products and services.

Toyota Global Vision

Toyota will lead the way to the future mobility, enriching lives around the world the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet. We aim exceed explanations and be rewarded with a smile. We will meet our

challenging goals by engaging the talent and passion of people, who believe there is always be a better way.

Toyota Mission
"To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America." To be the first choice partner for all customers looking for materials handling solutions and to be widely recognized for our innovative products and services as well as our respect for society. We build trust and confidence with customers by delivering outstanding quality products and services which add real value to their businesses. We respect the expectations and ambitions of employees, stakeholders and suppliers through a never ending search to improve.

Guiding Principles at Toyota

1. Honor the language and spirit of the law of every nation and undertake open and fair business activities to be a good corporate citizen of the world. 2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in their respective communities. 3. Dedicate our business to providing clean and safe products and to enhancing the quality of life everywhere through all of our activities. 4. Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide. 5. Foster a corporate culture that enhances both individual creativity and the value of teamwork, while honoring mutual trust and respect between labor and management. 6. Pursue growth through harmony with the global community via innovative management. 7. Work with business partners in research and manufacture to achieve stable, longterm growth and mutual benefits, while keeping ourselves open to new partnerships.

Five Main Principles of Toyoda

Always be faithful to your duties, thereby contributing to the company and to the overall good. Always be studious and creative, striving to stay ahead of the times. Always be practical and avoid frivolousness. Always strive to build a homelike atmosphere at work that is warm and friendly. Always have respect for spiritual matters, and remember to be grateful at all times.

Moreover Toyota has compiled its Corporate Social Responsibility Policy: Contribution towards Sustainable Development, which interprets and explains the "Guiding Principles at Toyota" by taking into consideration the relationship Toyota has with its stakeholders.

The U.S market:

This should be the year for the auto maker to shake off natural-disaster-related supply constraints from 2011 and its 2010 recall woes, reclaiming lost U.S. market share. Already, industry figures out Wednesday are expected to show Toyota improving its share in December by perhaps the most of any auto maker, even as industry sales are flat or weaker from November's annualized level. Still, with a current market share of roughly 14%, Toyota has a ways to go before it gets back to its peak 17% levels.

Toyota Kirloskar Motor (TKM) began the year with a robust growth of 89%. The company sold 17,395 units as compared to 9,187 units in January last year.

Ford
Introduction: Ford Motor Company (NYSE: F) is an American multinational
automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford owns a small stake in Mazda in Japan and Aston Martin in the UK. Ford's former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008. In 2010 Ford sold Volvo to Geely Automobile.[2] Ford discontinued the Mercury brand after the 2011 model year.

At a glance of Ford:
Type: Public Company. Industry: Automotive. Founded: June 16, 1903 Founder(s): Henry Ford Headquarters: Dearborn, Michigan, U.S. Area served: Worldwide Products: Automobiles, Automotive parts Revenue: US$128.954 billion (2010) Operating income: US$7.149 billion (2010) Net income: US$6.561 billion (2010) Total assets: US$165.693 billion (2010) Total equity: US$-642 million (2010) Employees: 164,000 (2010) Divisions: Ford, Lincoln

Ford vision
To become the world's leading company for automotive products and services.

Ford mission
We are a globally diverse family, with a proud heritage, thats passionately committed to providing outstanding products and services.

Ford values
We do the right thing for our people, our environment and our society, but above all for our customers.

One team, five priorities

Ford Motor Company, a global automotive industry leader based in Dearborn,Mich., manufactures or distributes automobiles across six continents. With about 224,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln and Mercury.

The company operates as a globally integrated worldwide team, with five key priorities: Achieve maximum profitability in any environment Constantly innovate new products that customers want and value Develop environmentally friendly products and processes wherever possible Finance our plans and improve balance sheet Work together as a global team

Ford in Britain
Ford is the biggest motor company in the UK, with seven locations and over 550 Dealerships. Ford also has several large plants, where they manufacture vehicles, engines and transmissions, as well as parts and components. In total, Ford of Britain and its dealers employ around 35,000 people in product development, manufacturing, sales and marketing, and service roles. Ford has been Britains best-selling car brands for over 30 years, and their commercial vehicles have been market leaders since 1965. Ford currently sells around 440,000 cars and commercial vehicles each year. And one of their biggest success stories has been the Ford Focus: its been the UKs most popular car each year since its launch in 1998.

2011 Earnings: Fourth Quarter

The Ford Motor Company reported its third-straight annual profit, as strong sales in North America overshadowed higher commodity costs and losses in other parts of the world. The carmaker made an accounting adjustment in the fourth quarter worth $12.4 billion that increased its 2011 earnings to $20.2 billion, the second-highest total ever for the company. The company earned an operating profit of $6.2 billion for the year in North America but lost a total of $119 million in its Europe and Asia-Pacific regions. The net profit was equal to $4.94 a share, up from $1.56 a share a year earlier, when Ford earned $6.6 billion. Revenue increased 13 percent to $136.3 billion, but profit margins declined to 5.4 percent, from 6.1 percent in 2010. It had $22.9 billion in automotive cash, up $5.6 billion for the year. Ford passed Toyota as the No. 2 seller in the United States in 2010. The contribution of cars to Fords total vehicle sales increased from over 33% in 2010 to 35% in 2011 Q1 and displays customer confidence in Fords fuel efficient product such as Fiesta, Fusion, Edge, Escape, etc. that continues to fuel demand.

Rolls-Royce
Introduction: Rolls-Royce is a British brand. Rolls-Royce
Limited, the original company founded in 1906, and split into Rolls-Royce plc and Rolls-Royce Motors in 1973. RollsRoyce plc, the aerospace, power systems and defense company. Rolls-Royce Motors, the car division comprising the RollsRoyce and Bentley brands, separated from Rolls-Royce Limited in 1973. The company (now called Bentley Motors Limited) was acquired by Volkswagen in 1998, with the RollsRoyce brand separately licensed (by Rolls-Royce plc) to BMW to establish a new car company (Rolls-Royce Motor Cars). Rolls-Royce Motor Cars, manufacturer of RollsRoyce automobiles since 1999, a BMW subsidiary.

Overview
Rolls-Royce Motor Cars is a British manufacturer of luxury automobiles based at the Goodwood plant in West Sussex, England. It is the current producer of Rolls-Royce branded automobiles, whose historical production dates back to 1904. The factory is located across from the historic Goodwood Circuit in Goodwood, West Sussex, England. It is a wholly owned subsidiary of BMW.

At a glance of Rolls-Royce:
Type: Subsidiary Industry: Automotive. Founded: March 1998 (Predecessor: Rolls-Royce Limited 1904) Founder(s): Henry Royce; Charles Stewart Rolls Headquarters: Goodwood, United Kingdom Area served: Worldwide Products: Automobiles Revenue: 321.5 million (2010) Parent: BMW Key people: Ian Robertson (Chairman), Torsten Mller-tvs (CEO) Employees: 743 (2010)

Rolls- Royce mission

"Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it." Sir Henry Royce.

Rolls- Royce vision

Rolls-Royce operates globally, producing integrated power system solutions. They understand the need to develop their business on a responsible basis and they fully embrace the principles of sustainable development. The company operates via a published Global Code of Business Ethics. They are committed to a programme of continual improvement in their own production activities, as they seek to be world class in all aspects of health, safety and environment management. They also recognise the social responsibilities that come with being a major employer, neighbour and partner as they conduct their business around the world. They understand that the economic development necessary to drive social improvement is dependent on the provision of clean, reliable and affordable energy and transport systems. Furthermore, the threat of climate change and other environmental challenges calls for a rapid transformation on how energy is produced and used. Rolls-Royce has a deep understanding of the challenges, a long standing commitment to research and development and a strong track record of innovation. These capabilities can be harnessed to develop more sustainable power and propulsion system solutions.

Strategy
The business strategy continues to be:

Address four global markets Invest in technology, infrastructure and capability Develop a competitive portfolio of products and services Grow market share and our installed product base Add value for customers through the provision of product-related services.

Market position of Rolls-Royce motor cars

British motor brand Rolls-Royce Motor Cars is bullish on the global luxury car market in 2012 despite the European debt crisis. Torsten Muller-Otvos forecast a "record year for Rolls-Royce Motor Cars" in 2012 after the "fantastic" results in 2011. Rolls-Royce, the leader in the luxury car market, posted global sales of 3,538 units last year, the highest number in the company's 107-year history. The figure represented a 31 percent increase from 2,711 units in 2010. The European debt crisis did not have a huge impact on Rolls-Royce last year since the heavily stricken countries of Italy, Spain and Portugal were not the company's main markets. The company posted a 20 per cent sales growth in Europe, recorded 200 per cent annual growth in Germany and over 30 percent in the United Kingdom.

In the U.S. where the economy is improving, Rolls-Royce had "a very outstanding and strong December," with an increasing number of people going to its showrooms over the last few weeks. The U.S. economy will "recover slowly, not explosively" in 2012, which will help increase company's sales in that market. Meanwhile, Rolls-Royce sales in the greater China region were higher than in the U.S. last year, accounting for nearly 30 per cent of the company's global sales, Muller-Otvos said. The greater China market is expected to grow further in 2012, he added.

BMW
Introduction: Bayerische Motoren Werke AG (BMW) is a German automobile,
motorcycle and engine manufacturing company founded in 1917. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands.

At a glance of BMW:
Type: Aktiengesellschaft Industry: Automotive; Bayerische Flugzeugwerke AG Founded: July 21, 1917 Founder(s): Franz Josef Popp Headquarters: Munich, Germany Area served: Worldwide Products: Automobiles, Automobiles, motorcycles, bicycles Production output: 7,308,039 units (FY2011) Revenue: 60.48 billion (2010) Operating Income: 5.094 billion (2010) Profit: 3.218 billion (2010) Total assets: 108.87 billion (end 2010) Total equity: 23.10 billion (end 2010) Employees: 95,450 (end 2010) Parent: Toyota Group Divisions: Lexus, Scion Subsidiaries: Rolls-Royce Motor Cars; Husqvarna

BMW Mission
"The BMW Group is the world's leading provider of premium products and premium services for individual mobility."

BMW Vision
"To become most successful premium manufacturer in the car industry" through Uniqueness through diversity, Leadership, taking Risk, courteous.

BMW market share

BMW expects to increase its US market share and benefit from double-digit growth rates in US auto industry sales over the next two years. Forecasting at least 10% growth for the US industry in 2011 and 2012 from about an 11.4m vehicle base this year. BMW's sales of the X3 were up 16% in the first half of the year to more than 3,400, while the brand's sales were up 7.6% in the first half of the year overall. BMW, the worlds largest luxury-car maker, aims to grab market share this year backed by the overhauled X3 SUV, which is 3 inches longer and 1 inch wider to appeal more to U.S. drivers.

The manufacturer moved X3 assembly to the U.S. from Austria last year as part of a $750 million expansion of its factory in South Carolina aimed at better capitalizing on the U.S. market. The maker of BMW, Mini and Roll-Royce cars is considering adding another model at the plant, which also makes the X5 and X6 SUVs. Mercedes will likely sell 254,100 cars and SUVs in 2011, edging out BMWs 250,400 deliveries, for first place in the U.S. sales race, according to forecaster IHS. Lexus is projected to drop to third with sales of 192,900 vehicles.