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KYLE ALCOTT
Staff Artist kalcott@dallasnews.com
Americans have changed their alcoholic drinking habits in the last decade and again since the recession. Mixed-drink sales in Texas increased the last two years. Sales increases in wine and distilled spirits are happening at the expense of beer, according to Euromonitor International and the Beer Institute. Experts give credit to pop culture such as AMCs hit TV show Mad Men, demographics, new dessert-flavored infused liquors and celebrity endorsements for driving mixed-drink demand.
WINE
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2. Gaylord Texan $19.1 million 4. Baby Dolls Topless Saloon $6.4 million 10. Four Seasons Hotel & Resort $4.7 million
SOURCES: Texas Bar & Restaurant Report; The Beer Institute; Euromonitor International; Texas Alcoholic Beverage Commission