MODEL QUESTION PAPERS (Important questions) MANAGEMENT AND ORGANISATIONAL BEHAVIOUR SECTION- A (Marks: 10x2=20) a) The peters principle

/ Perception /Hygiene factors b) Transaction Analysis / delegation c) Organization change / organization culture / Organization Structure d) Scalar chain or Hierarchy / centralization or Decentralization /Recentralization e) Grapevine / Matrix organization or Project organization f) Line and staff / Typology of Groups /Corporate social Responsibility g) Management By Objects (MBO) h) Hawthorne Experiments / theory X and Y i) Group Cohesiveness / People CMM j) Motivation / path goal theory SECTION- B (Marks: 5x12=60) 2. (a) i. what is management? Explain the functions of management? ii. Define management? Explain the types of management & skills of the manager? OR (b) i. what are the main approaches to organization, structure and management?

ii. Briefly explain Models of Organisational Behaviour ? iii. Explain the Henry Fayol's 14 principles in Management.
3. (a).i. Explain the process of perception and list out various perceptual illusions? ii. what is motivation? Explain compare and contrast Maslows need hierarchy theory and Herzbergs two-factor theory of motivation? OR (b).i. Explain the Kellys personal construct theory? ii. Briefly explain Transaction Analysis? 4. (a). i. List out the various approaches to decision making? ii. Define communication? Discuss barriers to communication and suggest ways to overcome them? OR (b).i. Define Conflict? Discuss the reasons for conflict and suggest measures to manage conflict effectively? ii. Discuss various approaches to Leadership? 5. (a). i. Discuss Organisation structure and explain various types of organization structure? ii. What are the advantages of delegation? Discuss the key guidelines for effective delegation? OR (b).i. Define organizational culture Trace and explain the various ways in which organizational culture is created and sustained ? ii. Explain corporate social Responsibility? 6. (a). i. How does PCMM help the organization in capability management? Explain the different levels of Maturity with examples from the Indian context? ii. Describe the ideal life cycle model for improvement? OR (b).i. Explain the process of developing individual capabilities? ii. Define People CMM: Bring out the guiding principles of People CMM?

MODEL QUESTION PAPERS (Important questions) MANAGERIAL ECONOMICS SECTION- A (Marks: 10x2=20) a) Differentiate between managerial economics and pure economics b) Types of inflation / Break even analysis c) Cobb-Douglas production function/Ridge lines d) Cross elasticity of demand / Determents of Demand / Giffen goods e) Monopoly market / perfect competition / Zero sum game f) Economies of scale / Dis economies of scale g) National income / Real Income / ISo-cost Curve h) Define Expansion path / margin of safety i) Marginal cost / Transfer pricing / Pay off Matrix j) Gross Domestic product (GDP) / GNP / Per capita Income SECTION- B (Marks: 5x12=60) 2. (a) i. Managerial economics is economics applied in decision making . Explain? ii. Explain the relationship between Managerial economics and other disciplines? OR (b) i. Distinguish equi-marginal principle from incremental reasoning and their application for decision Making?

ii. Why is it important to state a managerial objective?

3.(a). i. what are the determinants of demand? Discuss briefly about Socio-Economic analysis of demand? ii. Discuss the various qualitative methods of demand forecasting of new products? OR (b) i. what is income elasticity of demand? Discuss the uses of price elasticity of Demand? ii. What is Price elasticity of demand? Discuss the types of price elasticity of Demand? 4.(a). i. Explain the law of variable proportions in what way it is different from returns to scale? ii. Elucidate economics and diseconomies of scale OR (b) i. Explain the law of return to scale and properties of Cobb-Douglas production function? ii. Explain briefly a. Out of Pocket Costs b. Determinates of cost c. Imputed costs 5. (a). i. what do you mean by Break-even analysis? How it is useful for various Managerial Decisions? ii. What is monopoly? What are its conditions? How price is determined under monopoly? OR (b) i. Explain pricing under monopolistic competition? ii. Explain briefly a. Transfer Pricing b. Price skimming c. PLC Pricing 6. (a). i. Explain about types of inflation and discuss its relevance in management? ii. What are the different methods of measuring national Income? Which methods have been followed in India? OR (b) i. Distinguish between classical and Keynesian approaches to employment? ii. What are the concepts of economic growth and development?

MODEL QUESTION PAPERS (Important questions) MARKETING MANAGEMENT SECTION- A (Marks: 10x2=20) a) Brand positioning / Brand Repositioning / Brand Equity / Brand loyalty / packing /Brand strategy b) Super market / Hyper market / label /co branding / blanket branding c) Direct marketing / personal Selling / sales Promotion d) Targeting and Position / Promotion / Effective segmentation e) E-commerce/ Green Marketing / E-marketing / penetration pricing / loss leadership pricing f) Marketing Audit / Marketing Myopia / strategic control / product line / product mix g) Laggards / Product life cycle / Customer value / market share /market testing h) Niche marketers / marketing mix / promotion mix / communication channels i) 7 Os concepts / consumer behavior/market testing / marketing organization j) Subculture / reference groups / service market / publicity / public relations SECTION- B (Marks: 5x12=60) 2. (a) i. Discuss the various marketing management philosophies and the tasks in the context of global Marketing environment? ii. Discuss how a companys micro and macro environment influence marketing function with an Example? OR (b) i. Define the marketing concept and explain the importance of marketing? ii. Explain marketing mix of any retail organization you are aware of? 3. (a) i. what is the need for market segmentation? Explain the basis for segmenting business and International markets? ii. What is the need for demand forecasting? Explain the various forecasting methods for estimating Current and future demand? OR (b) i. what is positioning? Briefly explain the concept with appropriate examples from consumer durable and non durable products? ii. Briefly Discuss the various methods used in sales forecasting? 4. (a) i. Briefly explain about the promotion mix and also state about its objectives and importance? ii. Discuss the specific promotion function of a. Advertising b. Sales promotion OR (b) i. Explain the stages in new product development process and Product life cycle? ii. Explain briefly a) Branding b) Packing c) Label 5. (a) i. What are the specific characteristics of service markets? ii. Explain the stages in the adoption process or explain the consumer buying process? OR (b) i. what are seven Os in a model of consumer behaviour ? discuss the factors influencing a consumers Buying behaviour ? ii. Explain the differences in industrial market and services market characteristics with examples? 6. (a) i. What is marketing control? what is the purpose of annual plan control and what are the main tools of Annual plan control? ii. Explain Briefly a. Online marketing, b. Green marketing OR (b) i. what are the various marketing organization structures? Suggest a suitable marketing organization structure for a FMCG/FMCD/RETAIL product ? ii. Write briefly about the following? a. Marketing Audit b. Profitability control

PLEASE CHECK TOMARROW FOR OTHER SUBJECTS UPDATES THANK YOU