Our approach is long term but allows us to maintain agility throughout.

We have clearly defined goals and practices in place to assess whether these are met. Credits Strategy Dot Tourism (http://dottourism.com) is digital branding and online marketing specialist in the travelsector. Credits Execution Dot Tourism (http://dottourism.com) is digital branding and online marketing specialist in the travelsector. Testimonials Mahindra Homestays was recently announced winner of Wanderlust magazine feel that the social media marketing initiatives have been a key factor inbuilding awareness of the brand.Our initiative was profiled in The Hindu Business Line

Social Network Analysis Social network analysis software (SNA software) facilitates quantitative or qualitative analysis of social networks, by describing features of a network, either through numerical or visualrepresentation. Networks can consist of anything from families[1], project teams, classrooms,soccer teams, legislatures, nation-states, disease vectors, membership on networking websites likeTwitter or Facebook, or even the Internet. Network features can be at the level of individual nodes,dyads, triads, ties and/or edges, or the entire network. For example, node-level features caninclude network phenomena such as betweeness and centrality, or individual attributes such asage, sex, or income (see this e-book for further detail). SNA software generates these features fromraw network data formatted in an edgelist, adjacency list, or adjacency matrix (also calledsociomatrix), often combined with (individual/node level) attribute data (See Hanneman's chapteron network data for further detail). Though the vast majority of network analysis software uses aplain text ASCII data format, some software packages contain the capability to utilize relationaldatabases to import and/or store network features.Some SNA software can perform predictive analysis.[2] This includes using network phenomenasuch as a tie to predict individual level outcomes (often called peer influence or contagionmodeling), using individual-level phenomena to predict network outcomes such as the formation of a tie/edge (often called homophily models) or particular type of triad, or using network phenomenato predict other network phenomena, such as using a triad formation at time 0 to predict tieformation at time 1.Network analysis software genera lly consists of either packages based on graphical user

interfaces(GUIs), or packages built for scripting/programming languages. GUI packages are easier to learn,while scripting tools are more powerful and extensible. Widely used and well documented GUIpackages include UCINet for statistical analysis of networks with easy-to-use visualizationcapabilities, P ajek which is free and for which exists extensive documentation, GUESS, ORA,and Cytoscape, the most feature rich and extensible of these GUI-based software packages. P rivateGUI packages directed at business customers include: Orgnet, which provides training on the use of its software, and KXEN, Other SNA platforms, such as Idiro SNA P lus, have been specificallydeveloped for particular industries such as telecoms and online gaming where massive data setsneed to be analyzed.Commonly used and well-documented scripting tools used for network analysis includethe statnet suite of packages for the R statistical programming language, igraph, which haspackages for R and P ython, the NetworkX library for P ython, and the SNA P package for large-scalenetwork analysis in C++. Though difficult to learn, these open source packages are growing muchfaster in terms of functionality and features than privately maintained software, and extensivedocumentation and tutorials are available. They also come free thanks to open -source licensing.

Visual representations of social networks are important to understand network data and conveythe result of the analysis. Visualization often also facilitates qualitative interpretation of networkdata. With respect to visualization, network analysis tools are used to change the layout, colors, sizeand other properties of the network representation. Though all of the tools above containvisualization capabilities, igraph, Cytoscape, NetworkX, and have the highest level of functionality interms of producing high-quality graphics.Also worthy of mention are the variety of tools built primarily for network visualization, some of which also contain analytic features. These include general purpose visualization tools suchasSocNetV and Tulip; tools designed for medical applications such as SocioMetrica; tools designedfor law enforcement and intelligence organizations such as SilentRunner Sentinel,i2 Analyst'sNotebook and Sentinel Visualizer; tools designed for corporations and businesses suchas NodeXL, RapidNet, KeyHubs, Idro, Ipoint, and Sonamine.The International Network for Social Network Analysis (INSNA) maintains a list of software packagesand libraries on their Computer P rograms for Social Network Analysis page. A systematic overviewand comparison of software packages for social network analysis was conducted in 2003 byHuisman and Van Duijn (Draft P DF ).

P a r a m e te r i z e d te s ti ng o f S o c i a l N e tw o r k E v e nt s o f f a n p a ge s D a t e & Ti m e N o o f F ans F riends 1 5/ 2/ 201 1 La u nch o f F a n P a ge 1 0 . 3 0 3I nv i t e d F r i e nd s 50 S h a re d o n m y w a l l 1 2. 3 0 6I n v i t e d F ri e nd s 1 / 2 2/ 1 90 0 1 0 50 1 6 / 2 / 2 01 1 1 9/ 2 / 201 1 142 0/ 2 / 2 01 1 Invited friends 22 901Total fan Till date 80

C o nc l us i o n Social Media can be defined as the new way of communication between people. The latestexamples of Anna Hazare P rotest, Egypt Crisis and Libya Crisis are new way how the social mediaworks. The political usage of social media which was used in Obama elections had changed the faceof internet community as well. As this paper constitutes the impact of social media on smallerbusiness, it also helps them to grow at a substantial level. The cost per contact and ROI by usingsocial media works best with SME sector by following the basic rules mentioned above.