Retail

prices
audit
Proposal for
Ukrainian companies

2012

Audit parameters
25 cities of Ukraine, regions main cities;
Groups of cities:
More than 700 000 habitants 7;
From 300 to 700 K habitants 8;
Up to 300 000 habitants 10.

Categories to track any FMCG products;

Audit parameters
POP sample*:
Food stores (modern trade) 479 POP or 38% of
the sample;
Kiosks (traditional trade) 576 POP or 46% of the
sample;
Super-/Hypermarkets (modern trade) 195 POP or
16% of the sample;

Total sample 1250 POP, 50 in the city;

* We can fit all sample parameters to your business requirements;

Audit parameters
POP sample:

Shop
East
West
Center
South
Total

140
157
111
71
479
38%

Kiosk

Supermarket
141
69
193
50
146
43
96
33
576
195
46%
16%

Total
350
400
300
200
1250
100%

%
28%
32%
24%
16%
100%

Audit parameters

Frequency 1-2 waves monthly;

The wave duration: 3 days;
Reporting lead time 10 working days;
Reports 1-2 reports monthly;

 SKU average prices, Unit (kg, L) average prices. Total

market or by brands, producers, etc.*;

* All data, brand names, trade marks in this presentation are invented. Any coincidence
with the real data is accidental.

Report topics

Report topics
Average price
changes. By SKU,
Unit in the
market or its
segment, region,
brand, etc.

Report topics
Average prices for Unit (kg, L) in different
package;

Report topics
Benchmark prices for the Unit;

Report topics
Benchmark prices for SKU;

Report topics
Benchmark prices for SKU;

Optional report topics

Benchmarking of channel mark-ups;

Other optional report topics

Channel mark-up dynamics;
Comparison of channels mark-ups;
Lead time of Price change the time
needed to change retail price after
wholesale price change;
Versions of the reports in English or
French are available;

Research customization
Do you need to research your own retail
sample? You can propose your:
Channels, cities, regions (oblasts);
POP sample in any trade channel;
Frequency of the audit;
Amount Stock-keeping-units for audit.

To enter site and look through test reports

you need:
1.
2.
3.
4.
5.

Use Internet Explorer or other browser

Go to http://olap.active.kiev.ua
Enter your Login (please request it from the web-administrator of Active-97 Ltd.)
Enter your password
Push Enter () button

You need to install Reporting module on your computer.

Please push button in ".
Download BATReportInstaller.exe.zip file.
Unzip it, Install on your computer.
Enter the program (--> --> Business Analysis Tool --> Report Module)
Go to " tab.
(P&D) report with subreports:
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(1), , , ,
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3. - ( , , (1) ,
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4. - ( , (1), ) - , 1 (la), 1 (Pepsi), 1 (Pepsi vs CC).

Exit the program Menu --> .

Thanks!
Active-97, March 2012
Lukyanenko Andrey
+38 067 246 19 00
+38 044 574 53 98
duorambler-at-rambler.ru
www.active.kiev.ua