Approximately how many times did you shop for electronic products in the past year?

Please indicate the approximate total amount your family spent on electronic product within the last year. Less than $300 $300 - $499 $500 - $799 $800 - $999 $1,000 - $2,499 More than $2,500 Can't say During the past year, have you or a member of your family purchased a major home electronic product? Yes No If yes, what item was purchased? (Check all that apply.) TV Microwave DVD player Laptop

Home Computer Other

How much did you pay for the item(s)?

If you purchased accessories, how much did you pay for these items?

How many phone calls were made to retailers while deciding to purchase this product?

How many times did you visit the different retail stores?

The total number of hours spent inside retail stores while making this decision (approximately):

How many brands or individual models did you examine in the different retail stores?

The item was purchased: As a gift for someone not in your household. As a gift for someone in your household. To be used mostly by other members of your household. To be used mostly by yourself. Other How many times have you purchased items in this product category in the past 10 years?

0 1 2 3-4 5-6 More than 6 times Which of the following have you purchased within the last year? (Check all that apply) Microwave audio/car stereo/radio/cassette Calculator Video game Computer Phone TV VCR/DVD Camera Other

2) Questionnaire 1. Name :

2. Age Group : a) 12-17 years d) 41-50 years b) 18-24 years e) 51 and above c) 25-40 years

3. Educational Qualification : a) Illiterate d) Graduate b) Up to 12th standard e) Post graduate c) Under graduate

4. Occupation : a) Businessman c) Professional b) Serviceman d) Student e) others (specify)

5. Income group [income of family P.M.] a) 3000 & Below d) 12002-16000 b) 3001-6000 e) 16001 and above c) 6001-12000

6. How often do you buy electronic goods ? a) Regularly (Twice a month) b) Occasionally

7. Which single brand of electronic product do you buy regularly? __________________________________________

8. Since how long have you been using same electronic product?(Mention Regular Brand)

_________Years ____________________________________

9. Which brand of the electronic product have you tried so far ? a) Brok bond d) Manikchand b) Tata tea e) Un-branded c) Society

12. What factors do you consider important in buying any brand of electronic product. Please give points to attributes out of total 100 points. Attributes Price Packaging Outlook Promotion Points Attributes Contains Advertisement Other Total Points 100 (one hundred)

13. What made you start using that electronic brand? a) Friend circle d) Relieve of tension b) To show off (for status) e) Advertisement c) Out of curiosity f) Other___________

14. How did you come to know about your brand? Through, a) Friends b) Advertisement c) Shop owner

15. What influences you in the advertisement? a) Models c) Content like punch line, Logo etc. b) Features of the product d) Overall presentation of Advertisement e) No influence

16. If you come across an advertisement of new brand, would you a) Try it b) Ask/inquire for it c) Ignore it

17. What promotional campyan would motivate your buying decision? Promotion media

Umbrella Extra Quantity Banners Buy 2 Get 1 free Posters Gift Voucher Signage Discount Handbill Others

18. Which advertising media would influence you? Media Radio T. V. Road show Hoarding Press Pop Events Other

3)

Please view the product/description of the following advertisement. [ENTER AD OR DESCRIPTION] How well do you remember this advertisement? Don't remember at all Remember company but not product or ad Remember company and product but not ad Remember ad Other than trying to get you to buy the product or service, what is the main message of this ad?

What did you like most about this ad? Please be specific.

What did you like least about this ad? Please be specific.

(Check all that apply) If you were describing this ad to a friend, would you say this ad is... Active

Attention-getting Boring Cheerful Creative Emotional Energetic Genuine/sincere Honest Humorous Informative Irritating Memorable Natural Offensive Pleasant Satisfying Strong Unique Warm-hearted

Please check the one box that best indicates how descriptive the statement is of you. Just like me A lot like me Somewhat Not much Not at all like me like me like me It is important to me to be treated well. I like the "royal treatment" in stores I have somewhat oldfashioned tastes and habits I like my clothes to look up to date I never have enough time to shop I think I am a little bit wild I think shopping is fun I often buy things on impulse I have lots of leisure time I expect to have more money next year Based on the features advertised, this ad... ENTER PRODUCT OR SERVICE Strongly Somewhat Neither Agree Agree The ad message is understandable. The advertisement is believeable The ad's message is relevant to me. The benefits described in the ad are believeable to me. After viewing this ad, I would consider purchasing the product. This ad is much better than other ads for products in this product category.

Somewhat Disagree

Strongly Disagree

Please check the one box that best indicates how descriptive the statement is of you. Just like me A lot like me Somewhat Not much Not at all like me like me like me My world seems to be coming apart at the seams

I think I am a smart shopper I like to be outrageous I feel I get a raw deal out of life I think a woman's place is in the home I prefer stores where prices are always low I never seem to have enough money I regularly read the newspaper I have more money now than last year When I shop, I just want to get it over with

4)

Strongly Disagree This store has modernlooking equipment and fixtures. The physical facilities at this store are visually appealing. Materials associated with this store's service (such as shopping bags, catalogs, or statements) are visually appealing. This store has clean, attractive, and convenient public areas (restrooms, fitting rooms). The store layout at this store makes it easy for customers to find what they need. The store layout at this store makes it easy for customers to move around the store. When this store promises to do something by a certain time, it will do so. This store provides its services at the time it promises to do so. This store performs the service right the first time. This store has merchandise available when the customers want it. This store insists on errorfree sales transactions and records. Employees in this store have the knowledge to answer customers' questions. The behavior of employees

Somewhat Disagree

Neutral

Somewhat Agree

Strongly Agree

in this store instill confidence in customers. Customers feel safe in their transactions with this store. Employees in this store give prompt service to customers. Employees in this store tell customers exactly when services will be performed. Employees in this store are never too busy to respond to customer's requests. This store gives customers individual attention. Employees in this store are consistently courteous with customers. Employees of this store treat customers courteously on the telephone. This store willingly handles returns and exchanges. When a customer has a problem, this store shows a sincere interest in solving it. Employees of this store are able to handle customer complaints directly and immediately. This store offers high quality merchandise. This store provides plenty of convenient parking for customers. This store has operating hours convenient to all their customers. This store accepts most major credit cards. This store offers its own credit card.