Question 1 Discuss the reasons for the initial failure of P & G in Japan

THE MAJOR REASONS -lack of understanding of Japanese culture. -lack of understanding of Japanese needs. -not adopting the products to the Japanese needs, -ineffective marketing strategies.

=========================== 2. Where did P & G go wrong (if it did) in the evaluation of the Indian market and its strategy? -lack of understanding of Indian market needs. -not adopting the products to the Indian needs -not understanding the buying patterns and buying decisions of the Indian consumers. -under estimating the competition strength. ========================== 3. Discuss the reasons for the difference in the performance of P & G. THE REASONS FOR THE DIFFERENCE IN THE PERFORMANCE OF P& G IN CHINA, -better understanding of the Chinese culture. -hence better understanding of the Chinese market / needs -adopting the products to the Chinese market -adopting the appropriate marketing strategy. IN INDIA, -it was just the reverse in approach. -hence the final results too a disaster.

1.

Discuss the reason for the initial failure of P&G in Japan. Ans. P & G entered Japanese market in year 1973.P & G entered Japanese market with American products, American strategy, American managers and American sales method. This was the major reason of their failure in Japanese market. The main reason that they werent successful in the initial stage was that the company didnt learn how to adapt products and marketing style to Japanese culture. If P & G would enter Japanese market with the product according to the taste of Japanese people then they would not have such kind of disaster. One reason was also that the American managers work

according to the work conditions of America so they are not able to put their 100% in work in Japanese market.2.

Where did P&G go wrong in the evaluation of the Indian market and its strategy?Ans. P&G entered the Indian detergent market in the early nineties with the Ariel brand through P&G India. P&G also introduced products like shampoo, medical products and personal products of men and women. The Indian detergent market was dominated by Hindustan lever Ltd from Past many centuries. So this was one of the reasons that P&G was not able

to take over the market. P&G more over introduced detergent with the brand of Ariel which was sold at the price ofRs.60/kilogram, where as the alternate product by the Hindustan lever ltd. Nirma was sold for Rs.8/kilogram. This was the major mistake made by P&G that they introduced the alternative product at higher rate in the market which was already dominated by Hindustan lever ltd. Even though this product was targeted at the consumers with high disposable income, who represented half the urban population, consumers simply baulked at the outlay.3.

Discuss the reason for the difference in the performance of P&G in India and china. Ans. The difference was because, chinas business worth several times than in India in less than 12 years, has emerged as highly promising market for P&G. When the Chinese market opened P&G was the first MNCS to enter china. The performance was better in china because percapita income is much higher in china than that of India, and also the growth rate in china is also much faster than the rate in India. All these signify that there is high disposable income with the people of china. Another reason for P&Gs better growth in china is that understanding the Chinese culture was much easier since the expat Chinese in the U S was not very different from those back home where as most Indian expats tended to adapt far more to the cultural nuances of the immigrant country Conclusion After going through this case study it is clearly understood that if company wants to enter the market of the country then it should adopt the strategy any methods according to the market to that particular country and not by sticking to the methods and policy the country of the parent company. Moreover the company should analysis the competitors of the particular country related to that particular product. Company should also decide the price of the particular product according to the percapita of the particular country