Rajendra K Singh

Mobile:

+91 9971553232 Email Id: rajendra.singh@yahoo.com

RESUME An Overview

A dynamic professional with rich experience of 15 years in Business Management Managing India and
SAARC Markets.

An effective leader and communicator with excellent relationship management, account management,
analytical skills and sound understanding of micro and macro market dynamics with the whole array of business functions like Sales, Marketing, Finance, Logistics, and HRM. Core Competencies Sales and Marketing Facilitate Sales and Marketing and accountable for the Business Plan and Profit Plan for the profit centres for the given territories. Review & interpret the competition & market information to fine tune the marketing strategies and strengthen the brand image.

Adequately exposed to most of the aspects of business in handling several prominent sectors. The Channel Management & Development, Handled products/Services eg. Consumer Durables, IT components, Telecom Services (Data) Personal Audio. Relationship Management Create & Strengthen Relationships with Key Accounts. Create Effective Relationships with Channel Partners.

Pre-empt, address and promptly resolve issues and set in processes so as to ensure that these do not
recur. Team Management

Provide direction and motivation to Field Team for ensuring optimum performance.

Career Milestones

July 2010 Onwards Role : Being Business Head for the Landline Phones, Modems & STB Business In India and SAARC Region. Responsible to deliver the set revenue to the organisation and the targeted Bottom line for the business. Manage Manage Manage Manage Manage people. the Production cycle of the products and manage the production. the Inventory holding of the business the financial parameters of the business and ensure minimum exposure the Sales Team and the Motivational factors thereof. the team of 250 distributors and 6000 dealers across India. Thru a team of approx 50

Achievements

Growth of 20% in revenue and 9% in the market share of the Brand. This is despite the Category not being in the growth trajectory. Clearance of all the slow moving inventory

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Rajendra K Singh

Mobile:

+91 9971553232 Email Id: rajendra.singh@yahoo.com

Improving the profitability & ROCE by approx 5 % & 20% by improving the efficiency.

Oct08 to July 2010: HCL Info Systems Limited

Responsibility: Being Business Manager for the Tata Teleservices distribution business in INDIA. & Handling the apple iPod MP3 players distribution business for India. Responsible to create, Manage and Develop the Tata Teleservices distribution business. TTSL Distribution business means o Creations of dealers and Distributors across all the targeted towns for Photon+ and Walkie range of products o Distribute the Photon + devices across channels o Acquire subscribers for TTSL both for the Data as well as FWPs. Channel Includes Distribution, MBOs, And Exclusive Brand Shops. Responsible for creating this relationship from legal space till operations ;levels in last 6 months

Business Partner Expansion: Initiated the business relationships with the key players that had been active with in the Strategic Alignment for Focused Space: for example IT channels as well as telecom space and at some areas Consumer durable space. Business Expansion in Retail: Enabled selected Key Partners with Product Channelisation for higher business growths increasing their Visibility and Counter Share. Managing LFRs : Have managed LFRs for the creation of this channel for the data card customers acquisitions apart from the hardware sales.

Relationship management with the Principal: The relationship with the principal is a very critical portion for the distribution setup and have been managing this portion well and have been able to get the required support always.

Employee motivation: The vertical has not had any attrition in last 2 years due to the motivation level being very high which has been a significant achievement. as well with a turnover of 100 Crores per annum with a separate team to manage the business there and have been able to grow the business by 27% despite the flat market and increase the ROI by 1% i.e a growth of 33% in PAT in last 2 years with the inventory, operations and JIT business management.

Dec06 to Oct08: Reliance Retail Limited (Consumer Durable business) Reliance, the largest private enterprise in India forayed into the retail business in all the formats of retail. Responsibility: Being Chief Manager Delhi NCR

Established the companys CDIT ( Consumer Duarable, IT and Telecom ) business launch and operations in Delhi NCR. Planned for seven large format stores and launched two Large format stores in Delhi NCR with a total retail foot print of 50,000 Sq feet . Cluster mapping and real estate mapping and acquisition proposals to HO basis the projected top line and EBIDTA for the cluster . Hiring of more than 200 manpower at different levels in operations and support. Managing the training requirement for the people. Role in creation of the SOP for the retail operations which was replicated across India. Next two year road map was also created and worked on basis which further development has happened later on. Stable operations for first two stores with approx 200 manpower Reported vertically to the CDIT operations Head at HO and horizontally to the state CEO.

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Rajendra K Singh

Mobile:

+91 9971553232 Email Id: rajendra.singh@yahoo.com

March 99, to Dec 06 : Sony India Limited Company: Sony India is a wholly owned subsidiary of Sony Corporation Ltd, a Leading consumer electrnics giant globally and I had been entrusted with different responsibilities at different times. Responsibilities: March 99 to March 2001 Being Product In-charge Data Storage. Responsible for Product procurement pricing and reporting for the business Allocation to the regional teams and generation of the targeted P&L thru allocation and Pricing . Reporting to General Manager Recording Media & Energy Group India and Singapore.

Responsibilities: March 01 to March 03 Being Regional Head Data Storage for North Region: Responsible for driving Distribution and Retail sales for the Floppy, CD and other storage media. Direct ensuser business generation Govt Business generation in all the targeted sectors. Augmented the distribution across north and created ten more distributors multiplied the quantities by 10X in floppies and almost 10X in value by managing the price erosion thru direct deals in High value media. Was awarded: best Region by GM RME business for two consecutive years Reporting to Regional Manager Sales. Responsibilities: March 03 to Dec06 Being Regional Head Mobile Electronics Promoted and changed to the consumer Audio Video Division with the vertical for Car Audio Channel Development, Credit Control, Assessment & Verification of Credit Worthiness of dealers and distributors Sales Promotion events, Inventory planning & indenting, Created the Value from less than 10 lakhs a month to 2 Crores a month in less than 3 years thru channel expansion and out of the box thinking by adding the institutional business thru the manufacturers both in line and after the line tie ups. Got the largest account of Maruti in the business tieup after 2 years of efforts Added all the relevant manufacturers in the fold Awarded 2 times with the chairmans cross pens and got 2 promotions in quick succession. Reported to GM- Mobile Electronics .

May 97, to march 99 : GE lighting India Limited Have joined as Sales executive in the Delhi and then UP east branch Handling distributors the given territory Generated the new channels across borders using the Nepal route and was able to drive a growth of 27% from the territory. Reporting to Branch Manager Delhi and then Branch Manager UP- East. Academic Credentials

Bachelor of Science (BSc in Computers) in 1995 from Bundelkhand University, MBA (Marketing) in 1997 from Bundelkhand University. PGDSM in 1998 from NIS in Delhi.

Personal Details Date of Birth: 31st July 1975. Residence: J-163, Sector 41, NOIDA Uttar Pradesh 201301

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