Prepared for: Q Video Systems Prepared by: Lachlan Ross Proposal number: 20110002

PROJEC T PROPOSAL

September 15, 2011 Prepared for: Q Video Systems Prepared by: Lachlan Ross Proposal number: 20110002

October 1, 2011

PROJEC T PROPOSAL
October 15, 2011 | Prepared for: Q Video Systems | Prepared by: Lachlan Ross |

Proposal number: 20110002

CAMPAIGN PROPOSAL
September 15, 2011 | Prepared for: Q Video Systems | Prepared by: Lachlan Ross

was founded with a s h a r e d p a s s i o n t o c r e a t e memorable experiences.

TABLE OF CONTENTS
SECTION 1.0 / TITLE, EXECUTIVE SUMMARY, SITUATION ANALYSIS, GOALS & OBJECTIVES SECTION 2.0 / HYPOTHESIS, PRIMARY/SECONDARY GOALS & OBJECTIVES & METHODOLOGY SECTION 3.0 / TARGET PUBLICS, STRATERGY & TACTICS, TIMELINE, BUDGET & EVALUATION SECTION 4.0 / TERMS & CONDITIONS, CONCLUSION & PROPOSAL AGREEMENT FORM

3 7 10 14

OCTOBER, 2011

October 1, 2011

LJR Services & Solutions 39 Grey St. East Geelong Vic, Australia, 3219

Dear Mr Sutherland: Thank you for the opportunity to propose a public relations campaign for Q Video Systems. LJR Services & Solutions looks forward to creating a campaign that aids in achieving the goals of Q Video Systems. As an introduction to our campaign, I would like to share some background information with you regarding myself and LJR Services & Solutions. Lachlan Ross Is the sole proprietor of LJR Services and Solutions and has worked for the past ten months at Q Video Systems assisting Christian Sutherland in the day to day operations within the marketing department at Q Technology Group. I am currently in the final month of completing my Bachelor of Arts-Public Relations degree at Deakin University, Geelong. In this public relations campaign proposal I will identify important publics, conduct various forms of research, define goals and objectives, as well as detailed strategies and tactics to be employed. I will develop a campaign designed to spread awareness of Q Video Systems. Once again, thank you for allowing myself to design this public relations campaign. I look forward to working with you and I hope to hear from you soon.

Sincerely,

Lachlan Ross Director, LJR Services & Solutions info@lachlanross.com.au

LJR
39 Grey St. East Geelong, Vic, Australia, 3219

lachlanross.com.au ph. 0424378262

info@lachlanross.com.au

SECTION 1.0 / CAPABILITIES, PROJECT OVERVIEW, OBJECTIVES & RECOMMENDATIONS

1.1

Q Video Systems & API

EXECUTIVE SUMMARY This public relations campaign proposal covers Q Video Systems recent acquisition of API Locksmiths, Australias leading commercial access control and master key systems provider. This document will focus on improving Q Video Systems current public relations and communication efforts moving forward in 2012. The campaign proposal has been undertaken by LJR Services and Solutions and aims to provide the direction and detail needed for further managing the sending of key messages to its identified chosen publics, providing the support of creating and a higher awareness of Q Video Systems within the surrounding neighbourhoods and communities of Melbourne, Victoria. The campaign proposal integrates with the current goals and objectives outlines by Q Technology Groups National Marketing Manager, Mr Christian Sutherland who wants to have a better understanding of the needs and wants of 1st and 2nd home owners with disposable income in Melbourne. The vision for Q Video Systems after now having access to 18+ API shopfronts around Melbourne is to become known as Australias one stop security solution centre for homes and businesses. This campaign proposal will provide a detailed analysis of the researched I conducted and will outline four key tactics/strategies that I believe will assist Christian in achieving the goals and objectives outlined by Q Video Systems and its stakeholders. They are as follows: 1. Develop and integrate a social media plan that builds on the current communication efforts being employeD. 2. Provide educational content and information about the products and services Q Video Systems and API provide through a renewed effort to further develop their individual websites through a corporate blog. 3. Host trade information nights in store that can be then video recorded and uploaded onto Q Video Systems and APIs websites 4. Sponsor community events and /or local sporting clubs that include staff participation when relevant. The correct execution of this campaign proposal will deliver highly appealing news angels that will get the attention of targeted media channels that will then want to cover newsworthy stories of interest to the public, and also to generate positive attitudes within neighbourhoods and communities of Melbourne about Q Video Systems and API.

OCTOBER, 2011

SECTION 1.0 / CAPABILITIES, PROJECT OVERVIEW, OBJECTIVES & RECOMMENDATIONS

1.2

PROJEC T OVERVIEW
SITUATION ANALYSIS Q Video Systems is poised to do well over the next two years as combined access control and CCTV will be a critical factor for companies and households seeking a streamlined security solution. The acquisition of API and its Master Key Systems should provide Q Video Systems with many opportunities in the near future. Q Video Systems is currently the 2nd largest growing business in the Australian CCTV industry behind Pacific Communications with Q Video Systems sales to date in 2011 (June 2011) are $11.5m, approximately 11% growth when compared to this time last year at $10.3m. This should see steady growth of at least $1-1.5m. After a thorough analysis of the results that were provided from the research I undertook, some clear findings were identified. The proposed campaign will feature rectifying two key problems that I believe can be solved through this campaign. They are as follows: 1. That brand awareness of Q Video Systems is not top of minds within the Melbourne community. 2. That the target markets knowledge of what Q Video Systems and API products is currently not at an acceptable level for them to make informed purchasing decisions. Not only did the conducted research identify problem areas, but also some unique opportunities presented themselves which I believe this campaign needs to focus on too. They are that:  Over 80% of survey participants are active members of social networking sites.  That the majority of respondents seek having better security systems at their properties.  That over 60% of respondents are open to the idea of online shopping but the lack of understandable information being provided by Q Video Systems is preventing them from doing so.  That 90% of respondents believe online video demonstrations of Q Video System and API products presented by Q Video System staff would assist them in making better informed purchasing decisions.  That Q Video Systems main competitor does not have a successful integration of social media within their own organisation.

OCTOBER, 2011

SECTION 1.0 / CAPABILITIES, PROJECT OVERVIEW, OBJECTIVES & RECOMMENDATIONS

1.3

GOALS & OBJEC TIVES

GOAL 1 To enhance nationwide imagery and attitudes towards Q Video Systems and API Objective 1.1 Inform and educate the target market on all aspects of CCTV and Access Control. Objective 1.2 To communicate effectively with target market about the services Q Video Systems and API provide. Objective 1.3 Develop a full home security solution for retail sector by translating from the commercial success of Q Video Systems and API Objective 1.4 To become known as an IP specialist in the industry. Objective 1.5 To instil an image of trust, intelligence and reliability in the Q Video Systems and API brand. GOAL 2 To develop brand awareness of Q Video Systems and API to be commonly known as the retail sectors one top shop for home security Objective 2.1 Integrate social media platforms with traditional media vehicles to reach a wider audience. Objective 2.2 Capitalise on exposure to new markets that have been presented with the recent acquisition of API and its 18 retail stores. Objective 2.3 Build a stronger presence and develop positive relationships within local neighbourhoods and communities. Objective 2.4 To measure and research results to formulate new changes needed.

OCTOBER, 2011

SECTION 1.0 / CAPABILITIES, PROJECT OVERVIEW, OBJECTIVES & RECOMMENDATIONS

1.0

RESEARCH
Before developing the public relations campaign proposal for Q Video Systems, I carefully reviewed information given to me in previous client meetings to identify the goals and objectives of Q Video Systems. I also referred to the Q Video Systems website to obtain additional valuable information that would help me with the direction of the campaign. Extensive research on the target publics was conducted in order to get a better understanding of their needs and wants, and also their existing attitudes and opinions towards Q Video Systems and API. RESEARCH HYPOTHESIS To research and identify a target public that would best meet the goals and objectives in creating awareness of Q Video Systems and API PRIMARY AND SECONDARY RESEARCH GOALS AND OBJECTIVES Primary research goals and objectives included identifying and researching the target public. Before moving forward with the direction of the campaign, it was necessary to determine exactly what public(s) Q Video Systems should be communicating to. Based on the goals and objectives of Q Video Systems and its key stakeholders, I felt that 2nd home owners with disposable income would be receptive to messages regarding Q Video Systems and APIs products and services. Secondary research goals and objectives included finding out what people currently think of Q Video Systems and API. The research revealed opinions of Q Video Systems and API as a whole. Drawing from the research results, I was able to draft key message points that will be important in communicating about Q Video Systems, as well as tactics and strategies that will increase awareness of Q Video Systems as the nations one stop security solution centre. PRELIMINARY IDENTIFICATION OF PUBLICS AND COMMUNICATION ANALYSIS Conducting an initial situation analysis helped me determine opportunities to create awareness for Q Video Systems. Although Q Video Systems has various target publics, I identified 2nd home owners with disposable income as the primary public for this campaign. Researching this particular public would allow me to learn more about their views and opinions on advertising, public relations, retailing and O Video Systems overall. Due to the geographic restraints I limited the research to 2nd home owners of Melbourne.

OCTOBER, 2011

SECTION 1.0 / CAPABILITIES, PROJECT OVERVIEW, OBJECTIVES & RECOMMENDATIONS

1.0

RESEARCH
RESEARCH METHODOLOGY The results from the research were achieved by customers already on the Q Video Systems mailing list completing a simple survey where they were asked a series of questions that I believed needed to be answered in order to propose effective solutions to the current situation. Over 500 customers from the identified target publics-home owners with disposable incomes that either owned a second home or were in the process of doing so, provided a clear idea of their attitudes and opinions towards the goals and objectives that the campaign aims to achieve. In addition to the 500 responses that were received from the Q Video Systems database, I invited customers from the various API stores to answer the same set of questions in which 200 were completed to a satisfactory level. The reason for this was to see whether or not they had the same attitudes and opinions as those who were already return customers that have seeked Q Video Systems services previously. RESEARCH RESULTS From my research, I learnt a great deal about the attitudes of Q Video Systems customers concerning their current properties current security, how they consume content and information online, the factors that decide upon seeking better home security and their current knowledge of Q Video Systems and API. Prior to conducting the research, I had some assumptions about what customers would say, based on what I have learnt whilst working at Q Video Systems. As such, a little came as a surprise to me, but I found the information to be quite valuable in figuring out what may or may not work when communicating with this important public. Here are some particularly interesting and noteworthy things I learnt about my research:  They want better security at their properties.  Current knowledge of the differences between IP and analogue systems isnt acceptable.  They are highly aware of the services Q Video Systems and API provide.  Being a victim of crime in the past is a major motivating factor of deciding to upgrade personal security.  Majority would be interested in making purchases online if prices were cheaper than in store.  Performance and reliability is what they seek the most when deciding upon a product.  Nearly all respondents are a member of a social network.  Online video demonstrations of Q Video Systems and API products are something they want to see made available in the future.  Customers feel that the registration process for becoming a VIP member of Q Video Systems is too time consuming.

OCTOBER, 2011

SECTION 1.0 / CAPABILITIES, PROJECT OVERVIEW, OBJECTIVES & RECOMMENDATIONS

1.0

RESEARCH
TARGET PUBLICS As with any large national business, Q Video Systems has a wide range of publics that it interacts with and has relationships with. Each of these publics has its own set of issues and concerns related to Q Video Systems and API. These publics range from specifies, installers/integrators and end consumers/mass market. For the purpose of this campaign, the chosen publics that I wish to target are 1st and 2nd home owners with disposable income from Melbourne and its surrounding suburbs.  Melbournes population is estimated to be 4.08 million  It is home to 73.5% of Victorias population.  228,965 receive gross weekly income of $2,000 or more which equates for 20.7% of all households.  447,357 dwellings in Melbourne are occupied by their owner.  The market spread of those who have some form of security, being an analogue or IP system is 60:40 (analogue : IP)

RESEARCH RESULTS From my research, I learnt a great deal about the attitudes of Q Video Systems customers concerning their current properties current security, how they consume content and information online, the factors that decide upon seeking better home security and their current knowledge of Q Video Systems and API. Prior to conducting the research, I had some assumptions about what customers would say, based on what I have learnt whilst working at Q Video Systems. As such, a little came as a surprise to me, but I found the information to be quite valuable in figuring out what may or may not work when communicating with this important public. Here are some particularly interesting and noteworthy things I learnt about my research:  They want better security at their properties.  Current knowledge of the differences between IP and analogue systems isnt acceptable.  They are highly aware of the services Q Video Systems and API provide.  Being a victim of crime in the past is a major motivating factor of deciding to upgrade personal security.  Majority would be interested in making purchases online if prices were cheaper than in store.  Performance and reliability is what they seek the most when deciding upon a product.  Nearly all respondents are a member of a social network.

OCTOBER, 2011

SECTION 1.0 / CAPABILITIES, PROJECT OVERVIEW, OBJECTIVES & RECOMMENDATIONS

1.4

 

Online video demonstrations of Q Video Systems and API products are something they want to see made available in the future. Customers feel that the registration process for becoming a VIP member of Q Video Systems is too time consuming.

STRATEGY & TACTICS The campaign aims to take advantage of the 18+ storefronts situated across Victoria as they represent a place where each store can integrate with the local community that can help to harness and build upon improving positive relationships between Q Video Systems and the local community. The strategies and tactics that I will draw upon through my public relations and communication skills will achieve the desired results the campaign needs in order for it to be determined a success. I propose that Q Video Systems and API need to be open to the idea of incorporating these four strategies which are.

1 2

Develop and integrate a social media plan that builds on the current communication efforts being employed

4 5 6

Sponsor community events and /or local sporting clubs that include staff participation when relevant. Ut luctus justo. Suspendisse mollis convallis sed convallis penatibus Dolor suspendisse pretium vitae nunc viverra ornare etiam. Ligula id nulla vel

Provide educational content and information about the products and services Q Video Systems and API provide through a renewed effort to further develop their individual websites through a corporate blog. Host trade information nights in store that can be then video recorded and uploaded onto Q Video Systems and APIs websites

OCTOBER, 2011

SECTION 2.0 / PROJECT TIMELINE, PROJECT TEAM & RELEVANT CASE STUDIES

2.1

PROJEC T TIMELINE
PHASE 1: DEVELOP & INTEGRATE SOCIAL MEDIA PLAN / Month 1  Develop content strategy & Launch social sites  Publish first blog  Launch 1st video in 2nd blog  Begin offering expert opinions on other peoples content; publish 3rd blog PHASE 1: DEVELOPMENT OF EDUCATIONAL CONTENT THROUGH BLOG & WEBSITE / Month 2  Begin promoting charity contribution; publish 4th blog; seek publicity for in store demo  Hold 1st in store demonstration; publish 5th blog with in store content  Publish 6th blog;  Publish 7th blog; generate noise for next weeks charity PHASE 1: HOST TRADE INFO NIGHTS / Month 3    
Publish 8th; community event with guaranteed coverage in newspapers Publish 9th blog; generate publicity for success of comm. event Publish 10th blog; launch next series of video content Publish 11th blog & review campaign to date

completition

XX/XX/2011

completition

XX/XX/2011

completition

XX/XX/2011

The project schedule is based on the project start date. Any change in start date would result in changes in all subsequent delivery dates. The actual project schedule along with detailed planning

OCTOBER, 2011

10

SECTION 2.0 / PROJECT TIMELINE, PROJECT TEAM & RELEVANT CASE STUDIES

2.2

PROJEC T TEAM
This project will be managed by a team of professionals. The project manager will compile an in depth design and specification brief, which will outline the aims and objectives of your new website.

LACHLAN ROSS/ Co-Founder & Principle Liquam elementum accumsan nulla Is the sole proprietor of LJR Services and Solutions and has worked for the past ten months at Q Video Systems assisting Christian Sutherland in the day to day operations within the marketing department at Q Technology Group. I am currently in the final month of completing my Bachelor of Arts-Public Relations degree at Deakin University, Geelong.

OCTOBER, 2011

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SECTION 3.0 / SERVICES, ESTIMATE & DESIGN PACKAGES

3.0

DELIVERABLES & SERVICES

DEVELOP & INTEGRATE SOCIAL MEDIA PLAN $XXX.XX Social Package Includes: It must be noted that Q Video Systems and API already have accounts on Facebook, Twitter and YouTube, but regular updates and the nature of content being posted is not in the spirit of what social media is all about. A main objective set out by this campaign is to build a stronger presence and to develop a positive relationship within neighbourhood communities and to communicate effectively with the targeted publics about the services Q Video Systems and API provide. Currently 85% of respondents are members of a social networking site. My personal opinion of Q Video Systems and APIs social media channels is that they have been developed in the wrong way. They are not to be used as purely a form of marketing, which tells the receiver what they should or shouldnt do. In reality, treating social media like this is seen by consumers as just another form of spam, which is hated by almost every consumer, no matter what sector or industry the message is being sent from. Social media is online applications, platforms and media which aim to facilitate collaborations and the sharing of content. It defines the activities that integrate technology and social interactions summarising the importance of interaction, the consumer and the community. Its a conversation that takes place online, a conversation that more people are joining every day. It needs to answer a question and meet the needs of customers. Q Video Systems and API need effective social media practices in place to have a heartbeat. Everyone who is relevant to Q Video Systems and API and who this campaign aims to be reaching is online every day for various amounts of time. My role as a public relations professional working on this campaign through social media will be to contribute valued content and perspective through participation, not only to liaisons for Q Video Systems and API or clients, but for Q Video Systems to become influencers themselves. By simply adding a social sign in option to the Q Video Systems and API websites as an alternative to the lengthy registration process currently in place will generate an immediate impact on how consumers view the websites. Research that was conducted by Blue Research in 2011 indicates that:  75% of consumers resent being asked to register for websites.  65% believe that social sign in is a good solution to website registrations.  55% are more likely to return to a site which provides social sign in.  48% are more likely to make a purchase.

OCTOBER, 2011

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SECTION 3.0 / SERVICES, ESTIMATE & DESIGN PACKAGES

3.0

DELIVERABLE SERVICES
PROVIDE EDUCATIONAL CONTENT (BLOG & WEBSITE) $XXX.XX Educational Package Includes: The research which I conducted revealed that consumers needed to be better educated about the products and services which Q Video Systems and API provide. Today people are looking more to their peers and each other for news, information and cues and relying less on institutions when consuming media. More readers are going directly to companies for online media content, journalists are looking for exclusive stories rather than media release driven editorials. A well written and produced blog can offer an alternative to this whilst at the same time offer more in-depth information opposed to a traditional press release which can get lost in the clutter of journalists inboxes. Also, a blog can be easily shared between a user, which promotes interaction and participation between Q Video Systems and the reader of the blog. It will give the target market and news agencies for that matter, factual in depth information that allows a reader to enter into open discussions with Q Video Systems about the written article. The result of this gives Q Video Systems and API to become known as a source of expert opinion within the security industry whilst achieving the desired goal of better educating the target publics of what Q Video Systems can provide. There are a few important things to remember when deciding to produce a blog on behalf of Q Video Systems. They are that, relationships are key, like traditional PR, it is when you develop strong and mutual relationships that enable you to deliver the best results. Blogger engagement equals journalism engagement. Most bloggers and social media influencers, unlike journalists, update their profiles, because they like to-not because they are getting paid to. The content included in the blog needs to inspire them to cover it.

OCTOBER, 2011

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SECTION 3.0 / SERVICES, ESTIMATE & DESIGN PACKAGES

3.0

DELIVERABLE SERVICES
HOST TRADE INFORMATIONS NIGHTS $XXX.XX Package Includes: 90% of survey respondents indicated that video content would assist them in the purchase making decisions. Because of that I propose this campaign should implement producing online videos that are made available to the public. Online video is a rich medium that can effectively disseminate complex messages. The videos that I propose to being produced must be short and sharp, no longer than two minutes per video. It provides the target publics an alternative way to demonstrate what Q Video Systems and API have to offer. The videos will be syndicated to other sites and channels such as YouTube and other leading independent security websites and blogs. The videos will create opportunities that will allow the campaign to drive viewers to the Q Video Systems and API websites (For a full list of relevant websites and blogs the campaign intends to influence see appendix..). A Neilson Report from August, 2010 found that 70% of users watch video content whilst online; adding to this Google puts video production into its search placement algorithm. By frequently adding new video content to Q Video Systems online channels, it will help strengthen Q Video Systems rankings in natural search results. Consumers rely on video to provide information that is not present elsewhere in social media, making it a critical component in sharing peoples perception of Q Video Systems and API and each other.

OCTOBER, 2011

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SECTION 3.0 / SERVICES, ESTIMATE & DESIGN PACKAGES

3.0

DELIVERABLE SERVICES
SPONSORSHIP OF COMMUNITY EVENTS $XXX.XX Identity Package Includes: By Q Video Systems and API incorporating and participating within community events will display a good commitment to relevant causes that sits well within community standards. I believe that by participating in community events will create various levels of publicity and exposure, and in addition to that, it can provide a positive influence on internal team building. It will demonstrate Q Video Systems and APIs support to the community which we live and work in. Sponsorship can seem like a costly exercise, but the benefits that can be achieved far outweigh any monetary value if enough publicity and interest gets generated from it. This is a key skill of a public relations practitioner which I intend to exercise to its fullest. For this campaign, I propose undertaking the following: RELAY 4 LIFE  Q Video Systems can provide a partnership with Relay 4 Life charity event. It is held through March/April annually in various locations across Victoria. By participating in this event will show commitment to a good cause that fits in with community standards and attracts a lot of media attention creating various levels of exposure for Q Video Systems. CREATE A Q VIDEO SYSTEMS/API CARE DAY  Q Video Systems and API employees can donate a day of their time to participate in variety of charity support activities. Examples of this could be working in a soup kitchen, provide maintenance to a woman and childrens shelter or by offering our products such as CCTV cameras to be installed at Red Shield centres that can help prevent the theft of donated goods. LITTLE LEAGUE SPONSORSHIP  By being a sponsor of little league sports teams could lead to more parents of young children who will see Q Video Systems and APIs contribution and efforts being made towards the greater community which may entice them in return to support Q Video Systems. At the very least it will create awareness of the Q Video Systems brand.

Good environmental and social ethics means more than just simply donating money to the community. The value of a company will be drawn from how well it distributes some of its wealth back to the community, and as well as how it contributes to both environmental and social issues. (Please note: That due to time constraints of this campaign being initially held over 3 months, relay 4 life and little league sponsorship can only be undertaken if the proposed campaign is extended after its initial first three months).
OCTOBER, 2011
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SECTION 3.0 / SERVICES, ESTIMATE & DESIGN PACKAGES

3.2

DETAILED ESTIMATE
ITEM Consultation & Research
Competitor analysis Target audience / demographics Color trends analysis 8 8 4 $90.00 $90.00 $90.00 $720.00 $720.00 $360.00

HRs

FEE

TOTAL

Concept Development
Development of 3 concepts Color selection / font exploration 8 8 $75.00 $90.00 $600.00 $720.00

Design Development
Color trend analysis Alterations for various mediums Digital file preparation 4 10 8 $90.00 $90.00 $90.00 $360.00 $900.00 $720.00

Styles and Standards

Creation of styles and standards strategy Revisions and implementation Final Submittal 3 5 2 $75.00 $75.00 $75.00 SUBTOTAL SALES TAX TOTAL $225.00 $375.00 $150.00 $3,450.00 7.00% $3,691.50

This figure is an estimate, not a quote and is based on the information provided, and may be inappropriate if any additional information is forthcoming, or specifications change. It does not include printing, paper, third-party artwork, licensing, or vendor charges. It is valid for 30 days.

OCTOBER, 2011

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SECTION 3.0 / SERVICES, ESTIMATE & DESIGN PACKAGES

3.4

ADDITIONAL SERVICES
RUSH DEADLINE. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod.    This is set up as a table. You could also set it up as another nested par. style Projects requested for completion 34 business days before deadlin Projects requested for completion 56 business days before deadlin +$120/hr +$120/hr +$90/hr

IN-DEPTH RESEARCH AND MARKET ANALYSIS. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod.    This is set up as a table. You could also set it up as another nested par. style Projects requested for completion 34 business days before deadlin Projects requested for completion 56 business days before deadlin +$120/hr +$120/hr +$90/hr

UPDATES AND MODIFICATIONS.    This is set up as a table. You could also set it up as another nested par. style Projects requested for completion 34 business days before deadlin Projects requested for completion 56 business days before deadlin +$120/hr +$120/hr +$90/hr

OCTOBER, 2011

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SECTION 4.0 / TERMS & CONDITIONS, CONCLUSION & PROPOSAL AGREEMENT FORM

4.1

EVALUATION
By employing LJR services and Solutions to conduct this proposed campaign whilst working closely under the guidance and direction of Christian Sutherland, I am extremely confident that the desired goals and objectives that I have outlined will be met and succeeded beyond expectation. The evaluation of the campaign will be based on how well we reach our target market and achieve our communication objectives. In order to get the most out of the 3 month campaign, I will hold an initial review after the first month, then every three months after that. Each review will focus on the situation analysis of the following:     Sales and marketing, including budget turnover and profit margins. Consumer feedback initiative. Movement on the market and current positioning. Strengths, weaknesses, opportunities and threats of the campaign.

The following tools can be used to measure the success of the campaign.

GOOGLE ANALYTICS:    Gives detailed insights to website traffic and marketing effectiveness, track sales and campaign. identify best-selling products of the range. helps track the usage of social networking and web 2.0 applications

SEND BLASTER:  Using send blaster along with Google Analytics will inform Q Video Systems whether customers actually purchase Q Video Systems products after reading email distributed newsletter.  The site conversion percentage (=orders/visits) shows how many orders were placed compared with the number of visits to the Q Video Systems site. By frequently reading Facebook and Twitter comments, talking directly to consumers and asking for feedback (product ratings), Revive can also measure the campaign success. Reading relevant blogs and watching user reviews on YouTube is another way to evaluate awareness and acceptance before, during and after the launch of the range.

OCTOBER, 2011

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SECTION 4.0 / TERMS & CONDITIONS, CONCLUSION & PROPOSAL AGREEMENT FORM

4.1

METRICS FOR SUCCESS: Direct Metrics  Profitability  Revenue  Sales Volume  Market Share Indirect Metrics  Retail Penetration  Retail and Wholesale Margins  Market Share vs. Share of Voice  Brand awareness and consumer purchase intention The end result of this campaign will have delivered:  A greater market presence and brand recognition of Q Video Systems and API.  Q Video Systems and API will become known as an industry expert and leader in providing valued educational content that assists consumers when deciding where to purchase security products.  Q Video Systems and API will become known as a one stop security solution centre.  To be the go to people.  And most importantly the campaign will build and strengthen a greater awareness of Q Video Systems and API within the community. The effectiveness of the proposed campaign will be measured in many different ways, focusing on Q Video Systems and APIs:           Discussion online Online reputation The engagement Q Video Systems and API has with its followers The tone and dialogue being used The relationships that have been formed The increased amount of traffic to their individual websites The amount of fans and followers that have joined since day one of the campaign The amount of times Q Video Systems and API have been searched The revenue generated through sales The number of people who have bookmarked Q Video Systems and APIs websites and blog posts.

OCTOBER, 2011

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SECTION 4.0 / TERMS & CONDITIONS, CONCLUSION & PROPOSAL AGREEMENT FORM

OCTOBER, 2011

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SECTION 4.0 / TERMS & CONDITIONS, CONCLUSION & PROPOSAL AGREEMENT FORM

4.4

ACCEPTANCE OF PROPOSAL
Client: Company Name Contact: 123 Main Street City, State 12435 Reference Proposal Date: Sept 15, 2011 Project: Project Description Project #: 4667-0112 PROPOSAL AND TERMS OF SERVICES ACCEPTED BY COMPANY
Please sign below to signify acknowledgement and acceptance of all terms spelled in this proposaL

Company Print Name/Title

Date

Company Signature

PROPOSAL AND TERMS OF SERVICES ACCEPTED BY CLIENT

Please sign below to signify acknowledgement and acceptance of all terms spelled in this proposaL

Client Print Name/Title

Date

Client Signature

This proposal constitutes an offer by Wireframe Studios which may be accepted for a period of 30 days from the date of this proposal. If not accepted prior to the expiration of the 30-day period, this proposal shall be subject to revision, and shall not become binding. This offer may be accepted by signing a copy of this proposal and returning it to Wireframe Studios.

OCTOBER, 2011

21

October 1, 2011

COMPLETION FORM
Company Name 123 Main Street City, State 12435 Project: Project Name Project Number: #3245

PROJECT COMPLETED. In signing this document, I confirm that LJR Services & Solutiona has completed work on the Rublic Relations Campaign as outlined in the contract agreement dated 2/3/2012. Final deliverables are accurate and complete and contain no typos, design errors or incorrect information.

SIGNATURES
Please sign below to signify your acknowledgement and acceptance of project completed

Client Print Name/Title

Date

Client Signature

THANK YOU FOR YOUR BUSINESS

LJR
39 Grey St. East Geelong, Vic, Australia, 3219

lachlanross.com.au ph. 0424378262

info@lachlanross.com.au

October 1, 2011

INVOICE

LJR Services & Solutions 39 Grey St. East Geelong, Vic 3219 Project: Q Video Systems PR Campaign Invoice Number: #3245

SERVICE

DESCRIPTION

FEE
$1,100.00

HRs
1

TOTAL
$1,100.00

Social Design

$900.00 Blog Design & Upkeep

$1,800.00

$760.00 Evaluation

$2,280.00

Notes

SUBTOTAL TAXES TOTAL

$5,180.00 0.00 $5,180.00

Payments may be remitted via PayPal, Bank Transfer or Check made out to Wireframe Studios. Payment is due within 30 days from the date of this invoice, late payments are subject to a 5% late charge.

THANK YOU FOR YOUR BUSINESS

LJR
39 Grey St. East Geelong, Vic, Australia, 3219 lachlanross.com.au ph. 0424378262
info@lachlanross.com.au

Sept 15, 2011

PROJEC T INFORMATION SHEET

Client: Q Video Systems Contact: 5/435 Williamstown Road, Port Melbourne VIC 3207 Email: csutherland@qtechnologygroup.com.au Project: LJR Services & Solutions Project #: 4667-0112 Project Duration: 4667-0112

COMPANYS COMPETITION

GENERAL DESCRIPTION / SPECS

Budget: $000.00 Others involved: List others here Lorem Ipsum: Donec vulputate porttitor sem, placerat adipiscing tellus egestas ac. Mauris varius molestie eros a interdum. CLIENT EXPECTATIONS:

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OCTOBER, 2011

1. DATE THIS IS SET UP AS A TABLE Ad minim veniam, quis nostrud exerci tation Ad minim veniam, quis nostrud exerci tation Ad minim veniam, quis nostrud exerci tation Ad minim veniam, quis nostrud exerci tation Ad minim veniam, quis nostrud exerci tation Ad minim veniam, quis nostrud exerci tation 2. 3. Estimated Services and Fees Design Development: Analysis and Research Concepting Copywriting/editing .00

OCTOBER, 2011

OCTOBER, 2011

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was founded with a s h a r e d p a s s i o n t o c r e a t e memorable experiences.