Counseling and Stress Management

1. The non-spear ticresponse of the body to any demand made upon it is called as
a) Tension b) Fear c) Stress d) None of these (b)

2.

Brain responds neutrally to internal and external demands this is called a) Stress b) Ne stress c) Easters d) Non-Disorders (b)

3.

Brain responds to internal and external demands and the araisal is too high or too low. This is called a) Neustress b) Eustress c) Distress d) None of these (c)

4.

Positive stress helps us to respond quickly and forcefully in physical emergencies. This is called a) Eustress b) Distress c) Nusterss d) None of these (a)

5.

Poor concentration is a symptom of a) Neustress b) Distress c) Eustress d) None of these (b)

6.

A Process of living at ones highest possible level as a whole person and promoting the same for others is called a) Living b) Stress full living c) Wellness d) None of these (c)

7.

ANS denotes a) Anti Nero stress b) Autonomic Nervous System c) Auto Nerve Status (b)

8.

d) None of these The bodys surveillance system, guarding against allergens, infection, cancer, viruses and bacteria, is called. a) Bodys nervous system d) None of these b) Sympathetic Nervous system c) The immune system

(c)

9.

The human organism , like other animals, possesses a strong and persistent drive toward equilibrate is called a) Sympathetic Nervous system b) Autonomic Nervous system d) Homeostatic (d)

c) Para Sympathetic Nervous system

10. ___________________ is the arousal stimuralated by an expected stressor. a) Stress b) Anticipatory Stress c) Physical Stress d) Psychological Stress (b)

11. ___________________ is arousal during an experience. a) Stress b) Current Stress c) Anticipatory Stress d) None of these (b)

12. ___________________ is arousal after an experience has passed. a) Residual Stress b) Post Stress c) Stress d) None of these (a)

13. A distress emotion, may be apparent as mild irritation, hostility, or intense aggressiveness is called. a) Anxiety b) Dipression c) Nurosis d) Anger (d)

14. A distress emotion, involves a mild to severe feeling of apprehension about some perceived threat is called. a) Dipression b) Anxiety c) Fear d) None of these (c)

15. Lack of concentration, poor memory, confusion etc are the symptoms of a) Cognative Distress b) Emothinet c) Behavioral Distress d) None of these (a)

16. High Blood Pressure is a disorder called specifically. a) Stress related b) Cardiovascular disorder c) Psychosomatic d) None of these (b)

17. _____________________ headache is a painful condition associated with alternating constriction and dilation of cerebral arteries that supply blood to the brain. a) Migraine b) Tension c) Stress d) None of these (a)

18. _____________________ headaches differ from migraines in that pain canes from tense muscles rather than from constricting and dieting of blood vessels. a) Tension b) Anxiety c) Stress d) Depression (a)

19. Most common stress related maladies are peptic ulcers in stomach. They are called a) Stress disorder d) None of these b) Gastro intestinal disorder c) Cardiovascular disorder (b)

20. Inability to fall asleep and inability to sleep through the night is called. a) Dyspepsia b) Migraine c) Depression d) Insomnia (d)

21. _____________ personality pattern is characterized by a never ending struggle to accomplish, produce and get more things done than time permits and by a generalized orientation of impatience, irritability and anger expression. a) Type A b) Type B c) Type C d) Type E (a)

22. ______________________ is concern taken to overconcern, usually including excessive rumination. a) Anxiety b) Depression c) Fear d) Worry (d)

23. ______________________ is a personality pattern including belief in the basic goodness of humans and that most people will be fair and kind in their relationships. a) Type A 24. GAS denotes a) Gastro Acquired System c) Good Autonomic System b) General Adaptation Syndrome d) None of these (b) b) Type B c) The trusting heart d) Type E ()

25. The personality of ________________ is a peak performer under pressure. a) Type A b) Type B c) Type C d) Type D (c)

26. Constantly changing cognitive and behavioral efforts to manage specific external and /or internal demands that are appraised as taxing or exceeding the resources of the person is called a) Manipulating b) Coping with Stress c) Adjusting Stress Levels d) Reducing Stress (b)

27. __________________ is any form of activity in which the heart rate is elevated substantially above rusting level in response to sustained movement by large muscle groups and in which higher amounts of oxygen are used to produce energy. a) Physical Exercise b) Yoga Posture c) Aerobic Exercise d) None of these (c)

28. __________________ is an activity without oxygen, such as summing under water. a) Aerobic Exercise b) Anaerobic Exercise c) Standing d) Dancing (b)

29. Your interpretation of stressors, not stressors than selves, cause distress. Thoughts cause feelings. You can control your interpretation of stressors. This is referred to your __________ a) Self Talk b) Self Esteem c) Self Concept d) None of these (b)

30. Self liking or self acceptance is the result of positive self talk about the self. This is called __________________ a) Self Talk b) Self Esteem c) Self Concept d) None of these (b)

31. Life is without inherent meaning; to be optimally well, you must invest it with meaning and purpose. The most fulfilling insights on meaning and purpose are discovered, not revealed. The search for meaning and purpose never ends, untill you do. This refers to ___________in stress management. a) Yoga b) Meditation c) Exercise d) Spirituality (d)

32. ________________ is a practice of sitting or reclining comfortably and quietly with eyes closed for 10 to 20 minutes once or twice a day and using a repeated mental faces to quiet the mind, there by quieting the body. a) Yoga b) Breathing Exercise c) Meditation d) Aerobic Exercise (c)

33. _________________ is also called mental imagery, guided day dreaming that reduces rational mental activity and endues deep quiet. a) Exercise b) Relaxation c) Visualization d) None of these (c)

34. _____________ is a condition of deep mental and physical quiet, induced by the hypnotic suggestion of a trained person who uses key words and images to elicit the desired internal change. a) Hypnosis 35. PMR is called a) Post Muscle Rolling b) Progressive Muscle Relaxation d) None of these 36. Softest of the martial arts; an ancient discipline originating from china is called. a) Karate b) Kungfu c) Tai chi d) None of these (c) c) Pandemic Memory Loss (b) b) Visualization c) Meditation d) None of these (a)

37. The term in Sanskrit which denotes union of mind, body and soul is called a) Yoga b) Pranayama c) meditation d) Exercise (a)

38. The process of revealing authentic, personal thoughts and feelings to others, is to allow oneself to be seen, known, and understood is called a) Self esteem b) Self concept c) Self Disclosure d) None of these (c)

39. Helpful arousal, some as positive stress is called a) Eustress b) Distress c) Neustress d) None of these (a)

40. A blueprint for living, usually developed during child hood as a result of early messages from significant others and early decisions by self is called a) Life script b) Self concept c) Self Esteem d) Self Talk (a)

41. Part of autonomic narrows system, which regulates the relaxation response of the body is called a) Parasympathetic nervous system d) None of these 42. Breathing cycle has two phases 1.Iahalation and 2._______________ a) Exhalation b) Inhalation c) Breathing d) None of these (a) b) Sympathetic nervous systems c) Lymbic system (a)

43. Diaphragmatic is also called a) Lung breathing b) Chest breathing c) Abdominal breathing d)None of these (c)

44. During Aerobic and anaerobic exercises, food broken down to a high energy molecule called ATP. ATP means. a) Astro therapy protinule d) None of these 45. Mental in agency involves ___________ thoughts that become __________ thoughts in the effort to heal or make whole. a) Unconscious b) Conscious, Unconscious c) Emply, full d) None of these (a) b) Adenosine Triphospate c) Adrenalin Transfer process (b)

46. Mental imagery is also called __________________ a) Visualization b) Yoga c) Meditation d) None of these (a)

47. Slowly tense a muscle group then relaxes that grooms is one of the relaxation techniques. What is this technique? a) PMR b) Yoga c) Visualization d) Mental (a)

48. Which one is not a relaxation technique? a) Music b) Hypnosis c) Exercise d) Smoking (d)

49. Repeating a sacred name or phrase is in _____________ technique a) Meditation b) Visualization c) Exercise d) None of these (d)

50. During __________ technique you focus on movement and breathing a) Yoga b) Exercise c) Tai chi d) None of these (c)

51. ___________________ was an untrained physician who theorized PMR technique a) Alfred Noble 52. GSR means a) Galvanic skin response d) None of these 53. ____________________ words by helping to restore a better balance of waves in various parts of the brain a) Nero feedback b) Meditation c) Yoga d) Exercise (a) b) Greater Stress Response c) Gland Stress Response (a) b) Edmund Jacobson c) Alexander Fleming d)Herald Milton (b)

54. The brain produces fast __________________ waves when the person is actively mentally involved is a pang rage bused task. a) Alpha b) Beta c) Gamma d) Theta (b)

55. The brain produces slower ______________ waves when involved in an image based processing task, like a video game. a) Alpha b) Beta c) Theta d) gamma (c)

56. Yoga is a combination of exercise, Breathing and ___________ a) Meditation b) PMR c) Aerobic exercise d) None of these (a)

57. Elective counseling centers round ________________ a) Counselor b) Client c) Doctor d) None of these (b)

58. In counseling intervention means _________________ a) Diagnosis b) Treatment c) Plan d) None of these (b)

59. In GAS the three stapes are alarm stapes, Resistance stayed, & ___________ a) Fatigue b) Fearful c) Exams ion d) None of these (c)

60. Comscelling can be either ______________ and ___________. a) Aggressive & Passive d) None of these 61. In directive counselling who will dominate a) Counsellor b) Client c) Attendant d) None of these (b) b) Normal & Abnormal c) Directive & Non Directive (c)

62. In non-directive counselling the focus of attention would be an a) Counsellor b) Client c) Attendant d) None of these (b)

63. The __________________ is age metric figure that delineates the nine basic personality types of human nature and complex interrelationships. a) Enneagram 64. PTSD means a) Progressive Task Stress Diagnosis Tail rant Stress Development b) Posttraumic Stress Disorder c) Planned (b) b) Matrix c) Cardiogram d) None of these (a)

d) None of these

65. ________________ coined the term stress in 1940 a) Peter Singe b) Tom Peters c) Hans Salve d) Karl Lewis (c)

66. In stress F or F response indicate a) Full or Fear full 67. In sleep REM means. a) Robust Eye Motion d) Nova of these b) Rapid Eye Movement c) Reflexive Eye Management (b) b) Fight or Flight c) Fixed or Flexible d) None of these (b)

68. In cam selling RET is called a) Rational Emotive Therapy Tolerance d) None of these 69. In com selling CBT means a) Cognative Behaviors Therapy d) None of these 70. Mind stilling is a form of a) Yoga Posture b) Breathing Exercise c) Meditation d) None of these (c) b) Casual Basic Tool c) Complex Butter Technique (a) b) Rapid Eye Therapy c) Rolling Emotional (a)

80. Stress or arouses ANS which means a) Autonomic Nervous System b) Absolute Nero System Syndrome d) None of these c) Amplified neck (a)

81. In alarm reaction, activitution of adrenal pituitary cortex relapses a ___________ hormone a) E-Hormone b) Polyphone c) ACTH d) None of these (c)

82. A process organized is a series of steps, which aims to help people cope (deal with or adopt to) better with situations they are facing is called a) Stress Management b) Guidance c) Counselling d) None of these (c)

83. A _________________ is a subconscious life span made by a child. Once this plan is made, it influences the whole of that persons life. a) Self Concept b) Self Esteem c) Life Script d) None of these (c)

84. I am ok you are ok is a a) Life Position b) Life Script c) Life Event d) None of these (a)

85. Some common symptoms of stress include a sense of inner emptiness, life having no meaning, a bleak future etc. are ________________. a) Cog native b) Altercative c) Behavioral d) Spiritual (d)

86. _________________ is a term to describe the bodys physiological reaction to perceived stressors suggesting that the stress response is a mind body phenomenon. a) Psychophysiology b) Physiology c) Psychology d) None of these ()

87. In human brain emotional thought processing is done in ____________________. a) Neocortex b) ANS c) Restrictive d) None of these (a)

89. ___________________ Behavioral in exertions target both thought and behavior for change. a) Cog native b) Altercative c) Restrictive d) None of these (a)

97. Or thoughts, feelings, actions, memories and imaginations are the result of what happens in our ______________ in the brain. a) Thalamus b) Cerebral Cortex c) Synapses d) None of these (c)

98. __________________ waves are produced is the brain stem and the cerebral cortex a) Alpha b) Beta c) Theta d) Gamma (b)

99. REM sleep means a) Rapid Ear Movement d) None of these 100. ____________________ is a persistent inability to fall asleep or stay asleep. a) Anxiety b) Fear c) Lack of Concentration d) Insomnia. (d) b) Rapid Eye Movement c) Rough Emotion Mix (b)

Brand Management
1. Name, symbol, design or some combination which identifies the product of a particular organization is called a) Brand b) Trade mark c) Label d) None of these (a)

2. Association of a particular brand in a consumers mind is called a) Loyalty b) Brand Image c) Brand Extension d) None of these (b)

3. _________________ draw their from their ability to subtly shift consumer attention from product to Image and negotiates with customers on intangible yet important dimensions. a) Loyal Brands 4. USP means a) Ultra Seale Proposition c) Under Selling Proposition b) Under Segment Positioning d) None of these (c) b) Good Brands c) Power Brands d) None of these (c)

5. The act of designing the companys offering; an image to occupy a distinct place in mine of the consumer is called a) Branding b) Positioning c) Selling d) Promoting (b)

6. In band positioning POP means: a) Points of Parity b) Point of Purchase 7. In brand Positioning POD means: a) Point of Dispatch b) Pricing over Dominance c) Points of Difference d) None of these 8. The act of the consumers comparison between the expectations and actual per furnace of the product or brand is called. a) Post purchase behavior these 9. The additional cash flow achieved by associating a brand with the underlying product or service is called a) Brand Loyalty b) Brand Image c) Brand Building d) Brand Equity (d) b) Cognitive c) Product companion d) None of (a) (c) c) Product on Priority d) None of these (a)

10. Brand portfolio means a) Number of Brands the company sells c) Single brand the company sells b) Number of Loyal branch the company sells d) None of these (a) (b) (b)

11. In brand identify of Horlickss, Nutrition and health is called a) Outer Core b) Inner Core c) Benefit d) None of these

12. The ability of the Consumers to identify the brand elements is a) Brand Indentify b) Brand Loyalty c) Brand Recognition d) None of these (c)

13. The ability of the consumer to retrieve the brand its elements from his memory is called a) Brand Recognition b) Brand identify c) Brand Recall d) None of these (c)

14. Brand involves effecting a change in what brand stand for. The intention is to distance the brand stand from its existing associations and attach a new set of associations. This is called a) Brand Repositioning b) Brand Modification c) Brand Recall d) None of these (a)

15. LG Computer Monitors, Air conditioners, Washing Machines, Mobile Phones is an example of a) Brand Extension b) Brand Inclusion c) Brand Continuation d) None of these (a)

16. Certain brands are designed to solve the functional problems or provide functional sabzpaction Ex: Peposodert: Fights germs that cause dental problems. These brands are called. a) Functional Brands b) Symbolic brands c) Experiential brands d) None of these (a)

17. Some brands cater to symbolic or psychological needs. Ex: Raymond: The complete Man. a) Functional Brands b) Symbolic brands c) Experiential brands d) None of these (b)

18. Brands that are designed to provide sensory pleasures and cognitive stimulation, are called a) Symbolic brands b) Functional Brands c) Experiential brands d) None of these (c)

19. Zoo Zoo is associated with a mobile phone company a) Nokia b) Samsung c) Hutch d) Vodafone (d)

20. Vivid soaps is the brand from a) ITC b) Tata c) HUL d) Colgate Palmolive (a)

30. One brand all products is an example of a) Individual Branding d) None of these 31. One product one brand is an example of a) Family branding b) Unique branding c) Individual branding d) None of these (c) b) Umbrella Branding c) Distinctive Branding (b)

32. Brand strategy combines the firms name with the product brand name. Ex: Maruthi 800. This strategy is called a) Source/Double Branding d) None of these 33. Brand strategy which makes the proud of brand name more significant and corporate brand name is relegated to a leessor a) Individuate Branding d) Endorsement Branding 34. Express yourself is a positioning toy line of a mobile company a) Air Tel b) Nokia c) Reliance d) Uninar () b) Family Branding c) Company branding (d) b) Individual branding c) Company branding (a)

35. Vatika rang of shampoos belong to a) HUL b) ITC c) Dabur d) None of these (c)

36. Daburs flagship beverages brand.

a) Fanta

b) Gold spot

c) Slice

d) Real

(d)

37. Daburs one of the aggressive products launches in the category of Ayurvedic Skin care cream a) Aveda b) Fem c) Fair & Lovely d) Ponds (a)

38. Decline of sales of the existing brand due to the downbeat effect of the companys new product is called. a) Cannibalization b) Product Dropart c) Obsolescence d) None of these (a)

39. A Process of associating and positioning the brand on the basis of gender for creating differentiation in the market place a) Brand positioning b) Brand rejuvenation c) Brand Gendering d) None of these (c)

40. __________________ is based on has consumers project their life styles through the purchase and utilization of products/brands that offer them functional, emotional and self expressive benefits that are imperative to them. a) Corporate Branding b) Life style Branding c) Sub Branding d) None of these (b)

41. _____________________ is the revival or prelaunch of a product or service brand from a prior historical period, which is usually but not always up dated to contemporary standards of performance, functioning, or faste. a) Power Branding b) Umbrella Branding c) New Branding d) Retro Branding (d)

42. Emotional values of the brand is called a) Branded Essence b) Brand Loyalty c) Brand Vision d) None of these (a)

43. A boy weakest up to the alarm set on his Titan watch. He quickly hears on outfit which he purchased from Westside, sprinkles TATA salt on his breakfast meal, he then sips some TATA tea. Later he uses his TATA phone to talk to people, wears TATA foot wear, and drives a TATA Car. The strong continues fill he switches of TATA BP solar light to retire for the days. This is an example of a) Brand Extension b) Bran Depth c) Brand Architecture d) None of these (b)

44. Thanda matlab __________________ a) Fanta b) Coca cola c) Limca d) Minute Maid (b)

45. Neighbors Envy, owners pride is the punch line of a) Onida TV b) Samsung c) LG d) Videocon (a)

46. Food, Friends and ________________ a) Lux b) Lima c) Thumps up d) Fanta (c)

47. Name the Car brand that is likely to out of manufacture due to environmental concerns a) Tata Nio b) Maruthi 800 c) Benz d) BMW (b)

48. ___________________ is the process of placing a image of being a great place to work in the mind of the targeted candidate pool. a) Employer/Employment Branding d) None of these 49. A brand becomes ___________ because of its long term association with the consumers and its emotional appeal that is conveyed to consumers. a) Mortal b) Immortal c) Important d) None of these (b) b) Employee Branding c) Job Branding (a)

50. _______________________ makes brand immortal a) Competitor b) Consumer c) Company d) None of these (b)

51. ________________________ is related to terms of integrity, trustworthiness and honesty in relation to brands a) Brand Loyalty b) Brand Character c) Brand Resonance d) None of these (b)

52. ______________________ is related to have brand is perceived currently by the consumers. a) Brand Essence b) Brand Image c) Brand personates d) None of these (b)

53. Fastback is a brand of a) Citizen b) Titan c) HMT d) None of these (b)

54. BSA Lady Bird is the brand is ____________ category a) Scooters b) Bicycles c) Motorcycles d) None of these (b)

55. Minute Maid is a brand from a) Tata b) Parle c) ITC d) HUL ()

56. ____________________ means that an ingredient or component used as an input in the brand enjoys a special brand indentifies and transfers the same to the host brand. a) Cobrand b) Sub Brand c) power Brand d) Ingredient Brand (d)

57. Diet coke is a sugar free beverage from a) Coca cola b) Parle 58. Surf brand of HUL is a a) Loyal Brand b) Power Brand c) Old Brand d) None of these (b) c) Pepsi d) None of these (a)

59. Zig Zag tooth Brush is a brand of a) HUL b) Colgate c) P & G d) None of these (b)

60. Leading Brand is oral care products a) HUL b) Colgate c) P & G d) None of these 61. The advertising agency which has created a new brand endorser zoo zoo for Vodafone a) Ogilvy and Mather b) Alka c) Mudra Communications d) None of these (a) (b)

62. ___________________ ad film maker, Nirvana films has directed the zoo zoo commercials. a) Prakash Varma b) Konika Rao c) Christopher Dolly d) None of these (a)

63. Another name for celebrity advertising is a) Brand Ambassadors d) None of these 64. _________________ is characterized by strong connections between the consumer and the brand a) Brand Positioning b) Brand Loyalty c) Brand Resonance d) None of these (c) b) Positioning advocates c) Spokes persons (a)

65. _________________ is the foundation for creating and fostering the desired knowledge and perceptions of your customers. a) Brand Positioning b) Brand Loyalty c) Brand Extrusion d) None of these (a)

66. __________________ is called the advantage of delivering superior value in the market place for a prolonged period of time. a) Sustainable Competitive Advantage c) Brand Power d) None of these b) Unique Selling Proposition (a)

67. The Power brand in internet search engines. a) Google b) MSN c) Explorer d) None of these (a)

68. BRANDZ is a model in a) Brand Loyalty b) Brand Resonance c) Brand Equity d) None of these (a)

69. __________________ access health of brand, uncover sources of brand equity, and ways to improve. a) Brand Positioning b) Brand Audit c) Brand Loyalty d) None of these (b)

70. __________________ is the base line information about brands and marketing information. a) Brand Audit b)brand Tracking c) Brand Positioning d) Brand Loyalty ()

71. ___________________ is the estimation of total financial value of the brand a) Brand Valuation b) Brand Audit c) Brand Loyalty d) None of these (a)

72. __________________ occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less of the brand a) Brand Rejuvenation b) Brand Dilution c) Brand Equity d) None of these (b)

73. ___________________ set of all brands and brand lines a particular form offers for sale in a particular category or market segment. a) Brand Line b) Parent Brand c) Brand Portfolio d) Brand extension (c)

74. ______________ set of all brand lines made available to buyers a) Brand Line b) Brand Mix c) Brand Variants d) None of these (b)

75. _______________ are designed to solve functional problems or provide functional satisfaction. a) Functional Brands b) Fashion Brands c) Family Brands d) Sub Brands (a)

76. Nirma Detergent powder and detergent bar is an example of a) Image Related Extension d) None of these 77. Dettol antiseptic liquid to soap is an example of a) Image Related Extension d) None of these 78. Colgate Dental Cream to Colgate Gel is an expansion of a) Category Related Extension c) Line Extension b) Product Related Extension d) None of these (a) b) Line Extension c) Category Related Extension (a) b) Line Extension c) Unrelated Extension (b)

79. Khaitan Kitchen Fan positioning statement reads Are you cooking or Are boyar being cooked in the kitchen targeting the house wives. Which appeal the advertiser uses? a) Rational Appeal d) Moral Appeal 80. The fact of being whom or what a person or thing is; the characterizations deterring this is called a) Brand Loyalty b) Brand Positioning c) Brand Inanity d) None of these (c) b) Positive Emotional Appeal c) Nephrite Emotional Appeal (c)

81. ___________________ of a branding strategy concerns the number and nature of different products linked to the brand sold by a firm. a) The depth b) The Length c) The Breadth d) None of these (c)

82. _________________ of a branding strategy concerns the member and natures of different brands marketed in the product class sold by affirm. a) The depth b) The Breadth c) The Length d) None to these (a)

83. __________________ is a means of summarizing the branding strategy by displaying the number and nature of common and distinctive brand elements across the firms products, revealing the explicit ordering of brand elements. a) Brand Loyalty b) Brand Positioning c) Brand Hierarchy d) None of these (c)

84. ___________________ has been defined as a once popular brand with diminished equity that a parent company allows to decline by withdrawing marketing support a) A power Brand b) A Retired Brand c) A Sick Brand d) An orphan Brand (d)

85. Think Local. Act local is a new global marketing mantra of a) Sony b) Panasonic c) HLL d) Coca cola (d)

86.___________________ is concerned with memo rabidity of messages and images and the ease with which customers can recall the brand a) Brand Salience b) Brand Positioning c) Brand Loyalty d) Brand Equity (a)

87. _______________ is concerned with establishing a one as one relationship with the target segment a) Brand Salience b) Brand Positioning c) Brand Loyalty d) Brand Resonance (d)

88. In Brand Management CTM means a) Customer Touchpoint Management c) Cautions Target Market 89. Garnier brand is in the product Line of a) Godrej b) P & G c) HUL d) LOreal (d) b) Customer Target Mix d) None of these (a)

90. VIP Luggage brand is the life style brand of a) Godrej b) Blow plast c) VIP Industries Ltd d) None of these (c)

91. Branding is called ____________________ Activity is canceling & Promotion terminology a) Above the line b) Below the line c) On the line d) None of these (a)

92. Titan Brand is from the group of a) Reliance b) Tata c) Bajaj d) None of these b)

93. In India top brands are traditionally FMCG companies. FMCG means. a) Fantastic Market Connected Group c) Fast Moving Consumer Goods b) Forced Meta Consumer Group d) None of these (c)

94. The translation of the brand strategy into language that clearly communicate the brands essence Name development, nomenclature systems, the tone and style of internal and external communications is called a) Vocal Branding Brand Positioning c) Brand Identity d) Verbal Branding (d)

95. A brand that has legal protection, it is capable of exclusive appropriation. a) Brand b) Trade Mark c) Brand Mark d) None of these (b)

96. In which branding strategy, the retailer is in direct link the manufacturer. a) Independent Branding c) Integrated Branding 97. Shoppers stop is an example of a) Branding b) Ingredient Branding c) Retail Branding d) None of these (c) b) Contract Branding d) None of these (c)

98. Brand Rejuvenation should start at __________________ stage in brand life cycle a) Introduction b) Growth c) Maturity d) Saturation. (c)

99. Brand Management decisions fall in the category of a) Product Decisions d) Promotion Decision (a) 100. In Brand resonance CRM means a) Core Restorative Marketing b) Cognitive Resource Marketing d) None of these (c) b) Pricing Decision c) Place Decision

c) Customer Relationship Management