Software Engineer / Systems Analyst / Online Marketing Professional

Developing since age 9 (19 years), immensely successful sole proprietor by 16 (12 years). Driven to write code by passion and initially successful by accident with the unique outlook of a true hacker turned businessman. A master of integration with a unique ability to obsess over a technical challenge while never losing focus on the bottom line. An understanding that developers are meant to develop, whether that means scouring Google to find copy and paste solutions, or jumping deep into discrete math to lay the foundation for something thats never been done before.

Environments Programming

Windows, Linux, OSX Proficient (Used heavily in the recent past) PHP 5.3, JavaScript, SQL/MySQL, HTML, XHTML, CSS, jQuery/UI, Ajax, REST, JSON, XML (DOM, XSL, XSLT, XPath, XSL-FO, DTD, XSD, SOAP, WSDL, RSS), EDI, Eclipse, Netbeans MongoDB, Visual FoxPro, Python, Perl, Visual Basic ASP, C++, TCL

Familiar (Used in the past, but no recent focus) Development

Design Patterns, Object Oriented Design (UML), Prototypal Object Oriented Design (JavaScript), Systems Oriented Architecture, Project Management, Scrum, Agile Development, Database Development

Marketing

Advanced SEO, Content Creation, Paid SEM, Contextual Advertising, Social Media, E-Mail Marketing

Professional Experience
Software Engineer
Ultra Logistics - 2011 - 2012 Design, develop, test and implement logistics and shipping related web/SAAS applications for a number of Fortune 500 companies. Coordinate with a small team of five developers to add a multitude of new features for new version of software for new and existing clients. Create reusable packages for core functionality as well as custom implementations to meet the needs of individual clients. Primary focus on integration between systems already used by clients and companies they do business, as well as modernization of core functionality of our own systems. Projects include... Custom Testing Framework Introduced the concept of unit testing by creating a command line driven environment to write compact, automated unit tests that worked both on modern code written with testing in mind as well as legacy code that had never been tested at all.

AS2 / XML Based Electronic Data Interchange Package Created PHP package to parse AS2 formatted EDI files and return standard X12 formatted XML. Created PHP library to validate XML EDI against XML schemata in XSD format. Created PHP library to parse X12 formatted XML data, returning model objects which are passed to the controller level for use by the core system. Created a test environment and QA methodology, coordinated with a variety of trucking companies using different EDI packages before final implementation. Established Standards for Ajax and UI Development Established a protocol for front / back end communication emphasizing convention, significantly reducing the amount of code needed for any given task. Designed and developed an object oriented JavaScript approach emphasizing reusable code for REST and DOM manipulation. Extended jQuery with a variety of reusable design elements.

Established a standard protocol to accommodate graceful degradation of inefficient legacy code.

Designed and Developed E-Mail Notification System Designed and developed an event based PHP/XML package to trigger notification events with a single line. Created a PHP package for event handling using closures similar to jQuery. Created an XML flavor and PHP package to define e-mail messages containing reusable XML code. Created a PHP package to accept formatted e-mail messages and pass them to a legacy mailing package. Defined, tested and implemented all required notification events throughout the system.

Systems Analyst / Software Engineer / Sole Developer

American Jewel Window Systems

Analyze existing systems to create requirements specifications. Use agile development methodology to plan and manage projects as manageable iterations. Develop web applications to meet established requirements. Test applications as well as orchestrate testing by users and record feedback to revise and fine tune requirements. Projects include...

Created a proprietary MVC framework for RESTful web/Ajax applications using PHP, JavaScript, jQuery, MySQL and HTML/CSS. Created a bridge between a legacy console based FoxPro system and the more modern MySQL driven framework allowing seamless integration. Analyzed existing electronic and paper based systems to establish business requirements for future projects. Designed, developed, tested and implemented a variety of applications to streamline the business with functionality including order entry, task management for employees, reporting, sales, marketing, manufacturing, customer service, shipping and truck routing, manufacturing, etc.

Head of Online Marketing

Suasion Resources Establish methodology for online marketing efforts for clients across a wide range of clients, all in the financial services industry. Create marketing plans and write needs analyses / proposals for clients based on independent research. Implement, manage and analyze organic SEO efforts, paid search engine and contextual campaigns, e-mail marketing campaigns, public relations campaigns, etc. for clients. Develop custom analytics software packages to analyze and optimize campaigns, outperforming competition. Interact with clients when necessary and provide detailed monthly reports and written analyses. Projects include... Many successful paid search campaigns for financial services and products including insurance, hedge funds, fixed income investments, personal banking, annuities and more. Developed a proprietary process for collecting data on contextual advertising campaigns allowing us to provide results achieved by our most notable competitors with ~90% less expenditure. Organic content based SEO campaigns both for clients and for Suasion itself. Most notably, a single white paper based on original research targeted towards industry associations which resulted in a jump from ~#80 rankings in Google to #1 positions for financial marketing and financial services marketing within a week. Targeted e-mail and snail mail campaigns based on data extracted from internal data provided by clients.

Sole Proprietor, Hobbyist and Entrepreneur

Self Employed Learn programming starting at age 9 and own a successful business making over $10,000 monthly by age 17. Identify opportunities for traffic acquisition and monetization through research, analytics and custom productivity software, using a unique edge to take over market segments while still having to attend high school. Projects include...

Developed a web site to host tutorials for original Adobe Photoshop techniques, as well as original Visual Basic and ASP source code. Grew a loyal traffic base and eventually made a good income through ad sales. Created a custom e-mail marketing and analytics package used to segment e-mail lists, identify potentially profitable affiliate offers, mail offers, analyze performance and schedule future mailing based on performance, yielding between $100 and $1,000 daily by the age of 17. Created a fully automated PHP application suite to mine the web for freely available content, aggregate content by topic, identify topics with monetization opportunities through affiliate programs as well as contextual advertising, identify and purchase available domains, dynamically display content on domains using mod-rewrite and a MySQL back end and track performance. Had millions of unique pages in Google, over 100,000 daily unique visitors and generated $10,000 - $15,000 monthly.