KCFFI Potential Strategies for Consideration for Community Action Plan

DRAFT 12.3.08

Fitness Environment: Schools

• Increase active transport to schools
o Support Safe Routes to School, increase sidewalk access, lighting and
crossing guards on routes to school, increase engagement of policy makers
INTEGRATION
• Increase support for physical activity during the school day
o Provide equipment, increase time required for PE, prohibit the
withholding of PE as punishment, review staff qualifications, increase
staff development, fully implement district wellness policy
VALUES
• Increase support for physical activity after-hours at school
o Provide equipment, maintenance and programming, transport home and
access to lifelong noncompetitive activities
IMPACT EFFECTIVENESS INTEGRATION
• Increase support for physical activity at childcare sites
o Provide equipment, programming and qualified staff, increase standards,
policy maker awareness and advocacy network
• Increase school siting within walking/biking distance of families
• Decrease/limit use of television, video/video games for non education purposes
SUSTAINABILITY
• Establish/implement joint-use agreements that allow use of public schools and
facilities for recreation by public during non-school hours
SUSTAINABILITY FEASIBILITY EFFECTIVENESS
• Increase marketing of active living in school/after/childcare
• Increase worksite wellness efforts for school staff
IMPACT IMPACT INNOVATION
• Establish school health council (parents, teachers, students and admin) to increase
healthy school environment, advocate and raise awareness
SUSTAINABILITY FEASIBILITY INTEGRATION
• Recommend/consider health care assessment of students such as diabetes and
hypertension screening, body weight, activity levels etc.
• Incentives for participation (rewards, awards, points, campaign to tie together)
INNOVATION
• School Gardens integrated in school day EFFECTIVENESS
• Free/low cost bikes, helmets, safety INNOVATION
• Involving family & community leaders (incentives) VALUES
• Mentors
• Increase walking/biking (active transport) education @ schools FEASIBILITY
• Practice physical activity mini-breaks within school day (stretch breaks)
• Family activity nights at schools for families VALUES
• Active field trips (e.g.: walks, hiking)
• Have staff “model” behavior for students
Fitness Environment: Parks, Trails and Recreation
• Improve equitable access to parks and recreation facilities
o Increase hours and outreach/education, link to transit, increase # of
classrooms, increase cultural relevance and decrease cost, increase # of
new housing developments that incorporate open space. IMPACT VALUES
VALUES
• Improve condition of parks and recreation facilities
o Match resources to maintain/improve with demand, decrease crime and
graffiti, increase safety such as lighting and regulated traffic.
SUSTAINABILITY EFFECTIVENESS
• Improve public physical activity and recreational programs
o Programming matches demand, decrease cost for low-income users,
increase family focused classes/events, programming matches cultural
relevance at neighborhood level
• Improve support for parks and rec facilities/programs
o Increase network of advocates, link to other livable community efforts
such as protransit, walkability, local food, etc. Increase engagement of
policy makers
• Increase #/access to privately owed fitness facilities
o Economic development incentives, community outreach to support local
businesses. INNOVATION INTEGRATION
• Increase integration of trails with all of the above (link trails not just together, but
also link them to popular destinations such as shopping, schools, businesses)
NNOVATION INTEGRATION SUSTAINABILITY FEASIBILITY
• Increase worksite wellness efforts for parks/rec staff
• Eliminate sales tax for purchase of fitness equipment NNOVATION
• Increase # of trails based on pedestrian generators (transit, parks, schools, urban
villages, etc) SUSTAINABILITY EFFECTIVENESS IMPACT
• Find out why people don’t use/access existing trails
• Promote use of trials through facilitated programs (nature walks/volunteer
program trail maintenance) SUSTAINABILITY EFFECTIVENESS IMPACT INTEGRATION
FEASIBILITY
• Increase links/relationships between schools and public/private recreation
facilities (education programs/nature walks, etc.)
• What federal resources are available that are not being used or are inappropriately
used?
• Increase the number of trained coaches and recreation leaders
• Improve neighborhood walkability- sidewalks, access to parks and paths
• Secure funding for youth bike building and earn-a-bike programs
• Increase # of culturally sensitive recreation activities are available.

Fitness Environment: Active Transportation

• Increase walking and biking strategies
o Sidewalk improvement, safe street crossings, safe routes to school,
distance to amenities (shopping and services), ease of connecting with
 transit, education campaign, walking (for exercise) groups, bike/ped plan
municipal coordinator and plan being implemented, decrease
crime/violence, decrease # of parking spaces, increase cost of parking,
increase transit, establish/maintain local citizen’s action committee on
bike/ped/transit to educate and advocate policymakers, decrease sidewalk
obstruction due to (re)development of housing, implement complete
streets, decrease speed limit, increase education on health benefit of
walking/biking, increase access to bike racks, increase walking social
activities, increase wayfinding, increase adoption of a walking and biking
master plan, increase stair campaigns INTEGRATION INTEGRATION VALUES
VALUES SUSTAINABILITY NNOVATION FEASIBILITY EFFECTIVENESS
o Increase education on the health benefits of walking/biking, Increase
access to bike racks, Increase walking social activities, Increase
wayfinding, Increase adoption of a walking/biking master plan, Increase
‘take the stairs’ campaigns. VALUES SUSTAINABILITY NNOVATION FEASIBILITY
o Bike-sharing program
o Provide personal shopping carts (to encourage shopping on foot)
o Bike signals
o Expand crosswalk flag program SUSTAINABILITY NNOVATION FEASIBILITY
• Increase transit use strategies
o Increase frequency and convenience, decrease cost for low income or
youth, increase transit to recreation areas, increase responsiveness of
transit system to community’s stated needs, increase federal funding.
EFFECTIVENESS INTEGRATION
o Carpool incentives- better park n’ rides and more of them
o Zip car – reduced rates for low-income families
• Funding to support facilitation of active transport for children to school
• Neighborhood connections/organizations to increase perception of safety
• Increase “state of mind” = fitness (social marketing) EFFECTIVENESS
• Construction closure policies to keep sidewalks open during construction
• Intersection design—stop bars, curb radii, left/right turn configuration
• Pedestrian lighting and bus shelter lighting

Fitness Environment: Social Environment

Fitness Environment: Community Design/Land Use

• Improve support for walking and biking
o Increase network of advocates, increase links between homes and
employment/recreation areas, increase redevelopment of vacant/underused
land, decrease environmental hazards, increase equitable access, increase
links between transit and walking biking access, increase use of health
impact assessment (HIA) for decision making, establish tax incentives for
private donation of easements for expanding walking and biking paths,
install more bike racks at all facilities and public buildings. FEASIBILITY
FEASIBILITY IMPACT IMPACT SUSTAINABILITY NNOVATION
• Increase use of Smart Growth strategies and zoning for new developments
 o Increase compact/mixed use zoning, increase affordable housing, thriving
retail, increase transit-oriented development, green building, increase
mixed income housing, disallow or create disincentives for the creation of
cul-de-sacs and dead-end roads in new developments. INTEGRATION
INTEGRATION INTEGRATION SUSTAINABILITY SUSTAINABILITY NNOVATION IMPACT
EFFECTIVENESS
• Emphasize healthy home (re)development especially in public housing
o Smoke-free, asthma-free homes, close to retail/transit, increase stair use,
access to parks, trails, play areas, schools VALUES VALUES FEASIBILITY
o Incorporate/incentivize community design for safety/quality of life (lighting,
“eyes on the street”, safe pedestrian flow
• More traffic enforcement for pedestrian/bike safety
• Increase access to playgrounds/school buildings after hours
• Increase safety of walking/biking
• Increase tax incentives for green building
• Increase employer incentives for active transportation
• Increase community space for health and fitness at apartment complexes
• Increase community kitchens (and provide incentives for local business
involvement)
• ‘Green Develop’ underused land VALUES
• Increase green roof requirements (food gardens) NNOVATION
• Increase interpretive signage along paths, routes about calories burned.
Food Environment: Production
• Preserve/expand farmland (rural)
o Provide a reliable market for farmers, provide education to farmers on
creating a business plan, increase marketing opportunities. IMPACT
SUSTAINABILITY FEASIBILITY EFFECTIVENESS
• Preserve/expand farmland (urban)
o Use culinary arts professionals to educate others on the importance of
urban farmland IMPACT SUSTAINABILITY NNOVATION
• Preserve/expand community gardens
o Increase incentives for establishing community gardens within the context
of the municipal comprehensive plan, provide free municipal resources
such as water and waste removal, free compost. EFFECTIVENESS INTEGRATION
o Food, not lawns!
o Education on what’s easiest to grow yourself
o Allow sale of community garden food
• Expand community gardening in public spaces
o Parking strips, available open spaces, parks, along trails VALUES
• Expand wild crafting education and opportunities
o Preserving, foraging, cultivating of plants for eating and medicinal
purposes
• Expand gardening at home
o Seek funding to teach low income community members to garden at home
• Expand gardening at schools VALUES IMPACT FEASIBILITY NNOVATION
o Increase integration into the curriculum, classroom, after school
programming and cafeteria
• Expand food production in private developments
o Rooftop gardening, Seattle “green factor incentives,” apartment gardens.
NNOVATION SUSTAINABILITY
o Expand/Establish fruit tree gleaning for donation to food banks/meal
programs (and increase donations of fresh food; preserve some for use
later) VALUES FEASIBILITY INTEGRATION
• Tax credit/land use incentives for rural/urban farms and gardens NNOVATION
• Increase soil testing (access to testing equipment/knowledge)

Food Environment: Distributing

• Create regional infrastructure for production, distribution, and processing of
locally grown healthy foods
o Link with local business such as grocery stores, schools, hospitals, food
banks, childcare
• Pay a surplus for produce distributed to social service agencies and food banks
(pay who?)
• Improve Accessibility of CSA drop points/ innovate CSA delivery
• “Rainbow Grocery Outlet for Produce” (Like MacPhearson’s)
 • Create a local food distribution “hun” with cold storage etc (could be add-on for
existing businesses or new collaborative endeavor)
• Connect with “green jobs” efforts to create “green food jobs” to process, retail, etc
in “sustainable” food: hospitality, manufacturing, etc.
• Gleaning for produce.

Food Environment: Retailing

• Expand access to retail
o Link with local business such as grocery stores, schools, hospitals, food
banks, childcare
• Pay a surplus for produce distributed to social service agencies and food banks
o Introduce a sales tax for minimally nutritious food using the funds for
health promotion
• Expand Community Supported Agricultural drop offs
o Schools, community centers, police, fire departments. FEASIBILITY
SUSTAINABILITY
• Provide incentives for organizations to procure local food
o Increase buying coops and education on the benefits of buying coops
• Provide incentives for Farmers Market to locate in all neighborhoods and increase
access to all VALUES INTEGRATION EFFECTIVENESS
o Transit, EBT card use, food stamp education outreach, expand Senior
Farmers Market Nutrition Program vouchers
• Offer discounts or refunds to EBT users on fresh produce
• Provide incentives for grocery stores to locate the areas with need for healthy
food
• Increase healthy food at corner/convenience stores and food banks
o Ensure that they can accept WIC/EBT, retrofit the stores to sore and sell
fresher, healthy food and whole grains
• Establish (if needed) other ways to get fresh healthy food in neighborhoods
o Mobile grocery truck, farm stand, increase consumes demand through
education
• Incentivize menu labeling and healthy menu options in all restaurants
• Create zoning ordinances to support the inclusion of small markets with mixed-
use housing/retail developments
• Expand seniors farmers market nutrition program
• Healthy food map (neighborhood) NNOVATION
• Provide incentives for grocery stores to locate in areas with need for healthy food
IMPACT VALUES
• Marketing campaigns “I’m a healthy food business”, “I serve health food”
NNOVATION
• Increase healthy foods at corner/convenience stores/ food banks (ensure they can
accept WIC/EBT, retrofit stores to sell fresher, healthier produce and real whole
grains) NNOVATION INTEGRATION EFFECTIVENESS IMPACT
 • Establish (if needed) other ways to get fresh healthy foods in neighborhoods
(mobile grocery truck, farm stand, and increase consumer demand through
education campaigns) FEASIBILITY SUSTAINABILITY VALUES
• Community Gardens/p-patches
• Incentivize menu labeling and healthy menu options at all restaurants (education
and marketing for a menu labeling law in king county). INTEGRATION EFFECTIVENESS
FEASIBILITY SUSTAINABILITY IMPACT
• Create zoning ordinances to support the inclusion of small markets with mixed-
use housing/retail developments

Food Environment: Preparing

• Exempt materials used for the purpose of initiating, supporting or sustaining
breast feeding from the state sales tax
• Expand food prep education
• Establish/expand Community Kitchens
o For home consumption/community education/building, possible use for
commercial added value processing, street vendor, specialty food
producers and farm-based small businesses
• Healthy restaurant education
• Work with community college culinary students to advance food education in the
community (schools, hospitals, youth, food bank clients, etc)

Food Environment: Eating

• Schools
o Set a policy requiring K-12 schools have salad bars
o Support increased funding for school meals
o Support per meal reimbursement incentives for use of local foods
(produce) like Portland, for example
• Provide free fruits and vegetables as snacks
o Use food pricing strategies to encourage purchasing nutritious food
• Implement already passed wellness policies at schools VALUES VALUES VALUES
IMPACT IMPACT IMPACT INTEGRATION INTEGRATION EFFECTIVENESS EFFECTIVENESS
o Food quality, competitive foods, time for eating, nutrition education,
ensure all foods served meet nutrition standards, prohibit or restrict
exclusive marketing contracts, recess before lunch, post nutrition
information for snacks and meals
o Optimize school environment for nutrition
o Stop using food as a reward system
o Encourage ‘healthy celebrations’ and ‘healthy fundraisers’
• School health council in place
o Parents, teachers, youth, administration
• Provide breast feeding education
• Establish Farm to School efforts on-site (access and education) NNOVATION
NNOVATION FEASIBILITY FEASIBILITY INTEGRATION SUSTAINABILITY
 o School gardens, local food in cafeteria, cooking class, harvest of the
season program, farm visit, social marketing, CSA drop off site, include
food education in required curriculums (e.g. Berkeley Public Schools and
Alice Waters)
• Support participation of school lunch/breakfast and summer food service
SUSTAINABILITY SUSTAINABILITY FEASIBILITY
o Decrease competitive food, provide free to all students
o Implement 2005/2010 Dietary guidelines in school breakfasts and lunch
patterns for reimbursed meals
• Childcare
o Adopt standards for healthy food
o Produce local food for meals and snacks
o Provide access for breastfeeding and breast milk storage
• Worksites
o Require employers to provide daily unpaid break time and private location
to express and store beast milk, exempt breast feeding mothers from jury
duty
o Provide price incentives for purchasing healthy food
o Ensure meals offered on site meet certain nutrition standards (including
during the meetings)
o Post the nutrition information
o Work with farmer’s market to support the market or CSA drop off site
EFFECTIVENESS
o Establish an on-site day care so mothers can continue to breast feed
o Implement A wellness program w/a healthy eating component NNOVATION

Food Environment: Policy and Planning

• Create/establish local and regional Food Policy Council(s)
• Expand links of food policy to other related efforts
o Smart growth, liveable communities, “sustainable” neighborhood groups,
social justice efforts, local economic development
• Simplify the Basic Food application
• Ensure that food purchased with government funds meet nutrition standards
o Build off of WIC voucher restrictions
• Establish/enforce uniform school policy re: items brought into classrooms or
activities (like birthday/party snacks)
• Implement mandatory nutrition education at preschools and daycares, as well as
regulate school age classifications.

Food Environment: Processing

• Establish neighborhood community kitchens for use by community members
• Establish commercial use community kitchens for local economic development
• Provide nutrition labeling on all products
• Provide education on safe processing of nutrition home grown produce
• Value-added products market (processing in the city)
• Income-generating programs (job creation)
• Change codes to allow food processing in urban area
• Change health regulations to allow home processed food as donations