KEI: Fact File

Headquarters at : New Delhi, India More than 2000 employees across the country Gross Sales FY 2009 : INR 10557 mn EBITDA : INR 620.80 mn PAT : INR 12.50 mn Market Cap : INR 1523 mn Listed in India : NSE, BSE & CSE Overseas Listing : Luxembourg Stock Exchange through GDR & FCCB

Among the leading Electrical power cable company in India with strong market positions in its core business Core business organized into LT & HT Cables, Control & Instrumentation Cables,Elastomeric Cables, Single & Multicore Flexible wires & House wires.

Who we are

KEI is among leading players in Electrical Cable industry. Provides complete range of cables in power cable segment.

Our Mission

To emerge as one of the worlds leading electrical cable & wire company, offering our esteemed customers to use our electrical Wires & Cables effectively and increase industrial productivity in a sustainable way. The Power Behind The Power

Our Vision

By 2011,KEI Industries Limited will be recognized as Indias top electrical cable & Wire manufacturing company in terms of growth and profitability, value creation, sustainability and ethical behaviour.

KEI - History
The Wonder Years

A Humble Beginning 1968: Established as a Partnership Firm. 1968: Started manufacturing Switch Board Cables for DOT. 1985: Started manufacturing Control, Instrumentation and Thermocouple Cables. 1993: Partnership Firm converted into Public Limited Company. 1993: Added manufacturing of PVC/XLPE Power cables up to 3.3 KV .

KEI - History
Our Growth Story 1995: Came up with First IPO.Became Public Ltd Co. 1996: Installation of Major SSW plant at Bhiwadi

The Wonder Years

1994: Diversified into Stainless Steel drawings with Pilot Plant

1997: Added another Plant at Bhiwadi for PVC / XLPE- LT Power Cables. 2001:Started manufacturing Rubber Cables upto 11 KV. 2002:Established JFTC Plant at Silvassa 2004:Converted JFTC Plant at Silvassa into manufacturing of existing range of cables. Rebalancing Act 2005 : Came up with GDR Issue of USD 10 mn. 2006: Added New Project for manufacturing 33 kV HT XLPE Cables. 2006: ERP Baan S/W system implemented in the organization to ensure Transparency and efficacy. 2006 : Came up with FCCB Issue of USD 36 mn. 2007 : Modernization / Expansion at Bhiwadi & Silvassa unit 2007 : Proud recipient of Corporate Governance Rating 2008 : Successfully commissioned 100% EOU at Chopanki for LT Power Cables. 2009: Successfully completion of up gradation of HT Cable Capacity at Bhiwadi up to 132 kV and HT Power cables at Chopanki.

Our Product Basket

HT cables (Copper / Aluminum) LT power cables, both Copper and Aluminum; PVC / XLPE insulated Control cables Instrumentation cables Rubber cables Mining cables Specialty cables House wires Stainless steel wires

KEI Today : Manufacturing Units

Bhiwadi

Delhi Chopanki (100% EOU)

Silvassa

Production Capacities

KEI Today : Our Sales & Product Wise Share in Markets

With the Organization already enjoying strong foothold in the institutional sector, KEI is all geared up to set up its marketing and distribution efforts to establish its house wires a household brand name

KEIs Pan India Presence : Our Sales & Distribution offices

Ludhiana Chandigarh Delhi Jaipur Lucknow Assam

Baroda

Bhopal

Kolkata Bhubneshwar

Mumbai Pune Hyderabad

Bangalore

Chennai

Our Sales & Distribution covers All major Metros & A Class Cities to serve our esteemed Customers

KEIs Global Footprints : Our Overseas Markets

GERMANY CANADA FRANCE UNITED STATES ITALY CYPRUS IRAQ IRAN QATAR MEXICO NIGERIA GHANA KENYA MAURITIUS AUSTRALIA UAE VIETNAM BANGLADESH PHILIPPINES

SAUDI ARABIA KUWAIT SRI LANKA MALAYSIA

KEIs Superior Quality Accredited by Re-owned Testing Agencies

Sri Ram Centre

KEIs Sector wise Key Clients

Power Sector

Refineries

Oil & Gas Sector

Steel Plants

Fertilizer Projects

International EPC Projects

Energy Projects

KEIs Sector wise Key Clients

Our Power Sector Clients

Power Grid Corporation of India

CEB Mauritius

Nuclear Power Corporation of India

KEIs Sector wise Key Clients

Our Clients in Refineries Our Clients in Steel Sector

Nuclear Power Corporation of India

CEB Mauritius

KEIs Sector wise Key Clients

Our Clients in Energy Sector Our Clients in Fertilizer Sector

Zuari Agro

Nuclear Power Corporation of India

KEIs Sector wise Key Clients

Our Clients in EPC Projects Our Other Esteemed Clients

The Key to our Success : Our Superior Production Process, Technology and Quality Products

CCV Line (Involving Dry Cure Dry Cool technology) For manufacturing HT Cables Up to 132 kV

Sikora online X Ray Machine Used for Monitoring Product Quality

Financial Performance
5 YEARS OF SOARING REVENUES
Rs in mn

04-05 Revenue PBT EBIDT 2302 124 212

05-06 3414 336 458 805 992

06-07 6815 580 874 1410 1519

07-08 9806 648 1098 2314 2071

08-09
10557

(61) 620 2794 1965

FIXED ASSET 289 NET WORTH 281

Financial Performance
PERFORMACE IN LAST 4 QUARTERS
Rs in mn

Q 1 09 Q 2 09 Q 3 09 Q 4 09 Q1,10 REVENUE 2479 2872 2704 2500 1890 PBT EBIDT PAT 101 231 70 16 206 19 -259 -32 -244 81 18 168 36 59 30

Financial Performance
6 YEARS OF REVENUES
Revenue Growth (Figures in Million INR)

Financial Performance
6 YEARS OF EBDIT
EBDIT (Figures in Million INR)

Financial Performance
Share Holding Pattern

Financial Performance
Share Price Movement (Face Value Rs. 2/- each)

Source : BSE

KEI : Tomorrow Our Competitive Advantage

The Indian cable market is growing at very fast pace. Combined capacity today is not catering to the need required by utilities, power generation, distribution, infrastructure projects etc. New entrants require plant/brand approvals due to which they are unable to enter the lucrative projects, proven track record is required. Hence KEI has the competitive advantage. KEIs competence in offering Specialty cable for Wind Farm and Oil & Gas exploration sectors. Developing specific tailor made products to suit the Electrical/Mechanical & stringent Environmental conditions.

KEI : Tomorrow Powering the Future

Based on past results in next five years, KEI is poised to achieve growth of 300% KEI setting up its network of Dealers in United Kingdom for General purpose Projects and for Oil & Gas sector Projects. Ventured into EPC Business with a nuclear team of professionals with prior experience in EPC Projects Planning to appoint marketing representatives to serve global cable markets Establishment of finished goods stock points on a pan India basis for faster and easier delivery of goods in both domestic and global markets.

Joint Venture /Technical Collaboration for EHV Power Cables

KEI : Tomorrow Future in Domestic Market

Major requirement from Power transmission & Distribution due to reforms initiated by GoI Addition of 100,000 MW generation capacity in next 5-7 years This will require investment of Rs.5000 Billions Mega projects in the sectors like Metals, cement, Pharma, oil & gas, textiles etc. Capacity expansions in all industrial segments Massive growth in Housing, entertainment sector

KEI : Tomorrow Future in Export Market

Far East and Middle East economies are growing by leaps and bounds. Cable market has increased dramatically Industrial and Housing sector growth fuels demand for cables and wires. Due to high cost of production & closing down of plants in Europe, outsourcing from Asia will grow. SABS certification which will enable KEI to make inroads into the African markets viz. South Africa, Namibia, Bostwana, Zimbabwe, Zambia, Angola etc . KEIs Products has CSA Certification and CE Marking. KEIs Products are under type testing with KEMA at Holand.

Financial Performance
CAPEX PLANS & PROJECTIONS
CAPEX FINANCIAL PROJECTIONS
10-11 09-10 HT / LT CABLE EXPANSION AT BHIWADI EHV CABLE --REVENUE 350 11000 14000 10-11
Rs in mn

KEI Power Gallery: Board of Directors

Mr. Anil Gupta Chairman & Managing Director (The Real Power Behind The Power) A Staunch Believer in technology & being customer centric in approach, he is a man behind many innovations in the industry & is a guiding force behind the companys vision of becoming a leader in the category and corporate brand.

Archana Gupta

Vikram Bhartia

K.G Somani

Pawan Bholusaria

Vijay Bhushan

Rajeev Gupta

Our Success Mantra

"We are benefiting from our leading market positions in certain core sectors of the economy. The Steep rise in our revenues reflects growing confidence of our customers in our products in raising productivity and build modern energy-efficient power networks. Improvements in operational performance and management of key projects are clearly showing up in our earnings." Mr. Anil Gupta Chairman & Managing Director