DSCallards Partners With Actian To Bring Information To Life DSCallards Ltd, leading UK provider of Business Intelligence (BI) solutions,

has signed a reseller partner agreement with Actian Corporation, pioneers of the re cord-breaking analytical database - Vectorwise. Partnership to Leverage World Re cord Data Speeds and Intuitive Business Intelligence. London, UK, May 23, 2012 -- The partnership will complement DSCallards existing reseller agreement with Yellowfin, an easy to use and deploy BI solution. Yellowfin and Vectorwise combine to offer a total business analytics package, at a price point that dramatically increases the accessibility of world-class repo rting and analytics. Together with DSCallards expertise and experience in BI, th e relationship will support the underserved majority of companies in the UK wher e high-end analytical solutions are too cost prohibitive and low-end solutions d o not offer enough performance. The announcement was made ahead of a joint launch event that takes place on July 3rd, 2012 at IBM South Bank, London. The event invites organisations to learn m ore about DSCallards, Vectorwise and Yellowfin, and how they can meet their data warehousing, analytical and BI needs. Register for the event here: www.dscallards.com/events.html Yellowfin is fast becoming a new BI vendor of choice with its mission to build h ighly intuitive software that is easy to install, even easier to use, can respon d to changing client reporting and analysis needs and that offers superior retur n on investment through widespread end-user adoption. Were very excited about our partnership with Actian and that in Vectorwise, we now have a solution that will help our customers to rapidly zero-in on the informat ion they need without wasting time sifting through vast amounts of irrelevant da ta, Adrian Handley, Managing Director, DSCallards. With Vectorwise and Yellowfin B I, we have the perfect marriage of speed and ease-of-use that can benefit everyo ne in the organisation, not just a select few. The result is instant answers to complex queries and better decision-making across the enterprise. Actians analytical database, Vectorwise, is the holder of multiple world records for price/performance and offers a ground-breaking analytic throughput, at an af fordable rate, for companies seeking to understand and act on increasing volumes of business and customer data. It is not a question of how you store or analyse your large data volumes these da ys, it is how quickly you can act upon the intelligence and insight you can get from your data, said Steve Shine, CEO of Actian. The two-pronged approach of using our record-breaking database, Vectorwise, as the back end, and Yellowfins BI lay er at the front end, will not only give enterprises turbo-charged business analy tics at breakneck speed, but also the chance to take action on their Big Data. A nd by working with DSCallards to take this proposition to market, we are set for immediate growth as DSCallards can complement the solutions with their expertis e and experience. This partnership ensures that companies can gain competitive a dvantage by monetising their data very quickly. Vectorwise complements Yellowfin perfectly, said Glen Rabie, CEO of Yellowfin. The high performance database empowers users to take their analytics to the next lev el and benefit from Yellowfins superior ease-of-use, collaborative and mobile cap abilities. As a result, companies can now get even more creative with their data , unearth valuable insights and take faster fact-based action than ever before. About DSCallards Ltd

Established in 1993, with quality at the heart of its company philosophy, DSCall ards is 100% focused on providing best-of-breed Business Intelligence solutions that combine the worlds leading technologies with its award winning team of consu ltants. Customers include organisations such as SAP, BT, Britvic Soft Drinks Ltd , Virgin Media and Alcatel Lucent. For more information, visit www.dscallards.co m About Actian: Take Action on Big Data Actian Corporation enables organizations to transform Big Data into Business Val ue with data management solutions to transact, analyze, and take automated actio n across their business operations. Actian is the first to unveil a cloud develo pment platform for building Action Apps, lightweight consumer-style applications that automate actions triggered by real-time changes in data to deliver actiona ble business intelligence. Actian also incites action for 10,000 customers world wide with Vectorwise, the worlds fastest and most cost-effective analytical datab ase, and Ingres, the only independent mission-critical OLTP database. Actian is headquartered in California with offices in New York, London, Paris, Frankfurt, Amsterdam and Melbourne. Stay connected with Actian Corporation on Facebook, Twi tter and LinkedIn. Actian, Cloud Action Platform, Action Apps, Ingres and Vectorwise are trademarks of Actian Corporation. All other trademarks, trade names, service marks, and lo gos referenced herein belong to their respective companies. About Yellowfin Yellowfin is a global Business Intelligence (BI) software vendor that is passion ate about making BI easy. Yellow is headquartered and developed in Melbourne, Au stralia, offering an innovative and flexible 100% Web-based reporting and analyt ics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobi le, social and embeddable BI as well as Location Intelligence and data visualiza tion. For more information, visit www.yellowfinbi.com. Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000 Victoria, Australia +6103-9090-0454 lachlan.james@yellowfin.bi http://www.yellowfinbi.com