Aaron

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Brief 0 4

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Ye ar book
w/ Arthur Carey & Joanne Oates.

Art & Design (Inte rdis ciplin ar y)

Design a yearbook for the Leeds College of Art CourseArt & Design (Interdisciplinary), aimed at industry professionals and prospective students.

Des ign Specific ati o ns

210 210mm CoverAstrolux high gloss 270gsm Back cover stickerMatte 115gsm Typefaces usedAperu Bold

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Aaron

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Ye ar book PRE* E x hib ition Bra nd ing
As an extension of the yearbook brief and in order of chronological production we were asked to brand the exhibition entitled PRE*. Initially four posters were requested to identify the four separate days of the event. However due to the nature of the client proposed was a blackboard with white vinyl design, allowing the client to customise each day.

Des ign Specific ati o ns

420 594 x 6mm MDF board Blackboard paint White matte vinyl Typeface usedAperu Bold

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Aaron

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Processing
14-17th November 2011

Imprecise with Precise Tools

April Comer Matthew Parks Gina Stockwell

Precise with imprecise tools questioned the qualities of analogue and digital; bringing together the precision of computer-control with the imprecision of hands-on making, mess and mistakes.[1] Dr. Dan Robinson

Brief

Adam Cluley Zo Moyden Carol Sowden

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Varsha Chouhan Tom Knapp James Smart

Roger Berry Elisa Heikkil Liz Riley

Katie Broadley Cheryl Huntbach Dan Robinson

Paula Chambers Patrick Kirk-Smith Lauren Robson

A collaborative student-staff event with guest designers Prof. Steffi Hulein and Rob Laux (Magdeburg /Berlin). This 3-day workshop explored digital and analogue ways to generate images and manipulate materials. Participants learned to create code using Processing (open source generative design software) to drive machinery such as computer numerical control (CNC) routers and laser machines. Staff-student collaboration and practical experimentation were key. Highlights included the glee that filled the room when a computer began drawing with sand and an unexpected dance by a video camera strapped to a machine toolhead. Outcomes were displayed in a publication and exhibition in the BA (Hons) Art & Design (Interdisciplinary) studios as part of Leeds Digital Festival. The opportunity to invite guests from Germany came about through our membership of Group for International Design Education (GIDE). The subtitle, precise with imprecise tools, was suggested by Steffi and Rob and was integral to the workshop ethos. It hints at a useful tension between digital and analogue, machine and human, computercontrolled plot versus the hand-made mark. There is a wider implication that chance, mistakes, mess and hands-on making are essential in the post-digital age. In the weeks before the workshop in a seminar on that years GIDE theme creativity for local enterprise we considered Thomas Heatherwicks Extrusions (2009). Heatherwicks seats are made from a single misshapen

piece of extruded aluminium and seem to rely on the possibility of accident, failure and a necessary level of trust between mechanised industry and the creative practitioner. Day three was very experimental and fast-paced. Student Adam Cluley attached his video camera to the CNC tool-head. The outcome was an unexpected three minute video capturing a kind of dance we see a tooleye-view of the machine, milling and spitting sawdust as it skates and pirouettes across the surface of a piece of shuttering plywood.

a Kinect videogame input device might be directly connected to a numerically controlled drill. Why would anyone mash a videogame controller onto an industrial construction tool? Because its cheap and easy to do thats why. Because that feat attracts admiration. Because this ungainly hybrid might become a platform for creating something else[2] Bruce Sterling
[1]

Participants

Robinson, D. (2012) Extract from article for Networks (Art Design Media Higher Education Academy Magazine)

[2]

Sterling, B. (2011) The Future of Making in D. Charney (Ed.), Power of Making, London, V&A Publishing, p.68.

Workshop

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Pa g e 03
Ye ar book PRE* & POST * De sign & Pro du ctio n
The physical design work throughout the brief was carried out by myself, with regular input from Arthur, as he decided at an early stage, this would be the most efficient way of

from Latin ( postscript ), but now used freely in the formation of compound words (post-Elizabethan; postfix; postgraduate; postorbital). POST* is a forthcoming exhibition of work by finalyear students studying on the BA (Hons) Art & Design (Interdisciplinary) degree at Leeds College of Art. Over the duration of the course students 2

have all formed very individual practices and processes. POST* aims to show finished works, whilst also exposing some of the developmental content that precedes them. In conjunction with the final show an earlier workin-progress event - PRE* - was held at Enjoy, Leeds in late April 2012. PRE* was an exposition of live practice and discussions that served to inform and 3

producing the end product. The publication uses Aperu and Flareserif throughout, with rules set for body copy, footnotes and pull quotes creating a coherent piece of design.

Des ign Specific ati o ns

PRE* Section 210 210mm 48pp Typefaces usedAperu Bold, Flareserif Bold

POST* Section 125 176mm 16pp Typefaces usedAperu Bold, Flareserif Bold

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Aaron

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Ye ar book PRE* & POST * [Mo cku p] Sp rea ds
With the yearbook not being back from print in time for submission the above mockups show a few examples of how the typographic rules are consistent throughout and more importantly how the POST* extra format functions. The B6 insert, contains all the Artists statements and contact details, is attached to the publication in post production by an elastic band.

Des ign Specific ati o ns

PRE* Section 210 210mm 48pp Typefaces usedAperu Bold, Flareserif Bold

POST* Section 125 176mm 16pp Typefaces usedAperu Bold, Flareserif Bold

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Aaron

S k ippe r

Brief 0 4

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Ye ar book POST * Ex hib ition
Following a discussion with the course and at the point of our own submission, we are in the process of curating and producing artwork for a huge blackboard wall in the exhibition space. Showreel titles and credits will also be produced. POST* Exhibition Interior 32 8 Black board wall Twenty yearbooks will be displayed upon this White vinyl wall, with each cover being customised by a Typefaces usedAperu Bold student, all curated and overseen by us.

Des ign Specific ati o ns

Tote Bags 385 330mm Print area 287 410 Recycled 100% cotton

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