I have chosen Gold Flake Kings cigarette as the product, which is a very well-known product of ITC company, the

leading cigarette maker in India and GFK is also a commonly preferred brand when it comes to tobacco consumers. Major share of the companys revenue comes from the cigarette sections however, other product lines of ITC are out-performing such cigarette segments of the company itself. 5 CS OF MARKETING. COMPANY
ITC Ltd is one of India's premier private sector companies with diversified presence in businesses .ITC is one of India's foremost private sector companies with a market capitalisation of over US $ 33 billion and a turnover of US $ 7 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974.

PRODUCT LINE
ITC's diversification is powered by a robust corporate strategy designed to unleash multiple drivers of growth. The table below shows the entire product line of ITC limited. PRODUCT LINE FMCG products PRODUCTS Cigarettes Food Lifestyle retailing Personal care Education and stationery Safety matches Agarbattis ITC hotels-Luxury collection ITC welcome group sherton hotels Welcome hotels Welcome Heritage Fortune hotels Multi-specialty hospitals in collaboration with Hyderabad based group of hospitals. Caters to a wide spectrum of packaging, graphic, communication, writing, printing and specialty paper requirements Focuses on exports and domestic trading of feed ingredients, food grain, marine products, processed food, leaf tobacco and spice. Farmer empowerment through e-choupal, choupal

HOTELS

HOSPITALS PAPERBOARDS AND SPECIALTY PAPERS AGRICULTURAL COMMODITIES AND RURAL SERVICE

saagar and choupal fresh. INFORMATION TECHNOLOGY ITC Infotech

IMAGE IN THE MARKET

The company's offerings are known for their superior and consistent quality and it derives strength from its wide distribution network, making its brands available across the length and breadth of the country. ITC has more than 100 years of experience. Over the years, ITC has successfully managed to alter its image in the eyes of the public and is known more as an FMCG player today. In fact, its FMCG business is fast becoming its biggest growth driver and is outperforming the cigarettes division in terms of revenue growth. The company has successfully established itself as a strong and competing brand and has diversified into different business segments.

GOAL ITC VISION

Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Companys stakeholders.

ITC MISSION
To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.

ITC's Core Values are aimed at developing a customer-focused, high-performance organisation which creates value for all its stakeholders. Some of the values that it considers as priority and core for its existences are: Trusteeship Customer focus Respect for people Innovation Excellence Nation orientation

COLLABORATORS DISTRIBUTION
ITC's cigarettes are manufactured in state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune, with cutting-edge technology & excellent work practices benchmarked to the best

globally. An efficient supply-chain & distribution network reaches India's popular brands across the length & breadth of the country.

SUPPLIERS ALLIANCE CUSTOMERS MARKET SIZE AND GROWTH MARKET SEGMENTATION RETAIL CHANNEL CUSTOMER INFORMATION SOURCE TREND COMPETITORS ACTUAL OR POTENTIAL DIRECT OR INDIRECT PRODUCT POSITIONING MARKET SHARE STRENGTHS AND WEAKNESS

CONTEXT POLITICAL AND REGULATORY environment Economic environment Technological environment