Annex 2

Annex 2
Statistical Analysis of variable (Internal reliability, Mean,

Standard Deviation, Maximum, Minimum, frequency
distribution tables and matrix)
1. Utilitarian Product of SMS
1.1. Perceived Usefulness
Reliability Statistics
Cronbach's
Alpha
N of Items
.919
Table 1
Statistics
PU
N
Valid
Missing
409
0
Mean
3.4083
Std. Error of Mean
.06361
Std. Deviation
1.28648
Minimum
.00
Maximum
5.00
Table 2
Frequency table for Perceived Usefulness

Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
38
9.3
9.3
9.3
.2
.2
9.5
1.666666667
1.0
1.0
10.5
2.0
2.0
12.5
2.333333333
16
3.9
3.9
16.4
2.666666667
12
2.9
2.9
19.3
16
3.9
3.9
23.2
3.333333333
63
15.4
15.4
38.6
3.666666667
25
6.1
6.1
44.7
150
36.7
36.7
81.4
4.333333333
31
7.6
7.6
89.0
4.666666667
24
5.9
5.9
94.9
21
5.1
5.1
100.0
409
100.0
100.0
Total
Table 3
Figure 1
1.2 Ease of use

Cronbach's
Alpha
N of Items
.960
Table 4
Statistics
EOU
N
Valid
Missing
409
0
Mean
3.5711
Std. Error of Mean
.06509
Std. Deviation
1.31643
Minimum
.00
Maximum
5.00
Table 5
EOU
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
38
9.3
9.3
9.3
18
4.4
4.4
13.7
2.2
1.0
1.0
14.7
2.4
1.0
1.0
15.6
2.8
1.0
1.0
16.6
1.7
1.7
18.3
3.2
10
2.4
2.4
20.8
3.4
2.2
2.2
23.0
3.6
29
7.1
7.1
30.1
3.8
21
5.1
5.1
35.2
160
39.1
39.1
74.3
4.2
19
4.6
4.6
79.0
4.4
18
4.4
4.4
83.4
4.6
10
2.4
2.4
85.8
4.8
39
9.5
9.5
95.4
19
4.6
4.6
100.0
409
100.0
100.0
Total
Table 6
Figure 2
1.3 Comparative advantage

Cronbach's
Alpha
N of Items
.848
Table 7
Statistics
CA
N
Valid
Missing
409
0
Mean
2.7910
Std. Error of Mean
.05574
Std. Deviation
1.12718
Minimum
.00
Maximum
4.75
Table 8
CA
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
38
9.3
9.3
9.3
.2
.2
9.5
1.5
1.0
1.0
10.5
1.75
1.2
1.2
11.7
31
7.6
7.6
19.3
2.25
43
10.5
10.5
29.8
2.5
21
5.1
5.1
35.0
2.75
18
4.4
4.4
39.4
69
16.9
16.9
56.2
3.25
48
11.7
11.7
68.0
3.5
57
13.9
13.9
81.9
3.75
17
4.2
4.2
86.1
36
8.8
8.8
94.9
4.25
2.0
2.0
96.8
4.5
1.0
1.0
97.8
4.75
2.2
2.2
100.0
Total
409
100.0
100.0
Table 9
Figure 3
1.4 Social Influences

Cronbach's
Alpha
N of Items
.836
Table 10
Statistics
SO
N
Valid
Missing
409
0
Mean
2.3586
Std. Error of Mean
.05438
Std. Deviation
1.09969
Minimum
.00
Maximum
4.67
Table 11
10
SO
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
38
9.3
9.3
9.3
19
4.6
4.6
13.9
1.33333333333333
1.0
1.0
14.9
1.66666666666667
30
7.3
7.3
22.2
92
22.5
22.5
44.7
2.33333333333333
40
9.8
9.8
54.5
2.66666666666667
43
10.5
10.5
65.0
48
11.7
11.7
76.8
3.33333333333333
33
8.1
8.1
84.8
3.66666666666667
29
7.1
7.1
91.9
20
4.9
4.9
96.8
4.33333333333333
2.0
2.0
98.8
4.66666666666667
1.2
1.2
100.0
409
100.0
100.0
Total
Table 12
11
Figure 4
12
1.5 Pleasure
Cronbach's
Alpha
N of Items
.668
Table 13
Statistics
PL
N
Valid
409
Missing
Mean
0
.4458
Std. Error of Mean
.02158
Std. Deviation
.43644
Minimum
.00
Maximum
2.00
Table 14
PL
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
152
37.2
37.2
37.2
0.333333333
88
21.5
21.5
58.7
0.666666667
67
16.4
16.4
75.1
91
22.2
22.2
97.3
1.333333333
1.7
1.7
99.0
1.0
1.0
100.0
409
100.0
100.0
Total
Table 15
13
Figure 5
14
1.6 Arousal
Cronbach's
Alpha
N of Items
Table 16
Statistics
AR
N
Valid
409
Missing
Mean
0
.3602
Std. Error of Mean
.02320
Std. Deviation
.46919
Minimum
.00
Maximum
1.67
Table 17
AR
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
215
52.6
52.6
52.6
0.333333333
72
17.6
17.6
70.2
0.666666667
36
8.8
8.8
79.0
54
13.2
13.2
92.2
1.333333333
24
5.9
5.9
98.0
1.666666667
2.0
2.0
100.0
409
100.0
100.0
Total
Table 18
15
Figure 6
16
1.7 Dominance
Cronbach's
Alpha
N of Items
.859
Table 19
Statistics
DO
N
Valid
Missing
Mean
409
0
.4833
Std. Error of Mean
.02889
Std. Deviation
.58420
Minimum
.00
Maximum
2.00
Table 20
DO
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
197
48.2
48.2
48.2
0.333333333333333
51
12.5
12.5
60.6
0.666666666666667
40
9.8
9.8
70.4
64
15.6
15.6
86.1
1.33333333333333
33
8.1
8.1
94.1
1.66666666666667
1.5
1.5
95.6
18
4.4
4.4
100.0
409
100.0
100.0
2
Total
Table 21
17
Figure 7
18
Attitude towards adoption

Cronbach's
Alpha
N of Items
.534
Table 22
Cronbach's
Alpha
N of Items
.273
Table 23
Statistics
ATA
N
Valid
409
Missing
Mean
1.2240
Std. Error of Mean
.02690
Std. Deviation
.54405
Minimum
.00
Maximum
2.40
Table 24
Statistics
UTInt
N
Valid
Missing
409
0
Mean
4.6186
Std. Error of Mean
.03998
Std. Deviation
.80853
Minimum
1.67
Maximum
5.00
Table 25
19
ATA
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
38
9.3
9.3
9.3
0.6
10
2.4
2.4
11.7
0.8
56
13.7
13.7
25.4
36
8.8
8.8
34.2
1.2
72
17.6
17.6
51.8
1.4
50
12.2
12.2
64.1
1.6
76
18.6
18.6
82.6
1.8
46
11.2
11.2
93.9
12
2.9
2.9
96.8
2.2
11
2.7
2.7
99.5
2.4
.5
.5
100.0
409
100.0
100.0
Total
Table 26
20
2. Hedonic product of Mobile Ringtone

2.1. Perceived Usefulness
Cronbach's
Alpha
N of Items
.989
Table 27
Statistics
HePU
N
Valid
Missing
409
0
Mean
1.5458
Std. Error of Mean
.09062
Std. Deviation
1.83266
Minimum
.00
Maximum
4.75
Table 28
21
HePU
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
233
57.0
57.0
57.0
1.5
1.5
58.4
2.25
1.0
1.0
59.4
2.5
.5
.5
59.9
2.75
11
2.7
2.7
62.6
19
4.6
4.6
67.2
3.25
19
4.6
4.6
71.9
3.5
24
5.9
5.9
77.8
3.75
25
6.1
6.1
83.9
42
10.3
10.3
94.1
4.25
.2
.2
94.4
4.5
2.0
2.0
96.3
4.75
15
3.7
3.7
100.0
Total
409
100.0
100.0
Table 29
22
Figure 8
23
2.2. Ease of use

Cronbach's
Alpha
N of Items
.988
Table 30
Statistics
HeEOU
N
Valid
Missing
409
0
Mean
1.6333
Std. Error of Mean
.09544
Std. Deviation
1.93022
Minimum
.00
Maximum
5.00
Table 31
24
HeEOU
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
233
57.0
57.0
57.0
1.75
.5
.5
57.5
1.0
1.0
58.4
2.25
.5
.5
58.9
2.5
10
2.4
2.4
61.4
15
3.7
3.7
65.0
3.25
1.0
1.0
66.0
3.5
1.0
1.0
67.0
3.75
1.0
1.0
68.0
101
24.7
24.7
92.7
4.25
1.5
1.5
94.1
4.5
17
4.2
4.2
98.3
4.75
1.0
1.0
99.3
.7
.7
100.0
409
100.0
100.0
Total
Table 32
25
Figure 9
26
2.3. Comparative Advantage

Cronbach's
Alpha
N of Items
.934
Table 33
Statistics
HeCA
N
Valid
Missing
409
0
Mean
1.4737
Std. Error of Mean
.08676
Std. Deviation
1.75457
Minimum
.00
Maximum
5.00
Table 34
27
HeCA
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
233
57.0
57.0
57.0
0.25
.5
.5
57.5
1.0
1.0
58.4
2.25
.2
.2
58.7
2.5
10
2.4
2.4
61.1
2.75
10
2.4
2.4
63.6
34
8.3
8.3
71.9
3.25
15
3.7
3.7
75.6
3.5
26
6.4
6.4
81.9
3.75
16
3.9
3.9
85.8
45
11.0
11.0
96.8
4.25
1.2
1.2
98.0
4.5
1.7
1.7
99.8
.2
.2
100.0
409
100.0
100.0
Total
Table 35
28
Figure 10
29
2.4. Social Influence

Cronbach's
Alpha
N of Items
.984
Table 36
Statistics
HeSO
N
Valid
Missing
409
0
Mean
1.6278
Std. Error of Mean
.09505
Std. Deviation
1.92237
Minimum
.00
Maximum
4.75
Table 37
30
HeSO
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
233
57.0
57.0
57.0
.5
.5
57.5
1.0
1.0
58.4
2.75
1.0
1.0
59.4
16
3.9
3.9
63.3
3.25
2.0
2.0
65.3
3.5
28
6.8
6.8
72.1
3.75
18
4.4
4.4
76.5
56
13.7
13.7
90.2
4.25
2.0
2.0
92.2
4.5
19
4.6
4.6
96.8
4.75
13
3.2
3.2
100.0
Total
409
100.0
100.0
Table 38
31
Figure 11
32
2.5. Pleasure
Cronbach's
Alpha
N of Items
.954
Table 39
Statistics
HePL
N
Valid
Missing
409
0
Mean
1.1589
Std. Error of Mean
.06978
Std. Deviation
1.41113
Minimum
.00
Maximum
5.00
Table 40
33
HePL
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
233
57.0
57.0
57.0
1.2
1.2
58.2
1.66666666666667
.5
.5
58.7
49
12.0
12.0
70.7
2.33333333333333
1.7
1.7
72.4
2.66666666666667
33
8.1
8.1
80.4
46
11.2
11.2
91.7
3.33333333333333
16
3.9
3.9
95.6
3.66666666666667
1.5
1.5
97.1
10
2.4
2.4
99.5
.5
.5
100.0
409
100.0
100.0
Total
Table 41
Figure 12
34
2.6. Arousal
Cronbach's
Alpha
N of Items
.934
Table 42
Statistics
HeAR
N
Valid
Missing
Mean
409
0
.4116
Std. Error of Mean
.03070
Std. Deviation
.62087
Minimum
.00
Maximum
2.00
Table 43
HeAR
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
258
63.1
63.1
63.1
0.333333333333333
18
4.4
4.4
67.5
0.666666666666667
20
4.9
4.9
72.4
64
15.6
15.6
88.0
1.33333333333333
15
3.7
3.7
91.7
1.66666666666667
2.2
2.2
93.9
25
6.1
6.1
100.0
409
100.0
100.0
2
Total
Table 44
35
Figure 13
36
2.7. Dominance
Cronbach's
Alpha
N of Items
.923
Table 45
Statistics
HeDO
N
Valid
Missing
Mean
409
0
.2217
Std. Error of Mean
.02350
Std. Deviation
.47518
Minimum
.00
Maximum
2.00
Table 46
HeDO
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
313
76.5
76.5
76.5
0.333333333333333
21
5.1
5.1
81.7
0.666666666666667
22
5.4
5.4
87.0
35
8.6
8.6
95.6
1.33333333333333
.5
.5
96.1
1.66666666666667
.5
.5
96.6
14
3.4
3.4
100.0
409
100.0
100.0
2
Total
Table 47
37
Figure 14
38
2.8. Attitude towards adoption

Cronbach's
Alpha
N of Items
.808
Table 48
Cronbach's
Alpha
N of Items
.808
Table 49
Statistics
HeATA
N
Valid
HedoINT
409
409
.8367
3.5607
.05071
.05483
1.02562
1.10882
Minimum
.00
1.67
Maximum
2.80
5.00
Missing
Mean
Std. Error of Mean
Std. Deviation
Table 50
39
HeATA
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
233
57.0
57.0
57.0
2.2
2.2
59.2
1.2
12
2.9
2.9
62.1
1.4
26
6.4
6.4
68.5
1.6
16
3.9
3.9
72.4
1.8
25
6.1
6.1
78.5
20
4.9
4.9
83.4
2.2
10
2.4
2.4
85.8
2.4
15
3.7
3.7
89.5
2.6
33
8.1
8.1
97.6
2.8
10
2.4
2.4
100.0
409
100.0
100.0
Total
Table 51
40
Figure 15
41
Figure 16
42

Annex 2 - Frequency Distribution of Variables

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Annex 2 - Frequency Distribution of Variables

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Statistical Analysis of variable (Internal reliability, Mean,

Std. Error of Mean

Frequency table for Perceived Usefulness

1.2 Ease of use

Std. Error of Mean

1.3 Comparative advantage

Std. Error of Mean

1.4 Social Influences

Std. Error of Mean

Std. Error of Mean

Std. Error of Mean

Std. Error of Mean

Attitude towards adoption

Std. Error of Mean

Std. Error of Mean

2. Hedonic product of Mobile Ringtone

Std. Error of Mean

2.2. Ease of use

Std. Error of Mean

2.3. Comparative Advantage

Std. Error of Mean

2.4. Social Influence

Std. Error of Mean

Std. Error of Mean

Std. Error of Mean

Std. Error of Mean

2.8. Attitude towards adoption

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