Reference: http://entreprendre.fr/Article/5669?

titre=Des%20projets%20fous%20qui %20revolutionnent%20l'economie

Crazy projects which revolutionnent the economie

They are formidable. They have the chevillee faith in the body but especially the gift(donation) to invent what is not still demand(request). More than ever, the innovation shows itself the essential control lever of differentiation and competitiveness. According to a study led in 2011 by the consulting firm PwC with 1.200 business managers, it is the main asset(trump card) to support the growth, outstripping(anticipating) all the devices of expansion such as the penetration of new markets, the fusions(mergers) acquisitions, jointventures and the other alliances(wedding rings). So, 78 % of the participants consider that the innovation will generate new consequent income and opportutriellesnits of cost cutting during the next 3 years Confronted with an intensification of the technologies and the waits(expectations) always more acute(sharp) of the consumers, companies must be capable of innovating with a big control(master's degree) of the performance, some risk, the costs and the deadlines(extensions). " The entrepreneurs are sometimes afraid of investing(surrounding) in a politics(policy) of innovation, because she(it) is often perceived(collected) as risky or too expensive. But, camp over his(her,its) positions is more dangerous in my opinion. The explosion of the savings of countries mergents and the continuous increase of the radical changes condemn the entrepreneurs who privilege the slowness ", explains Ianik Marcil, arcil, economist specialized in the field of the industrial transformations(processings) and technological A raalit more and more integrated(joined) as gives evidence of him(it) a report(relationship) published by the European Commission. While sales and profits of the main European companies respectively decreased 10,1 and 21 % in 2009, the investments in research and development put off only 2,6 %. Attentive being in the transformations(processings) of the market Some agrees in the scientific community to describe the next decades as the most innovative since the Industrial revolution. For his part, the engineer Ray Kurzweil considers that coming 100 years are not going to correspond to a century of technological headways(overhangs) but to an equivalent of 20.000 years of progress. The globalization of the economy, coupled with the multiplication(increase) of the exchanges and the

breakthrough technologies, boul everse gives her(it). " Number of entrepreneurs is obsessed by the internal development of their products or their process of manufacturing. But they face an almost insuperable international competition ", Analyze Ianik Marcil. And to lean on a study tude revealing 2004 of a distortion of competition always more important: while the United States trained(formed) 70.000 nouformaient70.000nouveaux engineers, China trained(formed) 600.000 annually, with a less high cost of workforce. " Overnight, a competitor of size(cutting) can arrive on a segment of activity and upset the market. Companies have to be the most reagent possible in front of desiterata of l has demand(request) e t for the transformations(processings), even tiny, of the market. So, they will be capable of fitting continuously, what is the real innovation. In these purposes, a company has to integrate(join) the innovation in the whole of the processes of his(her) organization ", he underlines.