REGISTER BY MARCH 7th
Proudly Presents
WIRELESS PHARMA
APRIL 14-15, 2008 · DOUBLETREE HOTEL PHILADELPHIA · PHILADELPHIA, PA
Leveraging the power of wireless technologies throughout
the various stages of pharmaceutical development
CUSTOMIZE YOUR CONFERENCE EXPERIENCE
CHOOSE FROM FOUR ROUNDTABLE
DISCUSSIONS IN TWO FOCUSED AREAS:
Drug Research
& Development
1 Improve Patient Compliance to
Medical Therapies Using Wireless
Handheld Devices
2 eClinical Strategy within the
Development of Global Clinical Trials
Manufacturing
& Supply Chain
3 Improve Supply Chain Management,
Anti-Counterfeiting and Patient
Safety using Wireless Technologies
4 Improve Counterfeit Prevention
and Enhance Recall Precision-
Understanding Regulations and
Requirements behind RFID and
ePedigree
To register call 866 207 6528 or visit us at www.exlpharma.com
FOR MAXIMUM SAVINGS
CHOOSE FROM TWO WORKSHOPS*
WORKSHOP A WORKSHOP B
Overcome Product Tampering, Wireless Applications for
Improve Traceability and Reduce Electronic Laboratory
Costly Errors: An Analysis of the Notebook Operations
use of RFID Tags in Clinical
Laboratories
OVERCOME IMPLEMENTATION CHALLENGES AND OPTIMIZE
PROCESSES WITH OUR FEATURED PRESENTATIONS:
• Can Pharma Leverage the Power of Wireless in Clinical and Commercial?
• Security & Privacy in a Wireless Age- Will Your Proprietary Data be Protected?
• Safety and Standards behind Using Wireless Technology to Report Adverse Events
• Best Practices for Compliance Monitoring with Wireless Technology
• Around the World- What Is/Isn’t Working in Global Wireless Clinical Trials and how you
can Prevent Costly Mistakes during Implementation
• Panel Discussion- Impressions of the Future Use of Wireless in Pharma-
What your Company Needs to Prepare for in Order to Stay Ahead of the Competition
• Overcome the Paper-Based Burden- How Merck Used Wireless Technology to Facilitate
Productivity Gains in Early-Stage Discovery
With Participation from the
Following Industry Leaders:
• Pfizer
• Bayer Healthcare Pharmaceuticals
• AstraZeneca
• Amgen
• Microsoft Corporation
• Wyeth
• Merck & Co., Inc.
• UCB Pharma, Inc.
 Wireless Solutions Can Transform
Your Pharmaceutical Operations

Dear Colleague, Who Should Attend?

Wireless technologies are everywhere- in fact, over the past few years, this burgeoning in-
This conference will benefit phar-
dustry has reported billions of dollars in growth. In analyzing the progression of wireless
technology throughout the health system, we see deployment of wireless devices from the maceutical professionals working
beginning of the drug development process all the way into patient’s homes with monitor- in the following areas:
ing devices. Despite the broad use and investments being made into these technologies,
their use is still surrounded by a lot of uncertainty over the security of wireless networks,
especially when dealing with such information-sensitive data. • Informatics/Information Services
• Scientific & Medical Healthcare
Wireless technology is a nascent area, but it is growing faster than many can monitor. To
remain competitive in the industry, wireless solutions for varying stages of the drug devel- Relations
opment process must be examined and implemented. • Innovation
• Patient Compliance
To help you explore solutions, ExL Pharma proudly presents the Wireless Pharma confer-
ence. This unique event provides presentations on best practices for leveraging the power • Data Management
of wireless technologies in the areas of drug research & development and manufactur- • Research and Development
ing/supply chain. In addition, attendees can personalize their conference experience by
• Clinical Development
choosing from TWO optional workshops and FOUR roundtable discussions. By maximizing
the level of interactivity at the event, we aim to send you back to your company with defini- • Supply Chain
tive information on how wireless technologies can to help reduce error, improve efficiency • Manufacturing
and increase productivity within your organization.

We look forward to welcoming you April 14-15, 2008 in Philadelphia!

Also of Interest to:
Sincerely,
Wireless Network Providers,
Wireless Technology Solution
Providers, Clinical Research/
Manufacturing/Supply Chain
Vanessa Morgenthaler Kristen Hunter Consultants
Conference Director Team Leader, Product Development
ExL Pharma ExL Pharma
vmorgenthaler@exlpharma.com khunter@exlpharma.com

Hotel Information The newly renovated Doubletree Hotel Philadelphia is centrally located in the heart of Philadelphia’s art
Doubletree Hotel Philadelphia district, just across from the Kimmel Center for the Performing Arts and in close proximity to the Academy
237 South Broad Street of Music and the Merriam and Wilma Theaters. Just 9-miles from Philadelphia International Airport, the
Philadelphia, PA 19107-5686 hotel features high-speed wired Internet access, a complimentary workout facility and multiple cafes and
Phone: 215-893-1600 bistros to tempt your pallet.
Fax: 215-893-1664
Also in the neighborhood:
• Walnut Street’s “Restaurant Row” featuring Le Bec Fin, Suzanna Foo, Alma de Cuba and many more
• Historic Rittenhouse Square
• Independence Hall, Constitution Center and the Historical District
• Two miles from Philadelphia’s sports complex with easy access to Lincoln Financial Field, Citizen’s
Bank Field and the Wachovia Center

Room Reservations:
If you require overnight accommodations, please contact the Doubletree directly at 215-893-1600 to book
your room. ExL has reserved a block of rooms at a discounted rate for conference participants. Please men-
tioned ExL Pharma and the conference name to take advantage of this discount. You must book your room
before March 31 to be eligible for this discounted rate. Please book your room early as the rooms available
at the discounted rate are limited.
WIRELESS PHARMA
WORKSHOP A
8:00 AM. Registration and Breakfast for Workshop Participants
Overcome Product Tampering, Improve Traceability
9:00 Wireless Applications for Electronic Laboratory
and Reduce Costly Errors: An Analysis of the use of
RFID Tags in Clinical Laboratories
Inventory & Sample Management
• Radio Frequency ID tags- where are they headed?
• Examples from labs on using wireless technology to monitor inventory
and manage samples
Achieve Efficiency Using RFID & Mobile Equipment
• Opportunities for cost savings using RFID in Pharma environment
• Review of automation of pedigrees to reduce counterfeiting
• How RFID can provide visibility in the supply chain and production line
• Using RFID to automate clinical trial processes
Harry P. Pappas, Founder, President & CEO, The International RFID Business
Assoc., Inc., RFIDCONSULTANTS.COM, Inc.
This workshop will benefit pharmaceutical professionals working in the
following areas: Informatics/Information Services, Innovation, Data
Management, Supply Chain, Manufacturing
12:00 PM. Registration Opens for Main Conference
1:10 Chairperson’s Opening Remarks
Wireless in Clinical and Commercial
1:15 Can Pharma Leverage the Power of Wireless in
Clinical and Commercial to Improve Efficiency
and Reduce Costs?
• Can integrated wireless solutions enable a more patient-centered clinical
trial?
• Can wireless technologies be leveraged to improve patient outcomes for
commercialized products?
• What are the currently available opportunities and where are the gaps?
Craig H. Lipset, MPH, Director, Human Health Technologies, Pfizer
Protect Data Sent Wirelessly
2:00 Security & Privacy in a Wireless Age-
Will Your Proprietary Data be Protected?
The advancement of wireless devices has made data access and exchange
much more convenient for consumers, but has also increased the potential for
WORKSHOP B
8:00 AM. Registration and Breakfast for Workshop Participants
9:00
Notebook Operations
Electronic Laboratory Notebook systems (ELN’s) are beginning to replace
traditional paper notebooks in R&D. Access to computer workstations
and servers is often constrained by laboratory environmental conditions.
Wireless technology enables scientists to perform their tasks and easily
provide appropriate documentation.
I. ELN’S
• History and status
• Implementation benefits
• How to get started
II. Wireless Opportunities
• Establishing new documentation practices
• How to find the best solutions for information transfer
Moderator:
Charlie Sodano, Ph.D. – Manager Information Services, formerly with
Bayer HealthCare Pharmaceuticals
This workshop will benefit pharmaceutical professionals working in the
following areas: Informatics/Information Services, Scientific & Medical
Healthcare Relations, Patient Compliance, Data Management, Research
and Development, Clinical Development
hackers to steal wireless signals and sensitive information. With pharmaceu-
tical companies expanding their use of wireless devices in the r&d and clinical
trial stages, how can one ensure that private information stays private? This
presentation addresses what steps need to be taken to secure and protect the
confidentiality of your wireless communications.
• How is wireless different (legally and in practice)
• How real is the threat versus the value
• Practices for confidence with wireless
Jason Callahan, Sr. Manager, Information Systems Infrastructure, Amgen
2:45 Networking & Refreshment Break
 Leveraging the power of wireless technologies throughout
the various stages of pharmaceutical development
3:15 Design your own conference experience!
Attend one of these highly specialized roundtable discussions and benefit from focused dialogues that provide an in-depth
learning experience. Roundtable moderators summarize discussion points to entire audience the following morning.

DRUG RESEARCH & DEVELOPMENT MANUFACTURING & SUPPLY CHAIN

1
Improve Patient Compliance
to Medical Therapies Using
Wireless Handheld Devices
2
eClinical Strategy within
3
Improve Supply Chain Manage-
the Development of Global ment, Anti-Coun-terfeiting
Clinical Trials and Patient Safety using
Wireless Technologies
4
Improve Counterfeit Prevention
and Enhance Recall Precision-
Understanding Regulations and
Requirements behind RFID and
ePedigree

• How to patients in clinical trials
respond to wireless devices?
• What compliance issues are associ-
ated with wireless devices versus
paper diaries?
• Are there restrictions in place
when using wireless in clinical
trials?
• What does the industry think?
Moderator:
Melissa Napier, MS, BSN, Regional
Scientific Manager, Cardiovascular,
AstraZeneca Pharmaceuticals, LP
• Strategies for implementing
eclinical solutions on a global
scale
• What processes does eclinical
development need to support?
• Best practices for overcoming high
attrition rates and longer, costlier
clinical trials on a global scale
• Global Industry standards and
regulations
Charles I. Romano, Associate Director -
Development CNS, UCB Pharma, Inc.
• How to identify counterfeit
product
• How to reduce diversion and
improve product recall
• Strategies for enabling regulatory
compliance
• Best practices for streamlining
the supply chain and increasing
patient safety
Sylvanus Bent, The International RFID
Business Assoc., Inc.
• What are the latest developments
in Radio Frequency Identification
(RFID) technology and their prac-
tical application to the Pharma-
ceutical Manufacturing and
Supply Chain industries?
• Creating synergies between RFID,
sensors and wireless networks
• Understanding the connection
between auto-sensing and
wireless technologies
• Business process obstacles and
their implications for business
performance
• Reimbursement compliance and
brand value protection

Philip Butera, Sr. Director, Supply Chain,

Pfizer

5:00 End of Conference Day 1 Overcoming the Paper-Based Burden

Tuesday, April 15, 2008
8:00 AM. CONTINENTAL BREAKFAST & COFFEE
9:00 Roundtable Recap with Moderators
Each roundtable moderator shares the key elements from the previous day’s
discussion
1 Improve Patient Compliance to Medical Therapies Using
Wireless Handheld Devices
Melissa Napier, MS, BSN, Regional Scientific Manager, Cardiovascular, AstraZeneca
Pharmaceuticals, LP (Pending)
2 eClinical Strategy within the Development of Global
Clinical Trials
Charles I. Romano, Associate Director - Development CNS, UCB Pharma, Inc.
3 Using Wireless Technologies to Improve Supply Chain
Management, Anti-Counterfeiting and Patient Safety
Sylvanus Bent, The International RFID Business Assoc., Inc.
4 Improve Counterfeit Prevention and Enhance Recall Precision-
Understanding Regulations and Requirements behind RFID
and ePedigree
Philip Butera, Sr. Director, Supply Chain, Pfizer
How Merck Used Wireless Technology to Facilitate
10:15
Productivity Gains in Early-Stage Discovery
In evaluating the efficiency of their R&D labs, Merck realized an opportunity
to expedite study time by replacing their traditional paper-based workflows
with a wireless mobile convergence device. This innovative trial not only pro-
vided on-the-spot access to computing resources and increased productivity,
but also greatly reduced protocol submission times and eliminated paper in
their labs. This case study, given by one of the first R&D companies to explore
the use of wireless convergence devices in the laboratory setting, leads at-
tendees through the various challenges associated with implementing such a
device within an organization and highlights the value of wireless technology
as a critical enabler of their positive outcome. Also to be addressed:
• Evaluation of the paper-based system and opportunities for change
• Selecting and working with technology solution providers
• Technology implementation within an organization
• Outcome-to-date
Justin Broadbent, Technology Innovation Analyst, Merck & Co., Inc.
11:00 Networking & Refreshment Break
Trial Monitoring & Compliance
11:30 Best Practices for Monitoring Patient Compliance and
Expediting the Clinical Trial with Wireless Technology
• What are best practices for ensuring compliance in clinical trials when us-
Sponsorship and Exhibiting Opportunities
Do you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event? Take advantage of the op-
portunity to exhibit, present an educational session, host a networking event, or distribute promotional items to attendees. ExL Pharma will work closely with
you to customize a package that will suit all of your needs. To learn more about these opportunities, contact Jayson Mercado, Division Head, Business Develop-
ment at 212-400-6236 or jmercado@exlpharma.com
ing distance monitoring?
• What are patients responding to?
• What results have others in the industry seen from using wireless devices
versus paper in regards to fluctuations in compliance?
Les Jordan, Industry Technology Strategist, Life Sciences, Microsoft Corporation
12:15 Networking Luncheon
Adverse Events Reporting
1:15 Ensuring Safe Transmittal, Retrieval and Response to
Adverse Event Incidents
• How do you validate systems and verify the delivery of the message?
• What measures are companies currently taking?
• What are the comfort zones when it comes to using wireless?
Going Global
2:00 Understanding Wireless Technology Outside of the
United States. Getting into the Game- Capabilities and
Limitations of Wireless Technology Around the World
• What companies have explored the use of wireless technologies in
pharmaceuticals?
• Regulations/restrictions in other countries for the use of wireless devices?
• Have wireless devices helped pharma companies abroad? How?
Jane Clarke, Senior Director, Global Development Support, Wyeth
Panel Discussion
2:45 Impressions of the Future Use of Wireless in Pharma-
What your Company Needs to Prepare for in order to
Stay Ahead of the Competition
Join us for an interactive panel discussion comprised of select members of our
speaking faculty
3:30 Conference Concludes
MEDIA PARTNERS
FIVE WAYS TO REGISTER:
fax: 888-221-6750
mail: ExL Events, Inc.
555 8th Ave, Ste 1703
New York, NY 10018
phone: 866-207-6528
online: www.exlpharma.com
email: register@exlpharma.com
REGISTRATION FEES
Early Bird Pricing Through March 7th, 2008
Conference + Workshop $1895
Conference Only $1595
Government & Full-Time Academic $ 895
Standard Pricing After March 7th, 2008
Conference + Workshop $2095
Conference Only $1795
Government & Full-Time Academic $ 995
Onsite Pricing
Conference + Workshop $2295
Conference Only $1995
Government & Full-Time Academic $1095
GROUP DISCOUNT:
For every three simultaneous registrations at the standard price from your
company you will receive a 4th registration for FREE!
To take advantage of this opportunity, please call 866-207-6528
Make checks payable to ExL Events, Inc. and write code P501 on your check.
You may also use Visa, MasterCard, Discover or American Express. Payments
must be received by March 14, 2008.
Cancellations: If you need to cancel your registration for an upcoming ExL confer-
ence, please note the following policies derived from the Start Date of the event:
Four weeks or more: A full refund (minus a $95 processing fee), or a voucher to
another ExL event valid for two years from the voucher issue date.
One to Four weeks: A 50% refund, or a voucher to another ExL event valid for two
years from the voucher issue date.
Within the Last Week: A voucher to another ExL event valid for two years from
the voucher issue date.
To receive a refund or voucher, please fax your request to 888-221-6750.
Conference registrations may be transferred to other colleagues in the event you
are unable to attend. Please notify the ExL Pharma team, info@exlpharma.com,
prior to the event with the name and contact information of the replacement at-
tendee.
Please Note: Speakers and agenda are subject to change without notice. In the
event of a speaker cancellation, every effort to find a suitable replacement will be
made.
*The opinions of this faculty do not necessarily reflect those of the companies
they represent or ExL Events, Inc.*
 REGISTER BY MARCH 7th
FOR MAXIMUM SAVINGS
Proudly Presents

WIRELESS PHARMA
APRIL 14-15, 2008 · DOUBLETREE HOTEL PHILADELPHIA · PHILADELPHIA, PA

Leveraging the power of wireless technologies throughout

the various stages of pharmaceutical development

With Participation from the CHOOSE FROM TWO WORKSHOPS*

Following Industry Leaders:
WORKSHOP A WORKSHOP B
• Pfizer
• Bayer Healthcare Pharmaceuticals Overcome Product Tampering, Wireless Applications for
• AstraZeneca Improve Traceability and Reduce Costly Electronic Laboratory
• Amgen
• Microsoft Corporation Errors: An Analysis of the Notebook Operations
• Wyeth use of RFID Tags in Clinical
• Merck & Co., Inc.
• UCB Pharma, Inc. Laboratories

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Suite 1703 register@exlpharma.com
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