The industry has a new business model.

Success requires a new approach…

The mid-year update from the series

Pharma
20  June 18-20, 2008  The Ritz Carlton  Philadelphia, PA

Strategies for Optimizing Community Collaboration

in a Regulated Environment:

 Reacting in a Regulated Market: What You Can & Can’t Say When People are
Discussing Your Brands
 Don’t Fall Victim to Missed Opportunities: Leveraging Your Growing Digital
Presence With the Booming Physician and Consumer Marketplace
 Tools for You to Achieve Optimum Online vs. Offline Marketing Campaign
Integration
 Case Study of Another Regulated Industry: Lessons From Southwest Airlines on
Utilizing Web 2.0 To Your Advantage

Opportunities to Engage in an Interactive Environment:

 Interact & Create Your Own Web 2.0 Campaign During the Mock Web 2.0 Session
 Participate in a Live Podcast Interview with Amy Tenderich, Founder, Diabetes Mine

Join the Conversation with:

• ASTRAZENECA • CENTER FOR DISEASE CONTROL • CYMPHONY • DAIICHI SANYO
• DAILY STRENGTH • DIABETES MINE • DIGITAS HEALTH • ENVISION SOLUTIONS
• GENENTECH • GEORGE WASHINGTON UNIVERSITY • MANHATTAN RESEARCH
• PHARMA MARKETING NEWS • NIELSEN ONLINE • NUMEDEON/WHYVILLE.NET
• SANOFI AVENTIS • SEPRACOR • PHARMA VOICE • SEYFARTH SHAW LLP
• SOUTHWEST AIRLINES • WEGO HEALTH

Next-Generation Search Engine Marketing:

WORKSHOP Forecasting the Impact of the Search Engine
in the Pharma/Biotech Space

Sponsor: Digital Partner: Official Publication:

www. p h a r m a 2 c on .c om
 Pharma W
is hap eb 2.0
p
You c ening now

20 a yea an’t wait !

See y r to act.
ou in
June

Welcome to Pharma 2.0!

Dear Colleague,
The future has arrived! Web 2.0 is happening now and the pharmaceutical industry
cannot afford to sit on the sidelines of the digital environment. We must engage in the
social communities that have emerged in this space and use them to our advantage to
maximize our marketing capabilities.
Do you want to discover ways to launch effective Web 2.0
campaigns to reach your target market?
Drive home cost savings with lessons from Genentech, Sepracor, Serono, and
Manhattan Research to leverage your online presence with the physician market.
Discover what’s next in digital marketing campaigns during an interactive panel
discussion featuring applications in mobile marketing, virtual worlds, social
networking for health, and web portals. Take away lessons from other industries that
have already implemented Web 2.0 marketing. Brainstorm during a hands-on
interactive Mock Web 2.0 Campaign Design breakout session.
How do you embrace and react to Web 2.0 when there are no
clear regulatory guidelines to follow?
Hear EMD Serono, Envision Solutions, Seyfarth Shaw and Cymphony assess the
regulatory ramifications of engaging in Web 2.0 and social networking communities
through an interactive panel discussion on mitigating your Web 2.0 risks for optimal
success. Grasp strategies from WEGO Health on what you can and cannot say when
consumers are discussing your brand online.
Are your marketing campaigns adapting fast enough to
meet the needs of the way your target market is getting its
information?
Get the tools you need to achieve optimum online vs. offline marketing campaign
integration in a panel discussion with Digitas Health, Nielsen Online/Buzzmetrics and
Sudler & Hennessey Digital. Hear case studies from AstraZeneca and Sudler &
Hennessey Digital on targeting Web 2.0 campaigns to reach global and minority
audiences.
Avoiding the inevitable is a greater risk than jumping in. Join us for Pharma 2.0, as we
transform talk into action, bringing you the vital information that you need to become
effective in the digital arena. We look forward to greeting you in June!
Sincerely,
©2008 IIR Holdings, Ltd.

Tricia Carle
Event Director
IIR

2 To Register Call: 888.670.8200  Fax: 941.365.2507  Email: register@iirusa.com

 Wednesday, June 18, 2008: Afternoon Pre-Conference Workshop

WORKSHOP B1

Next-Generation Search Engine Marketing:

Forecasting the Impact of the Search Engine in the
Pharma/Biotech Space
12:00 Workshop Registration 2:30 30-Minute Break
1:00 Workshop Begins 4:00 Workshop Concludes

• Defining next-generation search engine marketing
• What is the future of search? Where is search
moving? How is the search engine evolving?
• How can you evaluate the return on search?
• Click fraud: What works and what doesn’t work?
• Assessing search engine “marketing” vs.
“optimization”: What is the best way to go?
Where should your dollars be allocated?
• How can you optimize your network buys to
assess your strongest performing sites?
• How to target your media dollars more efficiently
for the greatest ROI

Workshop Leader TBD

Who Should Attend

This workshop is designed for professionals from pharmaceutical, biotech, and medical device companies
with responsibilities in the following areas:
• Marketing • ePromotions
• Digital Marketing • eBusiness
• Relationship Marketing • Internet Communications
• eBusiness/eMarketing • Information Technology
• Integrated Solutions • Information Systems
• Advertising & Promotion • Strategic Planning
• DTC Marketing • Project Management
• Brand Management • Special Projects
• Product Management • Regulatory Affairs
• eDetailing

Pharma 2.0 Speaker Lineup:

Conference Chair:
Shawn O'Hagan, Senior Manager, eMarketing, DAIICHI SANKYO, INC

Amy Tenderich, Founder, DIABETES MINE
William Kenderdine, Global e-Marketing Project
Manager, ASTRAZENECA
Craig Douglass, SVP/Group. Creative Director,
DIGITAS HEALTH
Craig Lefebvre, PhD, Professor of Social Marketing,
GEORGE WASHINGTON UNIVERSITY
Erin Edgerton, Content Lead, Interactive Media,
Division of eHealth Marketing,
CENTER FOR DISEASE CONTROL
Fard Johnmar, Founder, ENVISION SOLUTIONS
Grant Wedner, Marketing Manager,
DAILY STRENGTH
©2008 IIR Holdings, Ltd.
John Mack, Editor and Publisher,
PHARMA MARKETING NEWS/PHARMA
MARKETING BLOG
John Serio, Partner, SEYFARTH SHAW LLP
Leora Zabusky, Senior e-Marketing Manager,
GENENTECH
Lydia Worthington, NIELSEN ONLINE/BUZZMETRICS
Mark Bard, President, MANHATTAN RESEARCH
Paula Berg, Manager, Public Relations,
SOUTHWEST AIRLINES
Robert Palmer, Senior Vice President, Managing
Director, SUDLER & HENNESSEY DIGITAL
Shwen Gwee, Senior Manager, Marketing

Jack Barrette, CEO, WEGO HEALTH Communications, SEPRACOR

James M. Bower, PhD, Founder and Chief Visionary
Officer, NUMEDEON INC./WHYVILLE.NET
Jason Appel, Senior Manager, Physician
Complementary Channels, SANOFI-AVENTIS
Jim Nail, Chief Marketing & Strategy Officer,
CYMFONY
Taren Grom, Editor, PHARMAVOICE
Timothy Batchelder, US Medical Information
Manager, Systems & Business Resources,
EMD SERONO

www. p h a r m a 2 c on .c om 3
 Day

1 Thursday, June 19, 2008: Main Conference

8:30 Main Conference Registration & Coffee

9:00 Chairperson’s Welcome & Opening Remarks

Shawn O'Hagan, Senior Manager, eMarketing
DAIICHI SANKYO, INC

9:15 Introduction: Defining Web 2.0: Where Are We and

Where Do We Need to Be?
• What are the terms and phrases you need know: blogs, social networking, rss feeds, etc?
• What do they mean and how can you use them to innovate your marketing campaigns?
• How can Web 2.0 be leveraged? What can it ultimately do?
• What examples do we see in the pharma industry? What is it going to take to get the
industry to dive in?
• What are the strategies you need to put in place to get to where you need to be?
• What is the next generation of web? How are consumers/physicians/companies going to interact on sites?
• Where can we create “meaningful” social communities?
Craig Lefebvre, PhD, Professor of Social Marketing, GEORGE WASHINGTON UNIVERSITY

10:00 Panel Discussion: Assessing the Regulatory

Ramifications of Engagement in Social Media to
Mitigate Your Risks
• Social networking: What does this mean and how can we really get involved without putting
ourselves at risk?
• How do we participate safely in this environment to actively join the discussion?
• Embracing transparency while mitigating your risks: How can you control negative attention for your
brands without encouraging censorship?
• Adverse event reporting and off-label drug use: How are you obligated to respond to feedback that is
out of your control?
• How should you participate as a company? What can you/can’t you host? What type of (legal)
presence should you take, on behalf of yourself and your company when you participate/interact
in forums?
• How to handle branded advertising in a landscape of unpredictable user – generated content
• What actions can you take in the absence of FDA guidance?
Moderator:
Fard Johnson, Founder, ENVISION SOLUTIONS LLC

Panelists:
Tim Batchelder, US Medical Information Manager, Systems & Business Resources, EMD SERONO
Jim Nail, Chief Marketing & Strategy Officer, CYMFONY
John Serio, Partner, SEYFARTH SHAW

10:45 Morning Networking & Refreshment Break

11:15 Panel Discussion: Leveraging Your Online Presence

with the Physician Market To Drive Home Cost
Saving & Market Penetration
• How do you start the conversation with physicians online?
• What do physicians really think about social networking? What do they view it as?
• How are different companies leveraging contact with physicians?
• What type of messaging resonates with physicians?
• Do communications need to be multi-channeled/multifaceted to get your points across?
• What cost savings can be achieved?
Moderator:
©2008 IIR Holdings, Ltd.

Mark Bard, President, MANHATTAN RESEARCH

Panelists:
Shwen Gwee, Senior Manager, Marketing Communications, SEPRACOR
Jason Appel, Senior Manager, Physician Complementary Channels, SANOFI-AVENTIS
Leora Zabusky, Senior e-Marketing Manager, GENENTECH

4 To Register Call: 888.670.8200  Fax: 941.365.2507  Email: register@iirusa.com

 12:15 Afternoon Lunch

1:30 Using Blogs, Social Networking Sites, Etc as a

Virtual Focus Group: Framing the Conversation to
Listen, Respond, and Engage!
• Monitoring the content and data of the world’s largest focus groups! How should you be listening,
responding, and engaging?
• Respect the power of word of mouth: How to frame the discussion for greater control and a more
balanced online perspective/presence
• Identify how to tell your story without bringing the drug into the picture
Jack Barrette, CEO, WEGO HEALTH

2:15 Blogs are Done! What’s Next-Web 3.0?

• Leveraging integrated digital applications to strengthen your digital marketing campaigns
• An exploration of different online options available- what do they really offer?
• What are the emerging Web 2.0 and 3.0 platforms that pharma can use to their advantage?
Moderator:
John Mack, Editor and Publisher, PHARMA MARKETING NEWS/PHARMA MARKETING BLOG

Panelists:
• Mobile Marketing: Craig Lefebvre, PhD, Professor of Social Marketing, GEORGE WASHINGTON
UNIVERSITY
• Social Networking for Health: Grant Wedner, Marketing Manager, DAILY STRENGTH
• Virtual Worlds: Dr. James M. Bower, Founder and Chief Visionary Officer, NUMEDEON INC. /
WHYVILLE.NET
• Web Portals: Erin Edgerton, Content Lead, Interactive Media, Division of eHealth Marketing,
CENTER FOR DISEASE CONTROL

3:15 Afternoon Networking Break

3:45 Live Podcast Interview with

Amy Tenderich, Founder, Diabetes Mine
Amy Tenderich is a freelance journalist based in San Francisco, CA.
After she was diagnosed with Type 1 diabetes in May 2003, she
launched DiabetesMine.com, — for which she recently received the
LillyforLife Achievement Award™ for diabetes journalism.
DiabetesMine.com is now considered the best-read diabetes blog in the
country, and ranks in the Top 10 of the World’s Top Blogs in Health &
Medicine on the HealthCare100 Index.
In this live interview, Taren Grom, Editor, Pharma Voice asks Amy how
she started this new form of media from the ground up, best ways to
communicate with patients, and how to fully optimize online media to
connect with patients.

4:15 Case Study: Industries that Are Already There-

What Can We Learn From the Airline Industry
on How to Use Web 2.0 to Engage Your
Target Market?
As an industry, pharma is behind the curve in implementing Web 2.0 strategies in marketing campaigns.
The airline industry has been using Web 2.0 for years, and the positive results are clear. While it does not
have the same target market and regulations, the basic marketing principles remain the same.
• Maximize your Web 2.0 campaign effectiveness with lessons from Southwest Airlines
©2008 IIR Holdings, Ltd.

• Explore the way people use third party influence and the way marketers market directly
• Tap into how real life campaigns have increased ROI and customer satisfaction
Paula Berg, Manager, Public Relations, SOUTHWEST AIRLINES
5:00 Day One Concludes

www. p h a r m a 2 c on .c om 5
 Day

2 Friday, June 20, 2008: Main Conference

8:00 Morning Coffee

8:30 Chairperson’s Opening Remarks and Recap

of Day One
Shawn O’Hagan, Senior Manager, eMarketing, DAIICHISANKYO,INC

8:45 Panel Discussion: Online vs. Offline Marketing

Campaign Integration for Maximum Brand Exposure
• Identify the power of digital marketing and how it is able to reach audiences in ways like never before
• Grasp how traditional offline ad agencies are adapting to the necessity of incorporating web 2.0 in
their marketing campaigns
• Predict what would happen if DTC (TV) advertising went away
• Prepare for uncertainty- will there be a break with tradition where digital agencies emerge as the lead
agencies?
Panelists:
Craig Douglass, SVP/Group. Creative Director, DIGITAS HEALTH
Robert Palmer, Senior VP, Managing Director, SUDLER & HENNESSEY DIGITAL
Lydia Worthington, NIELSEN ONLINE/BUZZMETRICS

9:45 Engaging a Global Audience with Web 2.0

• Uncover ways to take digital marketing globally
• Tap into examples of global online marketing initiatives with Web 2.0
-Which goals can Web 2.0 effectively address?
-To what extent can this be localized per country?
-“How much should I budget for this?”
• Identify how to use 2.0 technologies to make things happen
-are there any quick-and-easy Web 2.0 tactics for Pharma?
• Pitfalls to be aware of when targeting global audiences
-budget -brand team
-legal -audience reaction
-regulatory

Bill Kenderdine, Global eMarketing Project Manager, ASTRAZENECA PHARMACEUTICALS

10:30 Morning Networking & Refreshment Break

11:00 Engaging the Minority Consumer Audience in a

Changing Online Landscape: In Culture-Not in
Translation
• Communicating with real individuals, not markets
• Reaching consumers with relevant, impactful messaging and branding
• Leveraging cultural differences and attitudes
Robert Palmer, Senior VP, Managing Director, SUDLER & HENNESSEY DIGITAL

11:30 Break-Out Working Groups:

Mock Web 2.0 Campaign Design!

During this dynamic breakout session, you work as a group to design your own
Web 2.0 campaign around an imaginary “pharmaceutical product” that has just
entered the market. Incorporate the tools you have learned at this conference
and share ideas to come up with an effective, compliant Web 2.0 campaign that
effectively gets your brand’s message across to the target audience.

Create a to-do list to take back to the office
©2008 IIR Holdings, Ltd.

Generate a social media strategy that works with the business plan of
your company

Develop a plan side by side with the experts and get your questions answered

Obtain a plan and timeline for getting it done

1:00 Conference adjourns; Safe Travels Home!

6 To Register Call: 888.670.8200  Fax: 941.365.2507  Email: register@iirusa.com

 Key Deliverables:

Leverage integrated digital applications to strengthen your digital marketing
campaigns

Identify how to frame the discussion for greater control and a more balanced online
perspective and presence

Receive information on the cost savings that can be achieved by leveraging your online
presence with the physician market

Explore the emerging web 2.0 and 3.0 platforms that pharma can use to their
advantage

Embracing transparency while mitigating your risks: How can you control negative
attention for your brands without encouraging censorship?

Tap into how real-life campaigns have increased ROI and customer satisfaction

Grasp how traditional offline ad agencies are adapting to the necessity of
incorporating web 2.0 into their marketing campaigns

Uncover ways to take digital marketing globally and the pitfalls to be aware of

Reaching multicultural audiences online with relevant, impactful messaging and
branding

Interact with the experts and your peers during the Mock Web 2.0 Campaign Design

Who Should Attend

This conference is designed for professionals from pharmaceutical,
biotech, and medical device companies with responsibilities in the
following areas:

 eBusiness  Interactive Marketing

 eMarketing  Digital Marketing
 Brand & Product Management  Compliance
 Business Development  Regulatory Affairs
 Consumer Marketing  Project Management
 Professional Marketing  Strategic Planning
 Relationship Marketing  ePromotions
 Internet Communications  Integrated Solutions
 Legal  Public Affairs
©2008 IIR Holdings, Ltd.

This conference may also be of interest to:

• Consultants, vendors, and organizations specializing in pharmaceutical interactive
marketing and eCommunications
• Online communities and content sharing sites

www. p h a r m a 2 c on .c om 7
Sponsor
S&H Digital is a full-service digital marketing agency, specializing in Direct-to-
Patient, Direct-to-Consumer and Healthcare Professional Interactive marketing.
Leveraging the global resources and expertise of Sudler & Hennessey, S&H Digital
combines a deep knowledge of disease state and pharmaceutical therapies with the most current strategies for patient,
consumer and HCP marketing. Taking a somewhat different approach to patient and HCP communications, S&H
Digital often focuses on the behavioral, attitudinal and psychological drivers that motivate acquisition, compliance,
adherence and a meaningful dialogue between the brand and the patient, consumer or HCP.

Digital Partner
Counting as clients many of the world’s leading pharmaceutical,
bioscience, and medical device companies, Digitas Health is a next-
generation marketing agency that helps build healthcare brands that patients, caregivers, and healthcare
professionals feel confident turning to and recommending when they are sick, in need, or helping others. With
offices in Philadelphia, New York, and Chicago, Digitas Health is a unit of Digitas, leading global digital marketing
and media agency and a member of the Paris-based Publicis Groupe, the world’s fourth largest communications
group, second largest media counsel and buying group, and a global leader in digital and healthcare
communications. For more information, please visit www.digitashealth.com.

Official Publication
PharmaVOICE magazine, reaching more than 17,500 U.S.-based life-
sciences executives, is the forum that allows business leaders to engage in a
candid dialogue on the challenges and trends impacting the industry.
PharmaVOICE, and its supporting VIEW publications, provide readers with
insightful and thought-provoking commentary in a multiple-perspective format through forums, topics, and
articles covering a range of issues from molecule through market. PharmaVOICE subscribers are also kept
abreast of the latest trends and information through additional media resources, including WebLinx Interactive
WebSeminars, Podcasts, Videocasts, White Papers, E-Surveys and e-Alerts. Additionally,
PharmaVOICEMarketplace.com provides a comprehensive directory of products, services, and solutions for the
life-sciences industry. To Raise Your VOICE, contact feedback@pharmavoice.com

Media Partners
For more than 25 years, Med
Ad News has provided the
busy pharmaceutical executive
with need-to-know business information. Each issue
delivers broad coverage and penetrating analysis of
issues, events, trends, and strategies shaping the
pharmaceutical industry. Published monthly, Med Ad
News provides exclusive content examining historical
trends pertaining to and current events affecting the
sales and marketing of medicines and the companies
that manufacture them. To learn more about Med Ad
News and other products from Canon Communications
Pharmaceutical Media Group visit
www.pharmalive.com or call 215-944-9800.
Medical News Today is the largest important information from industry experts that helps
independent health and medical
news website on the Internet;
Number 1 on Google, MSN Live
and Yahoo! for medical news, the practical, day-to-day solutions has made PMT a valuable
3rd most popular health news and media site in the
world (Alexa rankings). With over 120 articles added
daily and 1.8M unique visitors monthly, Medical News
Today is the one stop resource for health related news.
Advertising on Medical News Today gives access to a
large and informed audience – opportunities include:
• Graphical ads/rich media
• Text advertising
• Exclusive channel sponsorship
• Ad serving, tracking and reporting
manufacturers, communications companies, and
marketing service providers for wide ranging
discussions and education on a multitude of current
topics. Pharma Marketing Network & Pharma
Marketing News provide executive-level content,
professional networking & business development with
permission-based e-marketing opportunities.
Product Management Today is
the only publication wholly
focused on the marketing needs
of today's pharmaceutical
product managers. PMT's editorial mission is to provide
the product management team with practical solutions
to today's marketing challenges. Every issue furnishes
the product management team do their jobs more
effectively and enables them to react quickly to the ever-
evolving health care marketplace. The emphasis on
tool to the product management team.
ePharm5 -
5 ePharmaceuticals™
ePharm5 daily e-mail
delivers the day's top five developments in pharma
business innovation, with original research, interviews,
and analysis. ePharmaceuticals'™ reporting and insight
from industry leaders ensures that you'll get the best
information for your business decisions. Subscribe
online at www.hcmarketplace.com or call 877/437-4276.

Contact Peter Hill: peter@medicalnewstoday.com, www.PharmCast.com

+ 44 (0) 161 408 2546, www.medicalnewstoday.com is the world leading
website designed
©2008 IIR Holdings, Ltd.

Pharma Marketing News is specifically for

an independent monthly
electronic newsletter
focused on issues of importance to pharmaceutical
marketing executives. It is a service of the Pharma
Marketing Network - The First Forum for
Pharmaceutical Marketing Experts - which brings
together pharmaceutical marketing professionals from
pharmaceutical, clinical and biotechnology
professionals. www.PharmCast.com brings up-to-date
information on pharmaceutical patents, FDA, news, jobs
and Buyer's Guide to our visitors. It was created and is
maintained by pharmaceutical and biotechnology
professionals. Visit www.PharmCast.com and discover
for yourself why it is so popular among professionals.

8 To Register Call: 888.670.8200  Fax: 941.365.2507  Email: register@iirusa.com

 About the Venue

The Ritz-Carlton’s Center City

surroundings, distinctive décor, and
impeccable standard of service ensure
that your visit is flawless and fabulous.
The Ritz-Carlton, Philadelphia, in the
heart of Center City, is just steps from
acclaimed cultural venues, fine shopping,
elphia
Philad
dence Hall, and the business district.
en
Indep

Dining in Philadelphia
With plenty of dining establishments within walking distance to the conference, here are a few to tickle
your taste buds:
• Bookbinders Philadelphia’s oldest restaurant, known for their seafood…located in old city
• Capital Grille Declared by Philadelphia Magazine as a “carnivore’s dream,” the perfect place for the
perfect steak
• Nodding Head Brewpub featuring creative salads, sandwiches and entrees, all complimented by
10 house-made microbrews
• Buddakan One of Philadelphia’s hottest new restaurants, featuring exotic flavors of modern Asian cuisine
with creativity and drama
• El Vez Fun and contemporary, specializing in innovative Mexican cuisine and made-to-order margaritas
and guacamole
• Fado Classic Irish pub that makes an easy transition from work to play over the perfect pint, bountiful
comfort food, lively music, and craic that puts the Bell to shame!

Don’t miss out on the

There is NO SUBSTITUTE for face-to-face learning
and networking. Webinars, virtual meetings,
teleconferences and emails provide some value,
©2008 IIR Holdings, Ltd.
opportunity to
Speak, Sponsor,
Network, and Exhibit!
Looking to elevate your visibility with key
industry players? Capture their attention at
Biopharm 2.0. Attendees are looking for new
partners and fresh ideas that will impact

but ONLY through human interaction can you create

real life communities that foster long lasting
professional relationships!
Conferences Create Experiences
their business. Do you have what they’re
looking for?
For more information, contact:
Andrew Sinetar at 212 661-3500, ext. 3246 or
ASinetar@iirusa.com

www. p h a r m a 2 c on .c om 9
 Administrative Details

Your registration includes:

• Conference presentations, case studies and panel discussions
• Documentation including speaker presentations and handouts
• Luncheons, refreshment breaks and networking activities
Your investment for attending Pharma 2.0 is as follows:

Registration Rates & Dates By 5/2/08 By 6/6/08 After 6/6/08

Conference Only $1995 $2195 $2295

Conference + Workshop $2095 $2295 $2395

GROUP DISCOUNTS AVAILABLE – SEND YOUR WHOLE TEAM!

Send 3 individuals from the same company and each receives 10% off the standard rate.
All individuals must register at the same time. For further information, contact Aloycia Bellillie at
212-661-3500, ext. 3702; email: abellillie@iirusa.com.
PAYMENTS:
Payment is due within 30 days of registering. If registering within 30 days of event, payment is due immediately. You
may pay by check, VISA, MasterCard, Diner’s Club, American Express or Discover. Please make all checks payable to
the “Institute for International Research, Inc.” and write the name of the delegate(s) and our reference number P1310
on the face of the check. If payment has not been received prior to registration the morning of the conference a credit
card hold will be required.
DATES AND VENUE:
June 18-20, 2008
The Ritz Carlton
10 Avenue of the Arts,
Philadelphia, PA
Phone: (215) 523-8000*
*This # is for general hotel information only.
Hotel will not accept individual call-ins for hotel room reservations at IIR’s negotiated group rate.
HOTEL DISCOUNTS:
All hotel bookings should be made through The Global Executive’s Internet booking site. Please visit
www.globalexec.com/iir to make your reservation. If you do not have web access, or need additional assistance,
please call The Global Executive at 800-516-4265 or 203-431-8950 or send them an email at conf@globalexec.com.
The hotel will not accept individual calls for room reservations at the IIR negotiated rate.
CANCELLATION POLICY:
If you need to make any changes or have any questions, please feel free to contact us via email at
register@iirusa.com. Cancellations must be in writing and must be received by IIR prior to 10 business days before
the start of the event. Upon receipt of a timely cancellation notice, IIR will issue a credit voucher for the full amount of
your payment, which may be applied towards registration fees at any future IIR event held within 12 months after
issuance (June 18th, 2009). All credit vouchers shall automatically expire on the Expiration Date and shall thereupon
become void. In lieu of issuance of a credit voucher, at your request, IIR will issue a refund less a $395 processing fee
per registration. Registrants are advised that no credit vouchers or refunds will be issued for cancellations received
less than ten business days prior to start of the event, including cancellations due to weather or other causes
beyond the Registrant’s control. IIR therefore recommends that registrants allow for unexpected delays in making
travel plans.
Substitutions are welcome at any time. Substitutions of enrolled delegates may be made at any time. Please indicate
upon registration whether you are eligible for a discount. No two discounts can be combined. If for any reason IIR
decides to cancel this conference, IIR accepts no responsibility for covering airfare, hotel, or other costs incurred by
registrants, including delegates, sponsors, speakers and guests. Program content is subject to change without notice.
All speakers and topics listed are confirmed as of press time. When substitutions must be made due to speaker
cancellations, IIR makes every effort to find a replacement of equal caliber to present the scheduled topic.
Press permission must be obtained prior to the event and is dependent upon speakers' approval. The press may not
quote speakers or delegates unless they have obtained their approval in writing.
Any disabled individual desiring an auxiliary aid for this event should notify IIR at least 3 weeks prior to the
event in writing or by faxing to (212) 661-6045.
DOCUMENTATION ORDER:
©2008 IIR Holdings, Ltd.

If you are unable to attend the program, or would simply like to order additional sets of documentation for your
colleagues, they are available for $395 per set, including postage and shipping in the U.S. only, plus any applicable
sales tax. The Documentation is a compilation of the speaker handouts including overheads, power point
presentations, articles and charts. Please fill out the order form on the back of the brochure. The documentation is
available for shipment two weeks after the event takes place. CREDIT CARD PAYMENTS ONLY.
Does your company need customized training to hold at your facilities? Contact Melissa Ashley, Senior Sales
Manager, Pharmaceutical Division at MAshley@iirusa.com for further information.

10 To Register Call: 888.670.8200  Fax: 941.365.2507  Email: register@iirusa.com

 Pharma 2.0 Registration Form

FIVE EASY WAYS TO REGISTER:

Please complete and return this entire registration form to Customer Service:

CALL: MAIL: E-MAIL:

(888) 670-8200 U.S. or Registration form to: Register@iirusa.com
(941) 951-7885 Intl. IIR NY,
PO Box 3685
FAX: WEB:
www.pharma2con.com
Boston, MA 02241-3685
(941) 365-2507

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 The industry has a new business model. Success requires a new approach…

The mid-year update from the series Institute for International Research
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