CONSUMER SURVEY

Holiday Trend For Future

Target Group
Research Use only 22/4/2012

TARGETS: OBJECTIVE OF THE STUDY: IDENTIFY holiday trends for future

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Please answer a few questions given below to help us serve customers better. It wont take more than 5 minutes of your time.

1. What was the number of traveler last year? (2011)

2. What was the number of traveler in 2010?

3. What was the number of traveler in 2009?

4. What kind of travel do they usually undertake? a) Only business travel b) Only personal travel/leisure travel c) Both, but business travel more d) Both, but personal travel more

5. What is the preferred DURATION of these holiday: (Select one answer only) a) Weekend holiday (1-2 days) b) 3-4 days c) 5-10 days d) More than 10 days 6. What kind of accommodation/hotel would they prefer on this holiday: a) Luxury hotels or resorts b) 4-5 star hotels c) 2-3 star hotels d) Budget hotels and guest houses e) Any other (please specify)_____________ 7. How much they want to spend on hotels? a) Less than 5000 b) Between 5k to 10k c) More than 10k 8. How do they plan to travel on this holiday? (Select one answer below) a) Buy a group tour : Airline + hotel + sightseeing + some meals prepackaged/bundled together b) Customized holiday package: More flexibility in choosing the airline/hotel/sightseeing options and meals in the package: however, excludes group travelling c) Plan own holiday by booking airlines, hotel etc. separately (Not as a package) 9. In a holiday package (airline+hotel+sightseeing pre-packaged) for this trip, what kind of meal inclusion they prefer: a) All meals should be included b) No meals should be included c) Half meals included (say, breakfast and lunch included)

d) Meal inclusions dont matter 10. What are the travels components that they plan to buy/book on this holiday? a) Airline b) Hotel c) Bus d) Train e) Can hire f) On trip meals g) Sightseeing activities h) Others (please specify)__________ 11. Which of these activities they like to book at the time of travel: a) Sightseeing in cities / Natural attractions (parks, gardens, reserves etc.) b) Shopping c) Guided tours d) Visiting landmarks e) Tasting local cuisines f) Beach activities g) Visiting theme/amusement parks, zoo or aquariums h) Visiting galleries, Museums, Cultural/historical attractions i) Adventure and other recreational activities j) Spa & Wellness k) Performing arts events l) Spectator Sports