Sample questionnaire

1. Gender (MCQ) a. Male b. Female 2. Age (MCQ) a. 16-19 b. 20-25 c. 26-35 d. 35-45 e. 46-60 f. 60+ 3. Occupation (MCQ) a. Student b. Unemployed c. Employed d. Self-Employed 4. Have you heard or seen a Parcos store before? a. Yes b. No 5. What is your reason for buying perfume? (checkboxes; multiple answers possible) a. Personal grooming b. Gifts c. Brand Image d. Personal Hygiene e. Other (please specify) 6. How important are the following criteria for choosing perfume? (grid question-options available unimportant/not that important/indifferent/somewhat important/very important) a. Fragrance b. Brand c. Price d. Packaging e. Exclusivity 7. Where do you go to buy perfumes? (Checkboxes; multiple answers possible) a. Perfume retail stores b. Departmental store that offer perfumes c. Designer retail stores d. E-retail websites e. Other (please specify)

8. Have you shopped online before? (MCQ Goes to different page depending on answer) a. Yes b. No 9. If yes, a. How often do you shop online? (MCQ) i. Rarely ii. Seldom iii. Sometimes iv. Often b. What makes you shop online? (checkboxes; multiple answers are possible) i. Comfort of your own house ii. Discounts iii. Non-availability of the product in the local market iv. Time constraints to go out and shop v. Other (please specify) c. Have you ever bought perfume online? (MCQ) i. Yes ii. No 10. If No, a. What is the reason that you have not shopped online? i. Credit card payment fraud ii. Product quality fraud iii. Price iv. Shipping problems v. Other (please specify) b. If these problems are dealt with then would you be interested in shopping online? (MCQ) i. Yes ii. No

11. How important are the following criteria for choosing perfume online? (rank grid questionoptions available unimportant/not that important/indifferent/somewhat important/very important) a. Fragrance b. Brand c. Price d. Packaging e. Exclusivity f. Shipping costs g. Shipping time frame 12. How are you informed about the websites of your favourite brands/companies? (Checkboxes Multiple answers possible) a. Direct search on the internet for the website b. Product related searches on the internet c. Television d. Print media e. Word-of-mouth f. Other (please specify) 13. Which of these factors impresses you the most while visiting a website? (Checkboxes Multiple answers possible) a. Design b. Layout c. Clarity of information d. User friendliness e. Time take to load the website f. Other (please specify) 14. Do you use social networking websites? (MCQ) a. Yes b. No 15. Do you follow the social networking pages of your favourite brands/companies? (MCQ) a. Yes b. No

16. Do the following elements of a website affect your buying decisions online? (rank grid questionoptions available very unlikely/Unlikely/indifferent/Likely/Very likely) a. Design b. Layout c. Clarity of information d. Range of products online e. User friendliness f. Reliability of Credit payment Processor (Paypal etc.) g. Time taken to load the website h. Social networking pages 17. In your opinion, which is more preferred?(MCQ) a. Discount sites b. Premium sites 18. In your opinion, which is more preferred?(MCQ) a. Availing discounts b. Free gifts and other services