July 2012 VOL. 23 NO.

2012 PRESIDENTS CIRClE

PREMIER SPONSORS
The Valleys Daily News Source

COMMERCE
YOUR SUCCESS IS OUR BUSINESS.
Creating a Strong Local Economy Supporting a Sustainable Future

Local Businesses Awarded City Manager Appoints for Proactive Recycling & New Fire Chief (Napa, CA) Longtime Waste Reduction Napa firefighter Mike
(Napa, CA) Twenty-two local organizations were recognized for their outstanding waste reduction and recycling practices at the Sixth Annual Recycling Awards on Wednesday, May 23, 2012 at the Embassy Suites. Mayor Jill Techel was on hand to present the awards to the City organizations, and Supervisor Keith Caldwell presented the awards to Napa County recipients. The City awards winners were selected based on a combination of 1) field surveys that measure the amount of non-recyclable trash in the recycling bins as well as recyclables in the trash, and 2) undertaking proactive recycling and waste reduction efforts. The winners are among the best in the City in maximizing their recycling and preventing recyclables from going out in the trash and ultimately to a landfill. For example, the Oxbow Public Market was recognized for its model waste station set-up that helps maximize recycling
See

DIAMOND LEVEL SPONSORS

Randolph has been selected as the City of Napas new Fire Chief and will take over the duties of the position on June 23, 2012. Randolph was chosen from a field of 69 qualified applicants from across the western United States. Im gratified to see that members of our management staff compare very favorably with the best candidates in an extensive search, said City Manager Mike Parness. Mike Randolph is a leader in the community and in his field and were lucky to have him moving up to the top spot in the Fire Department. After a thorough search, the pool of 69 qualified applicants was trimmed to fifteen, from which Randolph was selected based on his experience, training and job skills. Randolph began training for the fire service
See

RECYClE on page 3

New on page 4

Bank of Marin Silverado Resort and Spa Napa Valley Marketplace Magazine Exertec Health & Fitness Napa Recycling & Waste Services Home Depot Hawthorn Suites by Wyndham
Travis Credit Union Mark Coleman, State Farm Napa Planner Financial Group

Bank of Napa Net-Flow Corporation Influence Internet Comcast

Restaurant Industry Is Leading the Pack in Mobile Adoption

The restaurant and food industry is embracing the mobile movement more than other business sectors, according to a new infographic. DudaMobile, a service that makes websites mobile ready, found that 28% of small to medium-sized businesses in the restaurant and food industry have a mobile-friendly site, from pizzerias and bakeries to food trucks. This category is far more advanced than other industries looking to reach out to smartphone users, including professional services such as locksmiths and attorneys (16%), health and wellness including spas and salons (10%), travel and tourism such as hotels (8%) and automobile/ transportation (6%). Retailer was number six on the list (5%) for small to medium-sized businesses. DudaMobile also noted that nearly 20% of visits to a mobile-optimized website result in an immediate call to the business. The infographic also noted that 70% of smartphone owners use their device while shopping. In addition, about 51% of See MOBIlE on page 5
Policies that Produce salud! napa, A New Cooking Blog Randolph Inn is Under New Ownership

INSIDE

Kayak NV Cleans Up Napa River Trinchero Installs Water Treatment Facility Measure Your Brands Social Media Health

NAPA CHAMBER OF COMMERCE CONNECTING COMMERCE TO COMMUNITY

1556 First Street | Napa CA 94559 | 707.226.7455 | NapaChamber.com

Trinchero Family Estates Announces Installation of Napa Valley Process Wastewater Treatment Facility
company, it is imperative to us that we protect and contribute to the communities where our employees, customers and industry peers live and work. The new system currently processes between 70,000-100,000 gallons of water daily with a capacity to process up to 250,000 gallons per day. The processed water can be used for crush pad clean up, refrigeration cooling systems, and other uses. The treated water not only exceeds required standards, and provides reusable water, but creates a natural habitat for wildlife, Kevin LeMasters, TFEs Vice President of Operations commented. In the processed water ponds, we have six species of new birds, frogs, geese, and a new family of baby ducks, which is a testament to the water quality. In the water treatment system, in addition to the environmental benefits, TFEs investment of over $2 million will result in significant cost savings in areas such as energy efficiency with aeration reduction, and less sludge removal. Just since Septembers installation, the winery has reduced its electricity costs by more than $27,000. TFE recently hired a dedicated environmental resource coordinator, Diana Ortiz, who will help maximize the benefits of the water treatment system and allow TFE to expand its commitment to other sustainable efforts. Trinchero has been really proactive at cleaning the waste water at their facilities, which is good for the community of Napa Valley and our environment. Sheldon Sapoznik, Napa Countys Land Use Development Supervisor noted, TFEs new system is unique and effective - we hope this will set an example for other companies to follow. The system was installed by Lyve Systems Inc. which has offices in Northern California, and is head quartered in New Zealand. To learn more visit: http://www.lyvesystems.com
Trinchero Family Estates is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. The company produces more than 27 brands of wine including Sutter Home, Trinchero Napa Valley, Main Street, Napa Cellars, Terra dOro, Montevina, Trinity Oaks, Folie Deux, Mnage Trois, and the number one alcohol-removed wine, Fre. The company also imports Angove Family Winemakers and Little Boomey wines of Australia, Doa Paula and Carmen from South America, and markets and sells the Three Thieves and Joel Gott brands. Visit http://www.tfewines.com to learn more.

Napa, CA June 21, 2012 Trinchero Family Estates (TFE), the Napa Valley-based, a leading family-owned wine company known for its distinct brands such as Trinchero Napa Valley, Mnage Trois, Napa Cellars, and Sutter Home, announced the successful implementation of a new process wastewater treatment center in St. Helena. The system processes the winerys wastewater into reusable clean water, one of Californias most important limited natural resources. TFE began the installation process of the wastewater treatment system less than one year ago and went live in September, 2011. The system is located at the Sutter Home Winery Main Street facility, where TFE produces Sutter Home wines, as well as Napa Cellars, Menage a Trois, SeaGlass, Trinity Oaks, and The Wine Cube. The process wastewater treatment system is an example of the commitment of the Trinchero Family stewards of the environment in Napa since 1948. said Bob Torkelson, President and COO of TFE. As a

9 Ways to Measure Your Brands Social Media Health

By: Jacqueline Zenn Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine what metrics actually matter for your campaign or brand and why. Here are nine key performance indicators and explanations for why they might matter to your brand. 1. Share of Voice: The number of mentions of your brand versus competing brands on the social web. Why You Should Care: Your Share of Voice can be a good indicator of the consumer awareness of your brand as compared to your competitive set. It essentially shows how much of the social conversation your brand has earned or is currently earning. 2. Brand Volume: The total number of brand mentions over a given period of time. Why You Should Care: If this number isnt growing, your campaign probably isnt working. Tracking brand volume week-over-week and month-over-month can be a good way to measure the overall health of your social presence. 3. Engagement: The overall number of times a user talks to your brand on social sites. Why You Should Care: You can push out all the content in the world, but if no one cares to reply or discuss then whats the point? Social media is a conversation, after all. The more highly engaged your followers and fans are, the more likely they are to be brand-loyalists, or become influencers and evangelize your products or services on their own personal networks. 4. Interaction Per Post: The number of replies or comments you receive on a given post, tweet, or update. Why You Should Care: Similar to the engagement metric, the more times a user
| COMMERCE | Page 2 |

makes the effort to comment or reply, the more likely it is that they will grow to care about your brand and what you have to say. 5. Sentiment Analysis: The process of determining how the people who talk about your brand on social media actually feel about your brand, products, or company. Why You Should Care: Although P.T. Barnum famously said, All publicity is good publicity, its an obvious problem if your brand is consistently being trashed on social media. Also, if the sentiment is mostly neutral, that could be a sign your marketing is not making a big enough impact, and no one cares enough to have a strong opinion either positively or negatively. 6. Social Click-Through Rate: The number of times a user clicks on a link to one of your owned web properties shared via See

SOCIAl MEDIA on page 7

July 2012

NapaChamber.com

YOUR STORIES, YOUR NAPA CHAMBER

RECYClE
and reduce the amount of trash that goes to landfill. It has set-up clearly identified waste and recycling containers paired together along with easy-to-follow signage instructing patrons on what materials go where. Each recipient received an award made from recycled glass and certificates from Congressman Mike Thompson, State Senator Noreen Evans and State Assemblymember Michael Allen. The City of Napa also awarded their outstanding recyclers with a cumulative total of $8,000 in cash awards. Funding for the prizes comes from Napa Recycling and Waste Services as part of its contract with the City of Napa. South County award winners were recognized for their efforts to start or expand recycling and food composting programs in 2011. For example, Carneros Inn started food scrap composting and in the first nine months diverted 55 tons of food scraps to composting instead of a landfill. The complete list of award recipients are: Special Recognition City Award Recipients: Napa Valley CanDo Businesses South Napa County Recycling Leaders: Abbey Carpets Unlimited Artesa Winery Napa Valley Register Carneros Inn The Westin Verasa, Napa & La Toque Christian Brothers Retreat and Conference Restuarants Centers Oxbow Public Market Eagle Vines Vineyards & Golf Club Oenotri Etude Wines Norman Rose Tavern Hagafen Cellars Graces Table Michael Mondavi Estates Multi-Family Complexes Silverado Resort & Spa Olive Tree Apartments The Meadows of Napa Valley Sustainability Video Release Schools by Napa Valley Vinters Napa Valley Language Academy The Napa Valley has a long history of El Centro Elementary sustainability starting with the formation Valley Oak High School of the Agricultural Preserve in 1968 and Blue Oak School continuing through the years through much sound environmentally regulations and the formation of the voluntary Kayak Napa Valley Announces River Clean Up Partnership Napa Green Certified Land and Winery Kayak NV has partnered with the City these events and provides an off-the-menu programs. of Napa and the Foundation for Napa meal at the restaurant following the event. As you know, the Napa Green Recreation to continue its mission to add to Participants must be 18 years of age to programs are the wine industrys most the beauty and health participate. Contact Kayak comprehensive best practices in landof the Napa River NV for more information use and wine production. These voluntary
continued from page 1... through organizing river clean up opportunities by kayak. With the help of volunteers, over 500lbs of litter and approximately 200lbs of beverage container recyclables have been removed from the river this season. The results prove how a small number of committed people can make a big difference. Future clean up dates include: July 14th and August 12, 2012. Interested volunteers can register through the Napa Park & Recreation Services Department for a small processing fee. Compadres Rio Grille continues to be a sponsor and supporter of about corporate or private sponsorships. Kayak NV is proud to announce its fifth season offering excursions to both locals and visitors. The owners, Liza and Laurie, promise that experiencing Napa Valley from the vantage point of the river will bring a new and deeper appreciation for the beauty of the valley. River otters and an abundance of bird species add to the breathtaking vistas. Visit Facebook or the website: www.kayaknv.com for photos and more information. Call or email: 707-501-8585 or paddle@kayaknv.com.

Members Making News

Sunday, August 5, 2012

@ Veterans Memorial Park, Main Street, Napa, CA 94559
than 300 walkers will register online and gather donations in support of their participation, earning prizes and competing for top fundraiser. A morning full of live music, doggie contests, raffles, give-aways, and pet-centric displays, 100% of proceeds go to Napa Humanes services and programs. Move your paws for the Cause! | COMMERCE | Page 3 |

7:30 a.m. to 12:00 p.m.

The inaugural Walk for Animals is an exciting new family event offering a one-mile route through Downtown Napa (with or without a pooch) in support of companion animals throughout the Napa Valley. More

programs are open to all Napa County vintners and grape growers and focuses on building environmentally sound, sustainable practices that meet and exceed more than twenty local, state and federal land or production best practices and are certified by an independent third party. Napa County vintners participate in programs focused on winery operations and/or farming practices tailored specifically to each property to meet and exceed environmental compliance and continue to protect and enhance the ecological quality of the region. In celebration of our green history and practices, the NVV has produced A History of Sustainability video and has posted it on our Napa Green website: www.napagreen.org.
NapaChamber.com

July 2012

New continued from page 1...

after completing at Bachelor of Arts degree at Chico State in 1986. He began his career as a firefighter with the City of Napa in 1989. He was promoted to Fire Captain in 1998, then to Battalion Chief in 2000 and Division ChiefOperations in 2005. He has served as Interim Fire Chief since the retirement of Tim Borman in January 2012. Among other accomplishments, Randolph is the chair of the Napa Valley College Paramedic Program, chair of the Napa County Emergency Medical Care Committee, a member of the International Association of Fire Chiefs and the California Fire Chiefs Association and a graduate of Leadership Napa Valley Class 18.

Play in the 16th Annual Benefit Golf Tournament To Invest In Your Communitys Non Profits
Join Us! Thursday, July 19th
Golf Check in: 9:30 am Special MIXER & Silent Auction: 5:30 pm Bring plenty of business cards!
580 S Kelly Rd, American Canyon

Investing Through Sponsorship:

You dont have to play to become a sponsor, but if you purchase a sponsorship package youre guaranteed a spot in the tournament! There are many affordable levels of sponsorship available!

Eagle Vines Vineyards & Golf Club

This is a great way to get your brand seen by over 450 local business leaders. Call Lynn at 254.1145 today!

Call for Silent Auction Donations!

The first-ever Napa Green Commute Challenge (NGCC) will take place from September through November 2012. The Napa Green Commute Challenge will offer incentives to employees and companies as part of a friendly competition, with rewards and recognition for those who meet or exceed the goals. The purpose of the campaign is to increase the use of commute alternatives (carpool, vanpool, public transit, bicycling, and walking) by workers in Napa County, resulting in reduced air pollution/carbon emissions, through a targeted outreach campaign to major private and public employers. Employers in Napa with 100 or more full-time employees will be eligible to take the Challenge. Solano Napa Commuter Information (SNCI) is coordinating the Challenge, in partnership

Tournament Event includes:

Call 707.226.7455 for details on extended early bird pricing!

AFTer 5/31 $250

BeFore 5/31 Silent Auction & Raffle Wine and Awards! $195 After-Hours Mixer Admission Green Fees, Cart and Lunch Plenty of Complimentary Beverages Tee Prizes and Awards

with Napa County Transportation and Planning Agency (NCTPA) and the Napa Chamber of Commerce. The Napa Green Commute Challenge is modeled on the successful Solano Commute Challenge, which in 2011 (its fifth year) had more than 50 employers and over 750 employees participate.

More details will be available in July. If you are an employer interested in participating, please contact Sorel Klein at SNCI, 707-427-5101 or sklein@sta-snci.com.

Surprisingly, 52% Use Their Smartphones While Watching TV

By: The 60 Second Marketer
Google has a terrific website called Our Mobile Planet that has a number of cool tools and research reports on it. When you get the chance, take a spin around its worth checking out. They have some great data on the website, including some research into activities people do while their on their smartphones. As you can see from the Pinterestready chart below, 52% of those surveyed use their smartphones while watching TV. 51% listen to music. And a full 17% use their smartphones while reading a book. When all is said and
July 2012 | COMMERCE | Page 4 | NapaChamber.com

done, this data may not surprise some of you. After all, research from Morgan Stanley indicates that 91% of those surveyed have their mobile phone within reach 24/7. Even so, it gives you some insight into how people are using smartphones as more than just a stand-alone device instead, theyre using it as a utility to enhance their existing behavior. What do I mean by that? I mean that smartphones are more than just passive devices used for inbound texts and calls. Theyre actually becoming part of our daily existence. In other words, smartphones are becoming allencompassing utilities that augment our existence and are as much a part of our lives as our wallets, our eyeglasses or our shoes.

MOBIlE continued from page 1...

business travelers use mobile devices to find out information while on the go. For a full look at which industries are embracing mobile, check out the infographic below. Be on the lookout for educational programs that your Napa Chamber of Commerce will be providing and scheduling soon!

Napa Valley Bistro Sabors Owner, Ariel Ceja, Launches salud! napa, an Online Cooking Show and Wine Marketplace
Ariel Ceja, owner of downtown Napa eatery Bistro Sabor, launches salud! napa, a unique video blog, recipe journal and wine marketplace. Armed with a voracious appetite and desire to share scrumptious recipes, Ariel set out to create a site dedicated to the celebration of good food and wine. Ariels mother and sister, Amelia and Dalia Ceja, will serve as co-hosts of the biweekly cooking show along with Bistro Sabors chef, Jeff Murphy. Users of the website will be able to filter shows and recipes by course, chef, main ingredient and suggested wine pairing. Users will also be able to create account profiles enabling them to receive notifications on the latest recipes, speed up the checkout process and view any previous orders placed on the site. salud! napa encourages viewers to leave comments and feedback via a Facebook plugin located on every episode page. Love Guacamole? Let salud! napa know what you think by visiting http://goo.gl/OGPlK. salud! napa is proud to promote boutique family wineries from Napa and Sonoma and at launch will carry and sell wines from Ceja Vineyards, Judds Hill and Yates Family Vineyards. Food has always inspired me. This one truth stirred me to create salud! napa. I hope our combination of talented chefs, engaging content, community and our wine marketplace arouse peoples appetite to eat and drink well, said Ariel. About salud! napa salud! napa is a small group of passionate individuals who believe sharing recipes, cooking tips and wine pairings can make the world a tastier place. By focusing on nutritious foods and inspired eating habits, salud! napa aims to show just how fun and pleasurable it is to spend time in the kitchen with family and friends. For more information, call 707-348-2121 or visit http://www.saludnapa.com. About Bistro Sabor Bistro Sabor is proud to serve contemporary expressions of Latin Americas favorite street food and snacks. Open for lunch and dinner, this quick-service restaurant from Ariel Ceja offers an eclectic dining experience in the heart of downtown Napa: hotfrom-the-fryer churros and savory pupusas, salmon ceviche tostadas, mushroom quesadillas; fresh tropical fruit salads; and made-toorder tacos that feature everything from roasted vegetables to seafood to carnitas. For further information, visit http://www.bistrosabor.com.

Recipe: Guacamole
Ingredients 5 avocados 4 roma tomatoes, chopped 1/2 bunch cilantro, chopped 1/2 red onion, chopped 1 serrano chile, finely chopped 2 pickled jalapeno chiles, finely chopped lime juice from two limes 1/4 cup jalapeno juice salt and pepper to taste Cook Time: 25 minutes Serving Size: 8

Directions: Cut avocado lengthwise and take out pit. Spoon avocado into a bowl. Squeeze some lime juice on top of avocado so that they wont brown. Finely chop all of the ingredients and add them to the bowl. Dont mix ingredients until you are ready to serve. Add salt and pepper to taste and serve with chips or tostadas.
July 2012 | COMMERCE | Page 5 | NapaChamber.com

W elcome N eW m embers!
Accountants - Certified Public

Kenneth A. Amey, CPA Ken Amey, 707-224-2613 2180 Jefferson St #212, Napa ameycpa@att.net
Accounting

Financial Advisors & Planners

Edward Jones - Jason Diaz 707-258-0240 1543 Third Street, Napa jason.diaz@edwardjones.com www.edwardjones.com
Frozen Yogurt Parlor

Shirley Jones 707-254-0220 napajones@att.net

Insurance

Binz & Company Inc. Millie Binz, 707-645-8837 PO Box 10107, American Canyon info@binzcompany.com www.binzcompany.com
Bakeries

Heavenly Yogurt Correne Romeo, 707-224-7100 707 Lincoln Ave, Napa heavenlyyogurtnapa@gmail.com
Health Care Services

United Valley Insurance Agency Diana Granillo, 559-256-2567 4219 Solano Ave, Napa tiffanyg@unitedvalley.com www.unitedvalleyagency.com
Retail Stores

Just Cakin It Shelly Bakosh, 707-447-2201 179 Elmira Road Ste C, Vacaville orders@justcakinit.com www.justcakinit.com
Day Spas

Birth Choice Health Clinic Annie Ryan, 707-254-8871 2045 Jefferson St, Napa napa@birthchoiceclinic.org www.birthchoice.com
Ice Cream Parlors

Roost Consignment Patricia Trimble, 707-224-5600 1125 Lincoln Ave, Napa roostconsignment@yahoo.com www.roostconsignment.com
Things to Do

Napa Massage & Bodycare Amanda Escobio Lewis, (707)252-7079 1834 First St Ste 11, Napa amanda@napamassage.com www.napamassage.com
Connect with us...

Michoacan Ice Cream Lori Rooney, (707)265-7919 3095 Jefferson St, Napa loriicecream@gmail.com
Individual Members

Segway Napa Gale Tyner, 707-254-9773 segwaynapa@aol.com segwaynapa.com

Paul J. Thompson 707-254-0220 pauljthompson@sbcglobal.net

Do you know a business that would benefit from a Napa Chamber Membership? Please contact: Sherrell Harper - 707.257.4598

E xclusivE MEMbEr b EnEfits:

what is eReg?

The Board of Equalization (BOE) has just announced a new online Electronic Registration (eReg) system. It will help businesses start operating faster. It is a convenient, fast, and free way to register online for a permit, license, or account with the BOE.

who can use eReg?

Anyone can use eReg quickly and conveniently with a computer and internet access.

what are the benefits?

Visit http://bit.ly/CalChamberSavings to stay on top of Californias HR law requirements.

One click starts the process for the permits, licenses, and accounts You can easily apply for new licenses or add business locations The system is free to use but some permits, licenses, or accounts may require a fee or deposit View the status of your application(s) online

find out more online:

http://www.boe.ca.gov/elecsrv/ereg/index.html

July 2012

COMMERCE

Page 6

NapaChamber.com

SOCIAl MEDIA continued from page 2...

social media. Why You Should Care: Typically, one of the goals of a social media campaign is to drive traffic to a brands website, microsite, or other owned media, thereby creating consumer awareness and subsequently sales or conversions. The growth in the number of clickthroughs can be one of the indicators of a successful, engaging campaign. 7. Key Influencer Mentions: The number of mentions by users youve designated as key influencers due to their substantial and loyal social media following. Why You Should Care: Having influencers discuss your brand and serve as a brand ambassador is an extremely powerful way to organically extend your reach within key communities. While having anyone mention your brand on social media can be proof your tactics are working, mentions by key influencers are considered more valuable since they have a deeper reach or more pull/ influence with your target demographic or communities. 8. Platform Reach: The number of social platforms that your brand appears on, or the social reach across various online networks. Why You Should Care: Your brand might be a hot topic of discussion on various forums, but your Twitter mentions are low. Whether or not this is a problem depends on the social networks your targets actually use. After all, having a popular Pinterest

MIXPO... the Valleys premier

MIXPO is a combined After -Hours Mixer with a Mini -Expo.

After-Hours Mixer and Mini-Expo Save the Date

Thursday, August 23, 2012

5:30 p.m. to 7:00 p.m. SpringHill Suites by Marriott 101 Gateway Rd

For more information visit NapaChamber.com or call 707.226.7455

Attendee Admission
($30.00 - Future Members)

$10.00 - Members

$40.00 - Table Registration*

QR codes, or anything else thats tied into the Android, iPhone, Blackberry, or Windows phone operating systems. Even with all these metrics, it is important to remember that there is no magic formula that will simply turn your social media marketing efforts into dollars. The social realm is and always will be a rapidly evolving marketplace of information. What all marketers know is that people want to talk candidly and honestly about their experiences with a brands services and products, they want to hear directly from the voices of brands themselves, and that they will use multiple public channels to do so.

*Table price includes one worker, each additional worker must pay the appropriate entrance fee.
page, which has a predominantly female userbase, doesnt really help if your brand is trying to target teenage males. 9. Mobile Mentions: The number of mentions of a brand on mobile social sites. Why You Should Care: Social media is an increasingly mobile form of communication, and posting updates while on the go is quickly becoming part of nearly everyones lifestyle, thanks to smartphones and tablets. If consumers arent bringing your brand with them via mobile apps, this could be a sign you are getting left behind. It is especially important if your campaign involves mobile coupons,

Enterprising States 2012: Policies that Produce (excerpt)

www.uschamber.com/reports/enterprising-states-policies-that-produce
Enterprising States 2012 takes an in-depth look at the specific priorities, policies and programs of the 50 states. Generally, the states fostering economic growth and creating jobs today and those most likely to grow in the next decade are defined by the following broad policy approaches: Parlaying their natural resources and historically competitive industry sectors into 21st century job-creating opportunities Paying attention to and addressing their competitive weaknesses Supporting their companies business development efforts to reach an expanding global marketplace Creating a fertile environment and workforce for a technology-based and innovation-driven economy Investing in infrastructure digitally and physically engineered that meets the operating requirements of business and connects businesses to markets and customers Getting government, academia, and the private sector to collaborate effectively to make sure that more new ideas developed by companies and in research labs scale up into industries Taking steps to make existing firms more productive and innovative, creating an environment in which new firms can emerge and thrive || COMMERCE COMMERCE || Page 7 Page 7 || Maintaining an affordable cost of living for middle-skilled and middle-class employees Promoting education, workforce development and entrepreneurial mentoring to continually fill the talent pipeline Fostering an enterprise-friendly business environment by cleaning up the DURT (delays, uncertainty, regulations, and taxes), modernizing government, and fixing deficiencies in the market that inhibit private-sector investment and entrepreneurial activity. State policies and programs that most effectively promote job creation are rooted in market reality. This means building on the existing core industries and technological advantages of a state while pursuing opportunities in growing and emerging sectors. Building on and sustaining existing economic momentum remains a key means of guaranteeing success in the future. Huge increases in food exports, domestic energy investment, a revived manufacturing sector, a burgeoning tech sector, vital demographics, and increased investment from abroad create a strong base for long-term secular recovery of the U.S. economy. Rather than facing a dismal future of the new normal, we may actually be on the cusp of a recovery that could become one of Americas finest moments. The key to making this work, for the states and the nation, lies in policies that promote broad-based, long-term economic growth. NapaChamber.com NapaChamber.com Download the full report here:

Inn On Randolph Acquires New Owners & Beautiful Upgrades Dan and Karen Lynch, the new owners of the Inn on Randolph, held a party and ribbon-cutting at the renovated Old Town Inn on June 7th. Were you there? It was a festive time on Randolph Street: At one house, families celebrated a high-school graduation, while up the block the Inn on Randolph was thronged for its open house and ribbon cutting! Karen and Dan welcomed guests who toured the renovated inn, sipping wine, nibbling treats and rubbing elbows. If you missed the party hop online to view photos of their new diggs! http://www.innonrandolph.com/

April 2012 July 2012

Well
July 18
Wake Up Your Business Wednesday

For more information call 707.226.7455 or visit our website at NapaChamber.com

E veNt c aleNdar
August 3
Business Develop & Dine

meet you there!

August 23
SpringHill Suites by Marriott 101 Gateway Rd
Save the Date!
5:30 p.m. - 7:00 p.m.

Napa Chamber of Commerce As the membership organization for business, we promote our communitys economic vitality and quality of life through leadership development, advocacy, facilitation and education.

MISSION

To the Cloud: Cloud Computing Technology

MIXPO

7:30 - 9:30 a.m.

Napa Chamber Boardroom

Hilton Garden Inn 3585 Solano, Napa

11:30 - 1:00 p.m.

$20 per person

Register by calling SBDC at 707.253.3210

$10 Members $30 Future Members $40 Table Registration

Bring Plenty of Business Cards!

BENEFIT from being a member of the Napa Chamber of Commerce

Creating a Strong Local Economy Promoting the Community Providing Network Building Opportunities Supporting a Sustainable Future Representing Business to Government Engaging in Political Action For membership information call Sherrell Harper - 707.257.4598

$30 Members $60 Prospective Members

Invest In Your Community, Become A Sponsor Of The Best Benefit Golf Tournament in the Valley!
Thursday July 19, 2012
@Eagle Vines Vineyards & Golf Club
Wear Your Best Island Gear This Year! Island-themed Tournament

Call 707.226.7455 to invest in local nonprofits today!

Napa Chamber of Commerce STAFF

Chris Messina, President & CEO 707.254.1146 Chris@NapaChamber.com Sherrell Harper, Membership Services 707.257.4598 Sherrell@NapaChamber.com Cathy Lavaroni Hall, Development Coordinator 707.254.1143 Cathy@NapaChamber.com Paula Wick, Client Relation Services 707.226.7455 Paula@NapaChamber.com Lynn Page, Operations Manager 707.254.1145 Lynn@NapaChamber.com Angelica Mancuso Marketing & Communications Coordinator 707.254.1144 Angie@NapaChamber.com
COMMERCE editorial is exclusively produced by
the Napa Chamber of Commerce, 1556 First Street, Napa, CA 94559. 707.226.7455

NAPA CHAMBER 2012 EXECUTIVE COMMITTEE

Debra Dommen, Chair of the Board.......................................... Treasury Wine Estates Cherie Knox, Chair-Elect ........................................................... Redwood Credit Union Ken Frank, Vice-Chair Advocacy .................................................La Toque Restaurant Kent Kuhlmann, Vice-Chair Resources ........................ Kuhlmann Associates Financial Richard Rybicki, Vice-Chair Membership ................................ Rybicki & Associates Pamela Gleeson, Treasurer ...........................................................Business Consultant Ryan Gregory, Immediate Past Chair ......................Riechers, Spence and Associates

NAPA CHAMBER BOARD OF DIRECTORS

Scott Adams, Comcast; Tom Buck, Beau Wine Tours & Limousine Service; John Cardinale, State Farm Insurance; Sandy Elles, Napa County Farm Bureau; Jeri Gill, Sustainable Napa County; Clay Gregory, The Napa Valley Destination Council; Paul Hicks, Payroll Masters Inc; Cathy DAngelo Holmes, Coldwell Banker Commercial; Bill Lockhart, Edward Jones; Barry Martin, City of Napa; Kevin Massie, Napa Ford Lincoln Mercury; Sherry McKillop, Follow Your Compass; Beth Painter, Balanced Planning; Linda Parks, Lixit Corp.; Jaime Penaherrera, Queen of the Valley Medical Center; Suzanne Shiff, Napa Valley Coalition of Nonprofit Agencies; Don Shindle, Westin Verasa Napa; Dr. Patrick Sweeney, Napa Valley Unified School District; Kevin Teague, Holman Teague Roche Anglin LLP.; Cindy Webber, Napa Valley Register, dba Napa Valley Publishing

EDITOR: Angelica Mancuso Please email submissions to Angie@napachamber.com

NapaChamber.com
July 2012 | COMMERCE | Page 8 | NapaChamber.com