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2011
East west University

An Overall Situation Analysis of the Pran Food & Beverage

Title Page

PRAN FOOD & BEVERAGE

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Submitted by
Nawaz Sharif Rocky. (2011-1-14-022) Rubaiyat Jahan Shishir. (2011-1-10-399) Md. Sazzad Mollah. (2010-2-10-152) Emon Mohammad Naser. ii | P a g e (2011-1-14-083) Md. Shahin Shah. (2010-1-10-182)

Submitted to
Afreen chowdhury Lecturer, Department Of Business Administration East West University

Letter of transmittal
November 30, 2011 Afreen Chowdhury Lecturer, Department Of Business Administration,
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East West University.

Dear Madam, It is of great honor and delight to us to present you our final report prepared as equipment for our Principals of marketing Course (MKT-101). The entire duration of preparing this report has been immensely helpful to us, giving us a golden opportunity to look outside the regular classroom and move to the real world on Pran Food & Beverage. A lot of lesson was learning and a vast amount experience was gained. Developing interpersonal skills, talking formal interviews and of course handling each and every detail with a professional attitude were just to name a few. Truly this will help us in our future life, solving more complete situations and problems and also building a Business structure. We also acknowledge our gratitude to those people who have helped us and passed their valuable comments on the draft term paper. In spite of our limitation and time constraint we have tried our best to cover all the points you mention and hope it will be able to meet your expectation. We shall always be available to respond to any question that you may have in this regard.

Sincerely yours (Triangle Group)

Acknowladgement
ACKNOWLEDGEMENT
There are many people who have enormously helped in the preparation of this Project on Pran food & beverage. We are especially thankful to Lec. Afreen Chowdhury , faculty of Business Administration who have given us this opportunity to undertake this project.

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We are thankful to all our friends giving their remarkable contribution and special thanks to our faculty in charge who not only explained the topics very well but all have thrown a good insight at the practical aspect too.

Table of contents
No 1 2 3 Title Fly Title Page Letter of Transmittal Contents v v-v v Page

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4 5 6 7 8. 9 10 11 12

Acknowledgement Table of Contents Executive Summery Introduction Situation Analysis Marketing Strategy Conclusion Recommendation Reference

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1 2-5 6-16 17 18 19

Executive summary
The project is an extensive report on how the Pran food & beverage markets its strategies and how the company has been able in tackling the present tough competition and how it is coping up
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by the allegations of the quality of its products. The report begins with the history of the products and the introduction of the Pran food & beverage. This report also contains the basic marketing strategies that are used by the pran food & beverage of manufacturing process, technology, production, policy, advertising, collaboration, export scenario, future prospect and government policies. The report includes some of the key salient features of market trend issues. In todays world of cutthroat fierce competition, it is very essential to not only exist but also to excel in the market. Todays market is enormously more complex. Hence forth, to survive in the market, the fashion house not only needs to maximize its profit but also needs to satisfy its customers and should try to build upon from there.

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