TOYOTA MOTOR EUROPE

Towards the ultimate eco-car: hybrid as

the core technology
Piet Steel
Vice-President European Affairs
Toyota Motor Europe
Driving Sustainability 08
18 September 2008
TOYOTA MOTOR EUROPE
Agenda
1. Toyota in Europe & Iceland
2. Sustainable Mobility
3. Our Strategy:
- Towards the ultimate eco-car
- The role of hybrid technology
- Future developments
4. Conclusion
TOYOTA MOTOR EUROPE
Agenda
1. Toyota in Europe & Iceland
2. Sustainable Mobility
3. Our Strategy:
- Towards the ultimate eco-car
- The role of hybrid technology
- Future developments
4. Conclusion
TOYOTA MOTOR EUROPE
Toyota - In Europe
Began selling cars in 1963
Over !7 billion invested since 1990 in manufacturing,
sales, parts and logistics networks as well as R&D, Design
and Formula One.
Over !5 billion/year spent with European suppliers
1.24 million Toyota and Lexus vehicles sold in 2007
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11 Consecutive Record Years of Sales
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European Manufacturing
Around two-thirds of Toyota vehicles sold in
Europe are made in Europe by Europeans
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Toyota In Iceland
Market leader in Iceland since 1990
Record sales in 2006 - over 5,400 cars sold
2007: over 26% market share
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Agenda
1. Toyota in Europe & Iceland
2. Sustainable Mobility
3. Our Strategy:
- Towards the ultimate eco-car
- The role of hybrid technology
- Future developments
4. Conclusion
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Climate Change
(Source: lntergovernmental Panel on Climate Change)
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Global Increase in Vehicles
Source: Japanese Automobile Manufactures Association, Inc
Mitsubishi Research Institute, Inc
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CO
2
Emissions Increase
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Agenda
1. Toyota in Europe & Iceland
2. Sustainable Mobility
3. Our Strategy:
- Towards the ultimate eco-car
- The role of hybrid technology
- Future developments
4. Conclusion
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Towards the Ultimate Eco-Car
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Mild hybrid Strong hybrid
Engine
stop
Unique Hybrid Technology
Engine
stop
Engine
stop
Engine
stop
Regenerative
braking
Regenerative
braking
Regenerative
braking
Motor-assist Motor-assist
EV Drive
TOYOTA
TOYOTA MOTOR EUROPE
high high
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f
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Cost (Price)
high high
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Hybrid Hybrid
Cost versus Environmental Performance
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Hybrid Characteristics
Battery
Inverter
Motor
Generator
Gasoline Engine
Power Split Device
(Planetary Gear)
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Start-up Normal driving Acceleration Deceleration Stopping
Engine shuts
off
&
Electric motor
drive
Engine
Motor + engine
(power boost)
Battery charging Engine shuts off
Energy
recovery
No energy
consumption
Engine operating with
maximum efficiency
Energy source
Fuel tank Battery
What makes hybrids efficient?
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What are the benefits of hybrid?
Fuel
efficiency
Driving
performance
Low
emissions
Quietness
Hybrid
Technology
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Each new Prius sold
saves more than
every year!*
*Compared to D-segment diesel competitor
one tonne of CO
2
One tree absorbs around 14 kg of CO
2
each
year. So youd be doing the annual
workload of a forest with 71 trees
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Development of Emission standards in USA / J / EU
NOx (g/km)
0.2 0.3 0.4 0.6
P
M

(
g
/
k
m
)
0.02
0.03
0.04
0.05
0.06
0
0.01
0.28/0.052
Japan (2000)
0.14/ 0.013
Japan (2005)
0.777/0.062
US EPA Tier-I (1994-1997)
0.03/ 0.006
US Tier-II Bin5 (2007)
0.08
Euro IV
Japan
(2005)
0.15
Euro III
NOx/PM
Diesel
NOx
Benzin
0.0875/ 0.0125
US Tier-II Bin8 (2007)
0.50/0.050
Euro III (2000)
0.25/ 0.025
Euro IV (2005)
RX 400h
GS450h LS600h
0.1
0.5
Exhaust Emissions Of Hybrid Vehicles
0.06/ 0.005
Euro V
(2009)
0.18 / 0.005
Euro V (2009)
Prius
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Life Cycle Assessment (LCA) of Prius
1
Material
production
Production Driving Maintenance Disposal
0 0.50 1.0 1.5
Gasoline vehicle
Diesel vehicle
Prius
Gasoline vehicle
Diesel vehicle
Prius
CO
2
NOx
- 43% Reduction
- 15% Reduction
Gasoline
Vehicle
1: Internal Toyota study
2: Gasoline vehicle / Diesel vehicle: similar size Toyota vehicle to Prius
3: 10 years use /150,000 km mileage during the life cycle
4: Exhaust emissions were measured in EC mode
=1.0
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Toyota Prius
2008: ranked No.1 in J.D.
Power & Associates Customer
Satisfaction Studies in the UK,
Germany and France for the
second consecutive year
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Aiming to reach one million hybrid sales per year in the 2010s
Global Sales Of Hybrid Vehicles
1000
600
700
800
900
500
400
200
100
300
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 201X
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Plug-In Hybrid Vehicle (PHV)
A petrol or diesel A petrol or diesel hybrid hybrid vehicle vehicle
with an with an external external recharger recharger
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e-com
Issues to be
solved:
Cruising range
Cost
Charging time
Dedicated charging
infrastructure
For the time being, a realistic
option only as compact
commuter vehicles
RAV4
EV
Electric Vehicles (EVs)
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Applying Hybrid Technology To Fuel Cell
Vehicles
Prius
FINE-X
Engine Fuel Cell
Secondary
battery
Motor
Power
control
unit
Power
control
unit
Secondary
battery
Motor
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Renewable Energy
Sustainable Plant: TMUK
Sustainable Plant: TMMF
Using natural resources whilst existing in harmony with
natural surroundings
Plantation on & around Sites
Environmental Performance
1
2
3
Sustainable Plants:
benchmark performance
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Agenda
1. Toyota in Europe & Iceland
2. Sustainable Mobility
3. Our Strategy:
- Towards the ultimate eco-car
- The role of hybrid technology
- Future developments
4. Conclusion
TOYOTA MOTOR EUROPE
Conclusion
As a responsible company, Toyota strives to achieve
sustainable mobility and overcome the issue of climate change
Our strategy is to work simultaneously on a range of cleaner
and greener technologies
We believe hybrid technology is the core technology for a
future with sustainable mobility
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