A PROJECT

REPORT ON

YASHUJEE INDIA AUTOMATION

(THE CARTRIDGE REFILLING STORE)
kolkata On the Topic MARKETING OF ICON CARTRIDGE
In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINSTRATION

By
PRIYAJEET RAJAN REDG. NO. -3511010532

Under the guidance of Mr.V.MADHU NAIR (Marketing Manager)

SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR-603203

ACKNOWLEDGMENT

I am neither expert nor a trend spotter. I am a management student with foundations of management principles and theories who is keen in different industries, its happening mainly in YASHUJEE INDIA AUTOMATION I am highly obliged to Mr.V.Madhu Nair(Marketing Manager) yashujee india automation Kolkata, my prime internal guide for his invaluable support; guidance and knowledge that he shared with me thereby aiding me in making this project a success along with different guides of each sections who provided their utmost working knowledge, which has broaden my area of interest and benefited mostly in completing the project. Their guidance and suggestions without which it was a difficult step to complete the project alone. This provided me some experience not only in practical aspects of industry but also in human relation, group work , individual work and provided great insights into the actual working of an industry . Definitely I cant ignore the technology with internet as a backbone in building the project. I hereby also declare that the contents in the report are true to the best of my knowledge. Lastly I thank to SRM university and yashujee india autimation(ICON) which gave me an opportunity regarding training purpose and helped me in building some experience in my career.

CERTIFICATE

This is to certify that the project entitled MARKETING OF ICON CARTRIDGE" at YASHUJEE INDIA AUTIMATION has been carried out by Mr. PRIYAJEET RAJAN from 27th February 2012 to 26TH April 2012, under my supervision in partial fulfillment of his MBA Programme at SRM UNIVERSITY, CHENNAI . I am satisfied with his sincere performance and study conducted by him in YASHUJEE INDIA AUTOMATION. The project is hereby approved as a bonafied work carried out and presented in a manner satisfactory to its acceptance area to the post graduate degree for which it has been submitted. I recommend submitting the project report. I wish him all success in life. This is also certified that the project work is original and has not been submitted to any other place.

Project Guide

Project Faculty

Mr.V.MADHU NAIR (Marketing Manager) Faculty

Ms. R.RAJI SRM

DECLARATION

I hereby declare that the following documented project report titled MARKETING OF ICON CARTRIDGE IN YASHUJEE INDIA AUTOMATION " is an authentic work done by me as a part of my study on Marketing. I also further state that the project has been prepared by my own with the secondary data provided in the reports of the company, which were essential for the completion of the project. The project was undertaken as a part of the course curriculum of MBA Programme, SRM UNIVERSITY. This has not been submitted to any other Examination body earlier.

PRIYAJEET RAJAN MBA 2nd YEAR SRM UNIVERSITY CHENNAI

INDEX
1. TITLE 1 2 3 2. PREFACE 3. DECLARATION 4. INDEX 4 5. ACKNOWLEGEMENT 6. EXECUTIVE SUMMARY 7. OBJECTIVE OF THE STUDY 8 8. METHODOLOGY USED 9 9. ABOUT SAIL 10-58 10.INTRODUCTION ABUOT COMPANY PRODUCTS BRANCHES CENTRAL MARKETIN ORGANISATION MARKETING DEPARTMENT OF YIA RESEARCH METHODOLOGY SUGGESTION 106 CONCLUSION BIBLIOGRAPHY 59-88 88-89 105107 5 6-7

Executive Summary

We at yashujee provides quality refilling and remanufacturing of the Inkjet and Toner Cartridges at 50% plus Savings to your Organization. We truly believe that a business evolves to a higher level if it makes a real difference to the Community. The Refill Business helps tremendously to create a Positive Impact to the Planet and the Community-and the Environmental Focus attracts Business to you.LANDFILL OR REFILLMore and more Businesses and Individuals are Demanding Green Products. Yashujee, with its Tamper Free refilling technology, offers consumers and businesses an alternative to actively help reduce million of cartridges from being dumped in landfills, and to be RECHARGED, REFRESHED, REFILLED AND REUSED with performance and quality as good as new! We will prove that you can actually PROTECT THEENVIRONMENT WHILE YOU SAVE MONEY. Yashujee will involve the community to raise awareness threshold in this GREEN CAUSE. Yashujee also assures you that it shall be responsible for any damages that may be caused your printer with respect to the Recharged Cartridge. Yashujee also like to point out that we use the best available components including the Toner Powder and all parts/usages are I.P. protected.

OBJECTIVE OF THE STUDY

In Yashujee india automation there is various section of marketing department. Since I have chosen "Marketing of icon products in Y.I.A." my main objectives are:1. To know what is ICON product and why is it necessary to sell the secondary product (refilled cartridge). 2. To know the use of secondary product. 3. Market study of secondary products in yashujee india automation. 4. To know the pricing strategy of secondary products. 5. Ensuring timely dispatch of material, products, scrap etc to the potential customers. 6. To know the others terms and conditions for marketing of secondary products.

METHODOLOGY USED
The methodology adopted by me during the project on "Marketing of Secondary Product on B.S.L" can be divided into two parts: (A) (B) To know about the organization To know about the procedure and working of Marketing Department and

Secondary Section. (A) To know about the organization. Information / data has been Collected from:(i) (ii) (iii) (iv) Government Publications. Journal Book of organizations. Company Website.

(B) To know about the procedure and working of Marketing Department and Secondary Section information has been collected by: (a) Observation Method (b) Personal Interview with (i) (ii) Managers Senior managers

(iii)

CEO

(C) Document provided by the above personnel.

YASHUJEE INDIA AUTOMATION

ICON

Yashujee India Automation, established in 2004 has earned a reputed name in the arena of recycling and refilling industry, has moved from one milestone to another to bolster its presence. Enhancing itself with the changing times to serve the industry with the latest and best. To increase our reach and widen our network we have come up with a new compantible toner cartridge under the brand name ICON. VISION To exhibit the passion to succeed through partnering, actively contributing towards a green earth while retaining unflinching integrity on deliverance. COMMITTMENT Yashujee is committed to becoming the industry leader in cartridge remanufacturing and recycling. We are dedicated to helping our customers save money without sacrificing quality, to helping preserve the environment through smart reuse of resources. Our goal is simple - we want to provide the best quality experience for customers and brand owners. MISSION Yashujee aims to be the industry leader by providing remanufactured cartridges of the highest quality. KNOWLEDGE HUB Printer consumable industry is estimated to be around Rs 3000 crores in India, and ink and toner market is growing at 30%. So there is a huge market potential. MANAGEMENT Tushar Ranka (CEO), R.K.Ranka (Business Development Head)

Our Services Includes :

Inkjet refilling Laserjet refilling ICON Recycled Inkjet ICON Compatible Laser Original Cartridges for all Brands Photo Copier & Supplies

Printer Care & Services

The Business with the consumer and retail boom that took place in the second half of the lest decade, India saw a large number of brand eyeing at franchising as an option to spread their operation. The franchising was not so well organized in India, but has come up with a bang to show immense growth potential over the part few year. India such looks like it is at the threshold of a franchising boom and its the right time to jump in the revelry. Our Franchisee are our business partners. We strongly belive that we can grow only with our partners growth. Our investment requirement is much lower than competition. Therefore ROI (Return on Investment) can be achieved faster. How to become our franchisee? Investment Amount Rs 5 Lakhs. Shop space of 150 to 200 sq ft. What we provide? Managerial know how Training for appointed team at your place Refilling Machines. Promational material T-Shirt, and other reassures. Refilling materials worth Rs. 50000.

INTRODUCTION

Yashujee India Automation, an ISO 9001 & 2008 Certified Organization, a reputed name in the arena of recycling and refilling industry, has moved from one milestone to another in order to bolster its presence. Enhancing itself with the changing trends and technology, it has synchronized itself with the changing times to serve the industry with the latest and the best.

Known for its superior quality in terms of process and materials used, Yashujee has taken utmost care to meet customer satisfaction. We have successfully satisfied corporate, government, soho and other business organizations with the standards that we set.

To increase our reach and widen our network we have introduced A Franchise Module on a pan INDIA basis under the brand name ICON- The Refill Store, The hallmark of our store is quality,servise and very competitive pricing.

Our quality standards are as follows: 1 Inspection of cartridges during production process. 2 Comparing & analyzing with OEM benchmarks to ensure outstanding quality results. 3 ICON remanufactured cartridges are thoroughly tested. The output of every cartridge is analyzed to ensure high performance & fine quality. 4 All Icon cartridges come with Complete Warranty & full protection against performance defects.

Our Motto: Supreme Quality, Competitive Prices and Customer Satisfaction.

Market Scenario In India the printer cartridge market is estimated to have over `.3700 Crore potential and the demand is growing at 25 30% per annum. More and corporate and retail customers are now looking for quality and cheaper refilling & refurbishing. Opportunity in ICON The Refill Store ICON will have the refilling and refurbishment done at there own network and serviced through our franchisees to have strict control on the quality promised to the customers. Why us? Low Investment and High Returns Minimal Infrastructure Sophisticated Machineries for Refilling / Refurbishing Inkjet and laser Cartridges Print quality from our Refilling / Refurbished cartridges will be similar to original. Refilling / Refurbishing of cartridges can be done several times giving cost advantage. Product Refilling & Refurbished using the latest Technology under Strict Quality Control. Franchise will get ready cartridge which can deliver instantly to the customers. Who can be ICON The Refill Store Franchisee? Any individual/firm/shop with financials Associated with marketing of stationery, computer, refilling or IT products

LARGE MARKET This Industry has been estimated at over Rs. 2500 crore per annum. And the year to year growth has been estimated over 20% in India. Instead of going paper less, every one is printing more and more. HIGH PROFIT POTENTIAL Even by selling refilled cartridges for 5070% less than the price of original cartridges still there is a very generous profit margin. We help consumers save heavily at the same time we too keep a fat margin for ourselves.

CONSUMABLE PRODUCT Printer cartridges are a consumable product. They get used up and more are required. As any marketing expert

will tell repeat business is one way to truly leverage large growth, In the cartridge refilling business the nature of the product means most of customers can be repeat business.

OEM CARTRIDGES Cost is high LOCAL REFILLERS Are unskilled & untrained No Cartridge testing is done Refilling is just somehow putting ink in the cartridges No concern for quality, quality is very poor Not updated with the changing technology Usage of Universal Ink for all Cartridges Be refilled only 23 times that too at the cost of printer life Unorganized Marketing Use of inferior quality raw materials No Packaging, which is essential for product

OUR STRENGTH Usage of Latest Automated Equipments Implementation of International refilling techniques Trained manpower at par International standards Use of specific technology for each Cartridge Training & guidance from the experts Use of specific & high quality raw materials Refilling cleanly without damaging the cartridge Quality equal to OEM Properly packed as in the case of OEM Insignificant failure rates Inside Market Analysis Saving over 75% on print costs

Franchisee Advantage
Array of program, systems and tools to capitalize on a growing industry Brand Sharing & Identification Proven marketing and business development methods Exhaustive technical training Unique equipments & tools to run the busine Hassle free start to your business Point of sale system Continuous R & D Support system to stay updated technically Marketing Formats & Manuals

Our Clientele
Birla Group ITC Simplex Infra Emami IIT KGP Air Force M N Dastoor RamKrishna Mission South / Eastern Railway Keventer Projects Ltd Merlin Group SAIL BSF TCS Haldiram

Our Network

*Agartala *Bhubaneswar *Chennai *Coimbatore *Delhi *Durgapur *Erode *Ernakulum *Guwahati *Haldia * Howrah *Hoogly *Imphal *Jorhat *Kolkata *Mumbai *Mumbai *Raipur *Rourkela *Silchar *Siliguri

Contact Us
Registered

Yashujee India Automation

42, Metcalfe Street Kolkata 700013 West Bengal Ph +91 033 64444423 M +91 09836860770

COMPARISION
ICON VS HP
Why original HP printing supplies
Benefits for your customers and your business

HP original printing supplies offer numerous benefits to both users and resellers. Here are some good reasons for you to recommend original HP printing supplies to your customers. 7 reasons for customers to buy: Exceptional reliability From ink to printer, HP products are designed together to work together for optimum output and reliability so customers get peace of mind. Original HP print cartridges are at least 9 times more reliable than worldwide leading manufacturer brands tested. Impressive print results With HP printing supplies, your customers can expect crisp, sharp images, whatever the quantity, media and colour requirements. HP Smart Printing Technology Enables HP

print cartridges to communicate with selected HP inkjet and LaserJet printers to optimise and calibrate output quality, monitor print jobs and supplies levels, and enable convenient reorder of supplies with Internet help. Please see page 5 for more details. HP Original Rewards SMB customers can redeem gifts as part of this rewards programme

when they buy from a selection of original HP LaserJet and inkjet print cartridges. Please see page 6 for more details. Availability and ease of ordering HP promises a compatible selection of cartridges for the long haul so customers can count on a continuous supply of cartridges for their HP printing systems. An automated Web-assisted supplies reordering system makes it even easier for customers. Please see page 9 for more details.

Value for money Even though the price of an original HP cartridge may be higher than the alternatives, the savings, especially in reduced downtime and labour costs due to exceptional reliability, plus higher quality and output, means customers are getting greater value. Environmental responsibility Besides being designed for the environment, HP print cartridges can be easily returned to HP for recycling after use, through the free HP Planet Partners programme. 7 reasons for you to sell: Repeat sales Selling printers is just the beginning. The life cycle and therefore business opportunity of printing supplies extend across the entire useful life of the printer, providing you with repeat sales. Large installed base A large base of HP

printers gives you consistently high demand for HP supplies. Brand recognition Instant brand recognition and high market awareness means low sales resistance. Customer satisfaction High-quality HP supplies ensure high levels of customer loyalty and satisfaction. Return on investment Potential for highvolume sales and fast stock turnaround for great cash flow. Complete range and availability All cartridges available from one single vendor means a onestop solution for your customers. You are also assured of reliable, consistent product availability with swift distribution. Marketing support* Includes special reseller programmes, price protection, stock protection, reseller training, catalogues and website.

HP ENVIRONMENTAL PROGRAMME Cartridge designed with recycling in mind

Recycling HP LaserJet print cartridges Returned original HP LaserJet print cartridges are disassembled at a recycling plant in China, where more than 95 per cent of the material can subsequently be recovered and reclaimed. First, the print cartridge components are sorted and separated into plastics, metals and residual toner powder. The plastics can then be melted; aluminum and other metal components such as screws and metal springs are processed or reused after a thorough quality check. Residual toners are used to recover pigments and energy. Plastics and metals serve as the basis for producing a wide variety of new products, for example wire spools, buttons, property markers and other useful articles. Recycling HP inkjet print cartridges Returned original HP inkjet print cartridges are shipped to a state-of-the-art recycling facility, where they are sorted and shredded to remove the ink. The shredded materials are then separated into their component materials such as plastics, foam and metals. Plastics and metals are further purified to make new

products such as plastic parts for cars, and also used to manufacture other HP products, or formed back into raw material stock including steel, copper and precious metals. Depending on the model, HP recycles up to 70 per cent of the print cartridge by weight. The remaining materials (ink, foam and composite parts) are disposed of in an environmentally responsible manner. HPs Planet Partners Return and Recycling Programme for its LaserJet and inkjet print cartridges is already available in over 30 countries worldwide today. HP is committed to further expanding the programme. To meet the demands of business customers with a high turnover of HP LaserJet and/or inkjet print cartridges, the programme includes free delivery of special HP recycling Individual ink cartridges vs. integrated ink cartridges which is better? How do you respond when customers have such questions? Heres some information to help you better advise your customers. Consider print volume and printing needs HP printers are based on either one of two different ink cartridge technologies individual and integrated (also known as tri-colour or tri-chamber ink cartridges) to meet customers

different print volumes and printing needs.

It doesnt mean that printers using HP individual ink cartridges are inherently a better choice than those using HP integrated cartridges it all depends on customers usage levels and type of benefits they value. Whats common is that all HP printing systems offer print quality, reliability and efficient ink usage. When to recommend individual cartridge systems HP individual ink cartridge systems offer the best technology for users with high print volumes (150-400 pages a month) and who tend to use some ink colours more than others. Users enjoy breakthrough print speeds, larger ink capacities for individual colours compared to HP integrated cartridges, plus flexibility to replace only the colour that runs out. For customers who print a lot, value speed and need flexible cartridge replacement, this is the ideal recommendation. When to recommend integrated cartridge systems HP integrated cartridge systems are ideal for users with low to moderate print volumes (50-150 pages a month) and who are looking for convenient cartridge replacement, ease of use and the flexibility to swap cartridges on a single printer to fit specific needs at different

times. For customers who print a significant mixture of photos, graphics and text documents,

but not in huge quantities, and who value convenience and ease of use, this is the more cost-effective recommendation. 16 A choice for every need Printing cost is more than just the cartridge price 17 A choice for every need At a glance: HP individual ink cartridges HP integrated cartridges Best for High-volume printing Low- to moderate-volume versatile printing Why? Fast speeds to meet demand of highvolume Flexible cartridge swapping for best output depending on printing type of printing Choice of cartridges for occasional-moderate or moderate-frequent use, enabling a single printer to fit varying usage levels Choice of black, tri-colour and photo cartridges, enabling a single printer to meet varying photo-quality expectations Flexible cartridge replacement Convenient cartridge replacement and Flexibility to replace only cartridge that ease of use runs out (although at least six cartridges Fewer cartridges to replace (customers can start printing are required to start printing) with just one cartridge) Less frequent cartridge replacement Each time a new cartridge with integrated printhead

because of higher individual colour capacity is installed, the whole system is refreshed tuned for high-volume printing How often do you come across customers who complain that while HP inkjet printers have become very affordable, HP inks cost too much? If you put all related printing costs (including hidden ones) in context for the customer though, its easy to see the value of original HP inks and why they are worth the price. Cost from reliability issues Supplies not just the printer play a key role in customers desired printing experience, and only original HP supplies can deliver the seamless experience that customers expect from their HP printers. Cheaper alternatives may have reliability issues that waste ink and paper due to reprints, plus incur other hidden costs due to break-downs, need to replace faulty cartridges, etc. Research by QualityLogic* found that on average, HP inkjet print cartridges were at least 9 times more reliable than leading remanufacturer brands tested. With dependable HP performance from the first print to the last, customers can save time and money with original HP print cartridges. Cost from inefficient ink usage If a printing system is inefficient, it uses more

ink to print a given number of pages, which has an impact on page yield and cost. HP printing systems are designed with efficient ink usage in mind, printing up to two times more pages using the same amount of ink as some other competing brands, according to research by SpencerLab**. Printing efficiency is not just dependent on the printer design HP patented inks are optimised for efficient printing in HP printers with their highly pure and anti-crusting formulations, which prevent nozzles from clogging. This in turn means more ink can be saved for printing, instead of being used to flush clogged nozzles clean as with some other printing systems. Since ink design affects printing efficiency, remind customers that they could risk it by using refills. New printers with affordable cartridges Some of HPs new printers come with individually replaceable ink cartridges priced as low as US$9.99, while others come with tri-colour cartridges priced as low as US$17.99. Such affordable pricing gives customers even more reason to use original HP inks, hence ensuring peace of mind. Printing cost is more than just the cartridge price * 2003 Inkjet Cartridge Reliability Comparison Study test results provided by QualityLogic, Inc., and commissioned by HP. Tests were

performed under laboratory conditions and actual performance may vary. See www.hp.com/apac/suppliesreliability for full details. ** Based on printers and usage profiles tested in independent testing, Inkjet Printing Efficiency: Yield and the Customer Experience, SpencerLab Digital Color Laboratory, July 2005, commissioned by HP. See www.hp.com/apac/saveink for more details. True inkjet printing cost Cartridge price Inefficient ink usage Reliability issues HP offers acceptable inkjet printing cost because: HP cartridge prices start as low as US$9.99 for an individual replaceable cartridge HP cartridge prices start as low as US$17.99 for a tri-colour cartridge start printing with just one cartridge HP printers, cartridges and ink formulations are designed for efficiency so customers can save ink and money; using refills might jeopardise

the efficient design Original HP ink cartridges are tested to be at least 9 times more reliable than remanufacturer brands*, avoiding reprints and replacement costs Visible cost Hidden cost =++ 18 HP inkjet cartridge technology HP Vivera Inks 19 HP Vivera Inks are specially engineered to work with HP printers and papers to deliver the best combination of exceptional image quality and fade resistance. HP Vivera Inks contain specially designed colourants and active agents that produce an optimal balance of rich colour and fade resistance. The ink formulations are put through hundreds of tests to ensure reliability and performance during printing, superb image quality and clog-free printheads. The reasons to use HP Vivera Inks are compelling: Superior ingredients and unique ink formulations Unlike many competitive inks derived from generic off-the-shelf ink formulations, HP Vivera Inks are specifically designed to be chemically compatible with the

HP cartridges and to flow and eject effectively through the complex, highly tuned components in the printhead. New black and tri-colour Vivera ink formulations also deliver optimal balance of key printing attributes laser-quality black text, outstanding colour images, permanence and reliability. Exceptional ink purity Purer inks translate into cleaner printing and therefore ink savings in the long run. HP Vivera Inks combine precise levels of purity for each ingredient with stringent, clean manufacturing processes to ensure optimal reliability and performance. Versatile technology, adaptable to a wide variety of applications HP Vivera Ink technology is adaptable to a variety of applications. Whether it is to print quick-drying or faderesistant photos on HP Photosmart printers; professional-quality photos or colour proofs on HP Designjets; laser-quality text documents or impressive marketing presentations on HP Officejet and Officejet Pro printers there are specific HP Vivera Inks that can do the job. HP inkjet cartridge technology HP Vivera Inks If you think that the printer alone is responsible for producing sharp text and vivid images that you see on your printouts, think again. Did you know that the inkjet print cartridge is just as important, packing in more innovation than meets the eye?

Not just a container for ink HP inkjet print cartridges are not simply containers of ink but an ingenious union of sophisticated printheads and proprietary inks. What this means is that every original HP inkjet print cartridge has an integrated circuit that intelligently routes precisely timed electronic signals to hundreds of microscopic ink nozzles, creating printouts just the way you want them to be. This is actually harder than it sounds as there are hundreds of nozzles in the printhead and each nozzle is only one-third the width of a human hair. More than meets the eye For two millionths of a second, HP inkjet cartridges use a pulse of heat more than seven times as intense as the Suns surface to create up to 36,000 tiny superheated vapour bubbles per second. This propels ink drops through the nozzles, accurately positioning them on paper. Working together with HPs proprietary printer algorithms, the print cartridges print millions of tiny dots carefully distributing them based on the image data to produce the most realistic, grain-free image output. As you can see, HP has packed a whole lot of research and thought into a small inkjet print cartridge just so that customers can enjoy high image quality and a fuss-free printing experience.

The cartridge ejects up to 36,000 tiny drops of ink per second. 20 HP inkjet print cartridges HP inkjet print cartridges 21 HP 10 Ink Cartridges Smart ink cartridges deliver clear, sharp results without guesswork. Target market Business professionals who require high-quality colour and fast, easy, reliable printing solutions. Key selling points Laser-quality black printouts on HP inkjet speciality papers or plain papers. Photo-perfect colour images on HP Everyday Photo Paper and HP Photo Paper. Individually replaceable colour ink cartridges maximise ink efficiency. Smart cartridges provide ongoing status feedback for clear, sharp results without guesswork. Specially engineered HP dye-based colour inks and pigmented black ink. Compatibility HP Officejet 9110, 9120, 9130 All-in-one HP Business Inkjet 1100+ printer series, 1200+ printer series, 2000 printer series, 2230+, 2280+ printer series, 2300+ printer series, 2500 printer series, 2600+ printer series, 3000* printer series HP Colour Printer cp1700+ series 2 Based on 15% coverage. + Uses HP 11 Black Printhead.

* Uses HP 12 Black Printhead. P/N Description UPC/Unit code Unit count Unit measurements (H x W x D) (mm) Unit wt. (

) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C4844A HP 10 Black Ink Cartridge, 69 ml 7 25184-72496 1 1 142 x 125 x 38 0.156 1 07 25184-72496 8 50

kg

540 x 210 x 135 6.8 n/a n/a 1,4302 HP C4841A HP 10 Cyan Ink Cartridge, 28 ml 7 25184-72493 0 1 142 x 106 x 23 0.090 1 07 25184-72493 7 50 540 x 210 x 135 5.0 n/a n/a 1,6502 HP C4842A HP 10 Yellow Ink Cartridge, 28 ml 7 25184-72494 7 1 142 x 106 x 23 0.090 1 07 25184-72494 4 50 540 x 210 x 135 5.0 n/a n/a 1,6502

HP C4843A HP 10 Magenta Ink Cartridge, 28 ml 7 25184-72495 4 1 142 x 106 x 23 0.090 1 07 25184-72495 1 50 540 x 210 x 135 5.0 n/a n/a 1,6502 HP 02 Ink Cartridges New HP Vivera Inks provide vivid, longlasting colour for realistic photos and laser-quality documents. Target market High usage customers who require best in class solutions for home and photo printing (14 sec photos, efficient printing systems, individual ink cartridges). Available in Asia Pacific except China, India and Japan Key selling points True-to-life colour photos and laser-quality black text with HP Vivera Inks. HP Vivera Inks are backed by HP's innovation and expertise

for reliable results. HP cartridges are designed for efficient ink use and are easy to recycle. Compatibility HP Photosmart 3110, 3310, 8230 P/N

Descriptio UPC/Unit code Unit count HP C8721WA HP 02 Black Ink Cartridge, 10 ml 882780119079 1 114 x 45 x 143 0.059 10 882 780 119 076 50 586 x 223 x 243 3.586 1,600 129.7 4801/6502 HP C8771WA HP 02 Cyan Ink Cartridge,

6 ml 882780119086 1 114 x 37 x 143 0.046 10 882 780 119 083 50 586 x 190 x 208 2.735 2,000 124.4 350 HP C8772WA HP 02 Magenta Ink Cartridge, 4 ml 882780119093 1 114 x 37 x 143 0.043 10 882 780 119 090 50 586 x 190 x 208 n/a 2,000 n/a 3501/2802 NEW P/N Description UPC/Unit code Unit count

Unit measureme

(H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C8773WA HP 02 Yellow Ink Cartridge, 3.5 ml 882780119109 1 114 x 37 x 143 0.043 10 882 780 119 106

nts

50 586 x 190 x 208 n/a 2,000 n/a 4901 x 1702 HP C8774WA HP 02 Light Cyan Ink Cartridge, 5.5 ml 882780119116 1 114 x 37 x 143 0.045 10 882 780 119 113 50 586 x 190 x 208 n/a 2,000 n/a 2402 HP C8775WA HP 02 Light Magenta Ink Cartridge, 5.5 ml 882780119123 1 114 x 37 x 143 0.045 10 882 780 119 120 50 586 x 190 x 208 n/a 2,000 n/a

2402 1 Plain paper, 8x11. 2 HP Premium Plus Photo, 4R. 22 HP inkjet print cartridges HP inkjet print cartridges 23 HP 11 Ink Cartridges Deliver superfast printing speed. Target market Business professionals who require high-quality printing with brilliant colour and easy maintenance. Key selling points Laser-quality black on high-quality paper. Genuine HP-formulated dye-based inks for brightest possible colours. Works as a modular system with HP 10 Black Ink Cartridge and HP 11 Printheads. Built-in smart chip for outstanding print quality without guesswork. Micro-tiny ink drops, nearly invisible to human eyes, produce smooth, sharp images. New ink printing system enables faster dry time and improves smudge resistance. Compatibility HP Officejet 9110, 9120, 9130 All-in-One HP Business Inkjet 1100 printer series, 1200 printer series, 2230, 2280 printer series, 2300 printer series, 2600 printer series HP Colour Printer cp1700 series P/N Descript UPC/Unit cod e ion

Unit count Unit measurements (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C4836A HP 11 Cyan Ink Cartridge, 28 ml 7 25184-72489 3 1 142 x 106 x 23 0.090 1 07 25184-72489 0 50 540 x 210 x 135 5.0 n/a n/a 1,750 HP C4837A HP 11 Magenta Ink Cartridge, 28 ml 7 25184-72490 9 1 142 x 106 x 23 0.090 1 07 25184-72490 6 50

540 x 210 x 135 5.0 n/a n/a 1,750 HP C4838A HP 11 Yellow Ink Cartridge, 28 ml 7 25184-72491 6 1 142 x 106 x 23 0.090 1 07 25184-72491 3 50 540 x 210 x 135 5.0 n/a n/a 1,750 HP 10 Printheads Built to last: Each printhead will print a minimum of 12,000 pages1. Target market Business professionals who require reliable, high-quality, fast, and easy colour printing solutions. Key selling points Easily maintained: simply replace worn-out printheads for uninterrupted clear, sharp output without expensive repair service or printer downtime. Designed to provide exceptionally refined print quality using ultra-small ink drop technology.

Built to provide high-speed black and colour printing. Works with HP 10 Ink Cartridges (HP C4841A 44A). Compatibility HP Business Inkjet 2000 printer series, 2500 printer series 1 Based on 5% coverage. P/N Description UPC/Unit code

Unit cou Unit measurements (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C4800A HP 10 Black Printhead, 8ml 0 88698-21729 0 1 140 x 107 x 23 0.045

nt

n/a 50 142 x 208.3 x 548.6 2.7 5,850 333.8 Minimum of 12,0001 HP C4801A HP 10 Cyan Printhead, 8 ml 0 88698-21730 6 1 140 x 107 x 23 0.045 n/a 50 142 x 208.3 x 548.6 2.7 5,850 333.8 Minimum of 12,0001 HP C4802A HP 10 Magenta Printhead, 8 ml 0 88698-21731 6 1 140 x 107 x 23 0.045 n/a 50 142 x 208.3 x 548.6 2.7 5,850

333.8 Minimum of 12,0001 HP C4803A HP 10 Yellow Printhead, 8 ml 0 88698-21732 0 1 140 x 107 x 23 0.045 n/a 50 142 x 208.3 x 548.6 2.7 5,850 333.8 Minimum of 12,0001 24 HP inkjet print cartridges HP inkjet print cartridges 25 HP 12 Ink Cartridges Professional-quality colour results. Target market Business professionals in small work teams. Key selling points Proprietary technology and ink formulations deliver outstanding print quality. Designed for reliable performance and consistent results. New architecture and features for easier use and maintenance. Specially designed to work with HP inkjet specialty papers or plain papers. Compatibility

HP Business Inkjet 3000+ printer series + Uses HP 10 Black Ink Cartridge. P/N Description UPC/Unit code Unit count Unit measurements (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C4804A HP 12 Ink Cartridge, Cyan, 55 ml n/a 1 140.2 x 123.8 x 37.7 0.112 n/a 40 512 x 212 x 219 6.2 2,880 472 n/a HP C4805A HP 12 Ink Cartridge, Magenta,

55 ml n/a 1 140.2 x 123.8 x 37.7 0.112 n/a 40 512 x 212 x 219 6.2 2,880 472 n/a HP C4806A HP 12 Ink Cartridge, Yellow, 55 ml n/a 1 140.2 x 123.8 x 37.7 0.112 n/a 40 512 x 212 x 219 6.2 2,880 472 n/a HP 11 Printheads Superfast printing speeds and enhanced output quality. Target market Business professionals who require realistic colour that is fast, reliable, and easy to maintain.

Key selling points Wide printhead for extra fast printing. Breakthrough printhead technology for exceptionally refined print quality. Performance engineered to last through up to six ink cartridges. Engineered to work with HP 11 colour ink cartridges and HP 10 Black Ink Cartridge. Modular ink delivery system enables lower overall cost of ownership and fewer replacement. as supplies are replaced individually when needed. Built-in smart chips automatically align printheads to deliver the best print quality. Compatibility HP Officejet 9110, 9120, 9130 All-in-One HP Business Inkjet 1100+ printer series, 1200+ printer series, 2230+, 2280+ printer series, 2300+ printer series, 2600+ printer series HP Colour Printer cp1700+ series P/N Description UPC/Unit code

Unit count Unit measurements (H x W x D) (mm)

Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C4810A HP 11 Black Printhead, 8 ml 0 88698-85721 2 1 106.7 x 22.86 x 139.7 0.045 1 00 88698-85721 9 24 329 x 203 x 103 1.35 n/a n/a n/a HP C4811A HP 11 Cyan Printhead, 8 ml 0 88698-85722 9 1 106.7 x 22.86 x 139.7 0.045 1 00 88698-85722 6 24 329 x 203 x 103

1.35 n/a n/a n/a HP C4812A HP 11 Magenta Printhead, 8 ml 0 88698-85723 6 1 106.7 x 22.86 x 139.7 0.045 1 00 88698-85723 3 24 329 x 203 x 103 1.35 n/a n/a n/a HP C4813A HP 11 Yellow Printhead, 8 ml 0 88698-85724 3 1 106.7 x 22.86 x 139.7 0.045 1 00 88698-85724 0 24 329 x 203 x 103 1.35 n/a n/a n/a + Uses HP 10 Black Ink Cartridge.

26 HP inkjet print cartridges HP inkjet print cartridges 27 HP 14 Ink Cartridges Smart print supplies for business printing. Target market Business professionals in home or small- and medium-sized offices. Key selling points Small ink drops produce sharp, laser-like black text for professional-quality results. Specially formulated colour inks for faderesistant results that last. Fast print speeds and fast-drying inks reduce waiting time. Continuous uninterrupted printing as customer knows exactly when to replace the supplies. On-screen message communicated via a smart chip in the ink cartridge monitors ink levels and printhead health to eliminate guesswork. Compatibility HP Officejet 7130, 7140 All-in-One HP All-in-One D145, D155 HP Business Inkjet cp1160 HP C5011A HP 14 Black Ink Cartridge, 26 ml 7 25184-71253 1 1 140 x 116 x 37 0.096 1 07 25184-71253 8 50 594 x 208 x 210 5.0

1,800 215 n/a HP C5010A HP 14 Tri-colour Ink Cartridge, 23 ml 7 25184-71259 5 1 140 x 116 x 37 0.100 1 07 25184-71259 2 50 594 x 208 x 210 6.0 1,800 222 n/a HP 12 Printheads Crisp, sharp, vibrant output every time. Target market Business professionals in small work teams. Key selling points Advanced printhead technology for outstanding quality. Reliable performance and consistently great results. New architecture and features for easier use and maintenance. Specially designed to work with HP inkjet specialty papers or plain papers. Compatibility HP Business Inkjet 3000+ printer series HP C5023A HP 12 Printhead, Black,

6 ml n/a 1 140.6 x 111 x 20.3 0.0493 n/a 50 549 x 208 x 142 3.95 2,700 238 n/a HP C5024A HP 12 Printhead, Cyan, 6 ml n/a 1 140.6 x 111 x 20.3 0.0493 n/a 50 549 x 208 x 142 3.95 2,700 238 n/a HP C5025A HP 12 Printhead, Magenta, 6 ml 8 08736-27099 1 1 140.6 x 111 x 20.3 0.0493

n/a 50 549 x 208 x 142 3.95 2,700 238 n/a HP C5026A HP 12 Printhead, Yellow, 6 ml 8 08736-27100 4 1 140.6 x 111 x 20.3 0.0493 n/a 50 549 x 208 x 142 3.95 2,700 238 n/a + Uses HP 10 Black Ink Cartridge. 28 HP inkjet print cartridges HP inkjet print cartridges 29 HP 15 Black Inkjet Print Cartridge Achieve HP print quality, even on everyday paper. Target market Low-volume home and small-business users who desire high-quality output. Key selling points Affordable HP printing at a competitive price.

High-quality output even on everyday paper. HP-proprietary pigmented ink for sharp, laserlike black text. Compatibility HP Deskjet 810c, 840c, 845c, 920c, 948c, 3820 HP Officejet 5110, v40 All-in-One HP PSC 500*, 750, 950 All-in-One P/N Description UPC/Unit code Unit count Unit measurements (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurem ents (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C6615D HP 15 Black Inkjet Print Cartridge, 25 ml 7 25184-72503 6 1 157 x 118 x 26 0.144 1 07 25184-72503 3 40

483 x 285 x 150 6.4 1,920 332 4951 1 Based on 5% coverage. * Available in selected Asia-Pacific countries only. HP 14 Printheads Designed to deliver fast results for high-volume business printing. Target market Business professionals in home or small- and medium-sized offices. Key selling points Save up on buying a new printer with replaceable printheads. Fast results for high volume business printing. Small ink drops for precise, professional print quality. Brilliant colour prints through intelligent inkdrop layering. Compatibility HP Officejet 7130, 7140 All-in-One HP All-in-One D145, D155 HP Business Inkjet cp1160 P/N Description UPC/Unit code Unit count Unit measurements (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code

Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C4920A HP 14 Black Printhead, 8 ml 7 25184-71235 7 1 142 x 106 x 23 0.050 1 07 25184-71235 4 50 594 x 208 x 142 3.0 2,700 183 16,000 pages or 3 years HP C4921A HP 14 Cyan Printhead, 8 ml 7 25184-71236 4 1 142 x 106 x 23 0.050 1 07 25184-71236 1 50 594 x 208 x 142 3.0

2,700 183 30,000 pages or 2.5 years HP C4922A HP 14 Magenta Printhead, 8 ml 7 25184-71237 1 1 142 x 106 x 23 0.050 1 07 25184-71237 8 50 594 x 208 x 142 3.0 2,700 183 30,000 pages or 2.5 years HP C4923A HP 14 Yellow Printhead, 8 ml 7 25184-71238 8 1 142 x 106 x 23 0.050 1 07 25184-71238 5 50 594 x 208 x 142 3.0 2,700 183 30,000 pages or

2.5 years 30 HP inkjet print cartridges HP inkjet print cartridges 31 HP 17 Tri-colour Inkjet Print Cartridge Delivers photo-quality results in colour. Target market Low-volume home and small-business users who desire high-quality output. Key selling points Create vibrant and true-to-life colours. Proprietary HP dye-based inks for great results and fast-drying that resists smudging. Works with many types of HP papers to meet a variety of printing needs. Works together with HP 15 Black Inkjet Print Cartridge. Compatibility HP Deskjet 840c, 845c HP C6625A HP 17 Tri-colour Inkjet Print Cartridge, 15 ml 7 25184-72504 3 1 157 x 118 x 42 0.160 1 07 25184-72504 0 20 440 x 254 x 174 3.6 1,800 349 4102

2 Based on 15% coverage. HP 16 Tri-colour Inkjet Photo Print Cartridge Photo-quality results made easy. Target market Home users who want to produce photo-quality output with their HP Deskjet printers. Key selling points Produce vivid images and clear, colourful printouts. Print photos at home or incorporate photos into personalised greeting cards, calendars and more. Works with HP photo papers for high-definition images and photographic results. Compatibility HP Deskjet 610c, 630c, 640c, 656c, 690c, 692c, 694c, 695c HP Officejet 710*, 725* All-in-One P/N Description

UPC/Unit c ode Unit count Unit measurements (H x W x D) (mm) Unit wt. (kg)

MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C1816A HP 16 Tri-colour Inkjet Photo Print Cartridge, 22.8 ml 7 25184-72485 5 1 140 x 116 x 37 0.098 1 07 25184-72485 2 50 594 x 208 x 210 5.4 1,800 218 2122 2 Based on 15% coverage for a 4 x 6 image on plain paper. * Available in selected Asia-Pacific countries only. 32 HP inkjet print cartridges HP inkjet print cartridges 33 HP 20 Black Inkjet Print Cartridge Achieve HP print quality, even on everyday paper. Target market Low-volume home and small-business users who desire

high-quality output. Key selling points Affordable HP printing at a competitive price. High-quality output even on everyday paper. HP-proprietary pigmented ink. Compatibility HP Deskjet 610c, 630c, 640c, 656c P/N Description UPC/Unit code Unit count Unit measurem

ents (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg)

Page yield HP C6614D HP 20 Black Inkjet Print Cartridge, 28 ml 7 25184-72501 2 1 140 x 116 x 37 0.086 1 07 25184-72501 9 50 594 x 208 x 210 4.8 1,800 197 5041 1 Based on 5% coverage. HP 19 Black Inkjet Print Cartridge Exceptional printouts from your portable printer anywhere, anytime. Target market Small-office users or mobile professionals who want high-quality output from their HP printers. Key selling points Professional-quality results, even at changing altitudes and temperatures. Clog-free throughout the life of the cartridge. Drop-in installations. Print crisp black text. Specially designed to work with HP inkjet speciality papers or plain papers. Compatibility

HP Deskjet 350cbi P/N Description UPC/Unit code Unit count Unit measurements (H x W x D) (mm) Unit wt. (kg) MC ITF-14 Code Master carton count Carton measurements (H x W x D) (mm) Carton wt. (kg) Pallet count Pallet wt. (kg) Page yield HP C6628A HP 19 Black Inkjet Print Cartridge, 30 ml 7 25184-72505 0 1 140 x 116 x 37 0.090 1 07 25184-72505 7 50 594 x 208 x 210 5.0 1,800 204

COMPETITOR

REMANUFACTURING

Cartridge World has raised the bar in the printer cartridge remanufacturing industry by using the latest technology and processes. Cartridge World stores keep many types of top quality inks on hand to ensure we can refill or remanufacture most any brand of cartridge.

Our printer cartridges undergo a highly rigorous process:

Inkjet Cartridges
1. The cartridge will be given a "footprint test" to see if the print head has dried up; 2. The cartridge will be cleaned with special solutions that allow the print heads to open again if previously clogged; 3. The cartridge will then be filled with the appropriate type and amount of ink that is specific to your cartridge requirements; 4. After refilling, your cartridge will be put into a printer and tested 3-7 times to assure the highest quality standards; 5. After successful testing, your cartridge will be packaged and ready for you to take home.

Laser Toner Cartridges

1. 2. 3. Cartridges will be completely disassembled; Every part of the cartridge will be cleaned and inspected for damage; After replacing the parts that are damaged or worn, the cartridge will be reassembled;

4. The cartridge will then be filled to its capacity with toner specific to your cartridge requirements; 5. Your laser toner cartridge will then be tested in a printer for ten to twenty pages to assure the highest quality standards; 6. After successful testing, your cartridge will be packaged and ready for you to take home.

Re-feel is a retail printer cartridge refilling and recycling chain with its head office at Kolkata, India. Concept Refeel was established in Feb' 2007, after an extensive research on the cartridge industry for over 3 years. Refeel now has its presence at over 115 locations across 80cities in India and evolving continuously together with our dedicated and passionate store owners & our valued customers. Re-feel Cartridge Stores are independently owned and operated by the franchisees. The diverse background and the experience of Re-feel store owners coupled with our expertise in cartridge refilling industry enables us to provide outstanding services to our customers. We

thrive to be technically inspired, economically sound and environmentally safe.

B M A TONERS
Toner & Inkjet cartridge Refilling Refilling Save up to for inkjet 77.5% of your printing cost. Refilling Save up to for toner cartridge 87.14% of your printing cost. Refilling is all about refilling of empty cartridges with new Ink & Toner powder & replacing with some new components. This enables the cartridge to be reused, saving the cost of a complete new cartridge and prevents the disposal of the old one too. As with Inkjet & Laser printing become increasingly expensive due to the high costs of the original printing consumables. And after providing effective environment friendly cost saving solutions for Inkjet & Laser printing, with the added new service to our customer. REFILLING solutions by B M A TONERS are one of the most international methods to recycle all popular Hp, Canon, Lexmark, Samsung & Xerox Inkjet & Laser Cartridges, black & colour. With this expertise, We came with one of the most versatile & technical Solution Providers available today for quality refilling and recycling of cartridges. This system of operation results in reduction of costs compared to original consumables and a fool-proof method that can be repeated on the cartridge many times over.The process is environmentally friendly since

it reuses the original cartridges, saving money up to 80% for both individuals and organizations. This reiterates our commitment to saving your money and protecting our environment

Discover value in your old printer cartridges when you buy a NEW ICON Laser cartridges. With over 10 years of experience in laser printing, ICON offers industry-leading print innovations and unrivalled reliability to help your business gain that competitive edge and benefit from a more effective printing environment. Choose from a wide range of ICON Laser cartridges designed to suit need for every office. Our latest range offers enhanced density & page yields These help in easy operations, manage costs and improve productivity in your imaging and printing environments, with the assured ICON LaserJet reliability & legendary performance . Get the most of your technology investments and achieve better business results. Here is a chance to save more when you buy ICON Laser cartridges. Discover value in your old printer cartridges when you buy a NEW ICON Laser cartridges. Recycle your old printer cartridges when you buy a new ICON LaserJet cartridges* to receive a CASH REBATE, plus ICON will remove your old printer from your office FREE OF CHARGE. PARTICIPATE IN THE BUY BACK OFFER IN JUST 3 EASY STEPS:

1.Purchase an eligible ICON Laser cartridges from your preferred partner. 2.ICON or its representatives will collect the buyback or old toner cartridges. 3.Receive the buyback amount by cash

GET FLAT 40% DISCOUNT ON ALL LASER TONER CARTRIDGES FOR EVERY PURCHASE OF ICON LASER CARTRIDGES

IC O N - T h e R e f ill S t o r e
P rim a r y O EM Code C h ip D o cto r B la d e r u m D e v . R o lle g R o llehra r ge T o n e r D M ar C Com m on N am e R o lle r

HP

Q 2612A 12A C7115A 15A Q 5949A 49A Q 7551A 51A Q 7553A 53A CB436A 36A Q 7570A 70A CC388A 88A CE505A 05A CB435A 35A /

2 8 .0 0 1 1 2 .0 0 5 5 .0 0 5 .0 0 7 5 .0 0 4 2 8 .0 0 1 2 8 .0 0 9 5 .0 0 5 .0 0 7 5 .0 0 4 1 0 0 .0 0 2 8 .0 0 1 6 5 .0 0 1 1 5 .04 5 .0 0 1 1 5 .0 0 0 2 0 0 .0 01 8 0 .0 05 5 0 .0 0 1 0 0 .0 0 2 6 .0 0 1 6 5 .0 0 1 0 0 .0 0 5 0 .0 0 1 5 5 .0 0 1 7 5 .0 03 6 4 .0 06 7 6 .0 0 1 0 0 .0 0 5 0 .0 0 1 5 5 .0 0 1 1 5 .0 0 5 5 .0 0 1 9 5 .0 0 7181A0 .0 01 2 0 .0 03 2 0 .0 0 2 2 0 .0 0 0 .0 0 18 1 1 5 .04 5 .0 0 1 1 5 .0 0 0 8 5 .0 0 0 .0 0 8 0 .0 0 6 6 7 6 .0 0 8 .0 0 46 8 5 .0 0 0 .0 0 8 0 .0 0 6 1 8 0 .05 5 .0 0 1 1 5 .0 0 0 2 7 0 .0 0 0 .0 0 8 0 .0 0 26 1 1 7 .0 0 8 5 .0 0

SA M SU N G M L1 6 1 0 1 6 1 0 / 1 6 4 0 1 1 5 .0 01 6 5 .0 0 0 .0 0 2

PRICING OF THE COMPONENTS OF THE TONER CARTRIDGE

Laser Cartridge Components

Drum

D.Blade

W.Blade

M.Roller

PCR

Chip

Inkjet Cartridges list

Cartridge Model No.

Cartrid ge Ink Size 15ml 18ml 40ml 60ml

HP Inkjet Black:21/27/56/818/702/850/851/900/86 0/852. HP Inkjet Color:22/28/861/57/818/854/855/901/70 3. HP Inkjet Black:15D/45D/14D/29D. HP Inkjet Color:17D/78D/49D/23D. CANON PIXIMA: CL40,830 BLACK CANON PIXIMA: CL41,831 BLACK

OEM Pag es Yiel d 100 200 100 200 150 250 200 250 150 200

HP Price List Pages Yield 100* 200* 150* 250* 150* 250* 225* 300* 200 250 850.00* 950.00/1350.0 0* 1050.00/1250. 00* 1450.00* 1050.00* 1450.00* 475.00 550.00 575.00 725.00 475.00 575.00

Monochrome Model

For Use In Printer Model

Pages Yield

Price

No. HP CC364A CC364X CE505A CE505X CC388A CB435A CB436A Q7570A Q2612A Q2612X Q7516A Q7553A Q7553X Q7551A Q7551X Q2624A Q2624X Q5949A Q5949X Q5942A Q5942X Q5945A Q6511A Q6511X C3906F/EP-A Q2613A Q2613X C7115A/EP-25 C7115X C4092A/EP-22 C4129X/EP-62 C4129X/EP-62 C4127X/EP-52/53 C4127X/EP-52/53 C4096A/EP-32 C4096A/EP-32 C8061X / C8061X / Monochrome Model No. Q5950A Q5951-53A Q6460A Q6461-63A C4191A/EP-87 C4192-94A FX3 E16/E31/E40 HP 4015/4014 HP 4015 HP LJ2055 HP LJ2055 HP P1005/1006/1007/1008 HP MFP1005/1006 HP P1505/1505N/M1120/M1522N/M1522NF HP M5035MFP/M5025MFP HP 1010/1015/1012/3015/3020/3030/1020 HP 1010/1015/1012/3015/3020/3030/1021 HP 5200L/5200 HP P2015/2014 HP P2015/2014 HP P3005/M3035/M3027 HP P3005/M3035/M3027 HP 1150 HP 1150 HP 1160/1320/1320n HP 1320/1320n HP 4250/4240/4350 HP 4250/4240/4350 HP 4345 HP 2410/2420/2430 HP 2410/2420/2430 HP5L/6L/6Lpro/ Canon LBP-460/660 HP 1300 HP 1300 HP1000/1220/3330/1005 HP1000/1220/3300/3330/1005 HP1100/3100 HP5000/5000Le/5100/Canon 840/850/860 HP5000/5000Le/5100/Canon 840/850/860 HP4000/4000N/4050/4000dn HP4000/4000N/4050/4000dn HP2100/2100N/2200/2200dn HP2100/2100N/2200/2200dn HP4100/4100N HP4100/4100N For Use In Printer Model HP---4700 HP---4700 HP---4730 HP---4730 HP---4500/4550 / Canon LBP-2040 HP---4500/4550 / Canon LBP-2040 CANON Canon L250/350/380/388/1060P/L240 Canon 200/220/230/950/210/310 Pages Yield LBPLBPBK BK 15,000 2,000 3,000 12,000 3,000 7,000 6,500 13,000 2,500 4,000 2,500 6,000 10,000 20,000 18,000 6,000 12,000 2,500 2,500 4,000 2,500 4,000 2,500 10,000 10,000 10,000 10,000 5,000 5,000 10,000 10,000 Price 10,000 24,000 2,300 6,500 1,500

EP22 EP25 EP26/EP27 EP 65 CRG-W CRG-U CRG-303/703 CRG308/308II/708/108 CRG-309/509 CRG-310/310II S35 CRG-315 FX-6 FX-7 FX9/FX10/104 CRG-912/712 CRG-313 FX-8/ T CRG-N/L50 CRG306/106/706/406 CRG-305 X25 EP-86 EP-86 EP- 87 EP-87 CRG-307 CRG-307

Canon LBP-800/810/1120 Canon 1210 Canon 3200/3110/3240 Canon LBP-2000 Canon D323/383/L398/390/380/400 Canon MF3110/3112/5650/5630/5770/5730 Canon LBP-2900/3000 Canon LBP-3300/3360 Canon LBP-3500 Canon LBP-3460 Canon L170/D320/D340 Canon LBP-3310/3370 Canon L1000 Canon L2000 Canon L100/120/4120/4150/4122 Canon LBP-3018/3010/3050/3020/3100 Canon LBP-3250 Canon L400/PCD320/340 Canon D620/680/PC1060/1080 Canon MF6550/6530/6500/6540/6531/6580/960 Canon ICMF7120 Canon MF5550/5530/3200/3110/3240 Canon icc3500 Canon icc3500 Canon LBP-2410 Canon LBP-2410 Canon LBP-5000 Canon LBP-5000

Monochrome Model No. SCX-5312D6 SCX-5315R2 SF-560R SCX-4725D3 CLP-300 CLP-300 CLP-350 CLP-350

For Use In Printer Model SAMSUNG SCX-5112/5312F/5115/5315F SAMSUNG 5112/5312F/5115/5315F/ML912 SAMSUNG SF-565PR SCX-

Pages Yield

Price

SAMSUNG SCX-4725F/4725FN/4525 ?? SAMSUNG CLP-300/300N/2160,CLX-3160 SAMSUNG CLP-300/300N/2160,CLX-3160 SAMSUNG CLP-350N SAMSUNG CLP-350N XEROX

109R00725 113R667 106R01159 109R00748 109R00639 113R00632 106R445 013R00621

XEROX X-3115/3121/3130/3120 XEROX PE16 XEROX X-3117/3122/3124/3125 XEROX X-3116 XEROX 3110/3210 XEROX 580 XEROX PE114E XEROX PE220

113R00730 109R00467 106R00687 106R01033 113R00455 109R00442 013R00625 CWA0649 CWA0648 13R00606 CWAA0716 106R1033/1034

XEROX 3200MFP XEROX Phaser P3150 XEROX 3450B XEROX 3420 XEROX P8E/P8EX/385/390 XEROX Phaser3310/P1210 XEROX Workcentre 3119 XEROX DocuPrint203A/204A XEROX DocuPrint203A/204A XEROX Workcentre PE120/PE120i XEROX Phaser3428D XEROX Phaser3425D XEROX 222/228 XEROX 222/228

CT350103 CT350251 CWAA0666 CT201118 CT201119-1121 106R01278

XEROX DP210/211/181 XEROX DocuPrint202/305 XEROX DocuPrint2050 XEROX C1110 XEROX C1110 XEROX 6130

Q2610A Q2610A Q1338A Q1339A C3909A/EP-W C4182X/EP-72 C8543X 92298A/EP-E C3900A/EP-B C3903F/EP-V 92274A/EP-P

HP 2300/2300d/2300n/2300dn/2300dtn HP 2300/2300d/2300n/2300dn/2300dtn HP 4200/4200n/4200tn/4200dtn HP 4300/4300n/4300dn/4300dtn HP8000/8000N/5SI HP8150/8150dn/8100 HP 9040/50MFP/9050 HP 4/4M/5/5M//Canon-EX HP 4V/4VC HP5P/6P/Canon -VX HP4L/4LC/4P/Canon -PX HP Color Laser

CB540A CB541-543A CB530A CB531A-533A C9720 A C9721-23A

HP---1215/1515/1518/CM1312/1300/CP1210/1510 HP---1215/1515/1518/CM1312/1300/CP1210/1511 HP---CP2025/2020/CM2320 HP---CP2025/2020/CM2320 HP---4600 HP---4600

C9730 A C9731-33A Q6000A Q6001-03A C3960A C3961-63A C3964A C9700A C9701-03A C9704A Q2670A Q2671-73A Q2670A Q2681-83A Q6470A Q6471-73A Q6470A Q7581-83A Q7560A Q7561-63A

HP---5500/5550 HP---5500/5550 HP---1600/2600/2605/CM1015/1017 HP---1600/2600/2605/CM1015/1017 HP---2550/AIO2820/2840 HP---2550/AIO2820/2840 HP---2550/AIO2820/2840 HP---1500/2500 HP---1500/2500 HP---1500/2500 HP---3500/3550 HP---3500/3550 HP---3700 HP---3700 HP---3600 HP---3600 HP---3800 HP---3800 HP---3000/2700 HP---3000/2700

Monochrome Model No. CRG-316 CRG-316 CRG-301/701 CRG-301/701 Canon LBP-5050 Canon LBP-5050 Canon LBP-5200 Canon LBP-5200

For Use In Printer Model

SAMSUNG ML-5100D3 ML-4500D3 ML-1210D3 SF-550D3 SAMSUNG SF-530/531P/808/515/550 SAMSUNG ML-4500 SAMSUNG ML-1010/1220/1250/1430/1210 SAMSUNG SF-555P

SCX-4100D3 SCX-D4200A ML-2010D3 ML-1610D2 ML-1710D3 ML-1520D3 SCX-4216D3 ML-2250D5 SCX4720D3/D5 SCX-4521D3 SF-5800D5 ML-2150D8 ML-2550DA ML-1650D8 ML-1450D6 ML-5200D6 ML-D3050A ML-D3050B SCX-D5530A SCX-D5530B ML-D3470A ML-D3470B ML-3560D8 ML-D1630A MLT-D108S MLT-D109S MLT2850A MLT2850B Monochrome Model No. 106R01331

SAMSUNG SCX-4100 SAMSUNG SCX-4200 SAMSUNG ML-2510/2570/2571N/2010/2015 SAMSUNG ML-1610 SAMSUNG ML-1750/1510/4116/1740/4016 SAMSUNG ML-1520 SAMSUNG SF-560/565P/750/755P/4016/4116 SAMSUNG ML-2250/2251/2252/2550 SAMSUNG SCX-4520/4720F SAMSUNG SCX-4521F/4321 SAMSUNG SF-5800 SAMSUNG SCX-2151N/2152W/2550/2551N SAMSUNG ML-2550/2551N SAMSUNG ML-1650/1651N SAMSUNG ML-1440/1450 SAMSUNG ML-5200A SAMSUNG ML-3051ND/3051N/3050 SAMSUNG ML-3051ND/3051N/3050 SAMSUNG SCX-5530FN/5330N SAMSUNG SCX-5530FN/5330N SAMSUNG ML-3470/3471 SAMSUNG ML-3470/3471 SAMSUNG ML-3560/3561 SAMSUNG ML-1630/4500 SAMSUNG ML-1641/2241/1640 SAMSUNG SCX-4300 SAMSUNG ML-2850-2851ND SAMSUNG ML-2850-2851ND

For Use In Printer Model XEROX 6125

106R013321334 CT200649 CT200650652 106R01271 106R012721274 106R012791281

XEROX 6125 XEROX C525A XEROX C525A XEROX Phaser 6110 XEROX Phaser 6110 XEROX 6130

DAILY SALES REPORT

Ex ec uti ve Na m e: Da te priyaje et rajan

Comp any Visit

9/2 RMC /20 12 9/2 wipro /20 12 do

Contact No/ Person's Name sayomal same(2361 194) no

Address

Remarks

college more sector -5 salt lake "

they will contact when they needed.very less usage of printer take apponitment

haldia cantact petro details is chemic with nair sir als

"

Monday have to take appointment

do

fitwell manas dev hostery (40034218) corpora tion

"

they will contact when they need

do

SHARD prashanjeet " A (33141219) GROUP THE no ELECTR O MEDIC AL INDUST RIES LTD SOFTW no ARE TECHN OLOGY EIILM contact details is with nair sir do no "

already they have vendor they want to contact next month concern person is on leave

do

do

"

not intrested

do

"

already have one year stock appointment on 12th feb quatation

do do

AURVE DA TERA SYSTE MS

" "

PROCESS OF REFILLING

ADVERTISING STRATIGIES internet

newspaper direct ad

RESEARCH METHODOLOGY

Methodology refers to the process of doing a work in a well defined and systematic manner. The present report uses certain procedures to find out correct result which can be used to make effective decisions.

RESEARCH DESIGN Research design can be defined as the arrangement of condition for the collection of data in a manner that provide relevance in research and economy in procedure. In this study descriptive research design was used. It is generally concerned with narration of facts and character and concerning group of situation. It also describes the existing state of affairs .Research can only report to what has happened and has no control over variables.

The research methodology has following parts: DATA COLLECTION: Primary data has been collected by interviewing the personnel employed in the plant at various units and meeting with the customers of the company. A questionnaire has been distributed among the respondents to gain insight of reality.

Secondary data has been collected by the previous and current records, magazines, and electronic sources. Data Tabulation: Collected data has been tabulated in a manner easy to grasp and is in quantified whenever possible. Data Analysis: Different statistical and non statistical techniques like histograms and pie charts are employed to analyze the collected data. Findings, suggestion and conclusion: Analysis leading to results and some important suggestions has been suggested. LIMITATIONS The various limitations of this research done are:

Time was the constraint for the study. Unfriendly attitudes of certain respondents. The research and its findings hold good for only some industries and relevant industries under consideration. Respondents hiding attitudes also created

problems while data collection. Language difference became a major constraint.

 As respondents are scattered over large area, it became a tough, tediou And time consuming job.

SWOT ANALYSIS STRENGTH-:

1.

Yashujee india automation has a huge pool of

skilled and experienced personnel. 2. Principle of hierarchy is given due respect in YIA enabling management to ensure proper planning and its implementation. 3. Flawless corporate image of YIA enhances the confidence of managers and customers alike. 4. Record of harmonious customer relation boosts the revenue graph towards north. 5. Strategic Information System in the organization gives cutting edge advantage reducing cost and time for every operation.

6. Huge infrastructure, when provides a strong base for better production and marketing, since it has countrywide network of stockyards, dockyard and sales branch offices. 7. The by-product of Bokaro Steel Plant is coal-based and of best quality against the petroleum based byeproducts, giving the company a huge advantage against their competitors. 8. Yashujee india automation has TQP i.e. Total Quality People which mean a dedicated work force towards serving the companys customers. 9. A strong R&D cell of the company keeps on working over enriching the quality of its bye-products and to reduce the cost of the whole process.

WEAKNESS:1. Lack of teamwork and internal customer orientation inhibits proper implementation of companys policy. 2. Complex pre post sale activities repel the probable customers. 3. Due to its large organizational structure involving numerous policies and officials, making is a real problem. prompt decision

4. The hard working marketing officials are not given due recognition and appropriate reward that hurts their motivation and interest.

OPPORTUNITY:1. There is growing demand for secondary and byproducts in both domestic and international market. 2. State government is planning to establish small industries in and around Kolkata which will increase the list of probable customers. 3. New markets are to be searched and developed with the opening of the global cartiridge market. 4. There is a great opportunity in the field of research to improve the quality of the coal-based products which would strengthen its well established base among customers.

THREAT:1.

The biggest threat for any company is competition, YASHUJEE INDIA AUTOMATION, ICON is also no exceptional. So due to globalization the company is facing stiff competition from global companies in all

product segments as well as facing competition from domestic players.

FINDINGS

RELATED TO MARKETING DEPARTMENT

During our training in marketing department of YIA. We have observed certain problems in it these problems are findings of our studies.

1.

All marketing procedure of prime products are

decided by YIA and carried out by the Central Marketing Organization (CMO). 2. As the organization is concerned with a large number of productions activities and the departmental work are done mostly manually from placement of orders to documentation, employees. 3. The organization is more concerned with larger of cartridge products by ignoring the smaller which ultimately frustrates the

orders orders.

4. The local customers with business of by-products are sometimes made to wait for days to get their papers cleared by the department. 5. Most of the existing yards suffers from improper

stocking space and siding facility often they are not well developed due to this the material stored there are rusted and other defects are caused and later they are disposed of by offering some concession or at low rate which result in loss. 6. Due to improper packing, the materials reach the stockyard often in damaged condition, which is

attracting criticism from the customers and these damaged materials are sold with loss. 7. Export considered Secondary to domestic selling as YIA is a govt. Undertaking and its First priority is given to domestic marketing.

SUGGESTIONS & RECOMMENDATIONS: 1. 2. 3. 4. 5. E-payment should be implemented for complete automation of the e-auction process. E-invoicing should be adopted for saving money by replacing paper based processes. Concept of Key Account Manager should be adopted for better customer satisfaction of regular customers. Extensive customer contact. The pricing as we well as the distribution policies should be framed by keeping in mind the requirements of the complete range of manufactures and not only the bulk consumers. This will encourage the new re-rolling mills to approach YILfor the material.

6.

Price of the material for which 100% payment has been received as advance should not be changed if the delay in the lifting of the material by the party is due to some fault of YIL but if is due to deliberate delay in lifting the material by the customer than the same policy should be applicable.

7.

When the customer having rolling mill of a smaller size purchase material, which are rolled in a bigger rolling mills than this, clearly indicates that the material is being purchase for trading. This practice can be prevented if YIL obtains a copy of certificates issued to the owner of every mill by the District industry center specifying the size of the mill.

8.

YIL can appoint 2-3 authorized stockiest also to avoid trading practice. In this way the benefit of break up pricing can be passed on to the one for whom these have been framed i.e. the actual rerollers.

9.

Price list made available to the various re-rollers every month by YIL should count all the items but it should clearly indicate the material which is not available so that the customers requiring that particular material can approach some other source.

10. The infrastructure facilities at the disposal yard should be maintained properly and needs improvements so that the pace of the lifting process is increased. 11. Fully equipped computers system in marketing department. 12. Proper packing is to be done to safeguard the materials from damage, which is occurring due to multistage handling and transportation. 13. Refund of excess payment process should be

improved and simplified. It. should make payment in less time. Ensure delivery of the material for which the payment is accepted so that mills are not closed or shut down for want of material. 14. Alternatively if the material is not available the YIL authorities should not accept the payment so that the buyer can approach some other source for procuring the material and should not unnecessarily wait for the material, which is not available.

CONCLUSION

1.

YIL marketing network is spread all over India, which

helps in collecting, orders of various customers easily and it can easily interact with its customers. 2. YIL officers posted outside like Kolkata, Delhi, Chennai

and Mumbai who work in close coordination with the Marketing Department. 3. Sales of Secondary Product have reduced compare to

previous year. 4. Sales of TONER POWDER are increased compare to

previous year. 5. Sales of Drum,pcr are almost same as last year. Sales of ink cartridge are less in this financial year. Last

6.

rd th year sales of ink cartridge was nil in the and 4 qtr but in 3

this year it has shown good market which is good sign. 7. Market of By-Product shown good sign in this financial

year and sales of By-Product has increased compare to previous year. The price of By-Product has reduced in this financial year. 8. YIL has fail to achieve the target which they set for them

and unable to meet production of Compatable cartridge toner and ink of the target, its result has seen on the profit of the company which reduced by 50% compare to last financial year.

BIBIOLOGRAPHY

 Magazine

published

by

YASHUJEE

INDIA

AUTOMATION Training Manual Books of organization Companys Website

www.yashujeeindia.com

http://www.iconcartridges.com/