Temescal Telegraph Community Assoc. 510-860-7327 info@temescaldistrict.org www.temescaldistrict.

org
Minutes #2012-3 March 28, 2012

Board Members Attending: Rick Raffanti (President) Hans Boerner Roy Alper (Vice President) Kristina Maria Gutirrez/Johnny Wong Pat Smith (Secretary) Donald Lowrey Bill Lambert Gloria Gee Randy Reed Donna Hurst (Treasurer) Julie Stevens Board Members Absent: Bernadette Arellano Guests:-27 Kyle Franklin and Lathan Hodge, Safety 1st Community Liaisons - 3 PSO Maureen Vergara and other PSO Josh Reed- Leslie Rudds Investment Company Elinor Buchen Jane Brunners Office Aliza Gallo and Maria Rocha City of Oakland Jerry Wilkins-Custom Kitchens -6624 Tel Graham Bell/Chuck Davis White Horse Inn- 6551 Tel Tim Anderson/Ellen Kim Keep Temescal Clean Linda White 5820 Telegraph Art Desuyo/John Finn 4804 Tel Steve Lavoie Temescal Library 5205 Tel Carlo Busby Sagrada Gifts- 4926 Tel Argel Brown - Flying Yoga 4308 Tel Kathy Doyle Doyle Chiropractic- 400-40th #C Mae Chan Rubys Kidwear- 5095 Telegraph

Richard Oelerich Tip Top Bike Shop- 4800 Tel Bev Potter 4809-4815 Shattuck Kesete Yohannes Asmaras 5095 Telegraph President Rick Raffanti called the meeting to order at approximately 5:40 p.m.

Consent agenda: a.

Approval of February minutes

Motion: to approve the February minutes was seconded and approved unanimously.

2.

New Business a. Discuss Trash Can Mosaic Art Project and allocation of $10,200 to decorate 34 cans Discussion: Tim Anderson and Ellen Kim worked with Artist Daud Abdullah to adorn one of our 34 concrete trash cans at 48th and Telegraph to transform it into a veritable art piece that inspires and deter graffiti. Action: Review budget to determine ability to schedule Art Project. Discuss at next DE/ED Committee b. Election of Board members for new 2-year terms.
Motion: to elect incumbents Rick Raffanti, Gloria Gee, Donald Lowrey, Hans Boerner, and Julie Stevens to a two year terms was seconded and approved unanimously

7th year Accomplishments

Annual Meeting

Pedestrian Lighting Program along Telegraph is about to be implemented in three phases using reserves, a City grant, and a bank loan. Phase 1 is from 40th to 42nd; Phase 2 is from 42nd north as funding allows. This ambitious endeavor ($500,000) will enhance security and improve shopper ambience in the commercial district. Temescal will be the first Oakland neighborhood to use LED lights and the BID will be the first in California to leverage its assessment revenue by obtaining bank financing Changed maintenance vendor (Safety 1st) to provide boosted services to include public Right of Way maintenance ,landscaping, security and graffiti abatement services Completed work on the colorful Temescal Flows mural on the 52nd Street overpass, a pedestrian friendly link between Childrens Hospital and Telegraph Avenue. Funding included two City of Oakland Cultural Arts grants totaling $19,000 and $61,000 from the BID. Collaborated with City of Oakland on a Temescal Parking Needs Assessment, which included parking strategies, and concluded that parking supply in Temescal is adequate (pre BRT!) Partnered with City of Oakland on community meetings to discuss Bus Rapid Transit (BRT) Added new banners along Telegraph Avenue incorporating the Temescal Flows design theme. Advocated for repair of Telegraph between Aileen and 51 to Councilmember Brunners office resulting in repavement of Telegraph Avenue Installed Lights on Trees on Short Shattuck and on Telegraph between 49th and 51st and Alcatraz

DESIGN

 Sponsored 8 annual Temescal Street Fair in July, which is persistently lauded as a unique, homegrown event. Held 4th annual Temescal Street Cinema (six week summer series) as part of nighttime community activity Held 6th Temescal Halloween Trick or Treat for families Supported 3rd Thanksgiving Turkey Trot Held 3rd annual Taste of Temescal showcasing 20 restaurants and the Districts gourmet ghetto moniker, solidifying nighttime community activity. Event raised $13,000 for the local schools and non-profits Held December Holiday Labyrinth Event with Santa and craft booths, attracting families Rejuvenated website with a content management format that also incorporates easy to use social media tools. Supported new event Summer and Winter Temescal Art Hops on First Fridays
th

PROMOTION

Maintained updated inventory of Temescal commercial vacancies with an enhanced module on website Provided support to new businesses interested in moving into the area. New additions include Arbor Caf, and new businesses in the 49th Street Alley, including Esqueleto Fine Jewelry, Temescal Alley Barbershop, Crimson Horticultural Remedies. Temescal has minimal vacancies! Conducted six Merchant Mixers covering various topics including social media & safety Administered a merchant survey for feedback as a business retention strategy Retail Sales Tax trends continue to increase over previous years, with 2010 bettering 2009 by 7%.

ECONOMIC DEVELOPMENT

8th year Activities

DESIGN
Create a gateway sculpture for placement at the Pennzoil station at the Hwy 24 & 51st Street on ramp. Help coordinate Phase 3 of Pedestrian Lighting Project, between City Public Works and PG&E on 51st St from Telegrapg to Dover, including use of 4th bore mitigation funds. Complete the second phase of Temescal Flows project on 52nd Street underpass by painting the BART columns. Collaborate with Temescal Volunteers to decorate thirty trash cans along Telegraph Ave to promote community art and deter graffiti

 Advocate to accelerate repavement of 51st and Telegraph intersection. Maintain Banner Rotation Program

Continue advocacy for BRT to ensure project addresses the districts concerns about loss of parking and lanes.

Continue 9 annual Temescal Street Fair (planning expansion to 42nd Street), 7th annual Temescal Trick or Treat, December Holiday event, 5th annual Temescal Street Cinema,4th annual Taste of Temescal; support 4th annual Temescal Thanksgiving Turkey Trot and quarterly First Friday Art Hops Maintain renewed website, optimizing use of social media more effectively; get 75 to 100 merchants to post regularly; provide QR codes to the merchants to promote individual websites.
th

PROMOTION

Continue to monitor economic trends in the district and inventory space to remain pro-active
about the business mix. Continue communications with numerous brokers and prospective tenants regarding vacant spaces, when/ if they arise Encourage property owners to post vacancies directly on the website Continue to host Merchant Mixers on topics of relevant and local interest TTCA will become first certified green BID organization and will encourage more local merchants to pursue certification too as the greenest neighborhood district.

ECONOMIC DEVELOPMENT

SECURITY
Continue Merchant Watch activities maintaining constant email communication with merchants and collaboration with assigned OPD Problem Solving Officer.