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Course Code: EM 556 Course Title: International Marketing Submitted By: Nahid Rijwan [ID: 3-09-17-033]
During the past decade many companies facing human rights controversies have learned the hard lesson that human rights advocates, the media, and consumers will no longer be satisfied until they see real and verifiable change not only in company policy but also in company conduct.
Disgorge all monies acquired by means of any act found to be an unlawful and/or unfair business practice. Requiring Nike to undertake a Court-approved public information campaign to correct any false or misleading statement. And to cease misrepresenting the working conditions under which Nike products are made.
Since the issue of labor exploitation in Asia was brought to the media spotlight, Nike has assumed a policy of reformation for its abuses. However, these changes have not come about as quickly as many would have hoped. Nike seems to be dragging its feet with regards to the issues at the heart of the problem: paying a minimum wage allowing workers to afford basic human necessities and granting workers the right to form independent labor unions. It appears that these issues are the ones which will have the greatest effect on Nikes ability to maintain its cheap labor force, and therefore it is economically understandable that the corporation is slow to remedy the problem. Many human rights organizations, however, are not certain that Nike will ever make these changes. They feel that Nike is only taking actions to reform its factory practices because they were caught red-handed abusing poverty-stricken workers. Many are of the opinion that once the public relations nightmare is over for Nike and the media exposure subsides, the shoe and clothing apparel company will revert back to its exploitative ways. While Nike and its CEO Phil Knight ardently deny these accusations, one can only wait and see if Nike will make the additional necessary changes to grant their factory workers the rights that many feel they deserve.