SafeSync for Business Customer Product Overview

Subtitle Here November 2011

James Walker Global PMM

Classification 3/4/2011

Classification

Copyright 2009 Trend Micro Inc.

Agenda

What is SafeSync for Business? Product components What does SafeSync for Business replace? Competition Pricing and licensing

Classification

Copyright 2009 Trend Micro Inc.

e n d M c

What is SafeSync for Business?

SafeSync for Business Enables businesses to easily and securely access, share and sync their company data and files from any place any anytime and from any device

n c. C o n i d e n i al 33

7/17/12 Classification

Copyright 2009 Trend Micro Inc.

How Does SafeSync Help You?

SYNC and PROTECT
Synchronizes all desired data to the cloud and personal devices, automatically, instantly and continuously

SHARING
Secure and simple sharing for colleagues and external parties

Keeps data safe in case of hardware failure or loss Sync data between Mac and Windows PCs Restore deleted files Restore and view previous versions of files .

Instant secure shareable file and folder link Team folders controlled internal folder for team collaboration - File server as a service (Team Folder is accessible through local SafeSync folder)

STORE and MANAGE

Gives each employee / user their own personal storage space
Pooled storage for whole company No complicated quotas Web console for each user to control storage and access files from the web Centralized admin console for account control

ACCESS ANYWHERE
Access files and folders from anywhere, anytime from any device
Access data in the cloud from any web browser (Internet Explorer, Firefox, Chrome and Safari) Access all files and folders directly from any personal devices. Supports Windows, Mac, iOS (iPhone and iPad), and Android devices.

Classification

Copyright 2009 Trend Micro Inc.

How is SafeSync for Business Sold?

Licensed on a per user basis Small businesses and Resellers can purchase a minimum of 3* users and as many as 100 users per license Each user will have 50 GB storage space The storage space is not bound to each user, but shared across the company account as pooled storage Pricing is per user, per year subscription

SafeSync Business Features

Pricing starts from $90/66 (50GB) per user, per year.

* Minimum 2 users for North America

Classification

Copyright 2009 Trend Micro Inc.

How Does It Work? Synchronization and Distribution to Additional Devices

Trend Micro Data Center

Laptop
Windows/MAC

Smartpho Tablet IOS/Android ne IOS/Android New/updated file Synchronised to all Word now pushed out User createsWord file User saves Word file to clouddevices paired servers
Windows/MAC

Desktop

Classification

Copyright 2009 Trend Micro Inc.

How Does It Work? Team Folder

File-Server-as-a-Service (Control read and write access) Trend Micro Data Center

Team Folder

Paul

John

George

Ringo

Now allsynchronisedtheall Team Paul saves file locally to the File members of to band access New/updated Lyrics pushed out Paul creates lyrics for new song / the latest lyrics that is other within locally via devices Team locations on heldtheir Team FolderFolder to all team members syncronized Folder the SafeSync Folder
Classification
Copyright 2009 Trend Micro Inc.

Admin and User Web Interface www.safesync.com

Easy to use

Fully Featured

Works just like Windows Explorer Award winning drag & drop technology Fully-featured web-based file manager Internet explorer and Safari, Chrome and Firefox supported Instant productivity after data loss

Access, Open, Organise & Edit files Changes are saved and syncd Stream music and videos Recover deleted files Restore files to any point in time (versioning)

Classification 88

Copyright 2009 Trend Micro Inc.

Software Client

(Windows & Mac software)

Continuous Automatic File Synchronization

Quick & Efficient

Sync changes as soon as files are created or edited Only changed portions of changed files are syncd Local caching of frequently used files Bandwidth management Works with PC and Mac Includes tutorial on installation

Real-time synchronisation Copies data from local disk to cloud and vice versa Installs a SafeSync folder which enables access to files just like a regular hard drive. You can drag and drop in files to be syncd Folder Pairing to sync folder in present file structure

Classification

Copyright 2009 Trend Micro Inc.

Mobile Web Support and Apps

Full Access to your Files, All you need is a phone Photos & Alland awith a data connection Other Web browser. Media
iOS, Android and Windows mobile browser support Automatically detects the capabilities of your phone

Native iOS (iPhone/iPad) Listen and to audio files and watch videos Android Apps from your SafeSync account

without downloading

Upload any file stored on your SD card (Android only), including photos, audio, documents, and more Take new photos or videos and upload directly to your SafeSync account View your files stored on the SafeSync server Easily identify the file type from the icon shown before the file name Create, rename, or delete folders from your device Preview images and videos in thumbnails before downloading or uploading View the files offline that were previously accessed

Video & music streaming Mobile interface optimized to compatible for screen size and connection handsets

Video and music streaming to compatible handsets

Classification

Copyright 2009 Trend Micro Inc.

10

What does SafeSync for Business Replace?

The Team folder feature allows you to create shared areas for different users and teams, just like traditional file server.

FILE SERVER / NETWORK ATTACHED STORAGE

BACK UP SOLUTION
Automatically synchronizes your new and exiting files on your PC to secure personal area in the cloud. Any changes or new files instantly synchronized. Keeping them safe in case of hardware loss or failure.

VPN INFRASTRUCTURE
No need to have VPN to access your files. All you need to have is an Internet connection and you can access all your documents in your online storage area from any device.

FTP SERVERS OR FILE SHARING SERVICES

Instantly share any file or folder with anyone using the shareable links. No uploading of files to an FTP or File Sharing type solution. Set password and link expiry dates.

COLLABORATION SOLUTIONS
The easy to create Team Folders allow groups to work on specific files and folders in a controlled read a write environment. Create folders on the fly!

Classification

Copyright 2009 Trend Micro Inc.

11

Productivity Benefits of SafeSync for Business

Use SafeSync Shareable links to: Reduce email mail box size Remove the need for email attachments Speed up the sending of email

Only send a link rather than large attachments Reduce bandwidth usage and sending time Send complete folder rather attach individual files improving productivity during email creation

Control security of traditional attachments with SafeSync secure links

Set passwords Disable links once used

Send link to files from remote computers

Classification

Copyright 2009 Trend Micro Inc.

12

Productivity Benefits of SafeSync for Business

Access your files on any device whenever you need then No need to wait until you get back to the office

Have all your files at your finger tips whenever you need them

Create sharing folders for collaboration within a team instantly

No need for server hardware or contacting your an admin No need to copy to USB drives or email files to yourself

Keep all the files up to date on all your devices

In case of hardware failure or loss, get access to you files straight away

No need to wait for your files to be restored - just log into SafeSync and away you go

Classification

Copyright 2009 Trend Micro Inc.

13

Key Differences between SafeSync Consumer and SafeSync for Business

Single web-based administration console Company storage shared/pooled to control amongst all users - User access rights - Create and delete accounts Add 1 user = Add 50GB to shared company storage Team Folder File server as a service - Create specific shared area for Enhanced support offerings certain team members - Allows controlled collaboration

Availability Service Level Agreement (SLA) 99.9% uptime or money back

Admin controls accounts When user leaves, the account can be cancelled

Classification

Copyright 2009 Trend Micro Inc.

Technical Specifications

System requirements: Hard Drive Disk Space: 50MB System Memory:

1GB for Windows 7/Vista, Mac OSX ; 512MB for Windows XP (1GB recom.)

Mobile browsers on iPhone/iPad, Android, Windows Mobile For mobile apps: iOS 3.1.3 and higher Android 2.2 and higher

Required Operating Systems:

Windows 7 SP1, Vista SP2 (32/64-bit), Windows XP SP3 (32-bit only) Mac OSX 10.5.8, 10.6, 10.7 (32/64-bit)

SafeSync website:

Internet Explorer 7, 8 and 9 (32/64-bit) Firefox 3.6, 4, 5 and 6 Safari 4 and 5 Chrome 13 and 14

Classification

Copyright 2009 Trend Micro Inc.

15

Cost Comparison of Traditional Solutions vs SSFB

Traditional Solutions
Server HP ML110 G6 server (2 drives & RAID) Server + SBS essentials * (standard EUR1000) Server + SBS essentials + Security (Trend Server Agent) Server + SBS essentials + Security + Back up Solution (Back Exec) Server, plus SBS/SBS essentials + Security + Back up Solution + VPN (SonicWall TZ100 Series) Admin cost for Installation and set up of equipment ( 6 hours @ 50 per Hour, plus additonal hour per month)
Note Sharepoint would be extra

Price for 10 Users 800 = 800 400 = 1200 50 = 1250 120 = 1370 450 = 1820 300 + 50 per month = 2120

SafeSync For Business

SafeSync for Buiness gives file server capability with Teamspace, as this is hosted by Trend - no Microsoft Server license required. Back up is included as a copy of all data is held in cloud servers. As in the cloud no VPN required, just Internet access.

640

Classification

Copyright 2009 Trend Micro Inc.

16

Competitive Feature Comparison

SafeSync Dropbox SugarSync for Mozy Carbonite Box.net For for Teams Business Pro Pro Business Business
Synchronization Sync Folder (Drag and Drop) - Simple Sync Folder Sync Pairing - Advanced Sync Selective Sync (choose which folders get sync across computers) Sync Files and Folder across Multiple Computers Sharing / Team Folders Public File/Folder Sharing - Shareable Links Support to Sync External Drives Team Folders - File/Folder Collaboration Set Shared / Team Folder Permissions Password Protection and Controls on Shared Files Links Service and Data Center Uptime / Availability SLA 99.9% with Money Back Encrypted Storage and Transfer Operate Own Data Center EMEA Data Center with ISO 27001 Certification US Data Center with SAS70 Type II Certification Management and control Centralized Management Mobile Device Support (iOS and Andriod) Multilingual Versions and Local Support for the Following Languages: EN, DE, FR, ES, JP, IT No File Size Limits Restore Deleted and Previous File Versions Streaming and Social Network Integration Simple Bandwidth Management controls

Limited

Limited

- S3 S3 S3 Web Limited Trend Micro Inc. Limited

- S3 S3 S3
Limited

(No Cert)

Limited

Classification

Copyright 2009 Excellent

17

Limited Limited

Pricing

$
35 610 1125 2650 51100
50GB/Use r $90.00 $87.50 $84.00 $80.50 $75.50

50GB/Use r 66.00 64.00 61.00 57.50 53.50

50GB/Use r 56.00 54.50 52.50 50.00 47.00

Classification

Copyright 2009 Trend Micro Inc.

18

How Secure is My Data?

Trend Micro operated and 3rd party certified Data Center

Highly redundant server and Internet connections

Not 3rd party DC or hosted solution Biometrically controlled access to cabinets and server with 24/7 surveillance

2 copies of data held on 2 separate 2 separate service providers feeding Data Centre x2 10Gbps Load balancers, firewalls, redundant power supplies + UPS and smoke detection and fire suppression systems

AES 256bit encryption used between client and server during data transfer AV running on data center servers to stop Virus infections AES 128Bit encryption for all data stored on the data center servers using Trend Micro SecureCloud technology Availability Service Level Agreement (SLA) 99.9% uptime or money back Classification 3/4/2011 Classification

Comply to the following data center data protection standards

SAS 70 Type 2 Certified US ISO 27001 Certified - EMEA

20 years + experience in keeping data safe Financial grade protection EMEA and US data centers 19 19

Copyright 2009 Trend Micro Inc.

End User Discovery Questions

Do you have a file server? Do you need to share files amongst employees? Do you have a backup server? What do you do to ensure data is safe from hard disc failure or PC theft/loss? Do you need to access your data from your smartphone or tablet device? Do you keep your backups in a safe place, outside the office?

Do you have issues with accessing your data from outside the office?

Do you feel you pay too much for your file / backup server infrastructure?

Do you have mobile or remote staff?

Do you work with external companies and need to share data with them?

Do you have to work in virtual teams with people in other locations?

Classification

Copyright 2009 Trend Micro Inc.

20

Thank you
Subtitle Here Questions and Answers

Classification 3/4/2011

Classification

Copyright 2009 Trend Micro Inc.

21

Appendix

Classification

Copyright 2009 Trend Micro Inc.

22

Pricing and Offerings Online Storage and Sync Competitors

Vendor
Version

SafeSync

Dropbox

SugarSync

Mozy
Mozy Pro

Carbonite
Carbonite Pro

Box
Box Business Version 500GB Shared amongst all users (166.6GB per user for 3 users)

SafeSync for Dropbox Pro Dropbox for SugarSync for 50 Teams Business Business
100GB shared 1000GB (for (33.3GB per user 5 Users) at min 3 users) 3 users - $29.99

Capacity per users

50GB

50GB

No fixed capacity. Pay more as capacity grows

No per user or device capacity. Company based capacity Up to 20GB $10 20GB - 49GB $25 50GB-99GB $50 100GB-149GB $75 150GB-199GB $100 200GB-299GB $150 300GB-499GB $250

Not Available Monthly cost Coming Q3

($9.00/Month)

$9.99 per user

Plus each Only annually additional user $9.99 Additional 100GB $29.99

Desktop Licenses: $3.95 per month + $0.50 /GB per month Server Licenses: $6.9$ per month + $0.50 /GB per month

$15.00 per user

5 Users $90.00 per $795 pa user Only Monthly Additional Annual Cost $119.88 users $125 66.00 per pa

user

Only Monthly Only monthly Up to 20GB $120pa Desktop Licenses: 20GB - 49GB $300pa $47.88 /pa + $6.00 Each Additional 50GB-99GB $600pa /GB /pa User $119.88 100GB-149GB $900pa Server Licenses: 150GB-199GB $1200pa $83.40 /pa + $6.00/GB/pa Additional 100GB 200GB-299GB $1800pa $359.88 300GB-499GB $3000pa

Only Monthly 3 Users $359.88

Only Monthly $180 per user

Minimum 2/3 User

Pack Rat.

Minimum Classification 3 User Minimum purchase

Copyright 2009 Trend Micro Inc.

Note:- and prices are

Price based on total

Minimum 3 users

Note on HIPAA Compliance

Software vendors, by definition, cannot be explicitly classified HIPAA compliant. HIPAA compliance is an organizational obligation, not a technical specification. However, SafeSync has put security protocols in place for organizations to remain HIPAA compliant, including:

SAS 70 Type II certification on our data center File encryption at rest (1H2012) and in transit Application settings for granular access permissions, passwords, and other controls

Classification

Copyright 2009 Trend Micro Inc.

24

Advantages of Sync vs. Backup Solutions

Backup Saves copy at a point in time of user defined files and folders

Sync Keeps a live exact copy of what is on the PC User defined

Restoration needs to been done to recover files Can be done to tape, disc or online Tape can be very slow and unreliable No instant access to files in case of failure Sometimes back ups do not take place. (User out of the office for long periods)

Happens automatically and instantly when file is saved. Does not slow down PC like many back up solutions No scheduled back up time meaning no backup window required. Synchronization is continuous No need to restore if PC stolen or hard disc fails

Just install SafeSync Client and file s are copied back down to new PC Also you can access files from any other device while you wait for your new PC Back up solutions will only allow this once restored, which could take days if you have to purchase a new system

Classification

Copyright 2009 Trend Micro Inc.

25

Scenarios

Classification

Copyright 2009 Trend Micro Inc.

26

Scenario
Challenges

A small 3-person consultancy firm 3 laptops, no office

3 colleagues run a small start-up consultancy firm,

advising the manufacturing sector To start with, they will be all working from their home locations, but plan to open an office once business starts coming in They need some central location to share files with each other They also need to ensure they have backed up all important files, especially when they are on the 27 Classification road
Copyright 2009 Trend Micro Inc.

Why SafeSync
Recommendation

In order to share files and have back up, a company would traditionally purchase the
following: Server Microsoft Server License Back Up software Security VPN solution and email This would cost approximately 1500-2000

Why SafeSync

Traditional Solution

SafeSync gives the 3 users a shared area using the Teams Folder feature This means they have a single central location to share files with each other They can synchronize their own files to their private cloud location, giving them backed up
copies of all their files in case of failure and access them from other devices on the move Sharing data with external parties is very easy as data is already in the cloud. Just click to share with the secure sharable link feature Cost for 3 Users is 198 per year

Classification

Copyright 2009 Trend Micro Inc.

28

Scenario 2
Challenges

A 9-person company with an ecommerce portal servicing the takeaway market. They have a few mobile sales Laptops 4 desktops, 5 members. (out of which 4 are used by freelance sales people on the road)

9 colleagues run a food delivery portal. This gives

users the best delivery service in their area and allows the customer to place an order via the portal for many food types. While the core team shares an office doing customer care and marketing, the sales force spends most of their time on the road, with frequent interaction with the office The sales team needs a safe and easy way to access the lasted sales collateral and also share it easily 29 Classification
Copyright 2009 Trend Micro Inc.

Why SafeSync
Recommendation

Why SafeSync

Traditional Solution

In order to share files and have back up, a company would traditionally purchase the following: Server Microsoft Server License Backup software Backup server Security Extended VPN solution This would cost approximately 1900-3200

SafeSync gives the 9 users a shared area using the Team Folder feature (file-server-as-a-

service) This means they have a safe, single central location for all there data to be shared, accessed, and backed up even though the 4 sales people are permanently outside the office The sales team can also use tablet devices or smartphones to view and show collateral, as well as upload data. They can share and access files easily and safely , regardless of where they are . Cost for 9 Users is 576 per year

Classification

Copyright 2009 Trend Micro Inc.

30

How to Register a License (Registration Key)

Once you have a registration key (RK), which will look like this: (X = Alphanumeric)

BU-xxxx-xxxx-xxxx-xxxx

Go to the www.safesync.com Click on activate with a key Follow the instructions and input key:

If you already have a trial or business account, please log in with your existing log in credentials If not, please submit key and create a new account

You will be redirected to SafeSync for Business web management console. If not please log in www.safesync.com using the same credentials you registered with
Classification
Copyright 2009 Trend Micro Inc.

31

How to Sign Up for a Trial

Go to the product page at:

www.trendmicro.com/safesyncforbusiness or www.safesync.com Click on Sign up for a free trial

Get 30 days for 10 users with 50GB each

How to Convert Trial to Full License

Purchase your registration key from the channel Please go to www.safesync.com and click on activate your license Use same email and log in detail as your trial and the account will automatically be converted to a full account with the duration and number of users purchase
Classification
Copyright 2009 Trend Micro Inc.

32

Additional Slides

Classification

Copyright 2009 Trend Micro Inc.

33

Key SafeSync Features for Business

Messaging Access Description
Access or share your data anywhere, anytime, with anyone, from any Internet enabled device.

Benefits
24/7 secure access with no VPN, meaning no down-time and your data on demand!

Share

Read and Write sharing. Allow shared folder collaboration for people within your business (write) and have the ability to share access to files with external partners (read).

Share files quickly and securely, internally and externally without the need to send large attachments and clog-up bandwidth.

Affordable Alternative to File Server Secure, Automated Online Sync

Replaces the need for a traditional file server, eliminating the investment cost in hardware and the on going cost of dedicated IT support.

Allows you to invest in your business productivity, rather than expensive I.T.

Provides secure automatic online backup, from a trusted security vendor with over 20 years of IT security expertise.

Zero risk of data loss! No manual uploads, data is kept updated on both your local machine and on your online backup space as you work automatically.

Classification

Copyright 2009 Trend Micro Inc.

34

Key Business Features

Affordable Alternative to File Server
Save the hefty cost of investing in files servers and IT support. No depreciation! Manage your files & users through a simple web console that functions as a web server without the limitations of the physical hardware!

Access Anywhere, on Any Device

Access your data at anytime, anywhere, from any device

Share Files
Quick and simple, or secure sharing of your data with colleagues and clients internally and externally

Secure, Automatic Online Sync

Zero down-time, never lose a file because of HHD failure and keep all your data current and backed up automatically without the need for periodic backups!

Classification

Copyright 2009 Trend Micro Inc.

35