lazy More satisfaction Retailing of regional handicrafts and artifacts holds an opportunity to capture the interest of foreign tourists

and given the rich and diverse cultural heritage of India. Growth &development New retailing idea- competition Deploy of advanced Information Technology to manage Supply chain and warehousing. Set to newer and innovative formats, by giving modern retail a traditional look in line with consumer needs and expectations. Learning The first mover advantage-customer preference tuned towards value retailing. Opportunities in rural market

Education level Services Brand Online shopping Quality product Credit card/Debit card Middlemen

New customers (shifting toward organized sector) Urban and sub-urban Rural Influence- children Security To give more focus on Value segment and Lifestyle and Luxury segment . New innovative ideas ( cheaper, availability& value)

Nearby shops to residential area Price effect Family Rural population- not able to cover the reasons (operational difficulties, remoteness of market. Valuable opportunity given by kiranawalla .

As per the Indian market concern the 80% of market is captured by the unorganized retailers like kirana shop etc. still bigbazzar which are already in this market are facing huge losses and competition by the unorganized retailers. So, the tips to new retailer (Tesco) is to focus the rural and sub urban market because of huge population who are living in rural area. Ideas should be not for profit but for value. because INDIAN customer needs value not money. More and more varieties regarding food, clothing etc. Large focus on food-retailing Target should be on family, youth etc.