Consumer Behavior 3G usb modem

DineshKUMAR k ROLL NO : c5

TATA INDICOM - PROFILE

Brand Name: TATA Indicom Network: CDMA 2000 Network Coverage: 20 Telecom circles

Subscriber base: > 2 million

Market Share: 8 . 10% Subscriptions: Post Paid, Pre Paid , internet facility TATA Teleservices is part of the INR Rs. 2,51,543 Crore (US$ 62.5 billion) TATAGroup,that has over 80 companies, over 3,30,000 employees and more than 3.2 million.

Tata photon
Tata Photon The direct competitor of Reliance. Tata is bit cheap comparison to Reliance but again the speed andservice is not as good as latter. The problem with TATA is non availability of network in smaller towns (as compared to reliance) pros - Cheaper than Reliance - Speeds are faster than 256 broadband line (upto 2 Mbps) Cons - Lack in availability of network. - Service centers not located in smaller towns and cities. - Slower in comparison to Reliance Tariff Upto 1500 for 15 GB only 50 Paise per mb beyond fair use limit.

competitors
Reliance connect EVDO BSNL VODAFONE MTS

COMPARATIVE ANALYSIS

Customer value

Perceived Benefits

Economic - Low Price. Functional Benefit- Support.

Resource Low Cost.

Value Proposition Trust and safety.

 TATA Indicom Product Profile TATA Indicom has three services Dial up internet, mobile connection, landline connection. Products/ServicesDial up internet Prepaid mo bile Wireless phonesMobile internet Post paid mobile Landline phonesWireless internet Mobile mobile

Motivation Factors

Needs Features Quality

Type of goals

Product specific goals Branded Product

Interested in Attracting these customers because there is a great support service and has a brand name

Dogmatism
High dogmatism These customers are attracted by the brand name Eg . TATA

Low dogmatism These customers are attracted by innovation ie new attributes

Varity novelty seeking

Exploratory Purchase Behavior Since new product like to attract the customers willing to buy any brand

Vicarious exploration All Information are being displayed for these customers

Cognitive personality factors

Cognition
Low Cognition Back Ground or Peripheral aspects are been provided for these set of customers
High Cognition Product Related Information or Description

LOW COGNITION

High Cognition

Visualisers

Verbalisers

Consumer Ethnocentrism
Place of Origin Made in China & Mexico makes the customer buy the product

Self & Self Image

Ideal Social self Image Branded Product

Attitude
Cognitive Component Trust worthy Behavior Component Purchase

Consumer Perception
Exposure Through Visuals, Information Attention Through Design Interpretation High Involvement

Exposure
PEOPLE WHO TRAVEL TO URBAN AND MODERN PEOPLE EVEN RURAL AREAS WHERE THERE IS NO LANDLINE CONNECTIVITY

Attention
OFFERS BEST PACKAGES INTERESTING ADS GOOD SERVICE CONNECTIVITY

Interpretation
Cognitive Interpretation
Since it is a existing category this stimuli is attracted

Affective Interpretation
This is triggered by ads

Cognitive Interpretation
THIS COMES THROUGH BRAND NAME BEST CUSTOMER SERVICE

Affective Interpretation