Professional Documents
Culture Documents
1. 2. 3. 4. 5. Define the term marketing plan. Explain the difference between tactical and strategic marketing planning. List eight requirements for an effective marketing plan. Explain the benefits of having a marketing plan. Describe the contents of a marketing plan.
6.
7. 8.
List four approaches to developing marketing budgets and recommend one of these approaches. Describe the three major steps involved in preparing a marketing plan. List the 8 Ps of hospitality and travel marketing.
1. 2. 3. 4. 5.
Activities matched with target markets. Consistency of objectives and targetmarket priorities. Common terms of reference. Assistance in measuring marketing success. Continuity in long-term planning.
1. 2.
3.
4.
Competitive budgeting
Objective-and-task budgeting (recommended approach)
Activities by marketing-mix element for target markets Responsibilities (internal and external) Timetable and activity schedule Budget and contingency fund Expected results Measurements Progress reporting procedures Performance standards Evaluation timetable
Traditional
Marketing Strategy & Target Market Selection Target Market 3 Positioning Objectives Marketing Mix (8Ps)
Marketing Plan