Professional Documents
Culture Documents
Objectives of Internship
To gain insight about functioning of organization. To analyze corporate level and functional level strategies of the company To understand and analyze the problems faced by the company. To improve your skill of diagnostic investigation. To evaluate the solutions that specific companies adopted. To provide recommendations
Steps
Defining the mission and goal Analysis of organizations external competitive environment Internal analysis Evaluating functional level strategies Efficiency Quality Innovation Superior customer responsiveness
Industry analysis
Porters five forces Strong competitive force: Threat Weak competitive force :Opportunity Industry life cycle
12
SWOT ANALYSIS
Weakness
Narrow product line Rising manufacturing cost Decline in R&D Poor marketing/ HR /Finance Material management Growth without direction Inappropriate organizational structure and control High conflict and politics Loss of brand name
Functional departments
Marketing department Marketing processes Brand management Promotion Pricing CRM Vendor management Sales force management
Financial Department
Financial Statement analysis Inventory Management Cost analysis Cash and receivable management
Production department
Production Cycle Raw material /WIP/Finished goods Optimum utilization of resources Total Quality management JIT
MC KINSEY 7s FRAMEWORK
THE HARD Ss
Strategy: the direction and scope of the company over the long term. Structure: the basic organization of the company, its departments, reporting lines, areas of expertise and responsibility (and how they inter-relate). Systems: formal and informal procedures that govern everyday activity, covering everything from management information systems, through to the systems at the point of contact with the customer (retail systems, call center systems, online systems, etc).
THE SOFT Ss
Skills: the capabilities and competencies that exist within the company. What it does best. Shared values: the values and beliefs of the company. Ultimately they guide employees towards 'valued' behavior. Staff: the company's people resources and how the are developed, trained and motivated. Style: the leadership approach of top management and the company's overall operating approach.
Report Writing
Report is written to be read, by someone else , Therefore it should be easy to understand , believable and actionable.
Prefatory Items
Cover page Declaration of student Certificate of originality (from guide and student) Acknowledgement Table of content List of tables List of graphs
Functional areas Research Problem study (if any) SWOT Analysis MCKINSEY 7 S FRAMEWORK Findings and Conclusion Recommendations
Evaluate alternatives
Can the company afford it? Is the solution likely to evoke a competitive response? Will employees accept the change? How will it affect other stakeholders? How does it fit with the vision, mission, objectives? Will the culture or values of the company change?
Recommendations
Line with your analysis Department wise Mutually consistent Written in form of action plan Describe exactly what needs to be done The solution you propose must solve the problem you identified
1 b
4c
5 b
Unit Sales 1999 5,017,000 4,787,000 2,693,000 1,076,893 1,515,366 713,000 1,615,741 17,418,000
2a
6a
Terminal Items
Bibliography Annexure Any Other Documentary Evidences
Bibliography
Must Be Arranged In The Following Order: Books Magazines Journals Newspapers Websites
Bibliography
If there is more than one author, use (&) before the name of the last author. If there are more than six authors, list only the first one and use et al. for the rest.
THANK YOU Regards Mr.PRAKASH BHOSALE MBA,BBA,MCA,ENGG Project Report & e-Marketing Consultant. EMAILS:- info@ebrandingindia.com, ebrandingindia@gmail.com, bhosale1611@gmail.com , mbaprojectsmumbai@gmail.com Skype :- ebrandingINDIA Phone:- 08097027355 ,09222086563 , 022 64468587 ( prefer communication by email )